Marketing Management Of Bonatelli Wines Essay

Marketing Management Of Bonatelli Wines Essay
As the marketing manager of Bonatelli Wines, I have been asked to prepare a marketing program to establish Bonatelli Wines in a South East Asian
Market in which I believe offers the best opportunity for expansion. Working with my team of staff members Maria, who is responsible for advertising
and promotions, Thomas, who manages liaison with the current US distributors, and Rob our freelance web designer we will execute a marketing
program that manages to compliment the objective of Bonatelli Wines. The objective of Bonatelli Wines is to produce quality wine at a reasonable
price, with the aim of repeat business and customer loyalty. By successfully providing quality wine at reasonable prices Tony Bonatelli can ensure a
happy and comfortable lifestyle for his family. Bonatelli Wines began their exportation to the US initially with an objective to sell 25,000 cases of
wine. However, sales went beyond expectations and 200,000 cases were sold and the projection for the next year is for 500,000 cases. Bonatelli
Wines is now looking to expand into another region of the market, South East Asia. If Bonatelli Wines is producing 30,000 bottles a day expanding into
South East Asia will be a stretch, but can be done. If Bonatelli Wines expects to export 500,000 cases (6,000,000 bottles)of wine to the US over the
next year, they will need 200 days of production leaving them 61 days (expecting they don't work weekends) to produce wine for South East Asia. In
61 days of the year
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Essay on Industry Analysis Report the Australian Wine...
INDUSTRY ANALYSIS REPORT THE AUSTRALIAN WINE INDUSTRY 'The Boutique Producer' by 4 students (anonymous) Executive Summary
This report provides an overview of the Australian Wine Industry using Porter's Five Forces industry analysis framework and seeks to provide
recommendations based on the impact of the forces for a start up boutique producer. Through the use of Porters framework and the application of
economic theory, the report will provide detailed insight into the drivers of each force and the pressures that these forces put on the industry. These
insights will then be used to determine the competitiveness of the industry and formulate recommendations for a start up boutique producer.
Methodology... Show more content on Helpwriting.net ...
Cellar Doors. Agricultural Activities– Land Land is a crucial input to a start up boutique winery, and as previously discussed can also provide a
significant barrier to entry. From the supplier perspective, the bargaining power of the purchaser is highly dependant on the present market rates as
well as current government restrictions on the use of land and the subsequent availability of licenses . The availability and location to prime market
areas and geographic resources (such as water supply) drive the market elasticity demand factors governing land price. As such, site selection, soil
profile and climate , all critical to wine flavor and quality, will (thanks to geographical experience indicators (AWBC, 2008)) significantly drive up the
cost of land and determine the product that can be grown. General Agricultural Activities Agricultural equipment to support vineyard activities is
supplied by a number of monopolistic suppliers. These suppliers compete across various agricultural sectors and as such stock specific, yet substitutable
products that allow the purchaser some level of freedom in choice of supplier. This condition subsequently increases the ease of substitution (Porter,
1980). Vines Due to the potential destruction of

Wine Making: The Malbec Grape Essay
Malbec grape
Malbec is a one of the purple grape varieties which is belonging to Vitis Vinifera used for red wine making. Because Malbec is one of the six grapes
permitted for blending red Bordeaux wines, it has become popular and widely grown in South West France in last several decades. Moreover, in
Argentina it has become the leading variety. The Malbec tends to have a very dark inky color and robust tannins, and usually it is berry fruit flavour and
spice finished. It is also called Auxerrois or CГґt Noir in Cahors, called Malbec in Bordeaux, Pressac in other regions, and it has extensive more than
50 varietal synonym names (Robinson, 1986).
History of Malbec
Malbec is originated in Cahors region in South West France, and widely planted ... Show more content on Helpwriting.net ...
The best growing conditions for Malbec is the combination of warm sunlight in daytime, cool temperature in the night, runoff for irrigation and a long
growing season. Generally, the vineyards in a high altitude are suit for planting, and "the best suited vineyards are at the altitude between 2000 and
3500 feet above the sea level" (Franz, 2004). The well–drained soils and well irrigation are also required. In addition, the Malbec variety is also very
sensitive to viticultural hazards, such as frost, and more susceptible to grape disease such as Downey mildew. However, with the development of new
clones techniques and vineyard management, these potential problems can be controlled to a large extent ("A short history of Malbec"). As a result,
the Malbec regions are not only restricted

Bsbkg402b Analysis Of Consumer Behaviour
BSBMKG402B Analyze consumer behavior for specific markets
Assessment Task 2: Project– Consumer behavior analysis
A summary of domestic consumer participation in Aboriginal tourism experiences
Tourism Research Australia's National Visitor Survey, has provided the latest snapshot of indigenoustourism visitors in Australia, shows that in the
period between 2006 and 2010 there was an 18.7% average annual decline in domestic overnight Indigenous tourism visitor. Yet participant in
Indigenous tourism experiences by domestic market has been declined since 2006.
Domestic visitors represented over 70% of the total indigenous tourism visitor market. Tourism Research Australia (2010) profile of the general
domestic Indigenous tourism visitor showed ... Show more content on Helpwriting.net ...
Domestic consumers are being encouraged to support and involve in Aborignal tour which can assist in the boosting of Australia economy in order to
prevent he decline. As the domestic consumer has less spending power issue thanks to the substitution from Australia government, tour to Aboriginal
area will not be a concern and they will definitely have the sepnding power social and cultural factors:
As most of the domestic consumers are prefer to not marry and become single, they would have more speding power and more time to travel. When
they are wthout child, they wouldn't have to worry about their schedule and they are free to making thir own decision without havet concer about eh
family matters. With the rise of single peoples, they will try to seek another half and trying to meeting or know about new people via go for a tour.
It is an opportunity for the grow of Aboriginal tourism as singles are tend to go for a tour nowadays to gain new experience or to make contact or
facing new people
Evaluation of the NSW Aboriginal tourism sector capacity to respond to increased domestic consumer demand for Aboriginal tourism

BSBMKG605B Evaluate International Marketing Opportunities...
Market review
Submission details
Candidate's name
Phone no.
Assessor's name
Phone no.
Assessment date/s
Time/s
Instructions to Students
1. You must accurately complete the Student Assessment Pack.
2. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work
3. You need to submit Assessment Cover Sheet for each assessment.
4. You are permitted to use dictionaries and to seek support, as required.
5. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment. Refer to RGIT reassessment policy and
procedure.
6. Unless the assessment task specifically allows pair work or group activities such as ... Show more content on Helpwriting.net ...
Your assessor will be looking for: whether you have clearly identified a viable international market for entry by the organisation outlined in the case
study provided whether you have conducted sufficient research to assess and analyse the market a market review report that includes detailed research
organised under the headings listed in the procedure.
Adjustment for distance–based learners: no variation of the task is required a follow–up interview may be required (at the discretion of the assessor).
documentation can be submitted electronically or posted in the mail.

Case study: Bonatelli Wines Pty Ltd
Bonatelli Wines is located in the heart of the McLaren Valewine district in South Australia. A producer of fine boutique red wines, the winery is
located on a 65 acre property surrounded by estate vineyards producing Cabernet Sauvignon, Shiraz and Merlot.
The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality, boutique wine at a reasonable price, with the aim of
building customer loyalty and securing repeat purchases. Tony's goal is to establish and maintain a thriving family business that provides an enjoyable
lifestyle and comfortable standard of living.
In Australia, Bonatelli Wines has no branded product for sale, initially selling its produce in bulk to larger wineries. However, they have now
successfully launched a range of bottled red wines

Analysis of the World Wine Market Essay
Analysis of the World Wine Market
TABLE OF CONTENTS
1. Introduction............................................................... 1
2. World wine producers...................................................... 1
3. World wine exports..........................................................2
4. France productions, exports and international image................3
5. Success of New World over the Old World : key factors..............4
6. Evaluation of different strategies......................................5–8
6.1 Premium & Standard wine market
6.2 Creation of an accessible French brand
6.3 The Global wine company (acquisitions and mergers)
6.4 Appellation d'origine controlee and competitive disadvantage
6.5 Protectionism versus being marketing oriented
7. World wine market: long term predictions.............................8
8. Conclusion..................................................................9
1. Introduction ... Show more content on Helpwriting.net ...

