TOP – Value Based Knowledge Company        Services and Project ExamplesWouter de HeijCEO TOP b.vwww.top-bv.nlwww.toptechn...
Best Life Science Incubater 2011                  ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                       Frank Giezen, Wouter de Heij, Bert Tournois, Herman Feil        ...
TDI-Group : Best Life Sciences Incubator 2011                  ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                       Bert, Frank, Wouter                                             ...
TOP - Value based knowledge company• Managing Director & Co-owner of TOP• 25 persons : BSc / MSc / PhD• Private business o...
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company   Food technology                     Marketing & Sales   Shelf-Life                  ...
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company• Food Design• Process Development• Innovation Management                ir. Wouter de ...
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company• Food Design• Process Development• Innovation Management                ir. Wouter de ...
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
GimmePops @ Marqt              ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
Volsmaakt @ Marqt                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
MrDip @ Marqt                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP – Food Design – Fake Chicken with bite                              Mark Bittman (The New York Times) :               ...
VleeschSmakers @ Marqt               ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company• Food Design• Process Development• Innovation Management                ir. Wouter de ...
How new preservation will change the industry                                         >> 2 months Longer shelf-life:      ...
How new preservation will change the industry                                       >> 2 months     Quality               ...
TOP – Technology platforms• Pascalisation (HPP)• PurePulse (PEF 2.0)• (E)MAP/AMAP• Mild & Quick heating (RF, MW)          ...
Partners – PP with Pascalisation (e.g. tolling)                   ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   ©...
Partners – PP with Pascalisation (e.g. tolling)                   ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   ©...
TOP - Value based knowledge company                                                    PurePulse                ir. Wouter...
Partners – CWP with PurePulse (PEF 2.0)                 ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
Partners – CWP with PurePulse (PEF 2.0)                 ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
What is the effect of an AMAP?                  ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
Summary - The whole AMAP concept                       RR O2                         transmission                         ...
How new preservation will change the industry                                                AMAP                  ir. Wou...
How new preservation will change the industry                                      AMAP                  ir. Wouter de Hei...
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                                 Cold                           Improve                ...
TOP - Value based knowledge company  Fruit &                                   Cold                           Improve     ...
TOP - Value based knowledge company• Food Design• Process Development• Innovation Management                ir. Wouter de ...
TOP - Value based knowledge company"... any business enterprise has two - and only these two - basic functions:       mark...
The cycli of kondratieffIn 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn                 ...
The food innovation cycle : table-tennis concept                   ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   ...
A warning to industry : you want development!    R&    D       : Industry    R&D           : University & CRO             ...
From research to innovation                                                                  Innovation              €    ...
TOP - Value based knowledge company   WUR                              NIZO                                  TOPPublic Res...
Make, Buy or Ally Business Roadmap                          no        X                                                   ...
Technology suppliers – crossing the chasm                  ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
Food Innovation: single, double, triple innovations  Context   Product   Proces           Ingredient      Typering innovat...
TOP Technology Talks - Trends•   Clean Technology (aka CleanTech, google maar).•   Electricity Based (alles op termijn via...
TOP Technology Talks - Trends•   Kijk naar andere sectoren : ICT, Automobiel, Chemie, …•   Verplaatsbare technologie (skid...
De beste econoom van de wereld : Schumpeter                 ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
The „knowledge tree‟ and “Neue Kombinationen”Increase knowledgeon at the front of                                +        ...
Open versus closed innovation        Closed innovation                                             Open innovation        ...
Upcoming SlideShare
Loading in …5
×

TOP b.v. - company presentation & examples

1,565 views

Published on

Company overview of TOP b.v. - Wageningen (The Netherlands). TOP is the innovation service provider of the Benelux in the field of fresh food products and mild preservation technologies. TOP performs Food design, Process Development and Innovation Management services.

More information can be found on www.top-bv.nl, www.topfoodlab.nl and www.topwiki.nl

ir Wouter de Heij (CEO TOP).

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,565
On SlideShare
0
From Embeds
0
Number of Embeds
591
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Leonardo Davinci – 1452 tot 1519 – helicopter en onderzeeboot.De Waalse Belg Etienne Lenoir bouwde in 1862 zijn eerste auto met verbrandingsmotor. The Wright brothers,inventing and building the world's first successful airplaneon December 17, 1903Antoni Gaudí i Cornet (Reus of Riudoms, 25 juni 1852 – Barcelona, 10 juni 1926), was een Catalaanse architect.Thomas Alva Edison (Milan (Ohio), 11 februari 1847 een Amerikaanse uitvinder en oprichter van the General Electric Company,  gloeilampArthur Leonard Schawlow (MountVernon (New York), 5 mei 1921 – Palo Alto (Californië), 28 april 1999) was een Amerikaanse natuurkundige en Nobelprijswinnaar. Schawlow is het bekendste om zijn onderzoek naar lasers en hun toepassing in de spectroscopie bij Bell Labs.Sir Tim Berners-Lee (Londen, 8 juni 1955) is samen met zijn toenmalig manager, de Belg Robert Cailliau, de bedenker en grondlegger van het World Wide Web (WWW). Steve Jobs –Ipad, iphone (techniek en schoonheid! (bauwhaus, …) Google gelanceerd in 1997[1] door twee promovendi aan de Stanford-universiteit, Larry Page en SergeyBrin. Mark Elliot Zuckerberg (1984)  Facebook 2004
  • TOP b.v. - company presentation & examples

