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Int J Cancer Manag. 2020 May; 13(5):e100535.
Published online 2020 May 18.
doi: 10.5812/ijcm.100535.
Research Article
Determinants of Breast Cancer screening: Application of Protection
Motivation Theory
Fazlollah Ghofranipour 1
, Fatemeh Pourhaji 1, 2, 3, *
, Mohammad Hossein Delshad 1, 2, 3
and
Fahime Pourhaji 4
1
Department of Health Education and Health Promotion, Faculty of Medical Sciences, Tarbiat Modares University, Tehran, Iran
2
Department of Public Health, School of Health, Torbat Heydariyeh University of Medical Sciences, Torbat Heydariyeh, Iran
3
Health Sciences Research Center, Torbat Heydariyeh University of Medical Sciences, Torbat Heydariyeh, Iran
4
Department of Health Education and Health Promotion, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran
*
Corresponding author: Department of Health Education and Health Promotion, Faculty of Medical Sciences, Tarbiat Modares University, Tehran, Iran. Email:
fatemeh.pourhaji@modares.ac.ir
Received 2020 February 02; Revised 2020 April 20; Accepted 2020 May 02.
Abstract
Background: Breast cancer is a major public health problem in both developed and developing countries. The mortality rates of
this disease are due to the lack of awareness about screening methods and late detection of breast cancer, which is high in Iran.
Objectives: The aim of this study was to determine breast self-examination (BSE) behaviors applying protection motivation theory
(PMT).
Methods: In this cross-sectional study, the multi-stage cluster sampling method was used to 410 women aged 40 - 65 years old in
Tehran, Iran. The questionnaire was completed through self-reported for each of the participants. PMT theoretical variables and BSE
behavior are the basis of the data collection procedure. All analyses were performed using SPSS 20 for the windows. One-way ANOVA,
chi-Square test, Independent Samples t-test, logistic regression, and Pearson correlation coefficient were applied. We set 0.05 as a
criterion for statistical significance.
Results: The results indicated there were significant and positive correlations between the knowledge about breast cancer and self-
efficacy of practicing BSE (r = 0.43, P < 0.001), response efficacy (r = 0.20, P < 0.001), and protection motivation (r = 0.25, P = 0.003).
Conclusions: Healthcare providers may consider PMT as a framework for developing educational interventions aiming at improv-
ing women’s BSE behavior.
Keywords: Breast Self-Examination, Breast Cancer, Protection Motivation Theory
1. Background
Breast cancer disease is the most common cancer in
the developed and developing countries according to the
literature. Breast cancer is a major health problem in Iran
(1, 2) and according to the latest national databases, age-
standardized rate for breast cancer is 33.21 per 100,000 (2).
A recent study of breast cancer reported that the mean
age for breast cancer in Iranian women is 5 years ear-
lier compared to women from the developed countries
(3) and increasing the trend of incidence is reported by
the national cancer registry of project. Also, breast can-
cer is the fifth leading cause of cancer deaths and it is es-
timated 14.2% of death (2). Previous research performed in
Iran showed that breast cancer has a significant impact on
women’s life (4).
Lack of awareness regarding risk factors, breast can-
cer screening methods, cultural taboos, feeling ashamed
totalkabout breastcancer, leadtolatedetection anddevel-
opment of breast cancer and death. The easiest early detec-
tion that women could do is breast self-examination (BSE)
(5).
BSE is a simple, effective, and helpful method of breast
cancer screening, which is appropriate for all women. In
addition,itisinexpensive,andincreasesself-awareness(6).
There is no evidence on the effect of screening through BSE
and no supportive role for BSE in the early detection of
breast cancer. While according to the Kotka Pilot Project,
BSE has better detection and decreases mortality, however,
Swedish, Russian, and Shanghai studies demonstrated no
improvements in mortality decreasing (7).
However, it has been shown that BSE may be of spe-
cial importance in countries where breast cancer is a rising
problem,butwheremammographyservicesarealmostab-
sent (8). There is a lack of a population-based mammo-
Copyright © 2020, Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License
(http://creativecommons.org/licenses/by-nc/4.0/) which permits copy and redistribute the material just in noncommercial usages, provided the original work is properly
cited.
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Ghofranipour F et al.
gram screening program in Iran. Therefore, it appears that
BSEmaybeconsideredanattainableapproachtoempower
women in the early detection of breast cancer.
BSE is helpful to women who have no access to other
screening such as mammography. Despite the benefits of
BSE, many women are inactive and different research has
reported that the performance of BSE is low (9). The re-
search suggested screening behavior is related to risk per-
ception, benefit, barriers and reasoning processes that in-
clude personal and social factors and attitudes. Further
studies are needed to understand the factors associated
with the onset and maintenance of BSE throughout life.
The protection motivation theory (PMT) is a useful
and social cognitive model for motivating individuals to
use protective behavior. The PMT is frequently applied to
breast cancer screening (10). According to the PMT model,
women who have a higher perceived risk, and are suscepti-
ble to breast cancer and those who consider themselves at
riskandseriousdiseasewouldbemorelikelytoaffectregu-
lar BSE. Several studies suggested the effectiveness of PMT
in Breast cancer screening (11-15). Although breast cancer
is one of the few detected cancers in the initial phase, this
level is very low in Iran.