In the most recent years, domestic sales of wine has declined constantly. The wine consumption is becoming more occasional. This is partially due to
an aggressive anti–alcohol campaign and driving restrictions set by the local government, but also facilitated by a lack of marketing strategy: the
wine market is loosing touch with the youth (the average age of wine drinker is gone up from 35 to 55) and young people are getting more keen to
beer or alcohol pops.
Lowered domestic sales may result in a greater emphasis on exports, however the recent trend showed how French exports continue to loose market
share to the New World (see diagram below).
Global Trade Atlas–Global Trade Information Source 2004
Considering France international reputation and image, it is useful to analyse its strengths and weaknesses, taking into consideration the important
differences existing between standard and premium market.
Strengths: France remain quality leader in the premium market; its international image express Sophistication, Tradition and Charm.
Weaknesses: There are many weak points to be addressed . The puzzling classification and labeling, the unreliable quality, the rigid "appellation
d'origine controlee" which dictates strict rules on methods of production (see more details on par.6.4) . Its international image is often seen as

Brl Hardy Case Study
Case Study 1 : BRL Hardy: Globalizing an Australian Wine Company
To:Chris Day, Group Strategic Planning Manager (BRL Hardy)
From:Strategic advisor
Re:Evaluation of BRL Hardy's strategy for today and tomorrow
Table of Contents:
1.Report Objectives
2.Executive Summary
3.Industry Background
4.BRL Hardy Background
5.Issues within the Wine Industry
6.Implications for Attaining a Position of Competitive Advantage
7.Recommendations
1.Report Objectives
BRL Hardy wants to understand the relevancy of its current group strategy within the wine industry today and study the viability of this strategy
moving forward. In particular, BRL Hardy wishes to understand the issues and implications that will be encountered by the... Show more content on
Helpwriting.net ...
Given wine's history, the market for wine is almost truly global. However there is disparity within the "development" of the consumers within different
segments of the market, the segments being largely geographically defined. This development is often tied to disposable income, whereby those with
higher disposable incomes have the available resources (time and money) to become educated in how to choose a "quality" wine. The biggest markets,
particularly as export markets from Australia, are the U.K., U.S.A., Germany and Japan (Australian Wine Industry Association, courtesy of Exhibit 2 of
the case study).
The producers of wine are segmented and again this segmentation is geographically based. There are the "Old World" producers from Europe: France,
Italy and Spain. Then there are the "newly" emerging "New World" producers from U.S.A., South America, South Africa, Australia and New Zealand.
Most wine produced is sold within the country of production.

Australia's wine industry is relatively young (a couple of hundred years) but well–developed technologically. However despite being the second largest
exporter outside of European countries, its exports only account for less than 2% of world wine production (2.5% by value). There is a well crafted
Australian national wine brand that is well respected internationally and attracts premium prices for Australian wines in most

Asc's Submarines
INTRODUCTION:
Australians role in the Asia Pacific region is an important economic growth in Australia. The common trade began in 1989, and is creating a seamless
regional economy. The purpose of trade is to ultimately provide the state with a unique set of opportunities and creates a greater understanding of
employment and quality of living. Australia is known to provide the state with a set of opportunities.
OVERVIEW OF SOUTH AUSTRALIA'S ECONOMY
South Australia economic performance has vastly improved in recent decades. The Mining Industry, is undoubtedly the most valuable resource that
South Australia has. (Australian Mining. This is our Story. 2015). Besides this, South Australia is commonly known for to have a flexible and skilled
workforce, ... Show more content on Helpwriting.net ...
The cons against the construction of the Australian Navy's of submarines is that Britain does not want Submarines to be built in Australia. Building
in Australia is not the most cost effective thing. ASC has had a bad track record in the past. The Pros on why they should build the subs are as the
following. Submarines are important as they are protectors of trade routes and exports. As brought up earlier, the construction of the Submarines
could create about 3000 Jobs. Which is good for South Australia. As it's facing its crisis in unemployment. Creating Job security. Lastly, we truly
don't know what japans capabilities are, so it is better to be safe. When considering the nature of the cost over the agreement, of South Australia, it is
one complicated situation. $50 billion sounds extreme, especially when you consider just how much Australia is in debt. To be more specific it's 300
Billion as of May 2012. This really begs the question as to if we can afford the submarines. (Australia's Government Debt is expected to Rise to $573
Billion over the next Decade – Business Insider. 2015). Thus concluding the analysis of cost. Ultimately the major benefit of this agreement is the
potential of both protection in the Australian Market and the possibility of the increased jobs coming from

Country Risk Analysis
Country Risk and Strategic Planning Analysis
Global Business Strategies MGT/448
August 10, 2011
Country Risk and Strategic Planning Analysis Sydney Cove produces the finest Aussie wine on the market. This paper will convey the various risks
associated with implanting a forging business venture and identity key components of the organization's business plan. It is imperative in this business
to identify potential harm, define what Sydney Cove stands for and outline potential advantages.
Political, Legal, and Regulatory Risks Sydney Cove Winery is one of the finest wine distributors in the Australia and New Zealand region. Sydney
Cove Winery is looking to expand and share their fine wine with the rest of the world, ... Show more content on Helpwriting.net ...
The climate in Coonawarra is perfect for wine cultivation for it has bountiful rain and extensive clouds, which maintains the climate at a range of 66
degrees Fahrenheit. The price would be determined on the quality of the grapes and how it will be distributed. Sydney Cove wines will market very
high and are targeting middle to upper class clientele. The promotion will be to build and encapsulate the history of Australian wine. The distribution
and supply chain risk are very minor. Australia exports products to South Asia and India and built a market share of 16%. This could be the starting
customer for Sydney Cove Winery (Countries and Their Culture, 2011). Australia and New Zealand consumes 500 million liters of wine providing
large revenue distributed into the economy making wine extremely high demand (Countries and Their Culture, 2011).
Physical and Culture Risk Australia and New Zealand are separated by a major environmental feature, the Great Barrier Reef, which is considered on
the Seven Wonders of the World. The reef is protected by the Great Barrier Reef Marine Park, which is designed to limit human use (Countries and
Their Culture, 2011). A potential challenge for the company would be exporting the product via maritime among the Great Barrier Reef and
experiencing delays in shipment. The barrier reef currently is on the Northern part of Australia and company production is located on the southern part
of the region. Once Sydney

The Components Of Wine Prices
Components of Wine Prices When people walk in a wine shop or grocery store's wine aisle, there are often hundreds of wines with different price on
display. The consumer may wonder what is the difference between a thousand–dollar wine and a twenty–dollar wine. On the bottle of wine, a typical
label shows a lot of information. How to use those informations to evaluate the true value of wine definitely is a challenge. Even though consumer can
easily find the quality rating of wine which published by various wine writers and critics; however, the wine writers' opinion can influence consumer
perceptions. Therefore, analysis the internal and external impact on wine prices helps consumer make a wise decision. According to a wine marketing
research in Australian Marketing Journal, wine's brand name, geographic region, grape types, fermentation method and vintage date are the main
components that affect wine prices (Ling and Lockshin 19). Knowing where a bottle of wine comes from, what types of grape used and the reputation
of its winery can help consumer have an idea how much it worth. Wine is produced in many countries throughout the world, but only a few of
countries has developed a wine brand in order to obtain benefits from this industry (Aranda, Gomez and Molina 2057). Therefore, building brand image
is a necessary step for wineries to increase reputation and competitiveness. Successful wineries focus on providing customer satisfaction in order to
create higher reputation.

