AGU Sharing Science - Social Media Tips
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Part of an American Geophysical Union (AGU) Sharing Science webinar on May 8, 2019, with yours truly and Scripps doctoral student Tashiana Osborne sharing our science communication, science policy and social media outreach tips in advance of World Oceans Day. The webinar is also on at http://ow.ly/4KVH50u5gUI. AGU is one of the world's largest scientific societies with a membership of 60,000+. The AGU Sharing Science Program regularly runs webinars pertaining to science communication such as scicomm via storytelling, social media, multimedia, etc. Additionally, this year is AGU’s 100 year anniversary. As part of their centennial celebration, AGU is highlighting some national and international science days, among them World Oceans Day. In advance of World Oceans Day, AGU asked Dawn and Tashiana to describe to our scientific peers how we share our science as oceanographers, women in science, and effective science communicators.
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AGU Sharing Science - Social Media Tips
- 1. Sharing Science on World Oceans Day Olivia V Ambrogio, Shane M Hanlon – Sharing Science Kelly McCarthy - Centennial Dawn Wright - Environmental Systems Research Institute (aka Esri) Tashiana Osborne – Scripps Institution of Oceanography @AGU_SciCom m
- 2. Identify interested scientists Give them skills, support, and resources Give them opportunities to share their science with many audiences in many ways Social media AGU’s Sharing Science program sharingscience.agu.org
- 3. • Workshops, webinars • Online resources o@AGU_SciComm • Outreach opportunities • Hands-on support AGU’s Sharing Science program sharingscience.agu.org
- 4. AGU’s Sharing Science program Who are we? @Squidfan @EcologyOfShane @kmccarthy317
- 5. Our experts Who are we? @deepseadawn @TashianaOsborne
- 8. AGU Celebrates 100 years of advancing Earth and space science Centennial Mission: To Broaden and Deepen Engagement Within & Outside the Earth and space science community Celebrating Science via Monthly Themes & International Science Days #AGU10 0
- 9. Dawn Wright
- 10. Social Media Twitter, Facebook, LinkedIn, Instagram, Flickr, also Wakelet
- 11. Why and for Whom? Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.
- 12. Why and for Whom? about.me/deepseadawn
- 13. Why and for Whom? Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.
- 14. Why and for Whom? dotearth.blogs.nytimes.com/2011/05/05/on-birds-twitter-and-teaching/
- 15. Why and for Whom? Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.
- 16. Why and for Whom? esriurl.com/agusocial
- 17. Why and for Whom? story.maps.arcgis.com/home/item.html?id=393a423e2c4c4570a3f47f9bc6bb180a
- 18. The Power of Storytelling Science Communication is a growing movement among researchers, educators. esriurl.com/agustories
- 19. Technology • URL shorteners • TweetDeck • Twitter Lists • Hashtags • Elevating an article or blog • Switching between media
- 20. Best Practice • Ready-made tweets • Sharing from email • Images • Know your audience • “Wash, rinse, REPEAT” • Live tweeting
- 21. Technology: URL shorteners story.maps.arcgis.com/home/item.html?id=393a423e2c4c4570a3f47f9bc6bb180a
- 22. Technology: TweetDeck tweetdeck.twitter.com in Chrome browser
- 23. Technology: Twitter Lists tweetdeck.twitter.com in Chrome browser
- 25. Technology: “Elevating” an article or blog Linkedin.com/elevate
- 26. Technology: “Elevating” an article or blog Linkedin.com/elevate
- 27. Technology: Switching between media instagram.com/esrigram
- 29. Best Practice: Sharing from email
- 30. Best Practice: “A Picture isWorth 280 Characters” gisforscience.com – this URL will be live in July 2019
- 31. Best Practice: “A Picture isWorth 280 Characters” esri.ca/en/events/seminars/canadian-oceans-forum
- 32. Best Practice: “A Picture isWorth 280 Characters” jellywatch.org
- 33. NRC (2011) Critical Infrastructure for Ocean Research and Societal Needs in 2030
- 34. Best Practice: KnowYour Audience psmag.com
- 35. Best Practice: “Wash, Rinse, REPEAT”
- 36. Best Practice: LiveTweeting wakelet.com/@dwright_OLUig For more info … Dawn Wright Email: dwright@esri.com Twitter/Instagram/Facebook/LinkedIn: @deepseadawn esriurl.com/dawnsocial
Editor's Notes
- AND if you are invited by an organization such as AGU Sharing Science to TAKE OVER their account for the day, TAKE ADVANTAGE of it. It’s a great way to practice you #scicomm skills and get introduced to a much broader audience, many of whom may end up following you or your lab or university or organization.
- As an example from ocean OBSERVATORIES used over and over again in social media, here is a look at the technology currently and ~20 years into the future. This graphic, courtesy of the NRC ocean infrastructure report, captures a variety of issues, environments, and tools.
- What might be appropriate for Twitter, may not be appropriate for LinkedIn or Facebook
- Don’t just post once. Don’t be afraid to post repeatedly, especially with the short attention span in today’s modern society. People need to be reminded, and most often appreciate it.
- Consider capturing your live tweets in another medium such as Wakelet so that your followers have a permanent archive of the event.