Making wave with social media in Indonesia

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The stuff I talked on The Internet Show event on Dec 5 - 6, Jakarta. The slides focus on driving monetization out of Social Media services.

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Making wave with social media in Indonesia

  1. 1. The Internet Show, Dec 6, 2012Making Waves with Social Media
  2. 2. about me
  3. 3. the ceo ofa leading mobile apps developer, an early adopter, an award-winning company
  4. 4. start a company & code for food9 years in mobile development
  5. 5. 5 years in a row
  6. 6. 2011 - now
  7. 7. ID-ObjectiveCPresidentThe first & largest iOS & OSXdeveloper community in Indonesia
  8. 8. a movie freak
  9. 9. i’m developer!
  10. 10. Driving purchase behavior in Social Media Case Study
  11. 11. let’s talk appsthe hard facts
  12. 12. A social photo-sharing service for feature phones
  13. 13. > 500,000 users
  14. 14. But only 0.2% are premium users
  15. 15. 84% purchase via operator billing 16% by credit card
  16. 16. Mobile Ads on the free version? We got only $30 for 6 months :)
  17. 17. Free DownloadIndonesia 34%Thailand 14%Mexico 7%Brazil 7%China 5%India 4%Argentina 4%Russian Federation 1%Turkey 1%Paraguay 1%
  18. 18. PurchaseMexico 23%Thailand 18%Indonesia 19%Brazil 7%Argentina 7%Philippines 4%Spain 2%Italy 1%Russian Federation 1%France 1%
  19. 19. Clearly, we need to do something about it! Just stay tune :)
  20. 20. a social mobile apparound movies andcinemas
  21. 21. It’s EverywhereSoon on late December (we promise!)
  22. 22. the 8". Indonesia ·CellularShow . This is to certify that: Movreak has been awarded as The Best Local Mobile Application . In =------ INDONESIA CELLULAR AWARD 2011 Sunday, 12 June 20 I I Jakarta Convention Center, Indonesia __ . . . . • ":;r --j2>,J- rc;,} 5[ I SiDyal Moen S. Hendrowijono IChairman of Grand Jury] FX Bambang Irawan IEditor in Chief of Tabloid Sinyalj
  23. 23. best local app - Selular Award #9 2012
  24. 24. Current MonetizationPaid Ad-supported
  25. 25. Percentage For Apple AppStore25% Paid 75% Free
  26. 26. What’s next?
  27. 27. Updated Design(planned to release on late Jan 2013)
  28. 28. Featured Movies (coming on late Feb 2013)
  29. 29. Ticket Purchasing (cant promise ETA on this :P)
  30. 30. Still driving more ads clicking? Still selling your users visit or page-views to advertisers?
  31. 31. “The best minds of my generation are thinking about how to make people click ads. That sucks.” - Jeff Hammerbacher, fmr. Manager of Facebook Data Team, founder of Cloudera
  32. 32. What if there’s a social service that doesn’t make the users wonder where the catch is? A paid & ad-free service!
  33. 33. “Wait, nobody would ever pay for a Twitter-like service”, you may say.
  34. 34. APP.NET
  35. 35. App.net is ad-free social network
  36. 36. App.net started as Kickstarter-style project
  37. 37. App.net original pricing
  38. 38. why people are backing App.net?1 App.net treats users as customers, not products2 Developers pay more for the Service, App.net has technical advantages App.net Is Better For the Long-Term Health of the Web3 Than Ad-Supported Networks Like Twitter and Facebook
  39. 39. How does App.net benefit users? Users own the content they create and are already able1 to download a complete archive of their content anytime2 By charging for access to the underlying infrastructure, spam will be heavily disincentivized As an infrastructure company, App.net’s business3 motivation is to encourage a vibrant ecosystem of applications. More interesting apps coming up! http://www.orianmarx.com/2012/08/13/how-app-net-can-change-everything/
  40. 40. App.net core values1 We are selling our product, NOT our users.2 You own your content. Our financial incentives are aligned with members and3 developers. App.net employees spend 100% of their time improving4 our services for you, not advertisers. We are operating a sustainable, predictable5 business6 We respect and value our developer community.7 Our most valuable asset is your trust.
  41. 41. App.net current state20,000 Within 2 months
  42. 42. App.net current state35 7 4 3Mobile Apps Mac Apps Windows Apps Linux Apps
  43. 43. App.net current pricing
  44. 44. Users are ready more than ever to pay for paid content & social services
  45. 45. Don’t get me wrong, actuallythere’s nothing wrong with ad- supported service!

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