Discuss why eMail Marketing is Important, How to set up an eMail Campaign using Mailchimp.

1. eMail Marketing
(+Activities/Examples/Tricks)
partner@edu4sure.com
+91-95.5511.5533
Edu4sure.com
Digital Marketing Workshop

2. Know eMail Campaign
 What is eMail Inbox?
 Audience in Mind
 Create personas of your target audience and identify what their
potential pain points can be (e.g. which is the best college, how
to define “best college”, what’s the placement record, what are
the credentials of the faculty, alumni, extra curricular activities,
industry association etc.)
 Identify (Messages) how to address these pain points
 Remember, it’s a campaign, not a single burst. Use 1 core
message in a single eMail. Don’t create overloaded information

3. Launch An eMail Campaign
 For every single eMail, create multiple subject lines and body
text. Initial 2-3 eMails should be A/B tested to identify the best
day and time that works, and how audience responds to
different content
 Suitable Call to Action in every eMail (download the brochure,
download placement report, download prospectus, ask for free
counseling session etc.)
 Track the KPIs. Remember, what gets measured gets improved
 Next comes the tool. Less about the tool and more about the
communication strategy discussed above

4. KPIs To Measure From eMail Campaign
 eMail Open Rate – How many people opened the eMail
(subject line plays a crucial role here)
 eMail Click Through Rate – How many people clicked on
any link in the eMail (content plays an important role)
 How many people clicked on the Call To Action button?
 Ideally, this is the step you want your audience to take (e.g.
download brochure, request for free counseling etc.)
 How many people convert and buy your product/service?
Let’s Check Our Dashboard for practical knowledge

5. Mailchimp – eMail Marketing Tool
(Steps To Follow)

13. Start building your
eMail campaign
 Let’s Go Through MailChimp And Its Functionality

14.  Regular campaign
 The most used ones
 You can create a Graphic eMail campaign using this option

15. Text only eMail. Few quick
steps under this option.
 Plain-text Campaign
 Saves your effort and time (+)
 less interactive eMails (-)

16.  A/B testing to identify what works and what does not
 Test the content and subject line
 Mailchimp sends eMail to a sample, waits for results and
automatically selects the eMail template which performs better
(in terms of open rate)
 Discuss Email Campaign Strategies by Edu4Sure

17. Directly send RSS feed to a
list in an eMail.
 Directly send an RSS feed over eMail

18.  Let’s explore a Regular Campaign

19. Example - For a client, the list would refer to
the entire database of student eMail IDs who
might be interested in admission.
There can be 2 segments (students interested
in PG and UG) and groups can be interested in
MBA, BBA, PGDM etc.
Click next to proceed
to select a template
 Select the list of eMail Subscribers
(Uploaded on MailChimp in excel format, or imported from CRM)
 You can launch the campaign for an entire list or a segment of
the list or a group in that segment
 Discuss Example of a client (College)

20. Mention campaign name to easily identify
the campaign for future references
eMail subject
line
eMail generates from this
name (shown in eMail
client)
eMail generates from this ID
 Once the list is selected, specify different parameters
Click next to proceed
to select a template

21. Select from number of options.
We are selecting a basic 1:2
column template
 Select the template you want to use, or a saved template
you made earlier

22.  Let’s build the eMail from an inbuilt template

23. This is the word
editor. Edit here.
Check Inbuilt elements.
You can add images,
text, styles etc.
 In the word editor on right - you can edit the text,
give it style or upload an image

24.  Link to suitable social media icons for branding

25.  Social media icons

26.  Once the style is done, preview eMail template
created in the browser or push it to your eMail to test
Click next to proceed
to select a template

27.  Great….Everything is done
 Send the eMail right away or schedule it
Click Send

28.  Set the Time and Date

29. Hit “Schedule” and your
eMail is good to go
 Schedule your eMail, sit back and relax
 Soon you can see the reports in Mail Chimp dashboard

30. “Discuss Examples/ Case
Studies of some projects for
better knowledge”
“eMail is Heart of your Prospect.
Discuss how our Professional eMail
Campaign Managers win the heart”
+91-95.5511.5533Edu4sure.com
partner@edu4sure.com