The Development of Dubai

1. Dubai-The Alchemy of Desert & Sea
“To vacation beside the beautiful waters of the beach and the beauty
that surrounds it, is to discover tranquility from within.”
―Wayne Chirisa

2. Profession
My love for Economics was the fulcrum to my fascination with the city
of Dubai. Economists had forecasted that by 2016 oil would be no more,
in Dubai. The ripple effects professed for the economy was rather
disheartening. The then prince decided that mass tourism would be the
answer for Dubai. I have followed the development of Dubai from a
mere trade center to a world-renown tourist destination. It shows how an
economy can be manipulated to bring about growth. The manipulation
of Dubai’s economy was rather intriguing.
Dubai-The Alchemy of Desert & Sea Slide 2 of 31

3. The vision of Sheik Mohammed Bin Rashid Al Maktoum
Dubai-The Alchemy of Desert & Sea Slide 3 of 31
“Let there be tall
buildings, luxurious
hotels and large
islands.”

4. DubaiThen and Dubai Now
Dubai in 1990. Same street in Dubai in 2007.
Dubai-The Alchemy of Desert & Sea Slide 4 of 31

5. The nature ofTourism in Dubai
Dubai’s tourism is a diverse one.The city’s tourism product goes
the “Sand-Sun-Sea” mix. It involves
• AdventureTourism
• CulturalTourism
• ShoppingTourism
• BusinessTourism
• SportsTourism
Dubai-The Alchemy of Desert & Sea Slide 5 of 31

6. AdventureTourism in Dubai
Dubai has utilized the sand that it has in abundance. It is used in many
different ways to bring about the feel of adventure. Sandboarding is
one such way the sand has been used. Overtime it has become one of
the most popular sports in the desert. Journeying through the desert is
also made comfortable for persons who love to be behind the wheel.
The Arabian dune presents the opportunity for persons to drive in the
sand.
This adventure tourism can quickly turn into accommodation as
individuals can stay overnight in the desert safari for a chance to watch
the stars as they lay down. For those who prefer a bird’s eye view,
Dubai can be seen from above in hot air balloons.The unique position
of Dubai between the desert and the Arabian Sea provides an avenue
for water sports.These water sports include kayaking, scuba diving and
windsurfing.

7. AdventureTourism in Dubai
Dubai-The Alchemy of Desert & Sea Slide 7 of 31
Dubai can be seen from a bird’s eye
view.
Riding through the desert is
way adventure tourism is present
Dubai
Sky dive, and enjoy the rush over
Palm Island.

8. CulturalTourism
Dubai-The Alchemy of Desert & Sea Slide 8 of 31
The world-class developments within Dubai tends to be looked at more
than buildings of the past. However, Dubai does not lack this type of
Tourism. One of the remaining heritage of Dubai, is the HeritageVillage
which contains preserved buildings. Exhibitions in the village illuminates
the historical significance as potters and weavers practice their
traditional craft.The Dubai Museum is another cultural preservation of
the city and is the oldest existing building there.The aim of the museum
is to present the traditional way of life on the Emirate of Dubai.

9. CulturalTourism
Dubai-The Alchemy of Desert & Sea Slide 9 of 31
A look inside the HeritageVillage in Dubai.Traditional cooking to
exhibition of desert life is on display.

10. ShoppingTourism
Dubai-The Alchemy of Desert & Sea Slide 10 of 31
Dubai has been labelled the ‘shopping capital of the Middle-East.’ The
city encourages shopping and has formulated a festival known as
Dubai Shopping Festival to encourage persons from all locations to
come and partake. January is the month that hosts the shopping
festival. Dubai’s Souk districts also inspire shopping tourism. It is said
that bargaining is at the forefront of the souk district. Dubai gives all
passengers the opportunity to shop and has extended duty free
shopping to their international airport.

11. ShoppingTourism
Dubai-The Alchemy of Desert & Sea Slide 11 of 31
Dubai Mall is the world’s largest shopping mall featuring the world’s
biggest aquarium.

12. BusinessTourism
Dubai-The Alchemy of Desert & Sea Slide 12 of 31
Before theTransformation:
• Dubai was known for trading
• Production of oil
With theTransformation:
• Dubai Convention Bureau (DCB) was formed
oThe creation of the Bureau was to conduct all international bids on
behalf of the emirate.
oIt also carries out trade shows, workshops and production of all
collateral for promotion of Dubai.

13. BusinessTourism
Dubai-The Alchemy of Desert & Sea Slide 13 of 31
Portfolio of the Ministry ofTourism for the Dubai Convention Bureau
(DCB)
Responsibilities are divided into three core specialties:
• Business events
• Leisure events
• Cruise and in-city experience management

14. SportsTourism
Dubai-The Alchemy of Desert & Sea Slide 14 of 31
Dubai hosts a number of international championships.This is inclusive of
• DubaiWorld Cup – the richest horse race in the world
• Dubai Classic - the golf championship
• Barclays DubaiTennis for both men and women
• UIMWorld Powerboat racing
• Rugby Sevens
• Dubai International Rally
• Dubai SnookerClassic
• The UAE Desert Challenge
• The Standard Chartered Dubai Marathon
“Playing host to such an impressive selection of sporting events, Dubai is fueling huge growth
in sporting tourism within the region year on year,” Hamad Mohammed Bin Mejren,
executive director of DTCM's Dubai Convention and Events Bureau, told Sport360. “Attracting
visitors from across the world on account of its unrivalled sporting offering and world-class
venues, Dubai is fast-becoming a global destination for sport.”

15. SportsTourism
Dubai-The Alchemy of Desert & Sea Slide 15 of 31
The Dubai Sports City was a vision of
three entrepreneurs from the United
Arab Emirates.The overall vision was
to create a world premier sporting
destination.The sports tourism
envisioned for Dubai makes way for
medical tourism, with the building of
clinics within the structure.

