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www.wouterdeheij.nl @deheij +31.6.55765772
GENERAL RELATIVITY THEORY (1915)
www.wouterdeheij.nl @deheij +31.6.55765772
Global Perspective and Approach
Achieving a “Clean Label” while maintaining
the...
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
Ir. Wouter de Heij
TU-Delft
Wageningen UR (ATO-DLO)
TOP b.v. & HFV b.v.
Board M...
www.wouterdeheij.nl @deheij +31.6.55765772
Disclaimers
1. I’m a private parallel entrepreneur.
I don’t work as employee fo...
www.wouterdeheij.nl @deheij +31.6.55765772
The Global Challanges
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
Were does our foods come from?
www.wouterdeheij.nl @deheij +31.6.55765772
2015
www.wouterdeheij.nl @deheij +31.6.55765772
40% of the food produced is never eaten
www.wouterdeheij.nl @deheij +31.6.55765772
1 billion people worldwide have malnutrition
www.wouterdeheij.nl @deheij +31.6.55765772
We live in the Penthouse of
Maslow’s Pyramid and we now
demand :
Whole Foods
Cl...
www.wouterdeheij.nl @deheij +31.6.55765772
The Future of Preservation
www.wouterdeheij.nl @deheij +31.6.55765772
Pasteurisation
(75-90oC)
www.wouterdeheij.nl @deheij +31.6.55765772
Retort (115-121oC)
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
Pascalisation
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
Partners – CWP with
PurePulse (PEF 2.0)
PEF 2.0
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
MATS
www.wouterdeheij.nl @deheij +31.6.55765772
PATS
www.wouterdeheij.nl @deheij +31.6.55765772
The Future of Ingredients
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
non-GMO Clean Label
www.wouterdeheij.nl @deheij +31.6.55765772
Natural product
From Wikipedia, the free encyclopedia
A natural product is a ch...
www.wouterdeheij.nl @deheij +31.6.55765772
• Flavours
• Colorants
• Water binders
• Preservatives
– Nitrite & Sulphides
– ...
www.wouterdeheij.nl @deheij +31.6.55765772
Consumer acceptance “Clean Label” depends on
1. Source of the ingredient
2. Ext...
www.wouterdeheij.nl @deheij +31.6.55765772
• Extractions or concentration
– Drying (classical or freeze drying)
– Chemical...
www.wouterdeheij.nl @deheij +31.6.55765772
• Classical DSP
– Concentrated to 99%
– Mono moleculair
• Non-purified ingredie...
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
Yeast extracts replacing the classical E-numbers. Is this Clean Label?
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
www.wouterdeheij.nl @deheij +31.6.55765772
Consumers are in the top of Maslow’s Pyramid (price is not an issue)
Fresh & Ra...
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Clean Label presentation IFT16 - Chicago (Wouter de Heij)

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Global Perspective and Approach - Achieving a “Clean Label” while maintaining the Quality and Safety of Your Product. Is it Possible?

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Clean Label presentation IFT16 - Chicago (Wouter de Heij)