2. Objectives
This study aimed to determine breast self-examination
(BSE) behaviors applying protection motivation theory
(PMT).
3. Methods
This cross-sectional study was done over a period of 6
months in health centers from May to October 2017. The
statistical population of the study included 410 women
aged 40 - 65 years old in Tehran, Iran. According to the rule
of 5 - 10 individuals for each item (63 × 6), the sample size
of 378 computer users was estimated. However, for more
accuracy, the sample size was increased to 410 individuals
(16). The multi-stage cluster sampling was implemented.
First, the North, East, and Shemiranat networks were se-
lected from 10 health networks of Shahid Beheshti Uni-
versity of Medical Sciences, Iran (SBUMS), and from each
health network (n = 3), five urban health centers were ran-
domly selected. Then from each health center (n = 15),
27 women over 40 years were randomly selected. Conse-
quently, the sample size was computed at 27 × 15≈ 410.
Women who met the following were eligible due to the
inclusion/exclusion criteria. The exclusion criteria were
a history or current diagnosis of cancer, pregnancy, and
breastfeeding. Additionally, the following exclusion crite-
ria were considered: insufficient knowledge of the Persian
languageandinsufficientphysicalandmentalhealthtofill
in the questionnaire. However, if someone suffered from
any defect or disease interfering, they were excluded from
the study. The demographic characteristics are presented
by group in Table 1.
Table 1. Demographic Characteristics of Women
Variables Mean ± SD or No. (%)
Age
40 - 50 43.69 ± 2.7
51 - 60 53.35 ± 2.2
Upper 60 61.9 ± 2.4
Marital status
Married 352 (88)
Single 13 (3.3)
Widow 26 (6.5)
Divorced 9 (2.2)
Women occupation
Housewives 368 (92)
Working 32 (8)
Education level
Primary 149 (37.3)
Secondary 117 (29.3)
More than high school 134 (32.9)
The research instrument included a self-reported ques-
tionnaire with 63 items. The questionnaire contained
items of demographic information (4 items); knowledge
questionnaire (20 items), PMT of breast cancer (37 items)
and questions regarding BSE practice (2 items). The an-
swers were ‘true’, ‘false’, and ‘don’t know’. The knowledge
score was computed correct answers for all 20 questions
(17). The PMT scale was developed in 1984 by McRae (18).
In this study, first, a questionnaire was developed based on
PMT and existing literature (12, 15, 19-27).
This questionnaire after a careful review and cultural
adaptation and a few changes were made. The reliability
and validity of the instrument were confirmed in the Ira-
nian population (28). The final version of the questioner
was average content validity (s-CVI/Ave) 0.80 that indicat-
ing adequate content validity. The reliability was deter-
mined by calculating the Cronbach’s alpha coefficient. The
coefficient α for the instrument was as follows: knowledge
= 0.81, perceived vulnerability = 0.83, perceived severity =
0.79, fear = 0.84, response efficacy = 0.76, response cost =
0.84, self-efficacy = 0.84, perceived rewards = 0.83, protec-
tion motivation = 0.90.
BSE behavior was assessed as self-reported in BSE
2 Int J Cancer Manag. 2020; 13(5):e100535.
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Ghofranipour F et al.
within the past 1 month and the intended screening with
the next month. The two following items assessed past be-
havior: “Have you done BSE in the last month?” (Yes/No,),
and “How often have you done BSE in the last six months?”
along with a seven-point scale (never once a month). Items
with higher average scores + more frequency of past BSE
behavior were collected (27).
All analyses were performed using SPSS 20 for the win-
dows. One-way ANOVA, chi-square test, independent sam-
ples t-test, logistic regression, and Pearson correlation co-
efficient were applied. We set 0.05 as a criterion for statis-
tical significance.
3.1. Ethics
The Ethics Committee of Tarbiat Modares University
approved the study (IR.TMU.REC.1395.328) all participants
gave written informed consent. Institutional ethics ap-
proval (IRCT2017061134472N1) was obtained before the
start of the research.
4. Results
Four hundred participants responded in this study
with a response rate of 97.5%. Ten questionnaires were ex-
cluded (four questionnaires because of lack of participa-
tion, three questionnaires because of uncompleted filling,
three questionnaires because of having breast problems).
The mean age of women was 45.69 ± 5.5 years. The results
showed 91.25% of women did not have enough knowledge
about breast cancer (score < 12). Most of the women were
married (88%) (Table 1).
The results of the Pearson correlation coefficient test
showed that there was no significant relationship between
age and perceived severity (r = 0.06, P = 0.17), perceived vul-
nerability (r = 0.07, P = 0.12), response efficacy (r = 0.01,
P = 0.7), response cost (r = 0.09, P = 0.06), perceived re-
wards(r = 0.01, P = 0.7), and self-efficacy (r = 0.02, P = 0.63),
respectively. While there was a significant relationship be-
tween age and fear (r = 0.141, P = 0.005). The results of
the One-way ANOVA test showed that there was a signifi-
cant difference between the marital status and the mean
score of perceived severity and vulnerability, response ef-
ficacy and self-efficacy so that married people had higher
scores (P ≤ 0.05). There was no significant relationship be-
tween the marital status and response cost, and perceived
rewards (P ≥ 0.05). Also, the results of the One-way ANOVA
testshowedthattherewasasignificantdifferencebetween
the education level and the mean score of perceived sever-
ityandvulnerabilityandresponseefficacy, andself-efficacy
(P ≤ 0.05), so women with higher education had a higher
score in these structures.
