- The event organizer had only 8 weeks to plan and organize an event aimed at getting 20 confirmed corporate attendees, but ended up with only 8 people who said they would attend along with a colleague.
- In the days leading up to the event, attendees started cancelling, leaving only 5 potential guests. On the day of the event, no corporate guests showed up.
- After contacting the confirmed attendees, the first guest arrived 10 minutes late, and a few more trickled in during the day, totaling 3 corporate guests, 3 Toastmasters entrepreneurs, and 2 district representatives.
9. Woke Up To 3 SMS
message...
Sorry David, I am Unable to Attend...
Sorry David, I have Another Urgent Appointment....
Sorry, I can not get out of the office today....
10. Days Potential Guest total was
already reduced to 5 (+1's)...
I was starting to get
Very Nervous!!
14. I sent out SMS messages to each
of the confirmed recipients...
”Hi, did you have difficulty
finding the location? -David-”
THEN I WAITED FOR
REPLIES....
15. FIRST Guest replies...
”I am running late. Will arrive in 10 mins, Is it OK to turn
up late?”
YES! I reply...
First Guest ARRIVES at the event...!!
** SUCCESS**
16. More Guest start to arrive
SLOWLY during the day...
At
2
pm
I got 2 SMS saying they just
woke up!!
[ Entreprenuers, have different schedules... ]
17. STATS:3 Corporate Guests
3 Toastmaster Entreprenuers
2 District Representatives
Results:
1x Potential Demo Meeting
3x Potential New
Toastmasters
18. Self Event Evaluation:In total approximately 80-100 people in corporate
positions were informed of the event.
Most just asked for information to be emailed to
them, and they will get back to us.
Surpirse... mostly we never heard from them
again!
19. Commitment level was DRASTICALLY LOW,
even within Toastmasters own network of trusted
friends.
The value add message was either
too weak, or not clear enough!
20. Even the people we did get to commit,
did not eventually show up.
This was also the experience previously
in NICE a year ago.
Unfortunately in NICE's experience,
they did not get a single guest turn-up.
22. The appreciation of what it takes
to create a high quality, high level
event in a short amount of time.
I felt the time restriction was not
too crazy, but a bit of additional
help early in the project would of
been a better option.
The event has started a dialogue
with corporations.
Even if they did not attend this first
event. I have already been asked
about the next time.
A big thankyou to my small and
dedicated team, plus all the
supportive Toastmasters of Area
G5.
MISSION ACCOMPLISHED