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Elevated Brand Strategy / © Copyright Little Buddha
we love
healthcare
Barcelona Paris Cambridge
Porto Madrid
The key competitive edge of Little Buddha is the combination of people from
marketing, project management, creative and design supported by flawless
production experts. Our multicultural crew is composed of more than 25
professionals from 10 different countries, which enables us to create relevant
packaging and corporate identity for many different countries.
The agency has a proven track of success cases on which the mix of
proactive proposals & strategic challenges made the difference. We
managed to secure “Little Buddha Lovers”, clients who believe in our
methodology and rely on us to conduct their innovation, packaging restyles,
brand reactivation, naming or corporate creation.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Little Buddha / The Team
Endorsers /
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
VP Marketing DANONE DAIRY
WW GM ACTIVIA
Santi Mier
Founder of BRAKEBREAKERS & EoC
Former Europe President
of Mars Snacking
WW CEO of Chupa Chups
Juanjo Pérez Cuesta
Chief Marketing Officer Revlon
Javier Asarta
General Manager
Henkel Laundry & HomeCare
Spain
Nuria Ribe
Chief Strategic Marketing
& Innovation Officer
GB Foods
Josep Barbena
Founding Partner & CEO Rich Audience
Former General Manager
GB FOODS AFRICA
Marketing Director of
Gallina Blanca Spain
Jean Christophe
Lesbros Founder of Blossom Partners
Former CEO of Crabtree & Evelyn
Former CEO of Forte Pharma
Former MD of L’OREAL Turkey
Julien Laporte
Managing Director
La Compagnie de Mobilier
Oliver Budin
Check it out here:
https://littlebuddhaagency.com/clients/
Global footprint /
Africa & Middle East
Orangina Schweppes
GB FOOD
Henkel
Roca
Foster Clark
Russia & Eastern Europe
Borges
Gallina Blanca
Henkel
China
Gullon
Korea
Henkel
Brasil
Abra Frutas
Mexico
Henkel
Colombia
Friko
Canada
Launch of a new
food range
US
Revlon
GB Food
Acorn Seekers
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Europe
(SP, FR, GM, UK, IT,
PT, DK, PL)
JDE (formerly Sara Lee)
Nutrition & Santé
Henkel
Affinity
Danone
Nutrexpa
Merrild
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Brand
Strategy
Brand
Strategy
Brand
DNA
COMUNICATION
Brand Communication,
Branded Content
DIGITAL BRANDING
Web, APPs,
Social Networks,
Inbound Campaigns
PRODUCTS
Industrial Design,
Packaging,
Promotional items
RETAIL BRANDING
Corporate Interiors,
Retail Design,
POS materials
INTERNAL BRANDING
Coaching, Workshops,
Communication,
Messaging
TECHNOLOGY
& PROCESSES
Workflow audit,
MyMediaConnect
I N N O V A C I Ó N
R E S E A R C H
C
U
S T O M E R ’ S J O U R N
E
Y
C
U
S
T O M E R ’ S J O U R
N
E
Y
Actionable /
AfterBefore
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Corporate Identity /
Revamped the corporate identity of Inibsa
labs & created identity of business units.
Naming /
Lots of names created for “company name” or “product line” in multiple sectors.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
AfterBefore
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
A brand, architecture, and chromatic code
proposal that reinforces trust, expertise,
and the credibility of Stada’s new range.
AfterBefore
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
Restyle of the OTC brand of MERCK labs,
seeking more attractive and self explanatory lay out.
Packaging /
Defined the design grid of ethical
drugs & OTC lines of Almirall Labs.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
Created a visually attractive and
self-explanatory design for Uriach pioneering
the pharmaceutical industry with the launch
of a Cannabidiol (CBD) product.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
Updated our previous design
to stress the perception
of efficiency of the new formula
of this Perrigo range.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
A well-structured and modern pack
around a key visual which explains
by itself the product and helps to easily
decode the triple action of the product.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
Created the platform of this range of Opko
pharma to move it from ethical to OTC
look & feel (brand, design grid, key visuals).
AfterBefore
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
Created the platform of this range of Opko
pharma to move it from ethical to OTC
look & feel (brand, design grid, key visuals).
AfterBefore
Our clients /
Copyright and confidentiality notice /
All content contained within this document (text, figures, lists, financial information, graphics, design, and all other graphic/audio/video elements, whether in paper or electronic format is confidential and belongs exclusively to Little Buddha
Group. This document contains ideas and information based on the experience, knowledge, intellectual & creative endeavours of to Little Buddha Group.