According to logistic regression analysis; participants
having knowledge on BSE practice were 3.46 times more
likely to practice BSE [OR = 3.46, 95% CI (0.53 - 1.98)] com-
pared with those less knowledgeable. Participants having
a positive history of breast cancer in their family/friends
were 2.59 times more likely to practice BSE [OR = 2.59, 95%
CI (0.26 - 1.59)] compared with those having a negative his-
tory of breast cancer in their family/friends (Table 2).
Table 2. Logistic Regression Analysis Between the History of Breast Cancer in Fam-
ily/Friends and Knowledge on BSE with BSE Practicea
Variables
BSE Practice, No. (%)
OR (95% CI)
Yes (N = 80) No (N = 320)
History of breast
cancer in
family/friends
Positive 6 (7.5) 10 (3.12) 2.59 (0.26 -
1.59)b
Negative 74 (92.5) 310 (96.88) 1
Knowledge of BSE
Knowledge-
able
15 (18.8) 20 (6.2) 3.46 (0.53 -
1.98)b
Less knowl-
edgeable
65 (81.2) 300 (93.8) 1
Abbreviation: BSE, breast self-examination
a
P value ≤ 0.05
b
Reference category
The results of simple bivariate correlation showed
there was significant and positive correlations between
the knowledge about breast cancer and self-efficacy in
practicing BSE (r = 0.43, P < 0.001), response efficacy (r =
0.20, P < 0.001), and protection motivation (r = 0.25, P =
0.003) (Table 3).
Table 3. Correlation Between Knowledge About Breast Cancer and Sub-Scale of PMT
Scale
Knowledge on Breast Cancer
r P Value
Perceived vulnerability 0.10 0. 1
Perceived severity 0.19 0.3
Fear 0.06 0.7
Response efficacy 0.20 < 0.001
Response cost -0.21 < 0.001
Perceived rewards -0.32 0.03
Self-efficacy 0.43 < 0.001
Protection motivation 0.25 0.003
Abbreviation: PMT, protection motivation theory
The finding suggested there were significant negative
correlations between the response cost and knowledge of
Int J Cancer Manag. 2020; 13(5):e100535. 3
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Ghofranipour F et al.
breast cancer (r = -0.21, P < 0.001). Also, the results indi-
cated there were significant negative correlations between
perceived rewards and knowledge of breast cancer (r = -
0.32, P = 0.03).
Furthermore, the results suggested there were no sig-
nificant correlations between perceived vulnerability and
severity with BSE practice. The results indicated there
werepositiveandsignificantlycorrelatedbetweenthefear,
response efficacy, self-efficacy, and protection motivation
with BSE behavior so that means these structures were
more in the practice group than the non-practice group (P
< 0.001). While there were negative and significantly cor-
related between the response cost, the perceived rewards
with BSE behavior means that these structures were less in
the practice group than the non-practice group (P < 0.001)
(Table 4).
Table 4. The Mean of the PMT Subscale on Breast Self-Examination
Scale
Mean ± SD
P Valuea
BSE Practice
(80)
Non BSE
Practice (320)
Perceived
vulnerability
9.75 ± 2.99 9.57 ± 3.05 0.5
Perceived
severity
5.50 ± 2.22 5.82 ± 2.12 0.2
Fear 15.70 ± 7.2 12.95 ± 6.97 0.001
Response
efficacy
15.92 ± 3.10 17.46 ± 2.62 < 0.001
Response cost 21.33 ± 7.2 23.02 ± 6.38 0.041
Perceived
rewards
8.5 ± 2.83 9.29 ± 2.54 0.01
Self-efficacy 12.10 ± 1.1 9.2 ± 2.8 < 0.001
Protection
motivation
2.64 ± 0.48 2.19 ± 0.80 < 0.001
Abbreviation: BSE, breast self-examination, PMT, protection motivation theory
a
Independent samples t-test
5. Discussion
The primary aim of the current study was to determine
breast self-examination (BSE) behaviors applying protec-
tion motivation theory (PMT). In our sample, breast can-
cer awareness was low that it leads to late in referring to
health centers. Due to the findings, only 14.5% of the par-
ticipant ever heard about BSE, 8.7% had enough knowledge
aboutbreastcancer, and91.25% hadpoorknowledge, while
Baena-Canada et al.(29) reported that enough knowledge
was 9.7% and in the study of Yadegarfar et al. (30) low
knowledge was reported 55.7%. World Health Organization
(WHO) recommends promoting knowledge and encourag-
ing in the community through early detection and diagno-
sis of breast cancer in all women, especially women aged
40-69 years old who are returned health care centers or
hospitals (31).
In many findings, BSE behavior was determined by the
knowledge of women or having information on diagnos-
tic methods of breast cancer (32). In our study, it found
the knowledge is a significant variable in BSE. Similarly,
in Hyun’s research, it was suggested that women who are
experienced to carry out BSE have a better level of knowl-
edge of breast cancer (33). Breast cancer occurs in Iranian
women earlier (34), so to enhance awareness about breast
cancer screening can help in deducting mortality. It seems
lifestyle changes and socioeconomic have a positive rela-
tionship with breast cancer (35). In this study, participants
who had a positive history of breast cancer in their fam-
ily/friends were more likely to practice BSE compared with
those had a negative history. Similarly, some studies sug-
gested this finding (36, 37). A positive history can act as a
trigger that drives a person to take up a given breast can-
cer prevention behavior.
