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Module 6  |   Structure and Outlining Winning Business Proposals
You Chat with Your Client... ,[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
… So Should Your Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],Not everyone wants to read all of that,  So you must add an Executive Summary Module 6  |   Structure and Outlining
The “Executive Summary” ,[object Object],[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
Winning Business Proposal Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
Client Specified Layouts? ,[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
Outlining ..the most important proposal writing skill Module 6  |   Structure and Outlining
What Is Outlining? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The real skill in good writing is in working out what  you want to say - before you begin to write Module 6  |   Structure and Outlining
Outlining Your Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
First-level outline Begin with the Winning proposal structure,  or build your initial framework with “ProfIT Tools” Section 1:  Executive Summary Section 2:  ClientCo’s Requirement Section 3:  The Proposed Solution Section 4:  Benefits of the Proposed Solution Section 5:  Costs Section 6:  Appendices Module 6  |   Structure and Outlining
Second Level Outline ,[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
Third-Level Outline ,[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
Outlining The Benefits Section ,[object Object],[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
Outlining The Appendices Section ,[object Object],[object Object],[object Object],[object Object],[object Object],Use lots of references to this material in the  key proposal sections  - answer all possible questions Module 6  |   Structure and Outlining
General Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
The readers will ask ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer these questions early on,  while they’re still paying attention Module 6  |   Structure and Outlining
General Writing Tips (More) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Module 6  |   Structure and Outlining
General Writing Tips (Even more) ,[object Object],[object Object],[object Object],[object Object],[object Object],Good writing is rewriting - this is key Module 6  |   Structure and Outlining
The Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use Client Language Throughout Module 6  |   Structure and Outlining
Module 6  |   Structure and Outlining Congratulations!   Your First Draft is Complete
What Next ? ,[object Object],Module 6  |   Structure and Outlining
Are you an in-house trainer or a sales trainer / consultant?  Want a full set of these slides to integrate into your own programs? These are available to all bulk purchases of the latest edition of ‘Winning Business Proposals’ who purchase 200 copies or more in hard copy or electronic formats. For pricing information or any other enquiries: please use the contact form on  www.deiricmccann.com   Would you like a full set of all 7 modules of this course in an editable PowerPoint format?

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Winning Business Proposals Module 6

  • 1. Module 6 | Structure and Outlining Winning Business Proposals
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Outlining ..the most important proposal writing skill Module 6 | Structure and Outlining
  • 8.
  • 9.
  • 10. First-level outline Begin with the Winning proposal structure, or build your initial framework with “ProfIT Tools” Section 1: Executive Summary Section 2: ClientCo’s Requirement Section 3: The Proposed Solution Section 4: Benefits of the Proposed Solution Section 5: Costs Section 6: Appendices Module 6 | Structure and Outlining
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Module 6 | Structure and Outlining Congratulations! Your First Draft is Complete
  • 21.
  • 22. Are you an in-house trainer or a sales trainer / consultant? Want a full set of these slides to integrate into your own programs? These are available to all bulk purchases of the latest edition of ‘Winning Business Proposals’ who purchase 200 copies or more in hard copy or electronic formats. For pricing information or any other enquiries: please use the contact form on www.deiricmccann.com Would you like a full set of all 7 modules of this course in an editable PowerPoint format?

Editor's Notes

  1. Question & Whiteboard: If you were chatting with your client, and wanted to summarise all of the messages in your proposal into one simple sentence, what might that sentence sound like? What would it have to include?