Digiday Retail Summit, July 2017

1. DISRUPTING THE AT-HOME
HAIR COLOR MARKET: USING
DATA TO CUSTOMIZE
Francisco Gimenez: CEO & Co Founder
Using Data
to Customize
Francisco Gimenez
Co-Founder/CEO

2. Bridging the Gap: Best of Both Worlds.
Salon At-Home
Personalized
High-Touch
Full Service
Boxed Color
Impersonal
Lack of guidance
Limited SKUs (7-40
shades)
Premade
DIY Application
Fast
Convenient
Affordable
Market
Opportunity
DIGIDAY RETAIL SUMMIT

3. Mass Customization: From One to Many.
150K+
BESPOKE
FORMULATIONS
150+
INSTRUCTION
TYPES
10SECONDS PER
BOTTLE
DIGIDAY RETAIL SUMMIT

4. It’s Not Just the Bottle: Custom Pack-out.
DIGIDAY RETAIL SUMMIT
13
PACKAGING
CONFIGURATIONS

5. Key Takeaways
DIGIDAY RETAIL SUMMIT
Be boundless!
Don’t be confined by industry categories.
Test and learn.
Leverage technology to amplify human expertise and data to enhance it.
Make it personal.
It’s not just the product that should be personalized, it’s the experience.
1
2
3