In this research, only 20% of the females reported do-
ing regularly and monthly BSE. Similarly, some studies
haveindicatedlessthanhalf of theparticipantsreallyprac-
tice BSE monthly (38, 39). In the study of Mekuria et al. (32)
performance of BSE was reported 13.4% and in the study of
Badakhsh et al. (40) it was reported between 2.6% to 84.7%
and an average 21.9%. While in the Didarloo et al. study,
24.6% (41) and in the study of Ertem and Kocer (42), 52% of
women practiced BSE. In our study BSE performance was
reported lower than the average. It seems one of the rea-
sons this finding was lower literacy of women.
In the present study, the main source of information
was the health care team. This indicates that health work-
ers are effective. So that in the systematic review of Bouya
et al. (43) it was reported that the most important sources
of information were the healthcare team and it was con-
firmed in similar research. Nearly 21% of women have ob-
tained information on breast cancer from TV/radio. Also,
education based on the internet and social networks bring
awareness of women effectively. In the current study, one
of the sources of information was the Internet (26.5%).
Tortolero-Luna et al. (44) described cancer information-
seeking behavior and they reported that the Internet was
the frequent sources of information about cancer (28.1%).
The results showed there was no significant relationship
between BSE practice and demographic variables (except
for educational level). Similar to our study, in Jirojwong
et al.’s study (45) and Dundar et al.’s research (46), it was
explainedthatsocio-demographicvariableswerenoteffec-
tual in BSE practice.
Similarly, the results of studies carried out by Fry and
Prentice-Dunn (15), Boer and Seydel (47), Floyd et al. (19),
4 Int J Cancer Manag. 2020; 13(5):e100535.
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Ghofranipour F et al.
Hodgknis and orbell (23), suggested the PMT is a benefi-
cial framework to recognize factors that influence BSE for
Iranian women. In this study perceived vulnerability and
severity were not significant in explaining the BSE practice
on a regular basis, but increased self-efficacy, response effi-
cacy, and reduced BSE response cost and perceived rewards
were significantly associated with BSE behavior. In Jorda-
nian and U.S (48), Turkish (46), and Chinese (49) studies
the perceived severity of women was reported as a non-
significant predictor of BSE. It seems perceived severity is
not a good predictor for breast cancer because this disease
may be perceived by all women as an important and seri-
ous event, affecting the psychological, physical, and social
aspects of life (46). Protection motivation was found to be
a significant factor for BSE practice parallel to the results of
Vahedian Shahroodi et al. (12) and Lee Champion (17).
Response efficacy was a significant variable predicting
BSE practice. According to the finding of American studies,
women who have more perceived response efficacy in BSE
were more likely to practice BSE behavior (50, 51).
In our study self-efficacy was a significant factor for
BSE practice and women who performed BSE on a regular
basis had higher self-efficacy levels than non-practitioners
women. The other studies indicated the various degree re-
lationships between self-efficacy and breast cancer screen-
ing (52-54). In these studies, women who reported more
self-efficacy in BSE were more likely to practice BSE regu-
larly. In the current study, women who reported more fear
of breast cancer were more likely to practice BSE regularly.
Chen and Yang (55) reported similar results. Various stud-
ieshavedescribedthebehaviorof fearwithbothinhibitory
and stimulating effects (56).
The present study has several strengths. This was one
of the theory-driven studies examining breast cancer. Our
findings provide evidence for the use of PMT in breast can-
cer prevention, which can be used as a framework for ed-
ucational interventions in the field of breast cancer. Our
study had several limitations. First, it was a cross-sectional
design, so causal conclusions cannot draw. The sample of
the research was middle-aged women in an urban area in
Tehran, which does not necessarily reflect what happens
among women in rural areas. So, the results of the study
cannot be generalized to a larger population in Iran. Fur-
thermore, the data were collected by a self-reported ques-
tionnaire, which may be a source of bias. Further studies
with adequate confirmation of self-reported information
built into their design are recommended.
5.1. Conclusion
Overall, the findings of our study suggest health care
providersmayconsiderPMTasaframeworkfordeveloping
educational interventions aimed at improving women’s
BSE behavior.
Footnotes
Authors’ Contribution: FP searched the data base and
design, collected data and drafted the manuscript. FP, FGH
contributed to conception and design of the study and re-
vised the manuscript for intellectual content. MHD and
FP designed the study, interpreted data, and revised the
manuscript for important intellectual content. All authors
read and approved the final manuscript.
Clinical Trial Registration Code: Institutional ethics
approval (IRCT2017061134472N1) was obtained before the
start of the research.
Conflict of Interests: There are no conflicts of interest.
Ethical Approval: The Ethics Committee of
Tarbiat Modares University approved the study
(IR.TMU.REC.1395.328) all participants gave informed
written consent.
Funding/Support: This study was supported by Tarbiat
Modares University.
