Advantages Of Ipod

Advantages Of Ipod
The huge popularity of the iPod has given rise to the emergence of iPod accessories industries which
offer a wide range of speakers help to turn your iPod into a fantastic boom–box. With the blessing of
the advance communication networks, we have entered the world of iPod with its flexible, hi–tech,
innovative digital music system ever designed to deliver music in ways that we never done before.
Indeed, the audio designs give us the room–filling 'thump' that made our favorite music available
anytime and anywhere. So, now we can set our music free!
Anyone who has attempted to wade through the multimedia of iPod speakers on the market knows
that the options are difficult to distinguish. The speaker system today, in the context of the more
competitive that has emerged since then. The outward appearance of the speaker system remains
reasonably attractive, innovative and impressive with their elegant and superb designs to ensure its
pleased and satisfying quality and features in order to match its price tag.
GriffinEvolve
GriffinEvolve is a type of iPodDock sound system ... Show more content on Helpwriting.net ...
It comes in different color options to suit your needs, equipping with a couple of satellite speakers
that flank a 55–watt per channel amplifier, 8 ohms of impedance, 3" aluminum cone woofer, 1"
titanium done tweeter, 100–20Khz frequency response to better deliver your songs that you want to
crank it up or sing along. This gizmo will certainly add up unprecedented surprise particularly in
enhancing the sound performance of the PC or online–games. This truly high–fidelity playback
allow you either to connect the speakers and 55–watt–per–channel amplifier to your iPod dock, or
connect the compact Audio bytes to your PC for you to enjoy your favorite tunes and music while
your iPod
... Get more on HelpWriting.net ...

The Success Of Steve Wokniak Company Essay
Steve Wokniak founded Apple Incorporated in 1976 along with the now deceased Steve Jobs. Both
Steve's were college dropouts. Two months after creating their first circuit board they had 200 orders
of them. 1970 is also the year that they released the iconic Apple I from their the grew like wild fire.
Releasing multiple different versions and new styles that many people loved. Wozniak was the
"technical genius" while Jobs was the out side the box thinker that came up with all of the crazy
ideas that some how worked. The year after Apple was incorporated they released the widely
recognized Apple II which 'sold more than 100,000 units"(Michael). With the increased "sales
jumped from $7.8 million in 1978 to $117 million in 1980"(Apple Inc.) this was the big start the
Apple was looking for, offering public stocks in 1980. The success did not always flow for the
young company, after the release of the Macintosh computer (Mac) the company was hit hard with
17% income loss in 1984(Michael). Though after a couple of rough years the Mac really took off
and hard great years after it. "Steve Jobs one of the founding members resigned as chairman in
1985, saying 'I've been thinking a lot, and its time for e to get on with my life.'"(News Staff) Jobs
started the NeXT Computer company with the money the got by selling his Apple stocks. A
company that apple would later merge with. In the early 1990's apple controlled 60% and 80% of
market share (Michael). Sales took a dip again in 1995

Essay on Evaluation of the Marketing Strategy of iPod
Evaluation of the Marketing Strategy of iPod
The product I have chosen to do my investigation on is the 'iPod with Video'. I have chosen to do
this product as I know it reasonably well and have had a couple of iPod's since the release date in
2001. It is an extremely popular product worldwide not just because of its advanced technology, but
because it has become a fashion statement. I'm sure its success will continue to increase and that is
why I have chosen it.
To continue with my investigation I will need to collect various information which, will help me
make final recommendations to the company. I will be using the two general types of research,
primary and secondary.
Primary ... Show more content on Helpwriting.net ...
Other companies had released hard drive based music players but none of them compared to the
iPod. It was unique with its glistening white look and white ear buds. iPod almost wasn't released by
Apple as the creator, Tony Fadell, had offered the idea to Phillips and RealNetworks before Apple.
One month after the domestic launch of iPod, it was launched in Europe followed by a series of
peripherals. Several companies were selling charging adapters, FM broadcasters and a range of
cases. By the end of 2001 Apple had sold approximately 125,000 iPod's.
In March 2002, a new 10 GB version of the iPod was released. Along with the new iPod came
software updates including several bug fixes and a new equalizer.
3 months later, in July 2002, a new 20 GB version was released with a major price cut of the 5 and
10 GB iPod. Many new features were added to the software. Also a change was made to the
hardware, where instead of a scroll wheel it was a touch sensitive click wheel.
A while later Apple released the iPod mini, a colourful little device that stored 1000 songs. It easily
was better than any other MP3 on the market at that time and everyone had to have one.
Next came the shuffle, a chewing gum packet sized iPod. This was the first without a screen on click
wheel.

Then the iPod Photo was released. An iPod with a huge memory, colour screen, which could store
both thousands of

Music Influence On Music
Music is an art form and cultural activity that has been enjoyed for centuries by many generations of
humans. As time goes on, music preferences change and along with that, the way individuals
consume music also changes. Firstly, looking at my age group; we were born in the 2000's and this
is also when the Internet had just come out. The internet and the development of other technologies,
facilitated the shift to digital music consumption for this generation. For example, Spotify is a music
streaming service that was released in 2008 and has become very popular among this generation.
Many other music streaming services have followed Spotify such as Apple Music, as many
consumers like to have access to a wide array of songs through the web, which helps them avoid the
inconvenience of having to download all the music. Also, portable music players such as the iPod
Nano are really enjoyed by people in my age group, as it allows them to have access to their music
from practically anywhere. Finally, another advancement that has really been enjoyed by consumers
in my age group are wireless headphones. Although stereo headphones have been around since the
1950's, products like the Apple's AirPods are popular with individuals in my age group, as many are
looking for wireless electronics. Secondly, looking at my parent's age group, they had many sources
of music consumption. My parents listened to music through cassettes, CDs, and vinyl's through
their childhood to young adulthood. Vinyl records first came out in the 1950's, about a decade before
my parents were born, but they still spent a lot of time listening to music through vinyl turntables
which they had at their homes. To this day, they have some at my home, due to the amazing sound
quality they deliver. Cassette tapes were also released in the 1960's, so my parents also listened to
them through cassette players. My father tells me he owned the Sony Walkman when he was
younger, and that was the portable music device of their time. Finally, when CD's came out in the
1980's, my parents tell me that they used them a lot and to this day, still use them to play music
when in the car sometimes. Also, in terms of headphones, they used a fair bit of stereo headphones

Swot Analysis Of Samsung Electronics
Problem Statement:
How the Samsung Electronics Company can provide its items on low prices so that its market share
can be maximize?
SWOT Analysis:
Strength: SAMSUNG ELECTRONIC introducing and marketing abilities, which improve item
mindfulness and make more based interest for organization's items. New Samsung Digital yearly
publicizing price range came to $1.2 billion dollars in 2014, increasing more than twice from $501
thousand during 2009. Their marketing price is, without question, not the most important when in
comparison with rivals' financial programs, but rather it's the particular scenario that is used the
most successfully. New Samsung Digital is an effective organization. Provides of its iPod mp3
gamer had prolonged its second one fourth advantages to $320. The good item knowing had
furthermore prolonged provides of Mac pc PCs. In 2005 New Samsung Digital won a real scenario
that limited Weblog authors to name the wellsprings of information that acquired the distribution of
new Samsung EBooks.
Weakness: it is involved that the New Samsung Digital iPod new iPod new iPod Nano may have a
defective show. The company has indicated out that a team of its product has shown that break
under effect, and the company is supplanting every defective thing. There is a weight on New
Samsung Digital products to build up the cost of its music acquire record, from the record
organizations itself. A number of these firms take advantage of iTunes (i.e.

