Cultivating a psychologically safe environment within creative teams, enabling members to openly share unconventional and radical ideas

1. des@spatz.ai | spatz.ai | Desmond Sherlock
Establishing and maintaining a psychologically
safe environment within creative teams

2. Managers, HR and tech
companies using creative
design, and innovative
teams.
IDEAL CLIENT
PROFILE (B2B)

3. THE PROBLEM
Team members being
reluctant to speak up with
their radical ideas due to
the lack of protection
from unfair naysaying
and browbeating.

4. THE PRODUCT - TOOLKIT
We’re building a real-time objection app and peer review
network, to address minor browbeating from misbehaving
naysayers.
Intervention
Charter
Agreement
3-Step
Messaging
Application
Data Collection
for SpatzAI
Machine Learning
Democratic
Peer-Review
Network

5. OUR UNIQUE PSYCHOLOGY
Our understanding of:
• The difference between objecting and disagreeing.
• The difference between objecting and complaining.
• The nipping-at-the-bud, team member's spats before they
can escalate into toxic conflict.
• Understanding the upside of uncertainty and the role that
dogmatic and absolute language plays in paralysing
teamwork and creativity.
• The democratic inclusion of the least powerful voice in
teams.

6. FINDING & CONVERTING LEADS
• Use the successful data from the research pilot to
promote Spatz to the world.
• Includes product demonstrations, free trials, and
personalized outreach.
• Using online channels like LinkedIn, while also
leveraging offline networking and referrals.
• Creating plugins for team operators like Atlassian,
Slack and Scrum groups.

7. MARKET SIZE (TAM)
• 500,000 tech companies in the USA
• 5 million tech employees.
• TAM at $2 per team member user per month
• $120 million per year.

8. WHY I AM BACKABLE
My dogged determination.
• Working on this business concept for some 20 years
and determined to be completed within 2 years.
• Self-published a book on the subject in 2012
(Rethink Perfect – the upside of uncertainty and the
art of moderating our own disputes).
• Posted some 760 blog posts, 50 personal journals
• Trained as a product designer – industrial design.
• My tech skills include creating an insurance category
and brand for Allianz Australia and New Zealand called Tripcover.
• Developing, managing, and running Tripcover from scratch, for the
last 10 years, reaching $1 Million in sales per year (pre covid).

9. TRACTION & RESULTS
• MVP consisting of a 3-page objection messaging app.
• The Spatz Slack network.
• Website and Brand Development.
• The Spatz Charter agreement.
• The Spatz conflict algorithm.
• Six guiding principles (see Our Unique Psychology).
• The Spatz manual.

10. HOW MUCH MONEY
• $50,000 to $100,000
WHAT WE WILL DO WITH IT
• Run a pilot of some 10 to 20 design teams consisting of
some 200 participants for 1 month.
With 100 using Spatz A.I. and 100 as the control group.
• Also contracting a data specialist and research assistant.
• Fully develop the App and network plugins

11. Contact: Desmond Sherlock
Website: Spatz.ai
Email: des@spatz.ai
Blog: Object123.com
Linkedin: linkedin.com/in/tripcover
Disclaimer: The information contained in this pitch
is speculative and needs to be tested and should only
be used in agreement with all team members.
Thanks for watching
our presentation.