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Ijcm 13-5-100535

  • 1. Uncorrected Proof Int J Cancer Manag. 2020 May; 13(5):e100535. Published online 2020 May 18. doi: 10.5812/ijcm.100535. Research Article Determinants of Breast Cancer screening: Application of Protection Motivation Theory Fazlollah Ghofranipour 1 , Fatemeh Pourhaji 1, 2, 3, * , Mohammad Hossein Delshad 1, 2, 3 and Fahime Pourhaji 4 1 Department of Health Education and Health Promotion, Faculty of Medical Sciences, Tarbiat Modares University, Tehran, Iran 2 Department of Public Health, School of Health, Torbat Heydariyeh University of Medical Sciences, Torbat Heydariyeh, Iran 3 Health Sciences Research Center, Torbat Heydariyeh University of Medical Sciences, Torbat Heydariyeh, Iran 4 Department of Health Education and Health Promotion, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran * Corresponding author: Department of Health Education and Health Promotion, Faculty of Medical Sciences, Tarbiat Modares University, Tehran, Iran. Email: fatemeh.pourhaji@modares.ac.ir Received 2020 February 02; Revised 2020 April 20; Accepted 2020 May 02. Abstract Background: Breast cancer is a major public health problem in both developed and developing countries. The mortality rates of this disease are due to the lack of awareness about screening methods and late detection of breast cancer, which is high in Iran. Objectives: The aim of this study was to determine breast self-examination (BSE) behaviors applying protection motivation theory (PMT). Methods: In this cross-sectional study, the multi-stage cluster sampling method was used to 410 women aged 40 - 65 years old in Tehran, Iran. The questionnaire was completed through self-reported for each of the participants. PMT theoretical variables and BSE behavior are the basis of the data collection procedure. All analyses were performed using SPSS 20 for the windows. One-way ANOVA, chi-Square test, Independent Samples t-test, logistic regression, and Pearson correlation coefficient were applied. We set 0.05 as a criterion for statistical significance. Results: The results indicated there were significant and positive correlations between the knowledge about breast cancer and self- efficacy of practicing BSE (r = 0.43, P < 0.001), response efficacy (r = 0.20, P < 0.001), and protection motivation (r = 0.25, P = 0.003). Conclusions: Healthcare providers may consider PMT as a framework for developing educational interventions aiming at improv- ing women’s BSE behavior. Keywords: Breast Self-Examination, Breast Cancer, Protection Motivation Theory 1. Background Breast cancer disease is the most common cancer in the developed and developing countries according to the literature. Breast cancer is a major health problem in Iran (1, 2) and according to the latest national databases, age- standardized rate for breast cancer is 33.21 per 100,000 (2). A recent study of breast cancer reported that the mean age for breast cancer in Iranian women is 5 years ear- lier compared to women from the developed countries (3) and increasing the trend of incidence is reported by the national cancer registry of project. Also, breast can- cer is the fifth leading cause of cancer deaths and it is es- timated 14.2% of death (2). Previous research performed in Iran showed that breast cancer has a significant impact on women’s life (4). Lack of awareness regarding risk factors, breast can- cer screening methods, cultural taboos, feeling ashamed totalkabout breastcancer, leadtolatedetection anddevel- opment of breast cancer and death. The easiest early detec- tion that women could do is breast self-examination (BSE) (5). BSE is a simple, effective, and helpful method of breast cancer screening, which is appropriate for all women. In addition,itisinexpensive,andincreasesself-awareness(6). There is no evidence on the effect of screening through BSE and no supportive role for BSE in the early detection of breast cancer. While according to the Kotka Pilot Project, BSE has better detection and decreases mortality, however, Swedish, Russian, and Shanghai studies demonstrated no improvements in mortality decreasing (7). However, it has been shown that BSE may be of spe- cial importance in countries where breast cancer is a rising problem,butwheremammographyservicesarealmostab- sent (8). There is a lack of a population-based mammo- Copyright © 2020, Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/) which permits copy and redistribute the material just in noncommercial usages, provided the original work is properly cited.
