I pod case study


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I pod case study

  1. 1. AppleChanging Times. Changing Music.
  2. 2. Apple Inc. is an American multinationalcorporation that designs and manufacturesconsumer electronics and computersoftware products. Established inCupertino, California on April 1, 1976 andincorporated January 3, 1977, by SteveJobs, Steve Wozniak, and Ronald Waynethe company was called Apple Computer,Inc. The companys best-known hardwareproducts include Macintosh computers, theiPod, and the iPhone. Apple softwareincludes the Mac OS X operating system,the iTunes media browser, the iLife suite ofmultimedia and creativity software. Thecompany operates more than 250 retailstores in nine countries, and an online storewhere hardware and software products aresold.
  3. 3. Digital cameras, camcorders and organizershad well-established mainstream markets, butthe company found existing digital musicplayers "big and clunky or small and useless"with user interfaces that were "unbelievablyawful, so Apple decided to develop its own.The companies digital music players werenamed as ‘iPod’.The product was developed in under an yearand was launched on October 23, in 2001.Jobs announced it as an Mac-compatibleproduct with a 5 GB hard drive. It was capableof letting one carry 1,000 songs in their pocket.These were much smaller in size , available indifferent colors and soon became ‘fashionstatements’. It also came with a scroll wheelwhich set it apart from other music playingdevices.
  4. 4. Meet the best iPods ever!iPod ShuffleiPod NanoiPod ClassiciPod Touch
  5. 5. Till now there have been 6 generations of theiPod Classic. The first generation iPod Classicwas introduced on October 23, 2001 with theslogan “1,000 songs in your pocket”.The “classic” suffix was formally introduced withthe 6th generation iPod on September 5, 2007.This iPod is available in silver or black colorreplacing the “signature iPod white”.
  6. 6. The first generation iPodNano was introduced onSeptember 7, 2005. It waslaunched as a replacementof iPod Mini(inset) whichwas discontinued on thesame day.It uses flash memory forstorage purpose. It isavailable in seven colors.iPod Mini
  7. 7. Launched in 2005 thisiPod model was thesmallest of the AppleiPod family.And it was the first touse flash memory.This iPod is currentlyavailable in 2 designs. The4th generation iPod comesin a square design. Thesmall size makes it handyto carry and is available inseven colors.
  8. 8. iPod Touch is colloquially knownas iTouch. It is a handheld gamingconsole and email capable digitalassistant along with being a digitalmusic player. It resembles theApple’s Smartphone although it isnot one.
  9. 9. Apple by no doubt dominates the digital music player market. The music market sharefor the Apple iPod has been revealed at 78% in Apple’s Lets Talk iPhone event in2011. That’s 300 million iPods sold since its launch 10 years ago.Apples own data shows that 50 percent ofnew iPod sales are to new customers (didntpreviously own one).The fastest growing model is the iPod Touch,which has sold over 20 million units since it wasunveiled two years ago by the company.
  10. 10. Over the last 10 years since its launch,iPod has literally taken over the market.Basically there are none of its competitorsleft. It has beaten them up badly, leavingthem ridiculed and frustrated.Its once upon a time competitors were:•Sony•Samsung•Creative Labs•iRiver•Phillips•Microsoft Zune•Archos•e.Digital•Cowon•RCA
  11. 11. Apple iPod is mainly aimed at the young adults particularly those between the age of 12-30. Thesleek and simple design of the multiplayer, available in bright amazing colors is an eye catchingfactor for the young generation. It appeals to both males and females.People passionate about music or nurturing an interest in it ,music enthusiasts andpeople who love to have fun with technology aremostly the ones attracted towards it.It is targeted at the niche market creating product desirabilityespecially in the middle class and the high class.Apple’s real problem is not pricing, their iPods areNeither too cheap nor too expensive. There are variousiPods that are available at different prices and are boughtby, from teens to millionaires, according to their reach.
  12. 12. One of the main factors in iPod’spopularity is its design. Its design hasnothing that can be criticized about. Andno one can deny that its design is simplyiconic. Design museums around the worlddisplay iPods proudly. Its aestheticallyappealing design and concept has wonApples senior vice president of industrialdesign, Jonathan Ive, multiple awards andhonors.The simplicity of its design speaks foritself. There are no unnecessary wheels orbuttons, the element provided is enoughfor the user to navigate between thesongs.Even its headphones are strategicallydesigned. The white sleek designedheadphones work awesomely andfit perfectly in one’s ears.
  13. 13. Since their launch in 2001, Apple’s iPods have won many awards ranging fromengineering excellence to the most innovative product . The iPods have also beenreceiving favorable reviews; scoring highly on looks, its clean, sleek and slimdesign and ease of use.Several industries have been altering their product designs so that they can becompatible with Apple’s products.The iPods have also stepped in and earned a name as business devices.Organizations have turned to iPods and have started to use them as a deliverymechanism for business communication and training. In the Royal and WesternInfirmaries in Glasgow, Scotland, iPods are used to train the new staff.It has had now about 70% of the market share for quite a few years now.The reason can be that it could store more of our music as compared to the otherplayers available in the market and by its use of FireWire it meant that more filetransfer speed could be used.