Therefore, this material may not be used, reproduced, copied, disclosed, transmitted, transformed, commercialized or communicated in whole or in part to third parties or to the public without express written consent of Little Buddha Group.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Bertrand Massanes
Managing Partner
bertrand@littlebuddhagroup.com
Lourdes Alsina
Strategy Director Spain
lourdes@littlebuddhagroup.com
Xavi Puche
Head of Strategy Iberia
xpuche@littlebuddhagroup.com
Ainhoa Alarcón
Project Director
ainhoa@littlebuddhagroup.com

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We love healthcare

  • 1. Elevated Brand Strategy / © Copyright Little Buddha we love healthcare
  • 2. Barcelona Paris Cambridge Porto Madrid The key competitive edge of Little Buddha is the combination of people from marketing, project management, creative and design supported by flawless production experts. Our multicultural crew is composed of more than 25 professionals from 10 different countries, which enables us to create relevant packaging and corporate identity for many different countries. The agency has a proven track of success cases on which the mix of proactive proposals & strategic challenges made the difference. We managed to secure “Little Buddha Lovers”, clients who believe in our methodology and rely on us to conduct their innovation, packaging restyles, brand reactivation, naming or corporate creation. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Little Buddha / The Team
  • 3. Endorsers / Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com VP Marketing DANONE DAIRY WW GM ACTIVIA Santi Mier Founder of BRAKEBREAKERS & EoC Former Europe President of Mars Snacking WW CEO of Chupa Chups Juanjo Pérez Cuesta Chief Marketing Officer Revlon Javier Asarta General Manager Henkel Laundry & HomeCare Spain Nuria Ribe Chief Strategic Marketing & Innovation Officer GB Foods Josep Barbena Founding Partner & CEO Rich Audience Former General Manager GB FOODS AFRICA Marketing Director of Gallina Blanca Spain Jean Christophe Lesbros Founder of Blossom Partners Former CEO of Crabtree & Evelyn Former CEO of Forte Pharma Former MD of L’OREAL Turkey Julien Laporte Managing Director La Compagnie de Mobilier Oliver Budin Check it out here: https://littlebuddhaagency.com/clients/
  • 4. Global footprint / Africa & Middle East Orangina Schweppes GB FOOD Henkel Roca Foster Clark Russia & Eastern Europe Borges Gallina Blanca Henkel China Gullon Korea Henkel Brasil Abra Frutas Mexico Henkel Colombia Friko Canada Launch of a new food range US Revlon GB Food Acorn Seekers Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Europe (SP, FR, GM, UK, IT, PT, DK, PL) JDE (formerly Sara Lee) Nutrition & Santé Henkel Affinity Danone Nutrexpa Merrild
  • 5. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Brand Strategy Brand Strategy Brand DNA COMUNICATION Brand Communication, Branded Content DIGITAL BRANDING Web, APPs, Social Networks, Inbound Campaigns PRODUCTS Industrial Design, Packaging, Promotional items RETAIL BRANDING Corporate Interiors, Retail Design, POS materials INTERNAL BRANDING Coaching, Workshops, Communication, Messaging TECHNOLOGY & PROCESSES Workflow audit, MyMediaConnect I N N O V A C I Ó N R E S E A R C H C U S T O M E R ’ S J O U R N E Y C U S T O M E R ’ S J O U R N E Y Actionable /
  • 6. AfterBefore Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Corporate Identity / Revamped the corporate identity of Inibsa labs & created identity of business units.
  • 7. Naming / Lots of names created for “company name” or “product line” in multiple sectors. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
  • 8. AfterBefore Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / A brand, architecture, and chromatic code proposal that reinforces trust, expertise, and the credibility of Stada’s new range.
  • 9. AfterBefore Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / Restyle of the OTC brand of MERCK labs, seeking more attractive and self explanatory lay out.
  • 10. Packaging / Defined the design grid of ethical drugs & OTC lines of Almirall Labs. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
  • 11. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / Created a visually attractive and self-explanatory design for Uriach pioneering the pharmaceutical industry with the launch of a Cannabidiol (CBD) product.
  • 12. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / Updated our previous design to stress the perception of efficiency of the new formula of this Perrigo range.
  • 13. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / A well-structured and modern pack around a key visual which explains by itself the product and helps to easily decode the triple action of the product.
  • 14. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / Created the platform of this range of Opko pharma to move it from ethical to OTC look & feel (brand, design grid, key visuals). AfterBefore
  • 15. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Packaging / Created the platform of this range of Opko pharma to move it from ethical to OTC look & feel (brand, design grid, key visuals). AfterBefore
  • 16.
  • 17. Our clients / Copyright and confidentiality notice / All content contained within this document (text, figures, lists, financial information, graphics, design, and all other graphic/audio/video elements, whether in paper or electronic format is confidential and belongs exclusively to Little Buddha Group. This document contains ideas and information based on the experience, knowledge, intellectual & creative endeavours of to Little Buddha Group. Therefore, this material may not be used, reproduced, copied, disclosed, transmitted, transformed, commercialized or communicated in whole or in part to third parties or to the public without express written consent of Little Buddha Group. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com Bertrand Massanes Managing Partner bertrand@littlebuddhagroup.com Lourdes Alsina Strategy Director Spain lourdes@littlebuddhagroup.com Xavi Puche Head of Strategy Iberia xpuche@littlebuddhagroup.com Ainhoa Alarcón Project Director ainhoa@littlebuddhagroup.com