  • 2. Uncorrected Proof Ghofranipour F et al. gram screening program in Iran. Therefore, it appears that BSEmaybeconsideredanattainableapproachtoempower women in the early detection of breast cancer. BSE is helpful to women who have no access to other screening such as mammography. Despite the benefits of BSE, many women are inactive and different research has reported that the performance of BSE is low (9). The re- search suggested screening behavior is related to risk per- ception, benefit, barriers and reasoning processes that in- clude personal and social factors and attitudes. Further studies are needed to understand the factors associated with the onset and maintenance of BSE throughout life. The protection motivation theory (PMT) is a useful and social cognitive model for motivating individuals to use protective behavior. The PMT is frequently applied to breast cancer screening (10). According to the PMT model, women who have a higher perceived risk, and are suscepti- ble to breast cancer and those who consider themselves at riskandseriousdiseasewouldbemorelikelytoaffectregu- lar BSE. Several studies suggested the effectiveness of PMT in Breast cancer screening (11-15). Although breast cancer is one of the few detected cancers in the initial phase, this level is very low in Iran. 2. Objectives This study aimed to determine breast self-examination (BSE) behaviors applying protection motivation theory (PMT). 3. Methods This cross-sectional study was done over a period of 6 months in health centers from May to October 2017. The statistical population of the study included 410 women aged 40 - 65 years old in Tehran, Iran. According to the rule of 5 - 10 individuals for each item (63 × 6), the sample size of 378 computer users was estimated. However, for more accuracy, the sample size was increased to 410 individuals (16). The multi-stage cluster sampling was implemented. First, the North, East, and Shemiranat networks were se- lected from 10 health networks of Shahid Beheshti Uni- versity of Medical Sciences, Iran (SBUMS), and from each health network (n = 3), five urban health centers were ran- domly selected. Then from each health center (n = 15), 27 women over 40 years were randomly selected. Conse- quently, the sample size was computed at 27 × 15≈ 410. Women who met the following were eligible due to the inclusion/exclusion criteria. The exclusion criteria were a history or current diagnosis of cancer, pregnancy, and breastfeeding. Additionally, the following exclusion crite- ria were considered: insufficient knowledge of the Persian languageandinsufficientphysicalandmentalhealthtofill in the questionnaire. However, if someone suffered from any defect or disease interfering, they were excluded from the study. The demographic characteristics are presented by group in Table 1. Table 1. Demographic Characteristics of Women Variables Mean ± SD or No. (%) Age 40 - 50 43.69 ± 2.7 51 - 60 53.35 ± 2.2 Upper 60 61.9 ± 2.4 Marital status Married 352 (88) Single 13 (3.3) Widow 26 (6.5) Divorced 9 (2.2) Women occupation Housewives 368 (92) Working 32 (8) Education level Primary 149 (37.3) Secondary 117 (29.3) More than high school 134 (32.9) The research instrument included a self-reported ques- tionnaire with 63 items. The questionnaire contained items of demographic information (4 items); knowledge questionnaire (20 items), PMT of breast cancer (37 items) and questions regarding BSE practice (2 items). The an- swers were ‘true’, ‘false’, and ‘don’t know’. The knowledge score was computed correct answers for all 20 questions (17). The PMT scale was developed in 1984 by McRae (18). In this study, first, a questionnaire was developed based on PMT and existing literature (12, 15, 19-27). This questionnaire after a careful review and cultural adaptation and a few changes were made. The reliability and validity of the instrument were confirmed in the Ira- nian population (28). The final version of the questioner was average content validity (s-CVI/Ave) 0.80 that indicat- ing adequate content validity. The reliability was deter- mined by calculating the Cronbach’s alpha coefficient. The coefficient α for the instrument was as follows: knowledge = 0.81, perceived vulnerability = 0.83, perceived severity = 0.79, fear = 0.84, response efficacy = 0.76, response cost = 0.84, self-efficacy = 0.84, perceived rewards = 0.83, protec- tion motivation = 0.90. BSE behavior was assessed as self-reported in BSE 2 Int J Cancer Manag. 2020; 13(5):e100535.
  • 3. Uncorrected Proof Ghofranipour F et al. within the past 1 month and the intended screening with the next month. The two following items assessed past be- havior: “Have you done BSE in the last month?” (Yes/No,), and “How often have you done BSE in the last six months?” along with a seven-point scale (never once a month). Items with higher average scores + more frequency of past BSE behavior were collected (27). All analyses were performed using SPSS 20 for the win- dows. One-way ANOVA, chi-square test, independent sam- ples t-test, logistic regression, and Pearson correlation co- efficient were applied. We set 0.05 as a criterion for statis- tical significance. 3.1. Ethics The Ethics Committee of Tarbiat Modares University approved the study (IR.TMU.REC.1395.328) all participants gave written informed consent. Institutional ethics ap- proval (IRCT2017061134472N1) was obtained before the start of the research. 4. Results Four hundred participants responded in this study with a response rate of 97.5%. Ten questionnaires were ex- cluded (four questionnaires because of lack of participa- tion, three questionnaires because of uncompleted filling, three questionnaires because of having breast problems). The mean age of women was 45.69 ± 5.5 years. The results showed 91.25% of women did not have enough knowledge about breast cancer (score < 12). Most of the women were married (88%) (Table 1). The results of the Pearson correlation coefficient test showed that there was no significant relationship between age and perceived severity (r = 0.06, P = 0.17), perceived vul- nerability (r = 0.07, P = 0.12), response efficacy (r = 0.01, P = 0.7), response cost (r = 0.09, P = 0.06), perceived re- wards(r = 0.01, P = 0.7), and self-efficacy (r = 0.02, P = 0.63), respectively. While there was a significant relationship be- tween age and fear (r = 0.141, P = 0.005). The results of the One-way ANOVA test showed that there was a signifi- cant difference between the marital status and the mean score of perceived severity and vulnerability, response ef- ficacy and self-efficacy so that married people had higher scores (P ≤ 0.05). There was no significant relationship be- tween the marital status and response cost, and perceived rewards (P ≥ 0.05). Also, the results of the One-way ANOVA testshowedthattherewasasignificantdifferencebetween the education level and the mean score of perceived sever- ityandvulnerabilityandresponseefficacy, andself-efficacy (P ≤ 0.05), so