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Elevated Brand Strategy / © Copyright Little Buddha
Barcelona Paris Cambridge
Porto Madrid
The key competitive edge of Little Buddha is the combination of people from
marketing, project management, creative and design supported by flawless
production experts. Our multicultural crew is composed of more than 25
professionals from 10 different countries, which enables us to create relevant
packaging and corporate identity for many different countries.
The agency has a proven track of success cases on which the mix of
proactive proposals & strategic challenges made the difference. We
managed to secure “Little Buddha Lovers”, clients who believe in our
methodology and rely on us to conduct their innovation, packaging restyles,
brand reactivation, naming or corporate creation.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Little Buddha / The Team
Endorsers /
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
VP Marketing DANONE DAIRY
WW GM ACTIVIA
Santi Mier
Founder of BRAKEBREAKERS & EoC
Former Europe President
of Mars Snacking
WW CEO of Chupa Chups
Juanjo Pérez Cuesta
Chief Marketing Officer Revlon
Javier Asarta
General Manager
Henkel Laundry & HomeCare
Spain
Nuria Ribe
Chief Strategic Marketing
& Innovation Officer
GB Foods
Josep Barbena
Founding Partner & CEO Rich Audience
Former General Manager
GB FOODS AFRICA
Marketing Director of
Gallina Blanca Spain
Jean Christophe
Lesbros Founder of Blossom Partners
Former CEO of Crabtree & Evelyn
Former CEO of Forte Pharma
Former MD of L’OREAL Turkey
Julien Laporte
Managing Director
La Compagnie de Mobilier
Oliver Budin
Check it out here:
https://littlebuddhaagency.com/clients/
Global footprint /
Africa & Middle East
Orangina Schweppes
GB FOOD
Henkel
Roca
Foster Clark
Russia & Eastern Europe
Borges
Gallina Blanca
Henkel
China
Gullon
Korea
Henkel
Brasil
Abra Frutas
Mexico
Henkel
Colombia
Friko
Canada
Launch of a new
food range
US
Revlon
GB Food
Acorn Seekers
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Europe
(SP, FR, GM, UK, IT,
PT, DK, PL)
JDE (formerly Sara Lee)
Nutrition & Santé
Henkel
Affinity
Danone
Nutrexpa
Merrild
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Brand
Strategy
Brand
Strategy
Brand
DNA
COMUNICATION
Brand Communication,
Branded Content
DIGITAL BRANDING
Web, APPs,
Social Networks,
Inbound Campaigns
PRODUCTS
Industrial Design,
Packaging,
Promotional items
RETAIL BRANDING
Corporate Interiors,
Retail Design,
POS materials
INTERNAL BRANDING
Coaching, Workshops,
Communication,
Messaging
TECHNOLOGY
& PROCESSES
Workflow audit,
MyMediaConnect
I N N O V A C I Ó N
R E S E A R C H
C
U
S T O M E R ’ S J O U R N
E
Y
C
U
S
T O M E R ’ S J O U R
N
E
Y
Actionable /
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Corporate Identity & Naming /
An umbrella brand that is able to embrace
the current products as the tech innovations
they produce, and evoques technology
and international leadership.
Before After
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Branding /
Updated the image of this moisture absorber brand.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Before After
Restyle /
Branding, Design Grid and Packaging
of a large range of automotion additives.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Branding & Packaging /
An updated brand
and architecture that
maximize the visibility
of PASO on the shelf
while conveying its
values: expertise
and efficacy.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Branding & Packaging /
Revamped the whole range of Parex construction products.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Branding & Packaging /
Created a striking design to help this brand new
player in low consumption light bulbs to stand out in
point of sales and have an intuitive range navigation.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
An acid-green line that really shakes
up the category, an ownable key
visual that doesn’t bring to mind
odours, but rather a clean breeze,
and whose baseline is the pack hero.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
New Brand /
Branding, Design Grid
and Packaging of
a premium range
of automotion additives.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Key Visual & Packaging /
We worked for Tangit,
Loctite, Pattex, Metylan.
Naming /
Lots of names created for “company name” or “product line” in multiple sectors.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Our clients /
Copyright and confidentiality notice /
All content contained within this document (text, figures, lists, financial information, graphics, design, and all other graphic/audio/video elements, whether in paper or electronic format is confidential and belongs exclusively to Little Buddha
Group. This document contains ideas and information based on the experience, knowledge, intellectual & creative endeavours of to Little Buddha Group.
