TOP b.v. - company presentation & examples

TOP – Value Based Knowledge Company
Services and Project Examples

Wouter de Heij
CEO TOP b.v
www.top-bv.nl
www.toptechnologytals.nl
www.topfoodlab.nl
www.topwiki.nl

ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012

Best Life Science Incubater 2011


TOP - Value based knowledge company
Frank Giezen, Wouter de Heij, Bert Tournois, Herman Feil

Holland Food Holland
TOP b.v. TDI b.v.
Ventures b.v. Inventens b.v.

- R&D - R&D
Vegetable
- IP / patents protein ready meals
- IP / patents
(licensing) products (licensing)

Complex data Food
analyses Marketing

Food & Food Technology Non-Food, Farma, Agro, Medical


TDI-Group : Best Life Sciences Incubator 2011


Bert, Frank, Wouter

Holland Food
Ventures b.v.

- People 25# @ TOP
The Food Holland Tolling of HPP PEF/RF/MW
- Independent 25% - 90% Innovations production Equipment
Agency
consultants 10-20#

- IP / patents Complex data Food Equipment
…. ….
analyses Marketing manufacturing
(licensing)

- Sales offices:
Spain, UK,
Valorization: Food Producers & equipment manufacturing


• Managing Director & Co-owner of TOP

• 25 persons : BSc / MSc / PhD

• Private business oriented R&D&I service provider

• 60% (fresh-convenience) food producers,
40% equipment manufacturers (OEMs)

• Novel technology @ industry scale

• „Real‟ food applications & Introduction‟s


Food technology Marketing & Sales
Shelf-Life Communication
Food Design . NPD Media
Food Safety Food Trends
“All Natural” www.foodforfood.info



• Food Design

• Process Development

• Innovation Management


GimmePops @ Marqt


Volsmaakt @ Marqt


MrDip @ Marqt


TOP – Food Design – Fake Chicken with bite

Mark Bittman (The New York Times) :
“Finally, Fake Chicken Worth Eating”


VleeschSmakers @ Marqt


How new preservation will change the industry

>> 2 months
Longer shelf-life:
Quality
Pascalisatie
Taste
Health
PurePulse
Nutrition
< 10 days
AMAP & PermaChill

Shelf Life (days or months)



>> 2 months
Quality Better Quality
Taste
PATS
Health
Nutrition
< 10 days IQD / mild drying
……

Shelf Life (days or months)


TOP – Technology platforms

• Pascalisation (HPP)

• PurePulse (PEF 2.0)

• (E)MAP/AMAP

• Mild & Quick heating (RF, MW)


Partners – PP with Pascalisation (e.g. tolling)



PurePulse


Partners – CWP with PurePulse (PEF 2.0)


What is the effect of an AMAP?


Summary - The whole AMAP concept

RR O2 transmission

2

1 Just do it!
3
Produce packed
in tailor made
laserperforated film
Laser with OTR control



AMAP



Cold Improve Function
Fruit & Separation
Pressing bio compounds
Vegetables e.g. NeXT
>35oC availability (oil, powder, …)

Pascalisati
PurePulse Mild drying
Meat/ / fish on Freezing
(PEF 2.0) (IQD)
(HPP)

PATS &
High quality High
PureWave Natural Natural
chilled food quality
fibre with fibre
chilled
color and without
juices etc.
taste color and
High quality ambient taste
stable foods



Fruit &
Cold Improve 2011- Function
Pressing bio Separation compounds
Vegetables
>35oC2010- availability
2014 NeXT
e.g.
(oil, powder, …)
2012

Pascalisati
PurePulse Mild drying
Meat/ / fish on Freezing
(PEF 2.0) (IQD)
(HPP)
2008- 2010-
2011 2013 2009-
2012
PATS &
High quality High
PureWave Natural Natural
2011- chilled food quality
fibre with fibre
chilled
2016 juices etc. color and without
taste color and
High quality ambient taste
stable foods



"... any business enterprise has two -
and only these two - basic functions:
marketing and innovation"
(Drucker 1954)


The cycli of kondratieff

In 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn


The food innovation cycle : table-tennis concept


A warning to industry : you want development!