Stefan Ahrens Case Study
Stefan Ahrens is Managing Director of Ahrens Group Pty Ltd, a fourth generation family business. At 25, Stef took over responsibility for the family
business, which has been listed in BRW's Top 100 Fastest Growing Private Companies for many years and is among the top 500 private companies in
Australia. The business has grown into a diversified engineering, construction and manufacturing company specialising in Industrial and Commercial
Buildings, Non Process Infrastructure, Structural Mechanical Piping, Structural Steel, Material Storage and Handling solutions, Mine Maintenance
Services, Grain Silo and Water Tank Manufacturing, Property and Investment; operating from 18 locations in all states of Australia and supplies its
products nationally and internationally. Stef is very passionate about the community and Ahrens are a major sponsor of many organisations throughout
Australia. He was awarded the Kempson Maddox award, which is in honour of the man whose inspiration and effort led to the establishment of the
Heart Foundation. It is awarded to individuals, teams or organisations for meritorious service and for contributions to the objectives of the Heart
Foundation. Over the years Stef has received other awards including the South Australian Young Entrepreneur of the Year and South Australian of the
Year... Show more content on Helpwriting.net ...
Leanne and Stef have recently transformed the heritage–listed Kingsford Homestead into an award–winning food, wine and luxury accommodation
destination in the Barossa Valley. Stef and his family can often be found at Kingsford Homestead hosting guests, planning the next bonfire or lending a
hand to develop the magnificent 240–acre property. Stef's other passions including pickling onions (he is a former SA Champion), and is the founder
of the Tomahawk Steak

The Consumption Of Wine Consumption
1. Introduction
Forecasting is an essential part to all business as this support the direction the business will be heading. Looking through wine consumption through
previous years will help forecast the future years. The consumption of wine is growing every year worldwide. Australia is the largest country that can
produce red wines, white wines and other wines in every climate and soil type found (Australian Government, 2014, para. 14). This report will include
a line graph showing the forecast total apparent consumption in terms of volume of beverage for 2006–2015, a line graph showing the forecast per
capita consumption in litres, who and the purpose the forecast is being used, a line graph showing the centred moving average for the ... Show more
content on Helpwriting.net ...
It shows that the actual volume of pure alcohol and the forecast is nearly the same. It has increased slightly a little but not dramatically. For the actual
result of volume of beverage and the forecast it nearly the same as well, however the forecast increased in 2014 and 2015. In 2007 the forecast
decreased.
4. Whom and the purpose the forecast is used
The forecast used in this wine consumption shows different trends in the future. Forecast is using previous data to determine the future information in
the wine industry. Hence, forecasting is important as this can predict how much white table wine, red table wine, other wines and the total wine
consumption for the future. An example can be liquor shops because they can use the forecast from the wine consumption to see how many wines are
being bought from customers in the future as this can help the liquor shops determine how many wines they need to buy to supply for the customers.
Also bars might like to look through the volume of pure alcohol and the consumption from customers to see how many they will need to purchase.
However, forecast is never accurate, it is an estimation of numbers for managers to look at so they have a number to look at so they can purchase the
products but forecast is a number that is close to the actual result.
With forecasting the per capita consumption for wines, Australia's government can use the results from

Wine War
CASE REPORT: Global Wine Wars: New World Challenges Old
(Harvard Business School Case # 9–303–056) NMI
1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage
were they able to develop to support their exports? Where were they vulnerable?
French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to
informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last
few years, has put French wines at a comparative cost disadvantage. But consensus among experts is that the ... Show more content on Helpwriting.net
...
However, it quickly became apparent that the newcomers pose a serious threat to the traditional winemakers. The French were especially hurt when
they began to lose their global market share as well as the coveted U.K. market to the Australians.
Allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. How incumbents can respond,
especially when constrained by regulation, tradition, embedded values, and a different set of capabilities than those demanded by the emerging market
by changing consumer tastes and market structures.
The case contrasts the tradition–bound Old World wine industry with the market–oriented New World producers, the battle for the US market, the most
desirable export target in 2009 due to its large, fast–growing, high priced market segments.
REINVENTING THE MARKETING MODEL: New World producers revolutionized the packaging and marketing aspects of wine making. Americans
and Australians greatly impacted wine packaging by replacing the Old World standard liter bottle with a half–gallon flagon in the U.S. and the
innovative "wine–in–a–box" package in Australia. Australians have been praised for this idea because boxed wine not only saves on shipping costs but it
has made storage easier for consumers. Australians have also begun to use screw on caps rather than the traditional corks on premium wines; this is to
prevent spoiling due to deficient corks. On the

Walla Wine History
TITLE
Walla Walla, Washington: Wonderful Wines In The West
LEAD PARAGRAPH
It was not long ago when Walla Walla was known for their sweet yellow onions and not much else. Wine changed all of that. What started in the
1970s as a test to see if grapes liked the same soil as onions, has now exploded into a fine wine mecca. When Gary Figgins planted the first wine grapes
on his homestead in 1974 nobody knew just how big this wine experiment would turn out.
This sleepy town at the foot of the round and rolling Blue Mountains is quickly becoming one of North America's premier wine destinations. The
effects can be seen even for the casual first–time visitor to Walla Walla. Home prices have risen rapidly, excellent new restaurants keep adding to an...
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Main Street features a female winemaker producing a tasty lineup of chardonnay, viognier, merlot,cabernet sauvignon, rosГ© of cabernet franc, and a
syrah and Grenache blend. We tasted the rose and liked it enough to buy a bottle to take home. DaMa occupies an artsy space that is still a bit in
progress as the owners decide what to do with all the room they have.
For a tasting room with a decent outdoor patio, try Kontos Cellars at 10 N. 2nd Avenue. At Kontos, find ultra–premium Bordeaux style wines. Kontos
waives their tasting fee when you have a designated driver! If you can't come up with your own designated driver consider hiring one of the many
wine–tour operators in the area. One such operator, Main Street Drivers, will drive your car for around $35USD per hour and can drive either your
personal car or rental car and be fully insured to do so.
Gard Vintners has a tasting room at 43 North Main Street. They make excellent wines from sustainably–grown grapes in the Columbia Valley. Their
2016 white blend (Freyja) is reminiscent of a good French or Italian white table wine and won't break the bank at 14USD per bottle. Several of Gard's
red wines have garnered 90+ point ratings. Try their red blend (Reverence Red) with 49% syrah, 38% grenache, and 13% viognier for a good example
why their wines score highly.
Time for a