women with higher education had a higher score in these structures. According to logistic regression analysis; participants having knowledge on BSE practice were 3.46 times more likely to practice BSE [OR = 3.46, 95% CI (0.53 - 1.98)] com- pared with those less knowledgeable. Participants having a positive history of breast cancer in their family/friends were 2.59 times more likely to practice BSE [OR = 2.59, 95% CI (0.26 - 1.59)] compared with those having a negative his- tory of breast cancer in their family/friends (Table 2). Table 2. Logistic Regression Analysis Between the History of Breast Cancer in Fam- ily/Friends and Knowledge on BSE with BSE Practicea Variables BSE Practice, No. (%) OR (95% CI) Yes (N = 80) No (N = 320) History of breast cancer in family/friends Positive 6 (7.5) 10 (3.12) 2.59 (0.26 - 1.59)b Negative 74 (92.5) 310 (96.88) 1 Knowledge of BSE Knowledge- able 15 (18.8) 20 (6.2) 3.46 (0.53 - 1.98)b Less knowl- edgeable 65 (81.2) 300 (93.8) 1 Abbreviation: BSE, breast self-examination a P value ≤ 0.05 b Reference category The results of simple bivariate correlation showed there was significant and positive correlations between the knowledge about breast cancer and self-efficacy in practicing BSE (r = 0.43, P < 0.001), response efficacy (r = 0.20, P < 0.001), and protection motivation (r = 0.25, P = 0.003) (Table 3). Table 3. Correlation Between Knowledge About Breast Cancer and Sub-Scale of PMT Scale Knowledge on Breast Cancer r P Value Perceived vulnerability 0.10 0. 1 Perceived severity 0.19 0.3 Fear 0.06 0.7 Response efficacy 0.20 < 0.001 Response cost -0.21 < 0.001 Perceived rewards -0.32 0.03 Self-efficacy 0.43 < 0.001 Protection motivation 0.25 0.003 Abbreviation: PMT, protection motivation theory The finding suggested there were significant negative correlations between the response cost and knowledge of Int J Cancer Manag. 2020; 13(5):e100535. 3
  • 4. Uncorrected Proof Ghofranipour F et al. breast cancer (r = -0.21, P < 0.001). Also, the results indi- cated there were significant negative correlations between perceived rewards and knowledge of breast cancer (r = - 0.32, P = 0.03). Furthermore, the results suggested there were no sig- nificant correlations between perceived vulnerability and severity with BSE practice. The results indicated there werepositiveandsignificantlycorrelatedbetweenthefear, response efficacy, self-efficacy, and protection motivation with BSE behavior so that means these structures were more in the practice group than the non-practice group (P < 0.001). While there were negative and significantly cor- related between the response cost, the perceived rewards with BSE behavior means that these structures were less in the practice group than the non-practice group (P < 0.001) (Table 4). Table 4. The Mean of the PMT Subscale on Breast Self-Examination Scale Mean ± SD P Valuea BSE Practice (80) Non BSE Practice (320) Perceived vulnerability 9.75 ± 2.99 9.57 ± 3.05 0.5 Perceived severity 5.50 ± 2.22 5.82 ± 2.12 0.2 Fear 15.70 ± 7.2 12.95 ± 6.97 0.001 Response efficacy 15.92 ± 3.10 17.46 ± 2.62 < 0.001 Response cost 21.33 ± 7.2 23.02 ± 6.38 0.041 Perceived rewards 8.5 ± 2.83 9.29 ± 2.54 0.01 Self-efficacy 12.10 ± 1.1 9.2 ± 2.8 < 0.001 Protection motivation 2.64 ± 0.48 2.19 ± 0.80 < 0.001 Abbreviation: BSE, breast self-examination, PMT, protection motivation theory a Independent samples t-test 5. Discussion The primary aim of the current study was to determine breast self-examination (BSE) behaviors applying protec- tion motivation theory (PMT). In our sample, breast can- cer awareness was low that it leads to late in referring to health centers. Due to the findings, only 14.5% of the par- ticipant ever heard about BSE, 8.7% had enough knowledge aboutbreastcancer, and91.25% hadpoorknowledge, while Baena-Canada et al.(29) reported that enough knowledge was 9.7% and in the study of Yadegarfar et al. (30) low knowledge was reported 55.7%. World Health Organization (WHO) recommends promoting knowledge and encourag- ing in the community through early detection and diagno- sis of breast cancer in all women, especially women aged 40-69 years old who are returned health care centers or hospitals (31). In many findings, BSE behavior was determined by the knowledge of women or having information on diagnos- tic methods of breast cancer (32). In our study, it found the knowledge is a significant variable in BSE. Similarly, in Hyun’s research, it was suggested that women who are experienced to carry out BSE have a better level of knowl- edge of breast cancer (33). Breast cancer occurs in Iranian women earlier (34), so to enhance awareness about breast cancer screening can help in deducting mortality. It seems lifestyle changes and socioeconomic have a positive rela- tionship with breast cancer (35). In this study, participants who had a positive history of breast cancer in their fam- ily/friends were more likely to practice BSE compared with those had a negative history. Similarly, some studies sug- gested this finding (36, 37). A positive history can act as a trigger that drives a person to take up a given breast can- cer prevention behavior. In this research, only 20% of the females reported do- ing regularly and monthly BSE. Similarly, some studies haveindicatedlessthanhalf of theparticipantsreallyprac- tice BSE monthly (38, 39). In the study of Mekuria et al. (32) performance of BSE was reported 13.4% and in the study of Badakhsh et al. (40) it was reported between 2.6% to 84.7% and an average 21.9%. While in the Didarloo et al. study, 24.6% (41) and in the study of Ertem and Kocer (42), 52% of women practiced BSE. In our study BSE performance was reported lower than the average. It seems one of the rea- sons this finding was lower literacy of women. In the present study, the main source of information was the health care team. This indicates that health work- ers are effective. So that in the systematic review of Bouya et al. (43) it was reported that the most important sources of information were the healthcare team and it was con- firmed in similar research. Nearly 21% of women have ob- tained information on breast cancer from TV/radio. Also, education based on the internet and social networks bring awareness of women effectively. In the current study, one of the sources of information was the Internet (26.5%). Tortolero-Luna et al. (44) described cancer information- seeking behavior and they reported that the Internet was the frequent sources of information about cancer (28.1%). The results showed there was no significant relationship between BSE practice and demographic variables (except for educational level). Similar to our study, in Jirojwong et al.’s study (45) and Dundar et al.’s research (46), it was explainedthatsocio-demographicvariableswerenoteffec- tual in BSE practice. Similarly, the results of studies carried out by Fry and Prentice-Dunn (15), Boer and Seydel (47), Floyd et al. (19), 4 Int J Cancer Manag. 2020; 13(5):e100535.