R& D : Industry

R&D : University & CRO


From research to innovation

Innovation €
Development
Production Sales

Market
(perspective)
Research
Engineering

Costs of Design
input
Methods &
(hr)
procedures



WUR
NIZO TOP

Public Research Private R&D Private R&D&I
Juniors Mixed Only seniors
Publications + Report Prototype + Report IP, 0-serie, pre-launch
6000 FTE 150 FTE 25 FTE + 50 FTE
135-199 euro/hr 135-165 euro/hr 110-130 euro/hr
Only labs Also pilot-plant Small factories
Fresh Convenience
Double Secrecy


Make, Buy or Ally
Business
Roadmap
no X
top
Fully internal
Development
Identify Science no plan internally
Need for Potential
& Technology
Capabilities position
areas high in 5 years

Similar
yes capability Alliance
existing Strategic fit average
externally? high
R&D
Roadmap
yes low Acquire
Competitive externally
impact

low Acquire
externally
Source : Unilever R&D


Technology suppliers – crossing the chasm


Food Innovation: single, double, triple innovations
Context Product Proces Ingredient Typering innovatie % nu

Current none: Roll-out, training, 40%
optimalisation
Current
New Substitution 10%
Current
Current Process improvement 15%
New
New Concurrent engineering 5%
Current
Current Gold digging 5%
Current
New Innovative substitution 10%
New 30%
Current Process-product 10%
innovation
New
New New System innovation 5%


TOP Technology Talks - Trends

• Clean Technology (aka CleanTech, google maar).
• Electricity Based (alles op termijn via t stopcontact)
• Distributed Processing (kleinschalige processing)
• Dichter bij de oorsprong verwerken (dus bij de boer thuis)
• Processing dichter bij de klant (thuis of in Supermarkt).
• Koude & milde verwerking (geen verhitting)
• Fysisch verwerken mag, chemie is en blijft uit.
• Gepersonaliseerd (kleine(re) batches) – Mass individualisation
• Neppen wordt direct afgestraft (Social Media, smartphones en QR)
• Bulk productie verschuift naar het oosten (Azie / Roemenië)

http://wdeheij.blogspot.nl


TOP Technology Talks - Trends

• Kijk naar andere sectoren : ICT, Automobiel, Chemie, …
• Verplaatsbare technologie (skid‟s, containers).
• Versneld afschrijven oude technologie kan en moet.
• Sneller implementeren loont (ondernemende houding)
• Zelf onderzoeken loont niet (meer)  Open Innovatie
• Niet Biologisch, niet Industrieel maar wel Ecologisch.
• Lekker & Plezier & Herkenbaar & Gezond & Eerlijk & Duurzaam
• Smartness from nature (en de matrix is weer van belang)
• Proces-intensificatie (van 2 naar 1 apparaat)
• Groente en Fruit & Eiwit (koolhydraat is uit, paleo).
• De beleving moet kloppen met de intrinsieke kwaliteit.
http://wdeheij.blogspot.nl


De beste econoom van de wereld : Schumpeter


The „knowledge tree‟ and “Neue Kombinationen”

Increase knowledge
on at the front of + Neue Kombinationen (of
each science
knowledge) to solve
problems and to realise
new innovations that
can not be solved witin
the excisting siences

When sciences become
more mature the
distance between The canon between alfa-
experts will become en bèta-sciences
larger
Ref. Groen et.al, Innoveren, 2006


Open versus closed innovation

Closed innovation Open innovation
Not all brilliant expert do work in our company. We have
All brilliant experts in our area do work in our company to collaborate with other experts in and outside our
company.
To have a profitable R&D department, we have to
develop our knowledge ourselves. We also must External R&D might create added value. The interne
develop new technologies, products and sell these R&D is nessecary to capture a part of this added value.
products ourselves.
We don´t have to initiate research to have profit of this
If we invent ourselfves, we may enter the market firstly.
research. Having a optimal business model is more
We will win if we enter the market first.
important that entering the market first.

If our R&D investments increase, we will find the best We win if we optimally use ideas from our own
and most ideas and we eventually become market organization and ideas from our outside our
leader. organization.
Others may use our IP if we can increase our business.
We must protect our intellectual property so that our
We have to use the IP of others if this makes our
competitors can´t profit from our ideas.
business more profitable.
Ref. Groen et.al, Innoveren, 2006


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