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1. Music Video Theory
There are three main types of music video:
Performance
 Performance based videos show only the band performing the song.
 Cheapest and easiest
 Large variety of shots used in quick succession
Narrative
 Narrative based videos contains mostly footage that shows a storyline
 If the song has featured in a movie then the video may include clips of
the film
 Harder and more expensive but good for audiences because it has a
storyline
Conceptual
 Based around a single concept mix of all 3
 Unusual and harder to film
 Done with editing and special effects
Andrew Goodwin (1992)
Media theorist who wrote a book called ‘Dancing in the Distraction Factory’
5 ways to analyse a music video
6 features of a music video:
1. Music videos demonstrate genre characteristics
2. There are relationships between lyrics and visuals. The lyrics are
represented with images.
3. There is a relationship between the music and the visuals. The tone
and atmosphere of the visual reflects that of the music.
4. The demands of the record label will include the need for lots of
close ups of the artist and the artist may develop motifs which recur
across their work (a visual style)
5. The frequently reference to notion of looking and particularly
voyeuristic treatment of the female body.
6. There are often intertextual reference