Fitbit Marketing Plan Essay
2012 2012 Marketing Plan Marketing Plan Executive Summary FitBit is dedicated to helping people
live healthier and more active lives. The company aims to create innovative, inspiring products and
online services that combine the power of new technologies to make people more aware of their
diets, daily activities and motivate them to do more exercises. FitBit is a wireless health and sleep
tracker. The company's goal is to provide a unique product, rich features at a highly competitive
price. Target segmentation includes athletes, students, professionals and other groups in Australia.
The product will be distributed to most of the electronic specialty stores and online. The tiny device
will help people taking advantage of their ... Show more content on Helpwriting.net ...
Expected technological advancements in health products are likely to contribute to greater spending
on health. The FitBit as a technological health device shall greatly meet local consumer's needs.
Technology The number of Australian households using computers and accessing the internet has
significantly increased during past a few years. In 2008–09, nearly six million Australian households
(72%) had internet access. There are nearly 10 million Facebook users in Australia which takes
almost half of the population. Latest information about products and services can be spread quickly
through the social network, which means the FitBit can use it to increase the brand awareness. Legal
requirements Australian's international trade activities are regulated by TRIPS and WTO
settlements. Intellectual property is an integral part of global trade which is paid enough attention by
the Australian government. In 2009–10, value of intellectual property reached $170 billion.
Therefore, FitBit as an innovative product and its crucial technology will be well protected by the
local government. Environmental Australian government issued carbon tax aiming to reduce the
emission of carbon dioxide. The FitBit could indirectly contribute to the environment protection by
encouraging people to walk instead of driving car

Apple Computer, Inc.
Overview
Apple Computer, Inc. originated as merely an idea, coming to realization in the basement of Steve
Job's parent's house. Apple has come a long way since it started and has been acknowledged for its
accomplishments in pioneering products, marketing, and services. With the way the business
operates, has inspired companies all over the world. As you read, I will be look at how exactly it
brought this company to these great accomplishments and what can be learned from the company.
Strategic management
Apple takes pride in their appearance, which helped them to accomplish high sale volumes, in turn
cultivate a large dedicated customer base. When a company is considering strategy, they need to
realize where your priorities lie. As ... Show more content on Helpwriting.net ...
One of Apple's biggest strengths and aspects of their image originates from their vision. Their
excellent talent to design creative products and remarkable campaigns has helped Apple exceed
even their largest competitors. While most companies try to cut costs when developing a marketing
plan, Apple focuses on making their products unique. In fact in 2007, Apple was named the Most
Innovated Company by Business Week for the third year in a row (Ireland, Hoskisson, & Hitt,
2008).
Another great marketing strategies was iTunes music store, where people can preview and download
songs right onto their Mac, PC or iPod. The original idea behind iTunes was to offer a solution to
the illegal downloading of music and software from rival sources like Napster and Kazaa (Ireland,
Hoskisson, & Hitt, 2008). With illegal downloading, Apple paid close attention to their external
surroundings and decided to use this problem troubling studios and artist as an opportunity. The
iTunes solution not only helped their cause and significantly lowered the illegal pirating of music,
but it served as a great marketing tool to promote their iPod products. Even though Apple only
makes about 10 cents per song, it has provided them with an excellent marketing tool bringing
attention and interest to their products (Ireland, Hoskisson, & Hitt, 2008).
Creativity has helped Apple to triumph. The iPod blew consumers away, providing them

Essay On Factory Car Stereo
Age has no limits when it comes to people that love music. This makes it one of the most important
things that a lot of people look for in their automobiles. The options that are available when it comes
to factory car stereos these days are huge and include CD changers, DVD players, and Mp3 players,
or a combination of these things. There are a ton of features that these stereos can have and it is a
totally personal preference when it comes to what choices that you make in this regard. You do not
have to buy a car that costs a lot of money to get a factory car stereo of good quality. There are
portable models available for people to buy and can be quite reasonably priced. Some can be bought
for as low as $75, but others can cause a whole lot more than this ... Show more content on
Helpwriting.net ...
Make sure that they are reputable, and in good standing is an important thing that should be done
before you jump into this idea though. The Better Business Bureau can help you find out this
information if this is an idea that you are wishing to try out first hand. No matter what it is that you
are looking for with your factory car stereo there is information that can be found to help you. The
internet is a useful tool when it comes to this. Let your fingers do the walking and browse around at
the variety of things that the internet can inform you of when it comes to your factory car stereo and
the situation that you are facing with it. How many of you like your car, or truck to look nice, and
clean? I know I do, because driving in a clean car, "just feels right." I just can't stand driving in dirty
car, to me it is very unpleasant to drive a dirty car. But, cleaning the outside is a big issue when it
comes to washing your outside of your automobile, and wheels. But, I have used this item that
works really well, and the name of the product

Apple : The World 's Most Valuable Brand
According to Forbes, Apple is the world 's most valuable brand. Apple has been one of the most
important leaders in innovation. Their products and services revolutionized technology and changed
the way we interact with others. Although they are a successful company, they certainly have had
different failures. This paper will discuss some of Apple's successes, failures, culture and how
Apple's actions apply to the TCOs.
Starting with the company's success, I think that one of Apple's big success was their company
name. They chose to name the company "Apple". At the time, computers were very expensive, large
in size, and complicated to operate. A very few amount of people had the knowledge to operate
computers when they first debuted. ... Show more content on Helpwriting.net ...
It was very easy to move between playlist and singers, also the way that the volume control worked
was new, innovated and brilliant. The click wheel helped users to become accustomed to
convenience and depth at their fingertips 2. Apple presented something completely new, with a new
concept, technology and it was really easy to use.
Although Apple has been a successful company and a leader in innovation for years, they have had
some failures with certain products and services. Apple Newton MessagePad was one of them. This
devices was consider one of the first PDA. An Apple Newton was basically a handheld
communications assistant with a touch–screen. One of the main features was to translate
handwriting into text. For many user was consider ahead of its time. One of the main problems was
that the built–in handwriting recognition system was accurate. It was not very accurate to translate
handwriting. Another problem was the battery 3. It was poorly design so it ended up imposed
restriction because the battery life was very short. Also, the Apple Newton was too large and very
heavy. It was almost one pound. For these reasons this product had a short life.
An Apple failure that I witnessed was Apple Maps. Apple's plan was to replace Google maps for
their own mapping system for iOS. Apple decided to buy maps from about 24 different suppliers
and display it using their own software. Also, Apple bought map data from restaurant and store
listings from Yelp,

Apple Research Paper
Apple Inc. was founded on April 1, 1976 in Cupertino, CA and was incorporated on January 3, 1977
(Apple, 2010). The company was founded by Steve Jobs and Steve Wozniak. Jobs also asked his
former colleague from Atari, Ronald Wayne to join them in their startup. Wayne designed the first
Apple logo. In early 1976 Jobs approached a local company store, The Byte Shop, said they would
be interested in the machine, but only if it came completely assembled (Foljanty, 2010). The shop
ordered 50 Apple I computers which sold for $666.66. The three owners would assemble the Apple
Is at night in their garage still managed to deliver the ordered Apple Is in ten days. In April of 1976
Ron Wayne resigned from Apple Computer because he felt the financial ... Show more content on
Helpwriting.net ...
The largest storage capacity for an iPod was 160 gigabytes as of March 2010. Users of the iPods use
iTunes to hold their digital files and transfer those files to their iPods. iTunes was released on
January 9, 2001 (Apple Inc., 2001). You can also connect to the iTunes Store via the Internet to
purchase and download music, music videos, television shoes, iPod games, audiobooks, podcasts,
movies, and ringtones. According to Steve Jobs (2010), "iTunes is pretty remarkable. People have
downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books.160m
accounts with credit cards and 1–click. It's the number one online media store in the world."
(Engadget, 2010). Steve Jobs announced the release of the iPad on January 27, 2010 at a press
conference in San Francisco (Apple Inc., 2010). The iPad is a revolutionary device that can be use to
browse the web, reading and sending e–mails, looking at photos, watching videos, listening to
music, playing games, and reading e–books just to name a few of the capabilities (Apple Inc., 2010).
Once the iPad was released in April 2010 it sold 3 million devices in 80 days in the US (Apple Inc.,
2010) Apple current uses Ernst & Young LLP as their audit firm. Ernst & Young is a global leader in
tax, advisory services, transactions, assurance, and strategic growth markets (Ernst & Young, n.d.).
Before Ernst & Young LLP Apples used KPMG LLP who is a worldwide presence in auditing, tax
and advisory