Film Analysis: Mystic Hills Vineyard
Often I speak about vineyards that when you step through the tasting room doors it feels like you are home. At Mystic Hills Vineyard in Paso
Robles you truly are in the home of the owners Joel and Judy Cox. Joel being highly successful in the movie industry as a film editor for the last 40
years and reaching retirement age, he and Judy decided to step into a family dream and pursue their passion of making wines. Both love the Paso
Robles region and in 2004 Joel and Judy purchased 14 acres in King Ranch in San Miguel. Neither had experience in growing vines and making
wines. But Joel being a perfectionist and with Judy managing the winery and actively taking courses at UC Davis and College of the Canyons to
increase her knowledge of viticulture,... Show more content on Helpwriting.net ...
Mystic Hills vineyards consist of Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec and Petite Verdot. Joel also believes in keeping thewine in oak
barrels for 3 years producing wines that are softer and smoother on the palate. Wines available are:
2013 H.E.A.R.T.S. Rose – this wine is made in honor of the six grandchildren (Heather, Emma, Alexandra, Rachael, Tyler and Savanna). The rose is
made with Cabernet Sauvignon (67%), Merlot (24%) and Cabernet Franc (9%). Beautiful Bordeaux blend Rose. Bronze medal winner at the 2015 Los
Angeles International Wine Competition.
2012 Cabernet Sauvignon – Cabernet Sauvignon (100%). This is a perfect Cabernet and drinks like it should cost a lot more. This is a spectacular
inexpensive Cabernet. Beautiful dark fruits like plum with firm tannins that are beautifully integrated along with well balanced acidity. Bronze medal
winner at the 2015 Los Angeles International Wine Competition
2012 Gran Trio – Cabernet Sauvignon (60%), Cabernet Franc (20%) and Merlot (20%). The palate is greeted by flavors of cherry and cranberry
leading up to a nice finish. Another bronze medal winner at the 2015 Los Angeles International Wine

Global Wine War 2009-New World Versus Old
Introduction In the 1960s, 1970s or even 1980s, if you ask someone, which countries produce the best wine in the world? They would have said France,
Italy or Spain. However, if you ask someone the same question nowadays, the answer would be different. The new wine industry players such as
Australia, the United States and Chile are changing the global industry structure, leading the global industry trend, and challenging the traditional wine
makers by introducing innovations at every stage of the value chain. This article analyzed the development of global wine industry from the old world
to the new based on Case 2–1 Global Wine War 2009: New World Versus Old, and gave some advice to the both sides in the fierce battle... Show more
The economic impact of these innovations largely decreased the production costs of the New World comparing with the Old.
Changed Marketing Model
In addition to the innovations of grape growing and winemaking, New World also innovated in packaging and marketing.
They developed collapsible plastic bag and replaced cork stoppers with screw caps to reduce shipping costs, to save storage space and to avoid the
defect of corks.
They learned the value of differentiating their products and making them more appealing to palates unaccustomed to wine. These experiments provided
valuable lessons in branding and marketing.
Some experienced marketers such as Coca–Cola, NestlГ©, Pillsbury and Seagram entered the wine industry and left behind the consumer focused
attitudes and the sophisticated marketing skills.
The large New World companies typically controlled the full value chain, extracting margins at every level and retaining bargaining power with
increasingly concentrated retailers.
These changes brought more profits, more recognition of consumers, more market share and more marketing experience to New World companies.
Global Competition between New World and Old With the intensifying competition between New World and Old, significant changes happened during
the last quarter of the 20th century made the competition increasingly fierce.
Maturing Global Markets and Changing Global Demand Patterns A declining demand in worldwide consumption

Brl Hardy
A. Exploration of Issues
A. 1. Merge Conditions
Although BRL and Hardy were in the same line of business and had many of the same goals, these two companies were not initially looking to
merge with any other company. However, in June of 1992, BLR Hardy was formed. Unfortunately, the merger was the result of Hardy's financial
crisis and BRL's need for expansion. These factors drove the two companies to make a decision they may not have made if they were not looking for
help. Both companies entered the marriage hoping the other could solve the problem. Because high expectations were placed on the employees,
workers began to work to keep their jobs rather than work to advance the company.
A. 2. Traditional vs. Modern
Starting with ... Show more content on Helpwriting.net ...
It was using these precise assets which the national sales manager David Woods used to recapture the domestic market. The company's revenue
increased from A$151.5 million in 1992 to A$ 238.3 million in 1993. However, the company had difficulties translating their goals into action in the
beginning due to conflicts that arose between Christopher Carson, the managing director of Hardy's UK subsidiary and Stephen Davis, BRL Hardy's
new group marketing and export's manager.
B. 1. b. Conflict
"We had begun to realize that for historical reasons the wine business, unlike the packaged food industries– had very few truly multinational companies
and therefore very few true global brands. Wine consumers were getting more discerning and knowledgeable in the early 1990s, and to our reasoning,
a great opportunity existed for a company to build a well–known international wine brand of quality and reliability." This was Steve Millar's, the new
CEO of the BRL Hardy's rational behind taking BRL Hardy into the global arena.
However, 'In today's global market, if global and local organizations cannot collaborate, they will not succeed'. (Tasoluk, Yaprak, Calantone, 2006). This
was precisely the problem that plagued BRL Hardy and why they had difficulties in implementing their global strategy.
The merger of BRL and Hardy had resulted in a change in the management structure in the new company. In cases of mergers, there are always some
resultants

Why Is Iron Ore Important In Australia
Iron ore is Australia's largest international export, accounting for 22% ($54 billion) of its total export economy (Simoes, 2015). The largest
recipient of Australian commodities, by far, is China, accounting for 29.12%, followed by Japan at 19.67%, South Korea at 8.35%, and India at
5.27% (Simoes, 2015). Over the past decade, iron ore has become increasingly important to Australia's economy, increasing from $17.7 billion in
2001 to an astounding $110.9 billion in 2011 (DFAT, 2012). Blessed with an abundance natural resources, Australia has helped fuel the rising
industrial powers of many East Asian countries over this period, as commodity prices soared an average of 23.2% per year, compared to just 4.8% for
other exports (DFAT, 2012). However,
... Show more content on Helpwriting.net ...
Valued at $17.6 billion in 2014 the industry grew by an astounding 7% in 2013 and 14% in 2014 (Pyne, 2015). The majority of the income is
generated by nearly 600,000 international students who pay full tuition to attend Australian schools; $11.7 billion is generated by universities, and
$2.7 billion from vocational schools (Pyne, 2015). In fact, the international education sector is Australia's fourth largest export industry following iron
ore, coal and natural gas, and is responsible for over 130,000 jobs (Pyne, 2015). There are numerous reasons why the current international education
boom is likely to continue. First is because of the success of English Language Intensive Courses for Overseas Students (ELICOS), which has grown
an astounding 31% merely in the last two years (ICEF, 2015). As the largest English–majority nation in the Asia–Pacific region, Australia is a natural
destination for international students who wish to immerse themselves in the language while studying in the classroom. With the rapid growth in the
middle class of countries like China, India, South Korea, Vietnam and Thailand, there will continue to be a great incentive for young people to learn
English in order to compete effectively in the global economy (Neeley, 2012). Furthermore, recent trends also show that the international

Contribution Of Entrepreneurs And New Zealand Business...
Introduction
The Investopedia defines the entrepreneur as a person who starts his own business by taking lot of risks. (Entrepreneur, 2014). Most of the large
organisations around the world have been started by entrepreneurs. The contribution of entrepreneurs to a country's business environment holds a high
value. EY Entrepreneur of The Year Award 's Director, Jon Hooper stated that "Successful entrepreneurs have an extraordinary passion, self
–belief and
that keeps them going when others might give up. Because of this, they are able to make a significant contribution to New Zealand's economy and to the
community by creating jobs, driving productivity, fuelling growth and inspiring others" (EY, 2014). Entrepreneurs are contributing in various ways to
the business environment and some of them will be by providing employment, growing economy, innovating new technologies, creating market
competitiveness and also by providing contributions to the society. Therefore, this essay is a critical evaluation of the contribution of entrepreneurs to
the New Zealand business environment.
Contribution to the New Zealand Employment
According to the New Zealand treasury, nearly one out of 7 adults is an entrepreneur in New Zealand. Entrepreneurship always creates job
opportunities for the educated & qualified people as well as for the people who don't have much education & qualifications. Entrepreneurship is one of
the factors to reduce unemployment rate in New Zealand. New Zealand's Total