  1. 1. www.wouterdeheij.nl @deheij +31.6.55765772 GENERAL RELATIVITY THEORY (1915)
  2. 2. www.wouterdeheij.nl @deheij +31.6.55765772 Global Perspective and Approach Achieving a “Clean Label” while maintaining the Quality and Safety of Your Product. Is it Possible?
  3. 3. www.wouterdeheij.nl @deheij +31.6.55765772
  4. 4. www.wouterdeheij.nl @deheij +31.6.55765772 Ir. Wouter de Heij TU-Delft Wageningen UR (ATO-DLO) TOP b.v. & HFV b.v. Board Member GMV @deheij www.wouterdeheij.nl
  5. 5. www.wouterdeheij.nl @deheij +31.6.55765772 Disclaimers 1. I’m a private parallel entrepreneur. I don’t work as employee for the government or at an university. Me and my team work both for large multinationals and SME’s. 2. Nobody can predict the future. Hence, don’t trust my talk about that subject Ask as many questions as you like. Let’s communicate & debate. 3. 50% of the group will dislike me; but I don’t mind. I will focus on the persons that I can inspire. If you dislike me, ask yourself : why?
  6. 6. www.wouterdeheij.nl @deheij +31.6.55765772 The Global Challanges
  7. 7. www.wouterdeheij.nl @deheij +31.6.55765772
  8. 8. www.wouterdeheij.nl @deheij +31.6.55765772 Were does our foods come from?
  9. 9. www.wouterdeheij.nl @deheij +31.6.55765772 2015
  10. 10. www.wouterdeheij.nl @deheij +31.6.55765772 40% of the food produced is never eaten
  11. 11. www.wouterdeheij.nl @deheij +31.6.55765772 1 billion people worldwide have malnutrition
  12. 12. www.wouterdeheij.nl @deheij +31.6.55765772 We live in the Penthouse of Maslow’s Pyramid and we now demand : Whole Foods Clean Label non-GMO (USA) E-number free (EU) Raw foods (USA) No (artificial) preservatives No (artificial) additives & colorants Natural Food(ingredients) And these products should also be healthy, tasteful, and not too expensive. And of course we don’t want to become sick. Hence, a high food safety level is still expected.
  13. 13. www.wouterdeheij.nl @deheij +31.6.55765772 The Future of Preservation
  14. 14. www.wouterdeheij.nl @deheij +31.6.55765772 Pasteurisation (75-90oC)
  15. 15. www.wouterdeheij.nl @deheij +31.6.55765772 Retort (115-121oC)
  16. 16. www.wouterdeheij.nl @deheij +31.6.55765772
  17. 17. www.wouterdeheij.nl @deheij +31.6.55765772
  18. 18. www.wouterdeheij.nl @deheij +31.6.55765772
  19. 19. www.wouterdeheij.nl @deheij +31.6.55765772 Pascalisation
  20. 20. www.wouterdeheij.nl @deheij +31.6.55765772
  21. 21. www.wouterdeheij.nl @deheij +31.6.55765772 Partners – CWP with PurePulse (PEF 2.0) PEF 2.0
  22. 22. www.wouterdeheij.nl @deheij +31.6.55765772
  23. 23. www.wouterdeheij.nl @deheij +31.6.55765772
  24. 24. www.wouterdeheij.nl @deheij +31.6.55765772 MATS
  25. 25. www.wouterdeheij.nl @deheij +31.6.55765772 PATS
  26. 26. www.wouterdeheij.nl @deheij +31.6.55765772 The Future of Ingredients
  27. 27. www.wouterdeheij.nl @deheij +31.6.55765772
  28. 28. www.wouterdeheij.nl @deheij +31.6.55765772
  29. 29. www.wouterdeheij.nl @deheij +31.6.55765772 non-GMO Clean Label
  30. 30. www.wouterdeheij.nl @deheij +31.6.55765772 Natural product From Wikipedia, the free encyclopedia A natural product is a chemical compound or substance produced by a living organism that is found in nature. In the broadest sense, natural products include any substance produced by life. Natural products can also be prepared by chemical synthesis (both semisynthesis and total synthesis) and have played a central role in the development of the field of organic chemistry by providing challenging synthetic targets. The term natural product has also been extended for commercial purposes to refer to cosmetics, dietary supplements, and foods produced from natural sources without added artificial ingredients.
  31. 31. www.wouterdeheij.nl @deheij +31.6.55765772 • Flavours • Colorants • Water binders • Preservatives – Nitrite & Sulphides – Sorbate & Benzoate • Technical aids
  32. 32. www.wouterdeheij.nl @deheij +31.6.55765772 Consumer acceptance “Clean Label” depends on 1. Source of the ingredient 2. Extraction / Concentration method 3. Purification / DSP step
  33. 33. www.wouterdeheij.nl @deheij +31.6.55765772 • Extractions or concentration – Drying (classical or freeze drying) – Chemical extractions : hexane, ethanol, etc. – Natural extraction : Water – Supercritical extractions : PhytoNext, CO2, … • Biotechnology / Fermentations – Algae or Seaweed – Bacteria – Yeast
  34. 34. www.wouterdeheij.nl @deheij +31.6.55765772 • Classical DSP – Concentrated to 99% – Mono moleculair • Non-purified ingredients – Yeast extracts – Carrot extract – … …
  35. 35. www.wouterdeheij.nl @deheij +31.6.55765772
  36. 36. www.wouterdeheij.nl @deheij +31.6.55765772 Yeast extracts replacing the classical E-numbers. Is this Clean Label?
  37. 37. www.wouterdeheij.nl @deheij +31.6.55765772
  38. 38. www.wouterdeheij.nl @deheij +31.6.55765772
  39. 39. www.wouterdeheij.nl @deheij +31.6.55765772
  40. 40. www.wouterdeheij.nl @deheij +31.6.55765772
  41. 41. www.wouterdeheij.nl @deheij +31.6.55765772
  42. 42. www.wouterdeheij.nl @deheij +31.6.55765772
  43. 43. www.wouterdeheij.nl @deheij +31.6.55765772
  44. 44. www.wouterdeheij.nl @deheij +31.6.55765772
  45. 45. www.wouterdeheij.nl @deheij +31.6.55765772
  46. 46. www.wouterdeheij.nl @deheij +31.6.55765772
  47. 47. www.wouterdeheij.nl @deheij +31.6.55765772 Consumers are in the top of Maslow’s Pyramid (price is not an issue) Fresh & Raw remains popular (but safe and with sufficient shelf-life) All-Natural is the new norm (according to definition of our mothers) Re-introduce the “old” ingredients (= clean label) Consumers are well informed, respect them, communicate with them

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