Innovation and Change of the Ipod Essay
Innovation and Change of the Ipod
INTRODUCTION
This report on innovation and change examines how Apple's iPod is the first entry into the
marketplace that addresses the needs of the portable digital music market segment. It explains how it
is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the
shortcomings of other portable MP3 music devices. It also looks at how market segmentation has
been one of the most vital factors fueling the demand for technological products, as companies
recognize that segmentation equips them to generate more sales than the mass marketing approach
of the late 20th century. The report examines how Apple understood the needs of the digital music
community, together with ... Show more content on Helpwriting.net ...
Therefore, rather than learning more about new artists, the consumer learns more about his or her
own tastes by creating his or her own mix. Not only is this but it a new technological way to enter
the world of Music. Just in a box smaller then the size of your hand you can have all the latest,
music, videos, internet, pictures and etc. You can choose the color you want the Ipod or any other
accessories that come with it, you can personalize your Ipod so it represents your personal style.
2. There are various ENVIRONMENTAL CHANGES that are leading to today's development of
new products or improvement of current products. Consumer's needs and wants are changing from a
day to day basis and businesses must keep up with these demands. The following are the needs for a
new innovative product:
Changing Nature of Markets –Consumer demands change; Ipod must monitor the market and adjust
production. On the other hand a product can also be in high demand by the consumer and the
production would have to increase on short notice to meet the demand.
Economic Factors – The general level of economic activity in Australia and the rest of the global
economy tends to fluctuate through periods of upturn and downturn. The level of activity in Ipod
also moves through similar cycles.
Financial Factors – The availability and cost of finance is a key input which can determine whether
Ipod can introduce a new innovation or weather it should just re improve the product.

Use Of The Ipod As A Hard Disk Essay
How can we use the iPod as a hard disk. Many at times our iPods are used as our storage devices on
a certain level. The mode with which we use the iPod to store is to contain our music playlist,
podcasts and some videos. We can also try making an iPod disk by manually configuring the
device's settings. Making an iPod disk simply means making your iPod as a hard disk device. You
can also use your iPod as a hard disk to store files, back up your important data or transfer files from
one computer to another.
It is more effective to manually put an iPod in Disk Mode when trouble–shooting an issues with
your iPod. There are various ways of doing this, depending on the model and generation of the iPod.
Setting Up your iPod Touch.
With the iPod touch, simple, clear and precise steps are outlined below so as to guide you into
placing your iPod into a functioning Disk Mode. Step 1.
Connect your iPod it to your computer, then open iTunes if it doesn't do so automatically.
Step 2.
Locate your iPod in the Source list, then select the iPod Options button at the bottom right of the
iTunes window which opens the iPod tab of iTunes' preferences. it is now already set to work as a
hard disk. All you have to do is drag files to the iPod's icon on your desktop, for Mac and Windows
explorer for the Windows users. You may also want to uncheck Open iTunes when this iPod is
attached, so you don't have to worry about iTunes getting in your way each time you want to
connect the iPod and

Essay about Product Red
1. Discuss the four components of corporate social responsibility and how they relate to a charitable
campaign such as (Product) RED. (Product) RED shows their corporate social responsibility by
engaging different companies that have products that "we" as the consumers use every day. Also, by
engaging a great cause as the Global Fund to fight HIV/AIDS in Africa shows they are making an
effort to society to fight this devastating disease. (Product) RED showed their ethical and moral
responsibility to the companies by keep purpose of the campaign as the most important reason than
who and how the products were made. As long as the product was being made within the legal terms
of the law, then many people tend to contribute. Oprah's, ... Show more content on Helpwriting.net
...
Yes I believe that a partnership with (Product) RED may help improve Gap's image. They treat the
campaign as a real business and they spend millions in marketing and which they have seen results.
Is it a sign that they are making a commitment to corporate social responsibility or do you agree
with critics who say their involvement is an attempt to spit–shine the company's image while
continuing to do business as usual? I think that it is a sign that they are making a commitment to
corporate social responsibility because many companies would not spend millions of dollars on a
cause–marketing campaign. Yes many critics think that by getting involved they are deviating from
the other issues that the company is facing. 3. Describe the various types of technology that have
contributed to the media coverage, marketing efforts, and public discussion on RED campaign.
Many of the media coverage have been through exposure by Oprah teaming up with Bono and
walking down the Chicago's Magnificent Mile together in 2006. It was a shopping trip that was seen
around the world and it attracted mobs of fans through the TV, radio
http://www.oprah.com/style/Oprah–and–Bono–Shop–RED. Many of the marketing efforts have
been through companies that licensed the RED brand and created products for the charity. Several
companies were, Apple, which made a limited edition iPod Nano, Motorola, which made the
Motorazr phone, Emporio Armani,

Each year we see how the world is becoming a smaller and a...
Each year we see how the world is becoming a smaller and a more crowded place. We see how
society is crossing over physical borders and becoming a global society. International markets allow
for job placement opportunities in foreign cultures but also come with unique challenges. Multi–
national companies are now operating in new countries and markets. It's a changing world and in
order to be successful in this new world companies need to provide their employees the proper tools
to do business in a new culture. Moreover, the company itself needs to be willing to adapt and
change to meet the expectations of the markets.
Apple products have been the highlight in being differentiation. As stated by Mornin (2010)
"They've been very clever in ... Show more content on Helpwriting.net ...
Cat has reacted to the market change and has strategies implemented to allow a temporary shutdown
of facilities if they need to adjust with the market and the overhead needed. But unlike Apple there
continued position is hiring from aboard and keeping work global depending on foreign markets for
most of their profits and international workforce. As state by Wessel (2011) "Caterpillar increasingly
relies on foreign markets for its sales. It has been adding workers world–wide–except for global
layoffs in 2009, amid the recession–but is hiring much faster abroad." Caterpillar's quick responses
and positioning in the global market has allowed them to stay in business, allowing to successful
development a growing company in their 85 years. Although, Apples' and Caterpillar mindset are
different when dealing globalization they are both successful companies.
In short, companies operate their business differently some operate in being different in physical
characters and attributes. Other companies operate on the value, customer satisfaction and the ability
to change with the market. Apple and Cat both have unique multi–national advantage in their
playing field but its companies like Apple and CAT continue to push the envelope with their

Apple Computer, Inc. Essay
Apple computer, Inc. is one of the largest tech companies in the world. The company was
established on April 1, 1976, and incorporated on January 3, 1977. Apple computer had been using
this name for the first 30 years then removed the word "computer" on January 9, 2007. Apple has
produced a lot of innovative products and has successfully become one of the top leaders in the field
of technology. Apple itself produces hardware which includes Macintosh computers, iPods, iPhones
and iPads. In order to support their own hardware, Apple has also created software including Mac
OS X operating system, iOS mobile operating system, iTunes, a professional photography package,
a suite of professional audio and film–industry, final cut studio, logic ... Show more content on
Helpwriting.net ...
IPod Shuffle, the first famous "i" product, is a media player designed by Apple and was announced
on October 23, 2001. Apple then later produced more different versions of iPod, such as iPod Nano,
iPod Touch and iPod Classic along with the only compatible software iTunes. At the time that iPod
was introduced to the market, iPod was designed to be fashionable and flexible in regards to
listening to the music anytime and anywhere. A 5GB drive would hold the entire music collection of
about 1000 songs (Aune, April 2010). The majority of the people who bought iPods wanted to use
iPods as their media players because the innovative design and functions. People usually use iPods
for tunes only, but ideally, iPods aren't just for tunes. A rural university in Australia has been trying
to broadcast lectures by giving out iPods. Students were allowed to have distant learning instead of
attending class. They would no longer need to worry about transportation since they did not need to
physically go to school. They no longer needed to worry if they are short of money to pay tuition.
Students could have their lectures anywhere and anytime they want, and the lectures could be
listened to multiple times (Ragusa, Chan, Crampton, August 2009).
The next device released in the iPod family would be the iPod Nano. The first generation of the iPod
Nano was released at the end of 2005. The iPod Nano was designed as a digital