    1. 1. TOP – Value Based Knowledge Company Services and Project ExamplesWouter de HeijCEO TOP b.vwww.top-bv.nlwww.toptechnologytals.nlwww.topfoodlab.nlwww.topwiki.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    2. 2. Best Life Science Incubater 2011 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    3. 3. TOP - Value based knowledge company Frank Giezen, Wouter de Heij, Bert Tournois, Herman Feil Holland Food Holland TOP b.v. TDI b.v. Ventures b.v. Inventens b.v.- R&D - R&D Vegetable- IP / patents protein ready meals - IP / patents (licensing) products (licensing) Complex data Food analyses Marketing Food & Food Technology Non-Food, Farma, Agro, Medical ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    4. 4. TDI-Group : Best Life Sciences Incubator 2011 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    5. 5. TOP - Value based knowledge company Bert, Frank, Wouter Holland Food Ventures b.v.- People 25# @ TOP The Food Holland Tolling of HPP PEF/RF/MW- Independent 25% - 90% Innovations production Equipment Agency consultants 10-20#- IP / patents Complex data Food Equipment …. …. analyses Marketing manufacturing (licensing)- Sales offices: Spain, UK, Valorization: Food Producers & equipment manufacturing ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    6. 6. TOP - Value based knowledge company• Managing Director & Co-owner of TOP• 25 persons : BSc / MSc / PhD• Private business oriented R&D&I service provider• 60% (fresh-convenience) food producers, 40% equipment manufacturers (OEMs)• Novel technology @ industry scale• „Real‟ food applications & Introduction‟s ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    7. 7. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    8. 8. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    9. 9. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    10. 10. TOP - Value based knowledge company Food technology Marketing & Sales Shelf-Life Communication Food Design . NPD Media Food Safety Food Trends “All Natural” www.foodforfood.info ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    11. 11. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    12. 12. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    13. 13. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    14. 14. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    15. 15. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    16. 16. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    17. 17. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    18. 18. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    19. 19. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    20. 20. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    21. 21. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    22. 22. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    23. 23. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    24. 24. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    25. 25. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    26. 26. GimmePops @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    27. 27. Volsmaakt @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    28. 28. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    29. 29. MrDip @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    30. 30. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    31. 31. TOP – Food Design – Fake Chicken with bite Mark Bittman (The New York Times) : “Finally, Fake Chicken Worth Eating” ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    32. 32. VleeschSmakers @ Marqt ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    33. 33. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    34. 34. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    35. 35. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    36. 36. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    37. 37. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    38. 38. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    39. 39. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    40. 40. How new preservation will change the industry >> 2 months Longer shelf-life: Quality Pascalisatie Taste Health PurePulse Nutrition < 10 daysAMAP & PermaChill Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    41. 41. How new preservation will change the industry >> 2 months Quality Better Quality Taste PATS Health Nutrition < 10 days IQD / mild drying …… Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    42. 42. TOP – Technology platforms• Pascalisation (HPP)• PurePulse (PEF 2.0)• (E)MAP/AMAP• Mild & Quick heating (RF, MW) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    43. 43. Partners – PP with Pascalisation (e.g. tolling) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    44. 44. Partners – PP with Pascalisation (e.g. tolling) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    45. 45. TOP - Value based knowledge company PurePulse ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    46. 46. Partners – CWP with PurePulse (PEF 2.0) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    47. 47. Partners – CWP with PurePulse (PEF 2.0) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    48. 48. What is the effect of an AMAP? ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    49. 49. Summary - The whole AMAP concept RR O2 transmission 2 1 Just do it! 3 Produce packed in tailor madelaserperforated film Laser with OTR control ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    50. 50. How new preservation will change the industry AMAP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    51. 51. How new preservation will change the industry AMAP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    52. 52. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    53. 53. TOP - Value based knowledge company Cold Improve Function Fruit & Separation Pressing bio compoundsVegetables e.g. NeXT >35oC availability (oil, powder, …) Pascalisati PurePulse Mild dryingMeat/ / fish on Freezing (PEF 2.0) (IQD) (HPP) PATS & High quality High PureWave Natural Natural chilled food quality fibre with fibre chilled color and without juices etc. taste color and High quality ambient taste stable foods ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    54. 