KEYNOTE
SINGAPORE ~ SEPTEMBER 15 - 16, 2022
DIGIMARCONSOUTHEASTASIA.COM | #DigiMarConSoutheastAsia
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore
Rishi Bedi
SENIOR ACCOUNT EXECUTIVE
INMOBI
Seeing the Unseen
in the Whirlwind of
Digital Content

of fresh video content
to watch each day
Yet, discovering this
content
is not easy –
it is all locked in the
walled gardens!
12,000 hours
You have

Despite this, you
go a long way,
spending around
4.8 hours a day…
To stay informed
To get ideas
To be entertained

Click 1: You unlock the phone
Click 2: You scroll through multiple apps
Click 3: You find YouTube
Click 4: You fire open the app
Click 5: You search on the app
Click 6: You scroll to find the one to watch
Click 7: You play the video
Click 8: Oh, wait... It’s an ad! You skip the ad
Finally: You watch the content until…
(wait, another ad)
The journey is not Short(s)
Think of your journey to watch
a video on YouTube.

Eight clicks to watch
one piece of content

But most often,
you offer the content
only a second’s
attention to capture
your interest!

Why can’t the journey be
simpler??

Can you imagine a world of
frictionless
content discovery?

This requires reinvention –
and not being just another app to
visit.

Now, what is the
place
you visit most often,
every day?
The office?
Nah, it’s been two years.
The pub round the corner?
You wish!

This is where you go
most often, every day:
your lock screen!
On average, a smartphone user looks at their phone
>50 times a day

And this is probably
what you do there.
Check the time, date, and weather
Check notifications
Dismiss notifications
Maybe turn on the camera in one go – a
luxury!

What if you could
do more with it?
Go LIVE with millions
Shop in a jiffy
Discover content that interests you
Know things before anyone else

This is not an app
that you need to
enter and go
through that
8+ click journey.

This is where
content comes to
you!

Does your phone
have this?
These phones do.*
And now Apple is trying to
reimagine their lock screen too!
*Available in select markets only

The lock screen
is where…
225Mn+ people
like you, spend
25 minutes
a day, consuming content across
India and Southeast Asia

The lock screen
is where…
Experiences that
engage, entertain, and inspire are delivered
In 22 categories
with content in over 10 languages!

The lock screen
is where…
34% interaction
is seen on video content
5.5x higher
than the video engagement
on social media platforms
*Source: Glance Platform Insights, Indonesia

The lock screen
is where…
2.2Mn views
were seen on a live e-sport tournament
800K more
than PlayStation’s most viewed global
YouTube LIVE stream!
*Source: Glance Platform Insights, Indonesia

Secret, shall I tell you?
The lock screen
is where…
690K people
interacted with Indian actor
Rajkummar Rao LIVE at his show,
‘Challenge Accepted’ –
that’s 40K more
than one of the Star Wars global LIVE
streams on YouTube!
*Source: Glance Platform Insights, India

Fun Fact
You would need
13 Singapore
National Stadiums
to fit the audience
at a party on Glance LIVE
where a DJ was
dropping some crazy
beats!
800,000 people*
attended one show at
the Glance LIVE Fest
on their lock screens.
*peak concurrent live viewers in one show at Glance Live Fest conducted in India

Now, how can you
drive this
experience
as a content
creator?

You go from an 8+ click journey
to seamless, zero-friction discovery
You deliver one-click entertainment in
the moment that people pick their phones
up
You bring content to them rather than
waiting for them to come to you

Case in Point:
While the world was on
Indian Premier
League…
Indian Premier League
was LIVE on Glance

Get on the lock screen to
#LockTheirGlance
Real People. Real Connections.