CASE ANALYSIS 1
CASE ANALYSIS 1 – APPLE COMPUTER: RESEARCH HOW APPLE MANAGED TO
REINVENT ITSELF OVER THE YEARS.
Christos Eyong D40111547
Submitted to: Professor Ted Mikell NETW583: Strategic Management of Technology Keller
Graduate School of Management Submitted: May, 2014
What were some of Apple's biggest successes and failures? Describe why.
Apple Successes ... Show more content on Helpwriting.net ...
The flaws were later on adjusted into a more modernized product and the Nano was later returned to
a classic Ipod design.
How much of Apple's success can be linked directly back to its culture? Why?
Jonathan Ive who was the success of Apple's customer demands using his unique concepts.
He mentioned in an interview that Apple's goal is not money making but to come up with a unique
designs which will market themselves and high quality products.
He went ahead to say that they just trust that people will go for their products because of its quality
and uniqueness and by satisfying the consumers, they can make money off of it but they really made
it clear what their goals were.(Walter H, 2009).
He further talked about how big Apple's culture has influenced the success of the company. Apple's
goal was to produce small numbers of innovative , high quality products which are easily
marketable, meaning unless an innovation is genuine and life changing, it will be impossible ot
build a true innovative culture.
In Hiring employees for Apple, Ive made sure the quality in these employees matched that of the
culture. Team members must be willing to accept constructive criticism, open to new ideas and learn
to work as a team and if there are and successes or failures, team should take full responsibility.
How do the actions of Apple apply to the TCOs?
TCO Given a company situation be able to describe the industry dynamics of

What Are the Chief Elements of Apple‚Äôs Strategy?
Q2: What are the chief elements of Apple's strategy? How well do the pieces fit together? Is the
strategy evolving? The chief elements that we found when analysing apple case study was
performance, position in the market and innovation. 1. Performance apple needs the performance of
the company to be good as there is no place for under performance in this industry as there is a lot of
competition and they can copy the new ideas innovated within the industry easily. As we can see
from the case study apple were making considerable amount of losses for a few quarters. The many
cause of these losses was products being introduced to the market but not selling or products being
introduced with high manufacturing cost such as the apple ... Show more content on Helpwriting.net
...
Also Apple got into a legal dispute with Microsoft. Therefore "Microsoft paid an undisclosed
amount to Apple to quiet the allegations that it had stolen Apple's intellectual property". All mobile
phone companies such as blackberry, Samsung, and Nokia have already created the similar products
to the Iphone and similar apps. Apple's revenue and d performance increase when the Iphone 3G
was introduced to there product range. "Iphone 3G quickly sold out in 21 states in the US and some
customers agreed to wait up to four weeks for delivery". 3. Positions in the market– In 2008 it were
announced that Apple was in third places for the largest PC maker in the US. "Gartner, a leading
analyst in the PC industry, announced that in the second quarter of 2008 Apple had overtaken Acer
to become the third largest PC maker in the United States, capturing 8.5% of the market. While
innovation and performance would be important we feel that sustaining there position in the market
is equally important Apple has a well known brand name world wide and as technical product such
as some of apples are easily copied it could be difficult to keep there market position. To prevent
any of apple innovative ideas and product being copied they employees would have to be very
secretive. "Apple was well–known for closely guarding the secrets behind its own technology". We
can see after

Marketing Mix : Apple Inc.
Assignment 1: How Brands are built
Part 1. Proposal
Apple Incorporation Overview
Apple Inc. plans, produces, and markets versatile correspondence and media gadgets, PCs, watches,
and convenient advanced music players around the world. The organization likewise offers related
programming, administrations, frill, organizing arrangements, and outsider advanced substance and
applications. It offers iPhone, a line of cell phones that involve a telephone, music player, and
Internet gadget; iPad, a line of multi–reason tablets; Mac, a line of desktop and convenient PCs;
iPod, a line of versatile advanced music and media players, for example, iPod touch, iPod nano, and
iPod mix; and Apple Watches, individual electronic gadgets that join watch innovation with an iOS–
based client interface.
Apple Marketing Mix
Advertising Mix is the mix of four elements, called the 4P‟s (Price, Products, Place and
Advancement), that all organization has the decision of climate to include, subtract or to alter in a
manner to generate a wanted showcasing system. (Philip Kotler). Mac is a premium brand PC that
does not endeavor to contend on cost. The organization has decreased costs after some
beginning item dispatches. It uses skimming and premium evaluating systems. Apple, Inc.
Headquarters are situated at is situated at 1 Infinite Loop, Cupertino, California.
The Apple Consultants Network incorporates autonomous expert administration suppliers and
innovation counseling firms that work in Apple

Essay on Historical Timeline of Apple Inc
Apple Case Study
Historical Timeline of Apple Inc.
Apple Incorporated has come a long way over the years, starting more than 3 decades ago in 1976.
Apple was founded by Steve jobs, Steve Wonzniak and Ronald Wayne initially entering a niche
market in the production of the first computer, the Apple I, followed by the Apple II in 1978. Apple
began its career as a successful company based upon strategic innovation, and they remain that way
today, but it wasn't always sunshine and lollipops, they experienced their fair share of struggles too.
IBM entered the market in 1981 and gave Apple its first real competition. Apple managed to bounce
back and thrived on this competition to abolish complacency and starting findings new ways to stay
... Show more content on Helpwriting.net ...
They have the ability to create products that people will buy despite the state of the economy. Apple
is a unique company in the way that there is a very prominent amount of consumers that will buy
everything that Apple puts on the Market. This type of supporting allows Apple to charge higher
prices for their products. In saying this alongside Apple's consumer loyalty they have created
numerous low priced products. The IPod Shuffle is an excellent example, which can be purchased
directly from the Apple website for just $49.
Obviously in a technology based industry there is a huge emphasis placed on technological
advancements. As stated earlier, technology can be related to international business but technologies
within Apple's products are the reason why they continue to leave their competitors in their wake.
The combination of the iPod with iTunes has been a huge success for Apple. On the 1st of
September 2010, it was announced that Apple had sold 275 million iPods, making it the biggest
selling digital music player of all time. Then when technology was advancing toward touch–screen
devices, Apple came out with the iPod touch, iPhone and most recently, the iPad. Apple's ability to
constantly stay one step ahead of its competitors is the driving force behind their success.
Five Forces Analysis 1. Threat of New Entrants "Low" a. Getting into the industry will take a large
amount of

Case Study of Apple
Apple Inc.
Case Study
By:
Executive Summary:
Apple Inc. is a great computer technology company with a wide range of products that serve to
every persons needs. Not only are their products great but so is their customer service as well. They
are very loyal to their customers needs and are very good about honoring their warranties which are
incredible deals. They are also steadily doing very well with their stocks and their net income over
the past years. With their income up 364% it's hard for them not to be successful. By taking all of
these pieces of information into account I would invest in their stocks. The demand for their product
is still high even in tough economic times, showing that they are a good, reliable ... Show more
content on Helpwriting.net ...
Another threat that is very apparent to Apple is the very high level of competition. The major
competitors with Apple are Dell, Microsoft, and Hewlett Packard.
Also another major threat is the industry itself. The technology industry is always rapidly changing,
while iPods are the thing of today, they may not be the thing of tomorrow and so on.
Financial Analysis:
Financially, Apple is a booming company in the computer technology realm, and is supported by
many people across the world. Since 2005 the net income has, as reported earlier in the SWOT
analysis, increased by 364% to a net income of 4, 834 million dollars.
This graph shows the relation between the number of iPods sold and the stock prices for Apple. The
stock prices are shown in blue while the number of iPods sold is in pink.
Historically you can see that during December each year the stocks are on the rise. From this you
can interpret that Christmas plays a huge role in Apple's stocks, showing that their product sales are
always up at this time.
Recommendation:
To improve Apple as a business I would change some of their marketing strategies and the way they
release new products. When they release the iPods they don't release all of the colors at once. I

would change that because when someone buys the latest and greatest iPod they want the
technology but it is in a bland color. So when the different colors