  • 5. Uncorrected Proof Ghofranipour F et al. Hodgknis and orbell (23), suggested the PMT is a benefi- cial framework to recognize factors that influence BSE for Iranian women. In this study perceived vulnerability and severity were not significant in explaining the BSE practice on a regular basis, but increased self-efficacy, response effi- cacy, and reduced BSE response cost and perceived rewards were significantly associated with BSE behavior. In Jorda- nian and U.S (48), Turkish (46), and Chinese (49) studies the perceived severity of women was reported as a non- significant predictor of BSE. It seems perceived severity is not a good predictor for breast cancer because this disease may be perceived by all women as an important and seri- ous event, affecting the psychological, physical, and social aspects of life (46). Protection motivation was found to be a significant factor for BSE practice parallel to the results of Vahedian Shahroodi et al. (12) and Lee Champion (17). Response efficacy was a significant variable predicting BSE practice. According to the finding of American studies, women who have more perceived response efficacy in BSE were more likely to practice BSE behavior (50, 51). In our study self-efficacy was a significant factor for BSE practice and women who performed BSE on a regular basis had higher self-efficacy levels than non-practitioners women. The other studies indicated the various degree re- lationships between self-efficacy and breast cancer screen- ing (52-54). In these studies, women who reported more self-efficacy in BSE were more likely to practice BSE regu- larly. In the current study, women who reported more fear of breast cancer were more likely to practice BSE regularly. Chen and Yang (55) reported similar results. Various stud- ieshavedescribedthebehaviorof fearwithbothinhibitory and stimulating effects (56). The present study has several strengths. This was one of the theory-driven studies examining breast cancer. Our findings provide evidence for the use of PMT in breast can- cer prevention, which can be used as a framework for ed- ucational interventions in the field of breast cancer. Our study had several limitations. First, it was a cross-sectional design, so causal conclusions cannot draw. The sample of the research was middle-aged women in an urban area in Tehran, which does not necessarily reflect what happens among women in rural areas. So, the results of the study cannot be generalized to a larger population in Iran. Fur- thermore, the data were collected by a self-reported ques- tionnaire, which may be a source of bias. Further studies with adequate confirmation of self-reported information built into their design are recommended. 5.1. Conclusion Overall, the findings of our study suggest health care providersmayconsiderPMTasaframeworkfordeveloping educational interventions aimed at improving women’s BSE behavior. Footnotes Authors’ Contribution: FP searched the data base and design, collected data and drafted the manuscript. FP, FGH contributed to conception and design of the study and re- vised the manuscript for intellectual content. MHD and FP designed the study, interpreted data, and revised the manuscript for important intellectual content. All authors read and approved the final manuscript. Clinical Trial Registration Code: Institutional ethics approval (IRCT2017061134472N1) was obtained before the start of the research. Conflict of Interests: There are no conflicts of interest. Ethical Approval: The Ethics Committee of Tarbiat Modares University approved the study (IR.TMU.REC.1395.328) all participants gave informed written consent. Funding/Support: This study was supported by Tarbiat Modares University. References 1. Ahmadi A, Ramazani R, Rezagholi T, Yavari P. Incidence pattern and spatial analysis of breast cancer in Iranian women: Geographical In- formation System applications. Eastern Mediterranean Health Journal. 2018;24(4). 2. Nafissi N, Khayamzadeh M, Zeinali Z, Pazooki D, Hosseini M, Akbari ME. Epidemiology and Histopathology of Breast Cancer in Iran ver- sus Other Middle Eastern Countries. Middle East Journal of Cancer. 2018;9(3):243–51. 3. Akbari A, Razzaghi Z, Homaee F, Khayamzadeh M, Movahedi M, Ak- bari ME. Parity and breastfeeding are preventive measures against breast cancer in Iranian women. Breast Cancer. 2011;18(1):51–5. doi: 10.1007/s12282-010-0203-z. 4. Pourhaji F, Ghofranipour F. Designing and Psychometric Evaluation of Breast Self-Examination Behavior Predicting Scale (BSEBPS). Int J Cancer Manag. 2018;11(12). e74266. doi: 10.5812/ijcm.74266. 5. Zare N, Haem E, Lankarani KB, Heydari ST, Barooti E. Breast Cancer Risk Factors in a Defined Population: Weighted Logistic Regression Approach for Rare Events. J Breast Cancer. 2013;16(2):214–9. 6. Coleman C. Early Detection and Screening for Breast Cancer. 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