Our from inspiration to go to market approach

1. ©2014 Studio Peter Van Riet nv ,all rights reserved.
We are your creative and strategic partner for
a changing world. Our mission is to create
smart, meaningful and sustainable strategies,
products & services.!

2. ©2014 Studio Peter Van Riet nv ,all rights reserved.
The old way of working won’t do anymore: innovation &
design is not an isolated activity. Strategy, innovation, design
and go-to-market should be one integrated activity. !

3. Innovation requires challenging the status quo, questioning the
dominant design, thinking beyond industry recipes as well as the
structure, processes and mindset to convert ideas into cash.!

4. ©2014 Studio Peter Van Riet nv ,all rights reserved.
INSPIRATION
FUTURE
SKETCH
IDEATION
DESIGN
GO TO
MARKET
ACTION
LEARNING
We help companies with a structured journey from Inspiration to Market!

5. ©2014 Studio Peter Van Riet nv ,all rights reserved.
INSPIRATION
We start by inspiring executives, boards, innovation design
divisions by keynotes, movies, workshops, …!

6. ©2014 Studio Peter Van Riet nv ,all rights reserved.
FUTURE
SKETCH
To make sure your innovation efforts are future-proof, we identify relevant trends
and drivers and we sketch possible future scenarios in co-creation with you.!

7. ©2014 Studio Peter Van Riet nv ,all rights reserved.
FUTURE
SKETCH
Next we help define the role of your company
within this future vision. This Future Sketching
stage leads to relevant, strategically aligned
and future proof Innovation Challenges.!

8. ©2014 Studio Peter Van Riet nv ,all rights reserved.
IDEATION
These Innovation Challenges set out the frame in which we can think creatively
and goal-oriented at the same time. We organize ideation workshops with our
clients and with creative experts from various fields s.a. business innovation,
digital strategy, product development, product design, service design, …!

9. ©2014 Studio Peter Van Riet nv ,all rights reserved.
IDEATION
Selecting ideas is equally
important as generating them.
We don’t believe in classic
funnel thinking which results
in one idea that gets all the
resources. We believe in
thinking big, but spending
small; taking fast inexpensive
steps to learn quickly.!

10. ©2014 Studio Peter Van Riet nv ,all rights reserved.
DESIGN
In the design stage we turn ideas into concepts. Always questioning the
dominant design: “Why do most products look the same as the first time
they were designed? Is this still relevant, desirable, viable, sustainable?”!

11. ©2014 Studio Peter Van Riet nv ,all rights reserved.
DESIGN

12. ©2014 Studio Peter Van Riet nv ,all rights reserved.
GO TO
MARKET
Successful innovation is about innovating and aligning the whole of
the Business Model + Products + Services + Channels + Communication.!
In other words, go-to-market is not considered after the product or service
is created. It is considered part of an integrated concept.!

13. ©2014 Studio Peter Van Riet nv ,all rights reserved.
ACTION
LEARNING
We believe in action. We equally believe in reflecting upon our actions. While we
innovate, design and develop products and services in co-creation with you, we
reflect on the process, the tools, the organization, the culture, the competences.!

14. ©2014 Studio Peter Van Riet nv ,all rights reserved.
ACTION
LEARNING
Learning while acting leads to
a double outcome:
1. New products services !
2. A new organization, with the
competences and the attitude
to keep on challenging the
status quo.!

15. ©2014 Studio Peter Van Riet nv ,all rights reserved.
INSPIRATION
FUTURE
SKETCH
IDEATION
DESIGN
GO TO
MARKET
ACTION
LEARNING