The Battery Life Of This Ipad Essay
a 0.5 inch thick, 1.6 pound glass and aluminum case. The battery life of this ipad is purportedly 10
hours "surfing the web on Wi–Fi, viewing feature, or listening to music" and it gives a month of
standby time.
ipad second Generation:it is equipped with a 9.7–inch (1024x768, 132 ppi) multitouch "polished"
LED–illuminated IPS show and runs a sort of the same ios working framework that powers the
iphone and ipod touch models. As a result it is good with a great many ipad–particular applications
and additionally most applications for the iphone/ipod touch, however not Mac OS X applications.
It is controlled by a hand crafted 1 Ghz double center Apple A5 "framework on a chip", has 16 GB,
32 GB, or 64 GB of glimmer memory (32 GB and 64 GB choices stopped March 7, 2012, 16 GB
suspended March 18, 2014), front and back mounted Polaroids, 802.11a/b/g/n Wi–Fi, CDMA, and
A–GPS help, an accelerometer, a three–pivot gyrator, a surrounding light sensor, computerized
compass, a speaker and an inherent mic stuffed in a 0.34 inch thick, 1.34 pound glass and aluminum
case with a dark or white front and an aluminum back. The battery life of this ipad 2 is supposedly
10 hours "surfing the web on Wi–Fi, viewing feature, or listening to music" and 9 hours "surfing the
web utilizing 3g information."
ipad third Generation:
All ipad third Gen displays most eminently gimmick a "progressive" 9.7–inch 2048x1536 (264 ppi)
multitouch lustrous LED–illuminated "retina" show, additionally box a

Apple Inc. Company Analysis
When talking about Apple as a company, there is no doubt in regards to its brilliant business
strategies and how innovative it is. Apple Inc. was founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in April of 1976. The company is one of the number one market leaders in the
technology industry with a revenue of more than $500 billion in 2013. It was able to expand the
business worldwide due to such a high demand, which it now has more than 400 stores in more than
10 different countries. The company is well known for continuous innovation through its products
mix include iPod, iPhone, iPad, Mac, Apple TV, iOS, and OS X operating systems, as well as iCloud
and other supporting offerings.
Despite the economy downturn in 2008, the company was still able to maintain its profit and
revenue years after that. According to Gamble and Marino (2013), "The record in growth in
revenues and profits came primarily from volume increases in the sale of iPhones and iPads, which
increased by 142% and 183%, respectively, from the same period in 2010." (Apple Inc. in 2011,
p.350). How was Apple capable of setting itself apart from rivals in order to maintain its position in
the marketplace? The answer lies on its leverage in creativity and products innovation. Apple is
extremely diversified in terms of the product lines as mentioned earlier, it's the purpose and
commitment in providing the most outstanding services and innovative products.
Since day one, Apple has been able to set itself

Marketing Strategy Of Apple Inc
Steven Wozniak and Steven Jobs founded Apple Inc. in 1976 (pg.248). The company launched by
manufacturing computers. Due to the competitive market of PCs Apple Inc. then used other
strategies to benefit the company's profit. Apple Inc. manufactured a variety of products such as
Notebook computers, the PowerBooks, iPods and iPhones to name a few. With these products,
Apple revolutionized the PC market. Although the success of the company was solely on the
production of iPods and iPhones, the company was stationary as a PC manufacturer. Strategies used
by Apple Inc. In order to develop a competitive advantage with rival PC manufacturers such as Dell,
Microsoft, Toshiba, Acer, etc. Apple Inc. used a broad differentiation strategy. This ... Show more
content on Helpwriting.net ...
The divergent types of iPods offered different features and memory size. The innovative technology
had several mishaps, the company continued to create technology to fix errors and satisfy customer
needs or complaints. Although Apple Inc. was faced with errors, they continued to profit seventy
percent of the Market Place. S.W.O.T Analysis Strengths Steve Jobs developed Apple Inc. through
his vision; he wanted Apple Inc. to stay ahead of the technology industry by developing new and
innovative technology that no other PC manufacture had to offer the Market Place. When the
company began offering smartphones and personal media players, this became a major strength for
the company as it continued to grow. When looking at the root of the company as a personal
computer industry, the development of the different types of PCs was a strength for the company as
well, because it divided society into three groups and developed PCs that would benefit those pacific
groups of individuals. An example of this would be the Mac Pro, the iMac, and the Mac mini. The
Mac Pro aimed at professional and business users, the iMac targeted educational and business use,
and the Mac mini was for consumer use (pg. 253). Weaknesses Although Apple Inc. has a variety of
innovative products, the price of the products is a major weakness compared to other companies.
Other rival companies develop products that began at low–end to high–end products compared to
Apple Inc. Opportunities A great

Apple Ipad Marketing Plan
Big Apple
Table of Contents
Executive Summary 5
Marketing Strategy 6
Background 6
Company 6
Products 7
Situational Analysis 7
Market Share 8
Goals 8
Strategy 9
SWOT Analysis 9
Strengths 10
Weaknesses 11
Opportunities 11
Threats 12
Customers 12
Competitors 14
Positioning 14
Competitor Market Share 15
Collaborators 15
Role of Partnerships 15
Complimentary Businesses 16
Climate 16
Political/Legal 16
Economic 16
Technological 17
Social/Cultural 17
Issues Analysis 17
Personal Computer Market 17
New Products 17
International Operations 18
Digital rights management system (DRM) 18 eBusiness Models 18
Market Research and Market Intelligence 20
Marketing Strategy 25

Tactical e–Marketing and Communications Planning ... Show more content on Helpwriting.net ...
Products
Apple Computer redefined the portable digital music player market with its launch of the iPod
digital music player. This began in January of 2001, when it introduced its jukebox software called
iTunes. This software enabled Macintosh users to import songs from audio CD's converting them to
MP3 format and storing them on the computer's hard drive. It later launched the iPod digital music
player in October of 2001. The iPod was designed to synch to songs and playlists from iTunes via a
Firewire cable connection. Once music was downloaded, the iPod provided for 10 hours of
continuous play from its rechargeable lithium–polymer battery. Media is stored on iPod's internal
hard disk (Day, 2005).
The iPod has evolved with subsequent product generations so that it could be used by both Windows
and Macintosh users with iTunes software being made available for each operating system. The iPod
features the company's patent pending, Click Wheel, which combines a touch sensitive wheel with
five push buttons for one handed navigation. Apple touts this feature as one of the industry's first
(Day, 2005).
In October 2005, Apple introduced the new iPod containing a 2.5 inch color screen that enables it to
display album artwork and photos, and play video including music videos, video podcasts, home
movies, short films and television shows. The iPod lineup now includes a 30GB model holding up
to