Wine Industry Analysis of China
China, India & Wine| May 19
2011
| Assessing the global environment and developing solutions for Australian international managers: a WebQuest. (5461 words)| Sheena Bobeechun
Troy Credlin Sarah Duff Audrey James.|
Table of Contents Executive Summary3 PESTL Analysis4 Political & Legal Factors (Author– Sarah Duff)4 Economic Factors (Author – Sheena
Bobeechun)5 Social & Cultural Factors (Author – Audrey James)7 Technological Factors (Author– Troy Credlin)8 Managing Ethics (Author –
Audrey James)9 Strategy & Entry Mode (Author – Sheena Bobeechun) 11 Global Human Resource Management13 Linking with Strategy (Author
– Sarah Duff pp. 13–15)13 Staffing Policies14 Training ... Show more content on Helpwriting.net ...
Specifically in Delhi the legal purchase of alcohol age is 25 years (GAPA 2006). Advertisement of alcohol is also illegal in some states of India due to
The Cable Television Network Amendment Bill 2000, which completely prohibits the advertisement of cigarette and alcohol (GAPA 2006).
Analysis
Based on the above findings, we can conclude that China would have predominantly less political and legal risk factors compared to India. While both
countries governments were entrenched with corruption and some forms of uncertainty, China's progression over India in terms of trade agreements
policies (such as the FTA) provides for a more stable political and legal environment to operate within. Furthermore, India's high legal drinking age and
laws associated with liquor advertising make China's market seem more appropriate for exporting of wine.
Economic Factors
China
The Chinese economy is moving along at a strong but steady pace, with GDP growth of around 10% for the past 5 years (DFAT 2011). GDP,
measured in US dollars based on the Purchasing Power Parity (PPP) was $9.872 trillion in 2010, $8.95 trillion in 2009 and $8.204 trillion in 2008
(CIA 2011). The GDP per capita was $7,400 in 2010, ranking it 125th compared to the world. Moreover, unemployment rate has been at a low level
(less than 5%) since 1990, currently sitting at a healthy 4.3% (ADB2011). It is estimated that 2.8% of the Chinese population live below the poverty
line (CIA 2011). Interest rate

A Report Of Roger And Michelle Plan On Establishing Winery...
This report will advise Roger and Michelle how to establish their Adelaide Hills wine touring business. Ownership structures are considered, whether a
partnership or private company would be more beneficial, together with important elements of business establishment and legal considerations, success
factors, and future possibilities. Information was gathered from a variety of sources including government organisations, primary sources, and the
South Australian Tourism Commission which provided reliable information. Numerous media articles and websites were referenced to support
information as these sources were not as reliable as government organisations and primary resources.
Introduction
Roger and Michelle plan on establishing ... Show more content on Helpwriting.net ...
A written Partnership Agreement covers various legal matters, such as; partner contributed equity, how profits/losses will be distributed, and the name
of the partnership.
A partnership has many advantages. It offers lower establishment costs compared to setting up a company. It allows a group of people to contribute
their knowledge, skills, specialities, and allows for all financial assets to be combined. In the future, it would permit their children to be involved in the
business. Also the partnership structure can be changed to meet longer term goals.
A disadvantage of a partnership is unlimited liability, meaning personal assets are at risk. Also if a partner incurs any debts or dies, the other
partner(s) are liable (see Appendix A, page 8).
Private companies are the most common company structure in Australia and are often family owned, small to medium sized businesses. They can have
1–50 owners who buy shares to contribute capital. Once incorporated, the business becomes its own legal entity. This means that shareholders have
limited liability equal to the amount of shares they own and none of their personal assets are at risk. Limited liability is an important benefit as it
means that the shareholder's personal assets are not at risk and are only liable for the amount of shares they own. It also offers potential to expand,

Difference Between Australia And Indian Culture
The culture and social customs of Indians compared to Australians is very different. Different people in different societies have different culture and
food, but they also have some similarities. The culture varies in different things such as clothes, foods, religion, and many others. Not only the culture
but geographical and environmental setting is also playing main role. India is the world's second largest country after china with 1.3 billion population,
while Australia is the world's smallest continent with 24 million population. The capital of India is New Delhi which is in the northern part of India.
The capital of Australia is Canberra which is in northern end of Australia which is also called southwest Sydney. India is surrounded by three oceans
namely Arabian ocean(west), Indian ocean(south), Bay of Bengal(east). Australia considered to be an island because it is surrounded by Indian
ocean(west), coral seas(north), Pacific Ocean(east) and Tasman sea(south) (Everyculture.com). India is more vulnerable in climate changes, in India
there were three main seasons, winter runs through January and march, summer runs through April and August and monsoon runs through September
and December. Meanwhile, Australia is generally warm and dry all year round, with no extreme cold and rain (Foodbycountry.com). India suffers with
environmental problems like water and air pollution, land damage, and water shortage, because there are no strict rules for environmental problems.
While

Shortage Of Skilled Among South Australia At Present And...
Why is there a shortage of skilled chefs in South Australia? Abstract This report identifies the reasons for shortage of skilled chefs in South Australia at
present and looks at future demand and evaluates the need to attract international chef migrants to fulfil the demand. Skill shortages in the food service
sector, specifically chefs has been an ongoing matter of concern in regional Australia which includes South Australia. Low apprentice and trainee
wages has often been seen to explain the ongoing problem.
Unpleasant working conditions, poor quality training, a lack of support and low wages are contributing to both non–completion and a high degree of
dissatisfaction. In addition, the increase in tourism and sporting events has increased the demand for skilled international migrant chefs since the local
labour market is unable to fulfil this shortage. Introduction The skills shortage in Australia has long been a topic in economic and political circles.
Chefs have been in short supply since 1999 (Jericho 2014). Chef occupation has always been on the skilled occupation list of the Department of
Immigration and border protection.
Non completion of apprenticeships and traineeships is one of the main reasons due to which there is a skill shortage, especially in regional areas such
as South Australia ( Snell & Hart 2014, p. 51). The shortage of skilled chefs has created a need for attracting overseas migrants.
South Australia is fast becoming an international tourist

Struggle Between Anglo-Australian Youth: Fieldwork And...
Food has long been used as a tool for dialogue and the fostering of positive feelings (Chapple–Sokol 2013). The 'breaking of bread' and the drinking of
wine/tea are used by many cultures as a symbolic representation of the coming together of people. After all, to share a dinner table means to share life
and a sense of 'homeliness' together (Hage 1997) even if only for the briefest moment. This idea – that food is a tool that encourages dialogue and
influences our emotions and actions positively – forms the basis of my research. My study argues that when 'youth' of different cultural backgrounds
prepare and consume food together, it can contribute to the 'everyday peace' in Melbourne.
Nevertheless, there is a strong suggestion that the underlying premise – that food is a tool for dialogue and peacebuilding generally – could be a recipe
for disaster in my fieldwork and analysis. This is especially so when I (as the researcher), the cook attempting to prepare a 5–course gourmet meal (i.e.
fieldwork), fails to understand that chicken cannot be cooked the same way as beef. Although both share the common characteristic of being 'meat',
consuming a medium rare chicken dish is a guaranteed promise for indigestion of dysenteric proportions.
The ... Show more content on Helpwriting.net ...
An ontological perspective allows us to dig deeper into what is meant by 'racism' and why 'racial' tensions exist, potentially revealing that both groups
hold different conceptions of this racial 'conflict'. As discussed later, the conflict could be experienced by South Sudanese as an act of relational
rejection, while Anglo–Australians experience it as an issue of security. By focusing on the racial tensions as the object of our analysis, we see how
collective memories, the discursive power of the media and understandings of mobility impact on both collectives'