54. TOP - Value based knowledge company Fruit & Cold Improve 2011- Function Pressing bio Separation compoundsVegetables >35oC2010- availability 2014 NeXT e.g. (oil, powder, …) 2012 Pascalisati PurePulse Mild dryingMeat/ / fish on Freezing (PEF 2.0) (IQD) (HPP) 2008- 2010- 2011 2013 2009- 2012 PATS & High quality High PureWave Natural Natural 2011- chilled food quality fibre with fibre chilled 2016 juices etc. color and without taste color and High quality ambient taste stable foods ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    55. 55. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    56. 56. TOP - Value based knowledge company"... any business enterprise has two - and only these two - basic functions: marketing and innovation" (Drucker 1954) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    57. 57. The cycli of kondratieffIn 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    58. 58. The food innovation cycle : table-tennis concept ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    59. 59. A warning to industry : you want development! R& D : Industry R&D : University & CRO ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    60. 60. From research to innovation Innovation € Development Production Sales Market (perspective) Research Engineering Costs of Design inputMethods & (hr)procedures ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    61. 61. TOP - Value based knowledge company WUR NIZO TOPPublic Research Private R&D Private R&D&IJuniors Mixed Only seniorsPublications + Report Prototype + Report IP, 0-serie, pre-launch6000 FTE 150 FTE 25 FTE + 50 FTE135-199 euro/hr 135-165 euro/hr 110-130 euro/hrOnly labs Also pilot-plant Small factories Fresh Convenience Double Secrecy ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    62. 62. Make, Buy or Ally Business Roadmap no X top Fully internal DevelopmentIdentify Science no plan internally Need for Potential & Technology Capabilities position areas high in 5 years Similar yes capability Alliance existing Strategic fit average externally? high R&D Roadmap yes low Acquire Competitive externally impact low Acquire externally Source : Unilever R&D ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    63. 63. Technology suppliers – crossing the chasm ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    64. 64. Food Innovation: single, double, triple innovations Context Product Proces Ingredient Typering innovatie % nu Current none: Roll-out, training, 40% optimalisation Current New Substitution 10% Current Current Process improvement 15% New New Concurrent engineering 5% Current Current Gold digging 5% Current New Innovative substitution 10% New 30% Current Process-product 10% innovation New New New System innovation 5% ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    65. 65. TOP Technology Talks - Trends• Clean Technology (aka CleanTech, google maar).• Electricity Based (alles op termijn via t stopcontact)• Distributed Processing (kleinschalige processing)• Dichter bij de oorsprong verwerken (dus bij de boer thuis)• Processing dichter bij de klant (thuis of in Supermarkt).• Koude & milde verwerking (geen verhitting)• Fysisch verwerken mag, chemie is en blijft uit.• Gepersonaliseerd (kleine(re) batches) – Mass individualisation• Neppen wordt direct afgestraft (Social Media, smartphones en QR)• Bulk productie verschuift naar het oosten (Azie / Roemenië) http://wdeheij.blogspot.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    66. 66. TOP Technology Talks - Trends• Kijk naar andere sectoren : ICT, Automobiel, Chemie, …• Verplaatsbare technologie (skid‟s, containers).• Versneld afschrijven oude technologie kan en moet.• Sneller implementeren loont (ondernemende houding)• Zelf onderzoeken loont niet (meer)  Open Innovatie• Niet Biologisch, niet Industrieel maar wel Ecologisch.• Lekker & Plezier & Herkenbaar & Gezond & Eerlijk & Duurzaam• Smartness from nature (en de matrix is weer van belang)• Proces-intensificatie (van 2 naar 1 apparaat)• Groente en Fruit & Eiwit (koolhydraat is uit, paleo).• De beleving moet kloppen met de intrinsieke kwaliteit. http://wdeheij.blogspot.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    67. 67. De beste econoom van de wereld : Schumpeter ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    68. 68. The „knowledge tree‟ and “Neue Kombinationen”Increase knowledgeon at the front of + Neue Kombinationen (ofeach science knowledge) to solve problems and to realise new innovations that can not be solved witin the excisting siences When sciences become more mature the distance between The canon between alfa- experts will become en bèta-sciences larger Ref. Groen et.al, Innoveren, 2006 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
    69. 69. Open versus closed innovation Closed innovation Open innovation Not all brilliant expert do work in our company. We haveAll brilliant experts in our area do work in our company to collaborate with other experts in and outside our company. To have a profitable R&D department, we have to develop our knowledge ourselves. We also must External R&D might create added value. The interne develop new technologies, products and sell these R&D is nessecary to capture a part of this added value. products ourselves. We don´t have to initiate research to have profit of thisIf we invent ourselfves, we may enter the market firstly. research. Having a optimal business model is more We will win if we enter the market first. important that entering the market first.If our R&D investments increase, we will find the best We win if we optimally use ideas from our own and most ideas and we eventually become market organization and ideas from our outside our leader. organization. Others may use our IP if we can increase our business. We must protect our intellectual property so that our We have to use the IP of others if this makes our competitors can´t profit from our ideas. business more profitable. Ref. Groen et.al, Innoveren, 2006 ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012

    ×