Essay on Marketing Journals
The apple products
Everyone sees the simple logo of the multi–million dollar apple sign everyday. Whether if its on a
mp3 player, or to be more specific the ipod, or even the Mac book, which I am currently using to
type this journal, or the iphone, which currently isn't even on the official Singapore market, but
some still get it illegally or from other countries.
Apple has placed itself into pop culture, from how ipods and subsequent trends like the pod casts are
created. Apple has managed to market its mp3 players to become renowned around the world as the
best selling, or at least the classiest and simplest of mp3 players. From the simplicity of the design,
to the uniqueness of its operating system, ipods have made the people who ... Show more content on
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By creating so many different methods of awareness and accessories for the ipod and its users, apple
is successful in marketing and selling its ipod series to the masses, me being a satisfied one among
them.
Another example of successful marketing of apple is their macbooks and the software they sell.
Mac, being 2nd to on only the Pc, is slowly catching up in the market, and is being used more
widely by the public. The operating system it sells is also a very user friendly one, and all the
differences that pc and mac has can be seen in the series of advertisements created by mac, (the mac
vs pc show) www.apple.com. Not only are the advertisements extremely humorous, they are
actually addictive to watch and are probably the main reason as to why more people are using macs,
proving that their marketing strategies are working through the advertisements.
Journal entry 2
Tiger beer
Tiger beer, Singapore's very own beer, a bitter, gold and frothy liquid which when drank in excess,
causes the ugly side of humans come alive. In other words, the drink which causes people to be
drunk. Still it is a successfully marketed product, as we can see by the number of accidents on roads
caused by drink driving. One of the best ways to see how tiger beer has established itself it by
looking at some of the pubs and clubs around Singapore,

Napster Case
Problem:
The core problem is a lack of overall innovation from Microsoft in entering the digital music
Player market. Their core strategy of providing this device as a networking tool only appealed to
11% of the target market. Their use of innovation around the integration of wireless technology was
not taking advantage of a key component, connecting to the internet to download additional media.
The lack of innovation was also depicted by their proprietary use of the media that was compatible
with the devices. You could only purchase music from the Zune Store, alienating partners such as
Napster who standardized on the Microsoft
PlaysForSure standard. There was also a lack of innovation in its marketing launch and
overall ... Show more content on Helpwriting.net ...
Pro 's:The real buying power has to reside in the 35–65 population. Imagine
being able to market to this group of professionals, who have a higher discretionary spending ability
that you will convert their, sometimes significant investment in their CD library to a portable device
in an easy and quick fashion. By not allowing them to do this,
Apple and other MP3 only devices have forced consumers to repurchase their music.
Therefore, by appealing to the TCO aspect of the initial investment made by the consumers it could
be a huge new market and access point for Microsoft. Perhaps not as sexy as the young and hip
market that Apple controls, but it 's market share after all and Microsoft needs to recognize that this
particular market is already very saturated, so they need to innovate in their feature/function and
marketing techniques, which requires a revamp of their core mission.
Cons: If the integration of a CD library is not easy to use, the target market
would quickly reject the brand. This has to be a plug and play technique.
Issues:
1. Apple has a very dominant foothold on the market. Apple has dominated the market
not only with marketing and brand acceptance, enjoying a $20B+ annual sales business, but
can also claim over 100M customers. Everyone else is so far behind, where Apple enjoys 65%–
80% of the market, everyone else is

Apple Ipod And The Ipod
The alarm clock rings and its time to go for a jog and get the morning routine off to a good start.
After my morning walk, I take a shower while listening to my favorite high–energy–time–to–wake–
up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and
head for the door. During the car ride, I toggle between the news and my French audio lessons.
These events are done using a little device that seems to be everywhere you look. For the past years
we have seen how Apple has introduced iPhones into the market for their consumers to purchase.
Apple iPods were first introduced in 2001 and has since grown into a recognized cultural symbol
(Edwards). The iPod is a brand of digital audio/video players that ... Show more content on
Helpwriting.net ...
For example, the cheapest iPhone is priced at $99.
Both products are created at Apple, Inc Headquarters, which is in Cupertino, California. Apple
Consultants Network includes independent qualified service providers and technology consulting
companies, which focuses on Apple and other reliable solutions. "Apple service providers are
certified technicians, who complete regular Apple training and assessments, and offer repair
services, and exclusive access to genuine Apple parts" (Apple Marketing Mix). Apple's Service
Providers are in Asia/Pacific, Africa, the Middle East Europe and Latin America. Additionally, the
Apple Inc. has over two hundred retail stores in the world.
Apple offers discounts on renewed Macintosh computers, iPod Nanos, and the iPod Touch. Also, a
1–year warranty is included on the all their products. The online Apple Store lets you get free
shipping on orders that are over $50. The iTunes gift cards are offered in–store and online. Apple
does offer $100 rebates, when you purchase a Mac computer from their online site (Apple
Marketing Mix). Apple offers back–to–school offers, including some aimed at college students.
We are aware that iPhones are better than an iPod because of the features and design. iPod touches
may be out of the market, but I believe people still buy it, so they do not have to pay for cellular
service. iPod classics are totally at a decline because I do not see people with these devices. Another
difference is that the price is

Ipod Persuasive Essay
In today's world, in general, life moves faster. Daily routines would not feel complete without
technology. Often it is believed that technology becomes worthless when one does not know how to
use it. Without the internet or television millions of people would go without the news and events
happening at the waking moment. Along with the advances in technology comes a great dilemma to
be explored of when an overload of technology has been reached and may result in destruction of
mankind. Technology includes most products that are manufacturer in factories every day. Take
iPods for example, they provide the soundtrack to many people's lives but mainly routines. IPods are
a pretty vague subject but the difficulty to narrow and limit ... Show more content on
Helpwriting.net ...
(Apple) Also they are being used, experimentally, to bring criminals to justice. An unknown federal
district court used an iPod to hold important wire–tap transmissions in a large drug–conspiracy case.
Apparently they used an iPod because of convince, being easier than storing evidence on tapes or
compact discs. Today's world moves so fast that people can barely keep up with daily activities, let
alone themselves. Between making a dollar, to putting food on the plate many people's priorities are
not at the gym. Any person who trains or exercises will tell you they need a "trainer replacement".
Nothing but an iPod does this quite well enough. The iPod along with iTunes can become one of the
most deadly weapons at the gym. To better one's workout Nike and Apple have teamed up to create
Nike + iPod. This Nike + iPod kit is a device that records and measures your distance and pace of a
walk or run. When a kit is purchased, it comes with a sensor located inside a shoe of the customer's
choice. Keeping track of one's distance, pace, elapsed time, and most importantly the amount of
calories you have burned. Only owning an iPod allows one to accomplish this as the program does
not work with other mp3 players. (Apple, Nike + iPod) New places and cities, for some, are very
exciting. Instead there are millions out

Apple Inc. and Product (Red) Marketing Partnership Report...
Marketing Report – The Marketing Mix Introduction Apple Inc. is an American global organisation
that designs and sells consumer electronics, computer software and personal computers. Examples
of Apple Inc.'s products include the iMac, iPod, the OS X operating system, and the iTunes media
browser. (RED) is an AIDS charity who's aim is to raise awareness and funding to help eliminate
AIDS in Africa. To help achieve their aim 'Product (RED)' was introduced, which is a brand licensed
to partner companies, such as Apple Inc., who create a product with the Product (RED) logo on. In
return for increased sales a percentage of the profits from the products in question goes to the Global
Fund to help fight AIDS/HIV in Africa. In 2007 Apple Inc. and ... Show more content on
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– Encourages external companies, or rich individuals, to donate to the Global Fund. – Widespread
support – including many celebrities. External Threats: – Some companies do not state exactly how
much of the profits actually go towards the Global Fund. Partner Selection Apple Inc. is a
multinational company with a huge base of customers already in place, which generates the largest
amount of revenue and profit for a technology company in the world. (RED)'s mission is to raise
money for the Global Fund and by teaming up with Apple Inc. a percentage of that profit will now
be donated to the fund. Apple Inc. is also a hugely well known brand globally, therefore by having
them produce (RED) products more consumers will look up the (RED) project. This will increase
awareness of the project in many different countries and for these reasons the partnership is
justifiable. The Marketing Mix Firstly, the process of market segmentation must be used so we can
better understand our customers needs and differentiate from the competition. This process involves
dividing the total market into smaller segments and then choosing one of these segments to be the
target market. In this case we are using geographic and demographic segmentation to target 18–24
year olds in the UK. In doing so the marketing resources available will be used more efficiently and
the information can be used to create an image of Apple