Grenache Research Paper
Grenache also known as Garnacha is one of the most widely planted red wine grape varieties in the world. It ripens fairly late, so it needs hot and
dry conditions such as those found in variuous parts of the Medertaranean. The Grenache grape is likely to have originated in Spain. It is also grown
in the south of France, and various regions in California, where the grape benefits from its tolerance to heat and drought. Wines made from Grenache
tend to be low on acid, tannin and colour, and are usually blended with other varieties.
In France, Grenache is most widely associated with the wines of the Rhone and southern France. Its history in the Rhone is traced back to Burgundy
where wine makers added Grenache to their Pinot Noir grapes to add

Global Wine: New vs. Old World
Global Wining: New vs. Old World
An Analysis of New and Old World Wine Countries
– 1 –
Outline
I. Executive Summary ...................................................................................................................... 3
II. Background................................................................................................................................. 4
III. Industry Analysis: Australia....................................................................................................5–7
A. Challenges ...................................................................................................................7–8
1. Public perceptions
2. Fragmentation of wineries
3. Overproduction
4. Climate
5. ... Show more content on Helpwriting.net ...
For many years France was paving the way and producing high quality wine and reaping success in a growing market, but just like any industry, a shift
in consumer demand changed the outlook on France's future success in the wine industry, but proved to be an opportunity for new comers United
States and Australia.
The following analysis provides alternatives and recommendations for New and Old world producers to gain a larger share of the wine industry. New
World wine producers have a handle on the large growing segment of younger wine drinkers, but have yet to tap into the older, quality conscious wine
connoisseurs.
Wine growers need to invest heavily in market research and customize their marketing and labeling to that particular customer preference.
For Old World wine producers such as France, it will be a little more difficult in implementing changes as it is nearly incapable due to strict rules and
regulations. Not only is government's involvement a hindrance, the cultural and traditional influence is a blockade in applying technology to
production. As such, it will be difficult for Old World countries to compete, but there are some changes that France wine producers can make while
staying within the restrictions. These include promoting their traditions through advertising and simplifying

The Wine Industry : South Africa
The Dutch introduces the wine industry to South Africa in 1652 (Three Centuries of Cape Wine, n.d.). After centuries of evolution, the South African's
have found the wine industry to be very profitable. In Fact, South Africa is the 7th largest wine producer in the world (Giokos, 2016). This industry is
so sturdy that during the recent recession while many South African's have found themselves out of a job, the wine industry is touting that its exports
have increased 5% in 2015 and were projecting even further growth in 2016 (Giokos, 2016). We will examine various aspects of the wine industry and
conclude with an entry strategy into the market along with a potential business structure. Mike Veseth (2016) described the distribution of profits and
loses of the South African wine industry with only 15% of the producers making strong profits. He broke out the rest of the market as follows: 49%
making low and unsustainable profits, 6% breaking even which leaves 30% of the companies losing money. Later he stated that even in the high cost
areas of South Africa, wine is sold at a fairly low price compared to other nations in the world. The fact is that South African's prefer to drink one of
wines top competitors, beer, so the demand on wine in South Africa is relatively low. All of this shows that less than half of the South African industry
it truly thriving in this market and leads to the fact that the money is in exporting the wine out of South Africa for the maximum

в—ЏThe Political, Financial Stability And Corruption Risks
в—ЏThe political, financial stability and corruption risks in Australia or any other selected country.
Australia has a system of government based on liberal democratic values of freedom of speech, religion and association and the rule of law. political,
legal and Australian regulatory compliance, similar to the UK, US and many other democratic countries.
1901 Australian Constitution established a federal system of government. Under this system, a decentralized government. (Commonwealth) and six
states, two regions – the Australian Capital Territory and the Northern Territory– with more limited powers; There are also a number of foreign
territories, the most important is the Norfolk Island and the Australian Antarctic Territory. Parliament... Show more content on Helpwriting.net ...
(China) after the big wave of investments in the mining and natural gas. However, heavy rains in commodity prices in recent years have reduced the
revenue flow from the resource sector battered. Housing construction is strong and healthy services. GDP growth running at 3.1% in the year to
March 2016 interest rates fell to record lows (1.5% as of August 2016) to stimulate the domestic economy and allows engineers to grow from. There
are a few resources for non–mining economy.
The change is slow and fragmented Victoria and NSW, the two largest countries in the region with the best performance, while the rich natural
resources of the states of WesternAustralia and Queensland have slowed.
According to the Criminal Code Act 1995 it is a criminal offense to offer benefits that are not legitimate, because it has no intention to influence foreign
public officials. The benefits are not confined to financial payment and take other forms, further, that it is not necessary to prove the direct provision of
any formal matters – the use of intermediaries will be enough. The law applicable will be considered as illegal outside the territory. This means that
they participate in all activities outside Australia may still be punishable under Australian law.
Many other countries also have laws that prohibit bribery outside forces, including the US, UK and other EU countries, so the risk for anyone to
engage in bribery or corruption occurs beyond. But under Australian law but

Masculinity in Peter Weir's Gallipoli
Essay Question: Discuss the ways in which masculinity is constructed in Gallipoli and / or First Blood? What codes and norms of gender are used to
construct masculinity in the film(s)?
The perception of masculinity within Australian films is a reflection of our society's views and opinions of what it is to be considered masculine. It is
continually reinforced in our society by the constructions of the male character in movies, just like Archie and Frank, in Gallipoli and particular male
figures within our nation's history, such as Ned Kelly.Peter Weir's reflection of masculinity through the use of his two main characters Archie and
Frank, in his 1981 film Gallipoli, helped to perpetuate this construction of the Aussie male stereotype ... Show more content on Helpwriting.net ...
Weir demonstrates this type of homosociality in Archie and Frank's friendship by having particular scenes within the movie where the audience
watches on as both characters cement their relationship with races for fun in the Egyptian training grounds and climbing the pyramids to leave their
names to generations to come in the ancient stones. Similar to that of young love with Frank being the strong male and Archie taking on the role of
female.
The two characters symbolize the differing attitudes to the war, to personal ambition and even the way they run and how, the way they run, reflect
how they live. Archie's sacrifice is the apotheosis of 'greater love' when he takes Franks place in the line symbolizing an act of a hero. But like all
heroes Frank and Archie must undergo shared trials, such as crossing the desert before they can attempt to enlist, as well as both, having to suffer the
individual humiliation of being rejected into the army. "A special kind ofman went. Sure, they were adventurers, but a very simple kind. They weren't
swashbucklers, but they were a kind of warrior class" Isolating the characters from their positions in a way of dramatic irony and representing them
ignorant of the causes and horrors of war, strengthens the sense of the lost generation's innocence and the growth of a national understanding since the
end of the imperial compliance.
According to Katherine Biber, 'violent white men are

The Australian Wine Industry
CONTENT
TitlePage
Introduction В– Background & Issues1 – 2
Financial Analysis3 В– 8
Summary of Financials9 – 13
Significant key opportunities and risks for the company14 – 15 and investors in McGuigan
Other financial and non–financial factors that impact upon 16
McGuigan 's performance and attractiveness as an investment opportunity Limitations of the analysis & implications of these limitations for 17 – 18
any investment decision
Appendix A: References19
Background & Issues
The Mcguigan interest in the Australian Wine Industry goes back four generations. Owner Patrick McGuigan the first of four generations to enter the
wine industry was a dairy farmer by trade.
Percy ... Show more content on Helpwriting.net ...
2.41:1
Quick ratio

2005 ($ '000)2004 ($ '000)2003 ($ '000)
12728+361288+
120698
124905
= 494714
124905
= 3.96:1 2654+332641+
126534
135304
= 461829
135304
= 3.41:1
773+270452+
125028
105775
= 396253
105775
= 3.74:1
Current Cash Debt Coverage Ratio
2005 ($ '000)2004 ($ '000)2003 ($ '000)
2523
124905+135304/2
= 2523