16. Why would I visit Dubai?
My goal in life is to experience many different cultures in different
of the world. Dubai presents this opportunity in a lavish and breath-
taking manner. I am an extroverted venturer and Dubai allows for me
be adventurous through marketing itself as an allocentric location.The
buildings and the lifestyle of the people has certainly played up on my
curiosity and for that reason it is a must see!
Dubai-The Alchemy of Desert & Sea Slide 16 of 31

17. Follow me on my Journey to Dubai.
Dubai-The Alchemy of Desert & Sea Slide 17 of 31

18. Pre-Requisites forTravelling
Dubai-The Alchemy of Desert & Sea Slide 18 of 31
For border access I will have
to acquire my Dubai visa at
cost of JMD $10, 000

19. Travel Itinerary
Dubai-The Alchemy of Desert & Sea Slide 19 of 31
• Leaving: 12:10 a.m.
• Leaving from: Norman Manley InternationalAirport
• Address: Palisadoes, Jamaica,W.I.
• Airline/Vendor: Fly Jamaica Airways
• Flight #: OJ121
• Arriving: 5:50 a.m.
• Arriving to: JFK InternationalAirport
• Address: U.S.A
• Airline/Vendor: Emirates
• Flight #: OJ121
• Leaving: 7:50 a.m.
• Leaving from: Logan InternationalAirport
• Address: Boston
• Airline/Vendor: Emirates
• Flight #: UAE234
• Arriving: 11:50 p.m.
• Arriving to: Dubai InternationalAirport
Address: Dubai
• Airline/Vendor: Emirates
• Flight #: UAE234
Travel Dates: Saturday, 02/01/16 – Saturday, 08/01/16
Notes/Details:Total Flight time of approximately 23 hours
Total Cost- JMD $250, 000

20. Day 2 in Dubai
Dubai-The Alchemy of Desert & Sea Slide 20 of 31
Day 2
Expenses
Activities Transportation Food Accommodation Total
Commence my stay at Burj Al Arab Jumeirah
$8,000 $80,000 $300,000 $388,000
Visit the Burj Khalifa
$13,000 $8,500 0 $21,500

21. Day 2 in Dubai
Dubai-The Alchemy of Desert & Sea Slide 21 of 31
My activities for day two of my five
days stay is to view monumental
buildings.The tallest building in the
world, Burj Khalifa defies many
imaginations and I want to witness
this piece of history. My choice to
stay at the BurjAl Arab Jumeirah is to
evoke the constant luxury and
ambiance of Dubai.

22. Day 3 in Dubai
Dubai-The Alchemy of Desert & Sea Slide 22 of 31
Day 3
Expenses
Activities Transportation Food Accommodation Total
Shopping at Dubai Mall
$30,000 $3,000 0 $33,000
Visit to Souk District
$50,000 $5,000 0 $55,000

23. Day 3 in Dubai
When travelling I love to bring back souvenirs
and items that will physical represent the
experience I had.Visiting the Souk District is
must me to take part in the business aspect
their tourism. Striking deals for different
and exchanging items brings off a high level
consumer power that I would love to possess.
Dubai-The Alchemy of Desert & Sea Slide 23 of 31

24. Day 4 in Dubai
Dubai-The Alchemy of Desert & Sea Slide 24 of 31
Day 4
Expenses
Activities Transportation Food Accommodation Total
Hot Air Ballon Ride in the Safari Desert
$25,000 $10,000 0 $35,000
Partake in an Arabian Entertainment Night in the Desert
$45,000 $5,000 0 $50,000

25. Day 4 in Dubai
Day 4 in Dubai is about stepping deeper
the culture of the city. I want to participate in
their developed sports and I want to enjoy
music, dance and dress.This will allow me to
me have a greater appreciation of their
and bring me nearer to my goal.
Dubai-The Alchemy of Desert & Sea Slide 25 of 31

26. Day 5 in Dubai
Dubai-The Alchemy of Desert & Sea Slide 26 of 31
Day 5
Expenses
Activities Transportation Food Accommodation Total
Visit to the Village of Dubai
$38,000 $13,000 0 $51,000
Visit to the Dubai Museum
$20,000 $6,000 0 $26,000

27. Day 5 in Dubai
My objective for day 5 is to experience Dubai
historically.This day for me will be a ‘blast
the past’ as I take a close look at what Dubai
was before its major development.
Dubai-The Alchemy of Desert & Sea Slide 27 of 31

28. Day 6 in Dubai
Dubai-The Alchemy of Desert & Sea Slide 28 of 31
Day 6
Expenses
Activities Transportation Food Accommodation Total
Visit the Palm Island
$40,000 $5,000 0 $45,000
Take in the ambiance at the waterfall
$8,000 $2,000 0 $10,000

29. Day 6 in Dubai
Day 6 is my farewell day to Dubai. I chose my
visit to the Palm Islands as one of the last
because I wanted this memory hedged in my
mind. In essence it was one of the beginning
products of Dubai’s intricate designs.The
waterfalls is where I would take my finally
and reflect on all the city has taught me.
Dubai-The Alchemy of Desert & Sea Slide 29 of 31

30. Summary of Budget andTimeline
My dream vacation to Dubai would last for seven (7) days.Two of these
days I will be travelling. For the remaining five (5) days I would explore
the city and all it has to offer. In total I would JMD $950, 000 to have a
wholesome experience in a limited time frame.
Dubai-The Alchemy of Desert & Sea Slide 30 of 31

31. Goodbye Dubai
Dubai-The Alchemy of Desert & Sea Slide 31 of 31