These slides were presented during the UAE Social Media Clud #SMCUAELab meet up in Dubai. It highlights some examples of the innovative uses of social media for government-citizen engagement.
2. UAE Plans to be one of the most
innovative countries in the world
2015 the year of Innovation
National Innovation Strategy
Emphases on government innovation
Mohammed bin Rashid Center for Gov Innovation
National Innovation Committee
UAE is 1st in the ME and 36 world-wide in
innovation – GII 2014
What does this means?
Social Media Club UAE
3. increasing adoption in UAE for smart
phones and Social Media
57% of handsets registered on the UAE’s networks were Smartphones
5 M facebook users in UAE (2nd in the GCC)
> 400,000 twitter users
About 1 M LinkedIn users (the largest in the GCC)
Convergence of mobile and social media
4. The Nexus of Forces are driving
innovation in Public & Private Sectors
The Nexus of Forces “is the
convergence and mutual
reinforcement of social,
mobility, cloud and
information patterns that
drive new business
scenarios.” - Gartner
Social Media Club UAE
5. Government-Citizen Social Media
Engagement
• SM as one of the main communication & engagement channels
with the public
• Social Media:
• Enable citizen participation with government
• Improves awareness & promotion about
Gov services -> increase uptake
• Improves quality of services through feedback
from the public
• Improves transparency
• Co-creating and crowdsourcing is possible
Social Media Club UAE
6. The Engagement Game
What is citizen engagement: The exchange of ideas, information and feedback
between citizens and government organizations
good citizens engagement from government agencies increases citizens trust in the
government
“Good citizen engagement is actually a national security issue,,, bad customer experiences make
people less excited about the prospects of our country itself.” – Rick Parrish, Forrester research
How to improve Gov-Citizen engagement through Social Media?
Create engagement and content strategies
e.g, ask people to give comments and feedback
Think from citizen perspective
Address the “immediacy-to-respond” issue
Provide incentives for people to engage
Build capacity for social media engagement
Measure engagement
Social Media Club UAE
7. Innovation Examples in Social
Media Engagement
• The National Brainstorming session launched through Twitter
• Outsourcing ideas to improve health and education sector
• More than 82,000 ideas received
• More than 12 M users interacted with the initiative
• Initiative encouraged citizen participation
• Brainstorming became a practice in gov organizations
Social Media Club UAE
8. Innovation Examples in Social
Media Engagement
“UAE Pioneers” award initiative launched through Twitter
To recognize and award UAE pioneers “first emaratis”
43 nominated individuals nominated
137,000 nominations
Initiative created healthy environment for competition
Initiative encouraged citizen participation
A case study needs to be documented
Social Media Club UAE
9. More innovative uses of SM is
needed
Government organization need to develop more innovative uses of
Social Media engagement with customers/citizens
Apply social analytics to provide insight
Extend social media uses to enterprise social networking
Social Media Club UAE