130104.50
= 0.019 times 5768
135304+105775/2
= 5768
120539.50
= 0.047 times (10040)
105775+119523/2
= (10040)
112649
= (0.089) times
Receivables turnover ratio
2005 ($ '000)2004 ($ '000)2003 ($ '000)
320422+47628
120698+ 126534/2
= 368050
123616
= 2.97 times 262025+43683
126534+125028/2
= 305708
125781
= 2.43 times
248381+35069
125028 +87486/2

= 283450
106257
= 2.66 times
Average collection period in days
2005 ($ '000)2004 ($ '000)2003 ($ '000)
365
2.97
= 123 days 365
2.43
= 150 days
365
2.66
= 137 days
Inventory turnover
2005 ($ '000)2004 ($ '000)2003 ($ '000)
(276939)
60018+51176/2
= (276939)
55597
= 4.98 times
(216777)
51176+32271/2
= (216777)
41723.5

= 5.19 times
(209354)
32271+15817/2
= (209354)
24044
= 8.70 times
Average Days in Inventory
2005 ($ '000)2004 ($ '000)2003 ($ '000)
365
4.98
= 73.29 days 365
5.19
= 70.32 days
365
8.70
= 41.95 days
Solvency Ratios
Debt to total assets ratio
2005 ($ '000)2004 ($ '000)2003 ($ '000)

Although only 5 % of SulaвЂ™s wine brands are exported, Sula...
Although only 5 % of Sula's wine brands are exported, Sula has been venturing into newer markets across the globe. Over the last 6 years, Sula's
Global Brand Ambassador led Sula's introduction into new markets such as Canada, Belgium and the Middle East and emerging markets like China are
in pipeline this year.
Realizing that the global wine market is competitive and brand sensitive, Sula has used a wherein it partners with international distributors. For
instance, the company has recently launched the Nasika range with UK's Laithwaite's. The range will also be available shortly in US, Australia, Hong
Kong, Switzerland and Germany. Other countries where Sula is currently distributed are Belgium, Bhutan, Canada, China, Finland, Italy,... Show more
Finally, this strategy we believe is a stepping stone till Sula increases its awareness in the global market via the distributors and starts making
independent forays.
Sula has been relying on and in many instances touting it's nasik roots to project itself as the finest wines available from the best wine region in India.
This is also reflected in the branding adopted with their range available through Laithwaithe's.
However, Nasik is not the only wine growing region in India and with the recent acceptance and uptake of wine in India as well as abroad, a slew
of new players have emerged, some even predating Sula. Established wine makers, much like Sula have developed several regions pan India and
have imported, harvested and crushed grapes in these regions.Some examples of the same are, Grover Vineyards in Nandi Hills, The Port wines of
Goa such as Vinicola, Chateau D'Ori with its presence in Dindori, Four Seasons in Baramati and Chateau Indage Narayangaon.
Each of these regions can lay claim to unique branding opportunities and representation on International tables and wine lists. Furthermore, greater the
acceptance and adoption of Sula across the world, greater the chance that distributors would eventually add other brands to their selections. The Nasik
valley itself has seen a proliferation of several world class vineyards, including the much lauded Reveilo, which has

Marketing
New World vs. Old World Wine
A great debate raging in the wine world today is over the differences between wine coming from the New World versus the Old World. Much of this
arguing quickly becomes obscured by emotions. Wine has the ability to create great passions. This in some way is proof of its greatness and
importance to humankind. However, beyond the prejudices and rancor this discussion has some valid points of contention.
Old world wines come from the "classic wine making regions" in Europe. New world wines come from everywhere else. The Old World can generally
date their origins of wine production back to the Roman Empire and beyond. Spans of time like this simply cannot be replicated by any other means.
Throughout this 2000+ ... Show more content on Helpwriting.net ...
Whatever the methods used many New World have managed to come up with a lot of good wine. In the case of Latin America and Australia and
South Africa this wine is often a very good value. The Southern Hemisphere growers are helped by a climate that changes little so there are fewer
vintage variations. However, many wine drinkers are of the opinion that this homogeneity has come at the cost of less interesting wine. Much of the
wine from these regions does not bear a recognizable thumbprint of the soil from which it sprung. A good deal of the pleasure of wine drinking is
developing the ability to recognize and grow fond of a certain region. By removing this element of the earth much of the interest in wine is reduced.
While generally deploring much of the wine of the New World, the Old World is being forced to take notice. Australian wine has displaced French
wine as the top import to the British Isles. Many traditional makers are employing some new techniques to insure a better, more marketable product.
This is generally not a bad thing as France for instance has always produced lakes of cheap swill. Lacking competition many growers and producers
were content to maintain the status quo.
As long as the Old World does not lose its intrinsic personality and deep relationship with the soil these trends can only benefit the consumer.

Agricultural Export Commodities ( Stokes & Howden 2010 )
The wine industry in Australia is one of the most highly valued agricultural export commodities (Stokes & Howden 2010). Viticulture is an
agricultural sector that is closely associated with climate as the production of unique wine is reliant upon specific combinations of climate, soils and
landscape to create particular styles (Stokes & Howden 2010; Webb et al. 2008). Changes in climate have potential to adversely affect the quality of
winegrape production. Thus, climate change is set to become a major challenge for the wine industry, and contest the adaptive capability of the
industry. As a result of the increasing awareness of the potential consequences of significant climate variability, it is essential that the industry explores
possible strategies to enable adaptation to change.
The Margaret River wine region
The Margaret River wine region of Western Australia is highly regarded as a premium wine region in Australia (Jones et al. 2010). The production of
high quality wines, however, means that the region has potential to suffer from modifications in quality by the slightest climatic changes. Thus, climate
change has potential to adversely impact the viticultural industry. At present, the Margaret River wine region experiences a Mediterranean–style
climate, with factors of temperature, soil quality and humidity all well suited to high quality wine production. The economic impact of the Margaret
River wine industry is approximately an annual $250 million. Climate

Australian Wine Industry
1 Synopsis
Today as the world around us continues to age more and more people have an interest for premium wines. As Australia's economy continues to boom
some industries have taken a major hit over the last decade including Australia's wine industry even though it continues to produce some of the best
wines in the world. The report will look into the history of Australian wine and look at where things have gone wrong. The reports key findings will
reveal a relatively unknown winery in the town of Orange, called Belgravia that produces some outstanding wines. The results that have been presented
have been researched on various Internet resources, newspaper articles and journals. The writer has also contributed to the report with his ... Show more
A Short history of wine)
By the middle half of the 1800's Phylloxera, a disease in the vines destroyed over two thirds of the vineyards in Europe and by 1875 Australia fell
victim (John Beeston. (2008). History of Wine in Australia) However with the strict regulations implemented in Australia, South Australia's Barossa
Valley remained free from Phylloxera and today has some of the oldest vines remaining in the world.
By the 1980's domestic wine consumption per capita had reached 17.3 litres, as the 'bag in a box' an Australian innovation had been perfected. (John
Beeston. (2008). History of Wine in Australia)
In the Table Fig.1 below you can see and overview of the Australian wine sector in 2007, it shows Australia's biggest export markets as well as the most
produced varietals in the country the top being Chardonnay. In the last twenty years the Australian industry however has suffered and Bob Oatley
former owner of Rosemount got out at the right time and made a fortune. It was only in the 1980's that governments sponsored growers to pull out
their vines to overcome the glut of wine grapes. With low grape prices in the last seven years there has been debate for yet another sponsored vine
pull. (Nance Haxton (2006) "Grape Glut") Still today wineries continue to sell clean skins to try and combat their poor sales at basically a