Apple iPods Changed the Way we Listen to Music
iPods have positively influenced the way people all over the world listen to and share music in the
blink of an eye. Since Apple introduced the first iPod in 2001, 350 million iPods have been sold as
of September 2012. That's enough iPods for every single person in the United States to have their
own device with twenty million still left over. Those are some pretty staggering numbers,
considering more iPods are sold every second.
The iPod has seven main parts: hard drive, battery, click wheel, display, microprocessor, video chip,
and audio chip. Older models of the iPod (with the click wheel) have a hard drive. On the inside of
the device, the hard drive is made up of platters, spindle motors, heads and head actuators. Platters
are little disks that are covered with a magnetic surface and then placed on a spindle. The disks have
a cobalt alloy substance applied to them which is placed on the platter by electroplating. Digital
information is stored on the disks and information is written on the disks by electromagnetic flux
through "read–write" heads that change the polarization. As the platter rotates, the magnetic fields
move and the "read–write" head senses electrical change between the moving magnetic fields.
The iPod has a small Liquid Crystal Display (more commonly known as an LCD). The molecules in
the liquid crystals in the screen go through multiple changes, one being the nematic phase. The
twisted nematic is manipulated when the electric current is applied to it.

Apple Inc Executive Summary
EXECUTIVE SUMMARY
Apple Computer's 30–year history is full of highs and lows, which is what we would expect in a
highly innovative company. They evolved throughout the years into an organization that is very
much a representation of its leader, Steven Jobs. Apple made several hugely successful product
introductions over the years. They have also completely fallen on their face on several occasions.
They struggled mightily while Jobs was not a part of the organization. Apple reached a point where
many thought they would not survive. When asked in late 1997what Jobs should do as head of
Apple, Dell Inc. 's (DELL) then–CEO Michael S. Dell said at an investor conference: "I 'd shut it
down and give the money back to the shareholders." ... Show more content on Helpwriting.net ...
For example, apple itunes has comptetition with youtube for streaming video.
In supplier, apple has Intel that supply the processor and computer memory, then with Microsoft that
supply Office for Mac. In entertaiment, apple need supply from EMI, Warner, Disney, Fox, Pixar,
etc to supply the apple store in itunes.
Apple consumer can affect the sales in apple. For example consumers share music using peer–to–
peer networks without paying for music, using custom firmware so costumer can install applications
for free. Another thing is retailers may pressure for lower prices or better terms.
The consumer technology sector has grown substantial over the past decade with the advent of
alternatives to personal computers growing from PDAs and now feature–rich 'smart phones' . These
developments result in the spread of consumer 'technology dollars' away from PCs. However,
despite the spread it is unlikely that smart phones, like the iPhone or Blackberry, will significantly
diminish the importance of PCs in the near future. This diversification of consumers 'digital
lifestyles' presents an opportunity for diversification of PC manufacturers, a step many are already
taking.
SWOT ANALYSIS
Apple is a very successful company. Sales of its iPod music player had increased its second quarter
profits to $320 million (June 2005). The favorable brand perception had also increased sales of
Macintosh computers. So iPod gives the company access to a whole new series

Case Study in Apple
"Remember the Apple"
I. Problem Statement
Apple Inc. is known for their innovative products, combining user–friendly technology and elegant
design, Apple's bite of the consumer electronics market has been getting a little larger year by year.
The Apple brand is fun, unique, and memorable because it is such a departure from brands that
sound serious and corporate. Apple's Macintosh computers has always stood out because it looks
different from other personal computers and relies on software that even novices can learn. IPod
backed by music–driven advertising, the player with the white ear buds immediately became the
product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch
have continued the ... Show more content on Helpwriting.net ...
It's also time consuming for building establishment takes months or even year to finish. They need
also to identify the best place for their retail stores.
IV. SWOT Analysis A. Strength * Apple Incorporation has a strong international presence. It
operates 301 retail outlets in 10 countries and has online shops where software and hardware
products are sold. * Apple is the best in innovation. * It is highly diversified company in personal
computers, computer software, and consumer electronics. * Apple has strong brands which include
the iPod, iPhone, iPad, and Macintosh line of computers. * It has established and recognized a
unique reputation in the electronics consumer industry. * Apple has the customer base mainly in the
United States that is devoted to the company and its brands. * Apple is the third–biggest mobile
handset in the globe due to the status of the iPhone. * Apple's website contains full guided visits of
every brand that they offer.
B. Weaknesses * Apple is facing criticism for its environment, contractors' labor and business
practices. * The company brands are expensive as compared to the brands of competitors. * The
product life cycle of Apple products are very small for that reasons revenues are more depend on
launch of new products and service. * Easy use of the electronics has led to an image problem for
Apple products; some people consider the Macintosh as a toy. * Iphone is

Apple Cook Case
EXECUTIVE SUMMARY Apple was formed in 1976 by Steve Wozniak and Steve Jobs. After
some disastrous losses in the 1980's and 1990's to their main competitor, IBM, Apple was able to re–
invent the entire company. When Jobs returned to Apple in 1996, he took an expanded role and not
only continually pushed for innovative ideas and products but also compelled several structural
changes. Jobs also got rid of profitless divisions and departments. Apple has been able to gain
market share quicker than the competition mainly due to the "halo effect" from the iPod. The halo
effect is the idea that continued sales of iPods to Windows users will eventually translate into
increased Mac sales. Other factors that have contributed to Apple's ... Show more content on
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Cook also plays a key role in reseller and supplier relationships. Prior to his career with Apple, Cook
has also worked for Compaq and IBM. Peter Oppenheimer is Apple's Senior Vice President and
Chief Financial Officer. Oppenheimer overseas the controller, treasury, investor relations, tax,
information systems, internal audit and facilities functions. He joined Apple in 1996, coming from
ADP, where he was CFO of the four strategic business units. Prior to his career with ADP,
Oppenheimer spent six years in the Information Technology Consulting Practice with Coopers and
Lybrand where he managed financial and systems engagements for clients in the insurance,
telecommunications, transportation and banking industries.
SWOT ANALYSIS Apple's strengths include their knowledge of the customer base, high quality
products, brand name, innovation, product diversification, and the products' ease of use. The iPod
has given the company access to a whole new series of segments that may purchase other Apple
brands. Brand has proven to be very important for Apple. They have a loyal group of consumers that
advocate the brand and also help to procure new customers.
One of Apple's noted weaknesses is that its operating system for its Macintosh line of computers,
while better than DOS and Windows in many

Strategic Analysis of Apple Computers
BUSINESS APPLE COMPUTERS STRATEGIC ANALYSIS 2005
Strengths and Opportunities In 2005, Apple Computers experienced significant sales increases
attributable to the earlier rollout of the iPod (Robbins & Judge, 2009). The positive publicity and
brand perception associated with that project also spilled over to its entire line of Macintosh
computers, further bolstering sales revenue and corporate profits that year. The sales volume of
virtually all Apple products increased after the introduction of the iPod, hitting $320 million in June
of 2005 (Robbins & Judge, 2009). In general, every successful Apple product has benefited brand
recognition and perception and invigorated the sales of other product lines, even those not directly
related to it. By the end of 2005, Apple had sold approximately 22 million iPod units and more than
half a billion individual song downloads through its music store, iTunes (George & Jones, 2008).
Weaknesses
Generally, there is also a potential downside to the cross–promotional effect of products: namely, to
the extent consumers draw conclusions about all company products from its failures. In 2005, Apple
suffered from this principle twice, after many iPods were released with batteries that performed
poorly and iPod Nanos were released with screens that malfunctioned ((Akin, Dunford, & Palmer,
2006). In addition to replacing the defective units, the company also provided various free
accessories, such as battery cases. Apple was also pressed by

