Digiday Publishing Summit | TicToc, Bloomberg Presentation
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TicToc / Bloomberg presentation at the Digiday Publishing Summit - September 24-26, 2018. By: Jean Ellen Cowgill, Global Head of Strategy and Business Development @ Bloomberg & GM @ TicToc
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Digiday Publishing Summit | TicToc, Bloomberg Presentation
- 2. A signal throughout your day. A signal across your worlds. A signal on the platform where you find us. WHAT IS TICTOC? TicToc is a signal in the noise.
- 3. Don’t oversimplify the news day (or the news week). MORNING AFTERNOON EVENING Source: TicToc User Testing, Twitter analytics. Note: Outliers eliminated to reflect day-to-day habits. News engagement throughout the day is the new norm, as people seek to understand what happened, make sense of the conversation, learn new ideas and connect with peers. How people say they get news Actual news day interaction – Weekday Actual news day interaction – Weekend 6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P TICTOC INSIGHT
- 4. Designed for every stage of the modern news story. News breaks Time since event / Depth of analysis Experience news live, unfiltered. Experience the news that matters. Connect to the conversation. Interpret the significance. Prepare for what’s next. TICTOC INSIGHT
- 5. Storytelling from end to end. Experience news live, unfiltered. The Livestream Experience the news that matters. TicToc Keyframes and News Videos Connect to the conversation TicToc Moments and Newsletter Interpret the significance TicToc Signatures Prepare for what’s next TicToc Podcasts and Video Briefs TICTOC INSIGHT
- 6. Lead with nutrient-rich content. TICTOC INSIGHT
- 7. Define your audience. TICTOC INSIGHT Bloomberg Proprietary Research, A18-39. Define success as living well rather than net worth83% Value their time more than their money63%
- 8. Feed passionate communities. TICTOC INSIGHT 449K VIEWS 1,238 RETWEETS
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- Something that has struck me in reading over the many, many user interviews is the difference between how people think about their news day and how they actually live it Give a lot of air time to the morning, mention sampling throughout the day But when you add up all that sampling it makes for a wave -- especially when we start we consider the collective power of timezones It doesnt mean you dont create products that serve the morning It means you dont underestimate the power of being there at other houes too Cnn was crazy 24 news? And love or hate what it did to our world, it worked
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