Wine Strategic Plan Essay
I. Executive summary The quality and reputation of wellington wine have a key role to play in strengthening wellington wine's brand promise of being
a vibrant and welcoming place that celebrates the good things in life. Wellington wines core brand attribute of being Australia's home of exceptional
wine and produce, complements other core brand attributes of un spoilt nature at close proximity, enterprising tradition of creativity and innovation,
and a beautiful city and festival spirit. The Strategic Plan target is to achieve an increase in Australia wine market from $50 billion in 2011–2012 to
$57.5 billion in 2012–2013. The wellington strategic Plan identifies the priority strategies to achieve this target. One of these... Show more content on
Helpwriting.net ...
* Lack of resources for grower organizations to meet increasing demands for relationship management in the wine industry value chain, with
government and the general community * Lack of capital for small growers and wineries to fund new initiatives and market opportunities Opportunities
* To grow the market for the future of this company will be win more market share in line with increasing Australia wine consumption, * With the
growing consummation of wellington wine in Australia market line increasing per capita wine consumption. * Promoting the wellington wine for food
service and hospitality sectors in amongst Australia and overseas traveller, promoting worldwide who are seeking quality branded wines building high
level collaboration in the value chain for increasing competitiveness in the world wine market, * Developing wine grape grower relationships with the
Australian Government through the Industry Partnerships Programmers. Threats * There are a number of very serious economic threats that cloud the
short term outlook. * Domestic inflation is high in Australia, the governments keep rising the taxгЂ‚ * Production costs are

The Valley Wine Company Increase Production Of Good...
Executive summary
The big goal and major objective of this plan is to enable The Hunter Valley Wine Company increase production of good quality wine to meet the
increased demand for wine in China, Singapore, Japan, South Korea and other Australian and International major wine distributors which occupy a
significant niche in the Asian wine markets. Hunter Valley Wine Company is facing tough competition from other Australian wine distributors who are
beginning to exert pressure to either increase production of high quality wines or be faced out of the market. Australia has been accredited with
production of high quality wines and the demand for the product is overwhelming in Asian markets. Other objectives set to be achieved by ... Show
more content on Helpwriting.net ...
They will also be required to evaluate whether the objectives are met by carrying out annual assessments and reviews.
Introduction
HVWC was established in 1990 by the Smith family and over the years, the company has managed to upscale its production by increasing production
resources, production capacity and improving the distribution mechanisms. Though the company has struggled to keep up with the quality demands,
viticulture and viniculture studies have however enabled the company see remarkable developments in increasing quality to the extent that the
company has managed to collect various awards and gain international recognition as high quality wine manufacturers. This plan is therefore set to
promote strategic effort that will steer the company's success further and will be based on information gained from:
1.Industry research
2.Survey of international markets
3.Survey of market and consumer trends
4.Distributor roundtables
5.Discussions with major retailers
6.Future assessments of growth in wine markets
This plan also discusses the challenges facing HVWC and the corrective measures aimed at addressing these challenges. The plan also directs and
allocates administrative duties to the HVWC board and will include:
1. An annual written review of the advancement, challenges faced and objectives already achieved;
2. Periodic evaluations from committees giving the

Production Of Wine Production : Viticulture And Wine Making
Viticulture denotes to the cultivation, growing, and harvesting of grapes for the means of wine production. It is a global agriculture activity that
encompasses the production of wine at vineyards by the use of grape growing. Viticulture is a rich and thriving industry which is demonstrated through
of the aspects of its nature, spatial patters, and future directions of viticulture on a global scale.
On a global level the wine industry involves two major undertakings: viticulture and wine making. Viticulture is a branch of the horticulture science,
exploring the production, study, and science of grapes, while winemaking refers to the production of grapes in order to produce wine. A variety of
wines can be made including red wines, white ... Show more content on Helpwriting.net ...
These specific climate conditions assist in growing grapes to their desired quality to produce wine, rarely are grapes grown out of these regions with
growers having to adapt to local conditions.
Globally, viticulture spatial patterns can be partly identified by a large new world grape growing increase. According to table 1.1 China has
overtook the old world countries in grape growing at 14% globally, a large increase from China's previous position in 2005. Although with this
increase of grape growing in China new world countries still account for the largest area of vineyards. There are 7,519,000 million hectares of
vineyards globally with Spain having the largest amount per country at 1.02 million as seen in
Table 1.1: Grape Growing Trends. in graphic 1.1. France, Italy, and Spain together account for 59% of all wine exports and Chile, Australia, and the
United States 14.4%. Continuing the lead of old world countries in viticulture with new world countries global stance steadily increasing.
The current trends in global wine consumption and production are exemplified by new world and old world wine patterns. The global wine industry
consumption patterns are relative toward the production patterns, with many top producing countries also being the top consuming countries. As seen
in the below graphic 1.1, France, Italy, Spain, and the United States all come out ahead in being the worlds top four wine producing countries.

Christianity : Christian And Modern Western Society
James Wilson
Christianity – Research Assignment
–Introduction to Christianity
Christianity is one of the most influential religions on both ancient and modern Western society, with the religion based on the teachings of the
prophet Jesus Christ who lived approximately between the years of 5 BC and 33 AD. It is claimed that Christ was the son of God whose spirit was
embodied and sent to Earth as a human being to bring peace and prosperity to the less fortunate, and absolve the world of its sin. Jesus preached a
doctrine of a supreme monotheistic god who ruled over the universe, as well as ethics and morals especially centred on the concept of faith and
forgiveness. If one was to live their life in accordance to the Will of God and the teachings of Christ found in the written word of the Holy Bible, one
would be absolved of their sin and ascend to the spiritual realm of God, known as Heaven, after their physical death.
The world was gripped by the tale of forgiveness, Christ's sacrifice on the Cross and his subsequent resurrection, as it was written and asserted.
Through his first supernatural miracles and preaching, Christ had created a young religious congregation, but after his death Christ's disciples and
followers dedicated themselves to spreading the Word of God and the religion to the far corners of the world. Mass conversions took place with
ordinary citizens in awe at the declared majesty of God, as well as the thought of a better life beyond the squalor of ancient

Global Wine Wars Case Study
ADVANCED MARKETING MANAGEMENT
CASE REPORT: Global Wine Wars: New World Challenges Old
(Harvard Business School Case # 9–303–056) NMI
1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage
were they able to develop to support their exports? Where were they vulnerable?
French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to
informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last
few years, has put French wines at a comparative cost disadvantage. But ... Show more content on Helpwriting.net ...
The first joint venture was Baron Philippe de Rothschild's venture with Robert Mondavi to create Opus One in 1979. Gallic presence in the Napa
sparkling wine industry is strong as Domaine Caneros, Domain Chandon, Mumm Cuvee Napa, Pieper–Sonoma, and Roederer Estate are all owned by
French champagne houses. Pernod Ricard owns wineries in Australia, Argentina, Chile and Spain (Economist, 1999).
Most (90%) production is concentrated in California. Started primarily by French and Italian immigrants in the late 1800's, California's winemaking
tradition is only a few generations old and was interrupted by Prohibition. A global reputation for fine wine is even more recent, when two Napa
Valley wines won gold medals at a 1976 blind–tasting competition in Paris, a victory unexpected by the rest of the world, including many Americans
(Lukcas, 2000). The US adapted the French appellation system with over 130 approved American Vineyard Appellations ranging in size from the
multi–state Ohio River Valley to the smallest, Cole Ranch, a 150 acre property in Mendocino County (Wine Institute, 2003). One of the most
acclaimed appellations is Napa Valley. Most American winemakers also label by varietal if a wine contains at least 75% of that varietal by volume.
2. What changes in the global industry structure and competitive dynamics led France and other traditional producers to lose market share to
challengers from Australia, United States, and

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