Therefore, this material may not be used, reproduced, copied, disclosed, transmitted, transformed, commercialized or communicated in whole or in part to third parties or to the public without express written consent of Little Buddha Group.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Bertrand Massanes
Managing Partner
bertrand@littlebuddhagroup.com
Lourdes Alsina
Strategy Director Spain
lourdes@littlebuddhagroup.com
Xavi Puche
Head of Strategy Iberia
xpuche@littlebuddhagroup.com
Ainhoa Alarcón
Project Director
ainhoa@littlebuddhagroup.com

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We love industry

  • 1. we love industry Elevated Brand Strategy / © Copyright Little Buddha
  • 2. Barcelona Paris Cambridge Porto Madrid The key competitive edge of Little Buddha is the combination of people from marketing, project management, creative and design supported by flawless production experts. Our multicultural crew is composed of more than 25 professionals from 10 different countries, which enables us to create relevant packaging and corporate identity for many different countries. The agency has a proven track of success cases on which the mix of proactive proposals & strategic challenges made the difference. We managed to secure “Little Buddha Lovers”, clients who believe in our methodology and rely on us to conduct their innovation, packaging restyles, brand reactivation, naming or corporate creation. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Little Buddha / The Team
  • 3. Endorsers / Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com VP Marketing DANONE DAIRY WW GM ACTIVIA Santi Mier Founder of BRAKEBREAKERS & EoC Former Europe President of Mars Snacking WW CEO of Chupa Chups Juanjo Pérez Cuesta Chief Marketing Officer Revlon Javier Asarta General Manager Henkel Laundry & HomeCare Spain Nuria Ribe Chief Strategic Marketing & Innovation Officer GB Foods Josep Barbena Founding Partner & CEO Rich Audience Former General Manager GB FOODS AFRICA Marketing Director of Gallina Blanca Spain Jean Christophe Lesbros Founder of Blossom Partners Former CEO of Crabtree & Evelyn Former CEO of Forte Pharma Former MD of L’OREAL Turkey Julien Laporte Managing Director La Compagnie de Mobilier Oliver Budin Check it out here: https://littlebuddhaagency.com/clients/
  • 4. Global footprint / Africa & Middle East Orangina Schweppes GB FOOD Henkel Roca Foster Clark Russia & Eastern Europe Borges Gallina Blanca Henkel China Gullon Korea Henkel Brasil Abra Frutas Mexico Henkel Colombia Friko Canada Launch of a new food range US Revlon GB Food Acorn Seekers Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Europe (SP, FR, GM, UK, IT, PT, DK, PL) JDE (formerly Sara Lee) Nutrition & Santé Henkel Affinity Danone Nutrexpa Merrild
  • 5. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Brand Strategy Brand Strategy Brand DNA COMUNICATION Brand Communication, Branded Content DIGITAL BRANDING Web, APPs, Social Networks, Inbound Campaigns PRODUCTS Industrial Design, Packaging, Promotional items RETAIL BRANDING Corporate Interiors, Retail Design, POS materials INTERNAL BRANDING Coaching, Workshops, Communication, Messaging TECHNOLOGY & PROCESSES Workflow audit, MyMediaConnect I N N O V A C I Ó N R E S E A R C H C U S T O M E R ’ S J O U R N E Y C U S T O M E R ’ S J O U R N E Y Actionable /
  • 6. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Corporate Identity & Naming / An umbrella brand that is able to embrace the current products as the tech innovations they produce, and evoques technology and international leadership.
  • 7. Before After Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Branding / Updated the image of this moisture absorber brand.
  • 8. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Before After Restyle / Branding, Design Grid and Packaging of a large range of automotion additives.
  • 9. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Branding & Packaging / An updated brand and architecture that maximize the visibility of PASO on the shelf while conveying its values: expertise and efficacy.
  • 10. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Branding & Packaging / Revamped the whole range of Parex construction products.
  • 11. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Branding & Packaging / Created a striking design to help this brand new player in low consumption light bulbs to stand out in point of sales and have an intuitive range navigation.
  • 12. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / An acid-green line that really shakes up the category, an ownable key visual that doesn’t bring to mind odours, but rather a clean breeze, and whose baseline is the pack hero.
  • 13. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com New Brand / Branding, Design Grid and Packaging of a premium range of automotion additives.
  • 14. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Key Visual & Packaging / We worked for Tangit, Loctite, Pattex, Metylan.
  • 15. Naming / Lots of names created for “company name” or “product line” in multiple sectors. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
  • 16.
  • 17. Our clients / Copyright and confidentiality notice / All content contained within this document (text, figures, lists, financial information, graphics, design, and all other graphic/audio/video elements, whether in paper or electronic format is confidential and belongs exclusively to Little Buddha Group. This document contains ideas and information based on the experience, knowledge, intellectual & creative endeavours of to Little Buddha Group. Therefore, this material may not be used, reproduced, copied, disclosed, transmitted, transformed, commercialized or communicated in whole or in part to third parties or to the public without express written consent of Little Buddha Group. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Bertrand Massanes Managing Partner bertrand@littlebuddhagroup.com Lourdes Alsina Strategy Director Spain lourdes@littlebuddhagroup.com Xavi Puche Head of Strategy Iberia xpuche@littlebuddhagroup.com Ainhoa Alarcón Project Director ainhoa@littlebuddhagroup.com