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How Hitachi Data Systems Sparked a Digital Transformation with Social Selling and Employee Advocacy

Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation.

An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry.

In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss:

- The challenges and pain points HDS has overcome in order to digitally transform their business
- How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects
- How HDS has tapped into employees, partners, and influencers to drive awareness for the brand

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How Hitachi Data Systems Sparked a Digital Transformation with Social Selling and Employee Advocacy

  1. 1. #DySiWebinar 2@DaveHawley33@sharonhds @Samcampbellhds Why Employee Communications And Advocacy Matter Now More Than Ever
  2. 2. #DySiWebinar 3@DaveHawley33@sharonhds @Samcampbellhds Why Employee Communications And Advocacy Matter Reaching a New Audience Is Harder Than Ever o  Organic social media is dying o  Content creation is costly & time consuming o  Consumers are overwhelmed with content
  3. 3. #DySiWebinar 4@DaveHawley33@sharonhds @Samcampbellhds What Employees Really Want o  They want approved content that can easily be shared on social media. o  They want a way to talk about the their company & its brands and products. o  They want to be heard by their audiences and make a difference in the industry. Employees want to be more informed, and share their work experiences with family and friends.
  4. 4. #DySiWebinar 5@DaveHawley33@sharonhds @Samcampbellhds What business challenges was Hitachi facing?
  5. 5. #DySiWebinar 6@DaveHawley33@sharonhds @Samcampbellhds Challenges Hitachi Needed To Overcome The company desperately needed to embrace DIGITAL TRANSFORMATION
  6. 6. #DySiWebinar 7@DaveHawley33@sharonhds @Samcampbellhds Challenges Hitachi Needed To Overcome Stronger relationships needed to be developed in the field with customers and prospects
  7. 7. #DySiWebinar 8@DaveHawley33@sharonhds @Samcampbellhds Challenges Hitachi Needed To Overcome Difficulty in providing employees with high quality, relevant, and personalized content
  8. 8. #DySiWebinar 9@DaveHawley33@sharonhds @Samcampbellhds What Were The Goals For The Program?
  9. 9. #DySiWebinar 10@DaveHawley33@sharonhds @Samcampbellhds Goals Of The Hitachi News Hub Program o  Transform the company and culture to into a digital first organization o  Drive awareness and establish the company as industry leader o  Focus on quality when it comes to participants and content
  10. 10. #DySiWebinar 11@DaveHawley33@sharonhds @Samcampbellhds Goals Of The Hitachi News Hub Program o  Enable sales teams/reps to transition from cold calling to social selling at scale o  Position sales as subject matter experts and improve their personal brands o  Influence the “influencers” within the technology industry
  11. 11. #DySiWebinar 12@DaveHawley33@sharonhds @Samcampbellhds How Did You Solve These Problems In Order To Accomplish Your Goals?
  12. 12. #DySiWebinar 13@DaveHawley33@sharonhds @Samcampbellhds The Hitachi News Hub o  An “open platform” which inspires digital transformation and movement o  Focuses on social selling and advocacy strategies and tactics o  Members include employees, external partners, and industry influencers
  13. 13. #DySiWebinar 14@DaveHawley33@sharonhds @Samcampbellhds Delivering The Right Content At The Right Time o  Local teams took control of content which was previously owned by corporate o  Integration of content from employees, third parties, and partners o  1-2 broadcasts per week cadence to ensure authenticity and circumvent any duplication of posts seen as spam 80% 10% 10% Hitachi Industry Misc Content Mix
  14. 14. #DySiWebinar 15@DaveHawley33@sharonhds @Samcampbellhds Divisions Within The Hitachi News Hub o  15+ different divisions tailoring to different interests and categories (e.g. Internet Of Things, Flash Storage, EMEA, APAC) o  20+ program managers overseeing content curation across all divisions o  Content available in 5 primary languages (English, Spanish, German, French, Japanese)
  15. 15. #DySiWebinar 16@DaveHawley33@sharonhds @Samcampbellhds Focus On Mobile o  100% mobile approach for field sales reps o  Broadcast notifications critical for activation o  Easy to set up and use
  16. 16. #DySiWebinar 17@DaveHawley33@sharonhds @Samcampbellhds Benefits Of The Program
  17. 17. #DySiWebinar 18@DaveHawley33@sharonhds @Samcampbellhds Benefits Of The Hitachi News Hub o  Transformed the way Hitachi does business o  Established content and social as much more important to the company o  Singular location for company and industry content has proven to be extremely valuable
  18. 18. #DySiWebinar 19@DaveHawley33@sharonhds @Samcampbellhds Results Of The Hitachi News Hub Program 500+ employees 80K Shares 40K Reactions 41M Impressions 180K Clicks Results Since Launch