How Can We Use The Ipod Essay
How can we use the iPod as a hard disk.
We often find ourselves in the need of more storage space on or iPods. We dearly need to add more
onto it though the storage capacity is almost done. Now and then we delete stuff to recover space,
worry not as there are ingenious and straight forward ways on how to absolutely recover and gain
more of the storage space to continue having fun with your iPod. This may be done through
configuring your iPod's setting as a hard disk, what is also commonly known as iPod disk.
How to set the iPod as a hard disk manually.
To manually set an iPod as an iPod disk, you ought to change the IPods factory setting in few simple
ways as outlined below according to the model and generation of the iPod in steps. The mode with
which we use the iPod to store is to contain our music playlist, podcasts and certain videos. You can
also use your iPod as a hard disk to store files, back up your important data or transfer files from one
computer to another.
Note that it is more effective to manually put an iPod in Disk Mode when trouble–shooting an issues
with your iPod. There are various ways of doing this, depending on the model and generation of the
iPod.
iPod Touch.
With the iPod touch, simple, clear and precise steps are outlined below so as to guide you into
placing your iPod into a functioning Disk Mode. Step 1.
Using a USB cable, connect your iPod to your iMac or PC, then open iTunes if it doesn't do so
automatically.
Step 2.
Locate your iPod

Steve Jobs Research Paper
According to the Fortune 500 they are number one in innovation. They specialize in finding out
what people want in a computer and then give it to them. Apple Inc. is the name and would be a
great long term investment in the stock market because the company is really innovative with
products like the iPod, iMac, MACBOOK, iTunes, iPhone and their newest product the iPad. Apple
is number six in company financial soundness and will be around for years to come.
(money.cnn.com)
Steve Jobs was born on February 24, 1955, in the city of San Francisco, CA. As a baby he was put
up for adoption, and was adopted by a middle–class couple from the Bay Area, Paul and Clara Jobs.
He grew up in the valley and was surrounded by apricot orchards. At the age ... Show more content
on Helpwriting.net ...
They went out and found a guy by name of Ron Wayne. He was one of Steve's associates from
Atari. Ron was the guy who wrote the paperwork to start a corporation, and he also drew the first
Apple logo. Apple was born. Later they bought him out for only $800. Then found another investor
by the name of Mike Markkula in which he invested $250,000 for 1,000 computers. In which Steve
and Wozniak decided to put their boards into a plastic casing. At the age of 56, Steve Jobs is now the
Chief Executive Officer of Apple INC. (allaboutstevejobs.com) iMac was the first of its kind. These
little computers had it all for the times. The iMac was a real user friendly computer. It was delivered
to the public in a white plastic case and a GUI (Graphical User Interface) like no other computer has
ever done. The competition was nowhere to be found. That was the beginning of Apple being
publically traded at the stock market. Today the iMac is a state of the art computer. It has a flat
screen display screen and computer all in one. Very unlike the personal computer that has a separate
display monitor from the computer. "It put everything you need in a single device the display,
processor, graphics card, hard drive, optical drive, memory, and more – inside one simple
enclosure."(apple.com) The iMac comes with either a 21.5" or a 27" LED display with High
Definition powered by an AMD graphics

Itunes Marketing Analysis
Marketing Management
Midterm Paper
1
Introduction
It was clearly specified not to include an introduction in this document, however, I feel that adding
the following words would strengthen the arguments in this document. I have an IT background, I
am not a programmer, but I have been working in IT for the last 10+ years. All my life I have been a
PC person and not a MAC person, I have used MAC in some occasions but I always felt that PCs
were more user–friendly. It is needless to describe how electronics have progressed and invaded
every aspect of our life now a days, we are all about gadgets, MP3 players, GPS, Palm, email, web–
cam, web–conferencing etc etc... Every day there is a new invention that seduces us, and I am not
immune ... Show more content on Helpwriting.net ...
7 Place........................................................................................................................................ 7
Promotion ............................................................................................................................... 7 3.2
Competition Barriers ............................................................................................................. 8 4.
strategic perspective ............................................................................................................... 8
References/Bibliography ............................................................................................................. 9
3
1. 4C – Stakeholders Analysis
Customers:
Music lovers, media savvy – computer savvy design conscious
Owners of the famous iPod who selected the APPLE© product for its stylish design who are already
accustomed to building their play lists and enjoying them anywhere and everywhere; this segment is
considerably well–off –financially speaking– as the price of iPod is relatively higher than other MP3
players available on the market back in 2003; However, to be noted: not all iPod owners are very
computer friendly or broadband owners, but, they have a high brand loyalty to APPLE© and they
are quite keen on showing off their prized new toy (iPod) this segment is probably the most valuable
to APPLE© as they create a lot of PR

Essay about Product Life Cycle Analysis For The Apple Ipod
The alarm clock rings and its time to go for a jog and get the morning routine off to a good start.
After my morning jog I take a shower while listening to my favorite high–energy–time–to–wake–up
music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head
for the door. During the car ride I toggle between the news and my French audio lessons. All of
these events are done through the use of a little device that seems to be everywhere you look. For
the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the
market for music players, but created the new must have pop icon. The following is a brief analysis
of the product life cycle of iPods. iPods were first ... Show more content on Helpwriting.net ...
All of which create similar players that incorporate design and functionality. Although some of these
are household names none has been able to dethrone the iPod from being the icon for digital
jukeboxes. The first casualty that fell to the iPod was the iRiver Rio that could not compete with the
loyalty people have for Apple. Part of the iPod secret is the iTunes software. This is a platform
where you can download music into your iPod and organize the files. It offers a library of over three
million songs from very diverse genres of music. Others have tried to mimic this concept but have
not been able to create the following that iPod has. An example of these failed ventures is the Sone
Connect store which is attempting to offer Sony's MiniDisc player as an alternative to Apple's iPod.
Even Wal–Mart, Amazon.com and Tower Records are also seeking a piece of the action by selling
individual songs for a cheaper price than iTunes by adding these retailers the market is growing and
becoming more and more competitive. It can be a safe assumption that Apple's iTunes internet
downloadable music will partly replace the traditional channels through which music had been
distributed in the past. It is evident that since its emergence into the market this little monster has
gobbled up the market share of digital music gadgets. Apple has been able to directly penetrate the
market and enable a quick adoption for the iPod.

Strengths Of Nike
STRENGTHS:
Nike+ has much strength that differentiates it from its competition. In example, the main strength of
Nike+ is that it is the first of its kind. Prior to the Nike+, runners used several devices to calculate
their time, heart rate, and calories burned which were often cumbersome to runners and caused
hassle and inaccuracies. In addition, they did not have the amount of features existent in the
Nike+/iPod Nano combination which allows a runner to listen to music and receive running
statistics (calories burned, time elapsed, distance run, etc.). In addition to Nike+'s features, a runner
may also customize their own workout. Through this functionality, the runner may sync certain
music for different points in their workout to serve as motivation. Additionally, the consumer may
also plug their results into iTunes and share specific songs with friends and family. Because this
product is the first of its kind, it fills an empty market. In summary, this product is unique,
convenient, and technologically advanced.
Another strength that the product has is its coalition with the iPod. Although the Nike+ and the iPod
are sold separately, a very strong partnership has been developed between the two. Nike, as well as
Apple, has a very strong reputation with its customers as ... Show more content on Helpwriting.net
...
Although the product is already exceedingly advanced in technology, it still has room for
advancement. To illustrate, the Nike+ is paving the way for exercise criteria devices. The product
can not only advance with its developments but it can advance with its use. In addition to being used
for running, it can advance into other sports and uses as well. Because the brand is extremely
popular among our targeted segments, there are also opportunities to expand the brand to newer
models, clothing apparel lines, and other accessories such as

Advantages Of Ipod

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