In with the New, In with the Old
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An overview of the new - and old - marketing tools students should know today, and some of my personal most-used tools. Put together for BUSI3204 at the Sprott School of Business.
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In with the New, In with the Old
- 1. @desiraeo / #BUSI3204 In with the New Out In with the Old All you need to know is both of them.
- 2. @desiraeo Inbound Marketing Manager, You.i TV (@youi_tv) Formerly at ConceptShare, bv02 and Sprott
- 3. What do I do? Officially I… Unofficially I also… Plan our editorial calendar Handwrite sales letters Manage all events Coordinate client gifts Create all content Ship trade show materials Increase inbound leads Am best friends with FedEx Measure marketing efforts Manage all social media Do all PR
- 4. #BUSI3204 (Because you should go to the conversation, not make it come to you.)
- 5. @desiraeo / #BUSI3204 Some things are temporary. You will not always know which ones. You will need to learn them anyways.
- 6. @desiraeo / #BUSI3204 Like platforms. I had MySpace. Before Justin Timberlake.
- 7. @desiraeo / #BUSI3204 Or trends Hashtags. Like, individual ones.
- 8. @desiraeo / #BUSI3204 Or technology Eight years ago, there were no iPhones.
- 9. @desiraeo / #BUSI3204 But you still need to know them. And well, because you’re the expert.
- 10. @desiraeo / #BUSI3204 What do I use? … It depends.
- 11. @desiraeo / #BUSI3204 Consumer focused? Twitter, Blogs, Facebook, Google Adwords, Google Analytics, Websites, Landing Pages, etc.
- 12. @desiraeo / #BUSI3204 Business-to- business? Twitter, Email Marketing, Landing Pages, SalesForce, Marketing Technology, Google Analytics, etc.
- 13. @desiraeo / #BUSI3204 But there are four that are really worth paying attention to.
- 14. @desiraeo / #BUSI3204 1. Content Marketing This is a deceptively old technique.
- 15. @desiraeo / #BUSI3204 2. Landing Pages The landing page world takes landing pages very seriously.
- 16. @desiraeo / #BUSI3204 3. Conversion Tracking Data is so cool.
- 17. @desiraeo / #BUSI3204 4. Marketing Technology The future.
- 19. @desiraeo / #BUSI3204 Some things are permanent. You will not always know which ones.
- 20. @desiraeo / #BUSI3204 But I can tell you a few of them now.
- 21. @desiraeo / #BUSI3204 Marketing 101 You will always have customers. They will always be wackadoodles. You will need to know in what way they are nuts.
- 22. @desiraeo / #BUSI3204 Managing projects. Projects never go away.
- 24. @desiraeo / #BUSI3204 Prioritization. There are always going to be more things to do, than you or your team *can* do.
- 25. @desiraeo / #BUSI3204 Writing. The Internet runs on writing.
- 26. @desiraeo / #BUSI3204 Making things. Beg, borrow or steal experience with CS6.
- 27. @desiraeo / #BUSI3204 Judgement. Don’t tweet stupid stuff.
- 28. @desiraeo / #BUSI3204 You can need to get good at both.
- 29. @desiraeo / #BUSI3204 You do not need a job to do this.
- 30. @desiraeo / #BUSI3204 You can be excellent with no “experience.”
- 31. @desiraeo / #BUSI3204 You will not stop learning or getting better.
- 32. @desiraeo / #BUSI3204 Learn New Tools Master the Basics Get “Experience”
- 33. @desiraeo / #BUSI3204 In with the New Out In with the Old All you need to know is both of them.