Data Integration
The Challenge
Customers’ Data Website Mobile apps Media/Print & Outdoor Ad TV Ad Social Networking apps Radio Ad Brand perception Shop &...
Marketing Mix Awareness Consideration Initial  purchase On boarding Up  Selling Loyalty Service Team Store/Branch Call Cen...
Approaches
Approaches <ul><li>Single data warehouse </li></ul><ul><li>2.  Providing a common interface (user friendly) that works wit...
The Solution
A better used of Web Analytics <ul><li>From Individual Identification </li></ul><ul><li>2.  To a Single Data System </li><...
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Data intergration

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Data intergration

  1. 1. Data Integration
  2. 2. The Challenge
  3. 3. Customers’ Data Website Mobile apps Media/Print & Outdoor Ad TV Ad Social Networking apps Radio Ad Brand perception Shop & Filed MKT Call Centres Data Warehouse
  4. 4. Marketing Mix Awareness Consideration Initial purchase On boarding Up Selling Loyalty Service Team Store/Branch Call Centre Direct Mail Offline E-Mail Mobile Website Search Blog Online Ad Online Product Placement Field Outdoor TV/Print/Radio Mass Channel
  5. 5. Approaches
  6. 6. Approaches <ul><li>Single data warehouse </li></ul><ul><li>2. Providing a common interface (user friendly) that works with several custom wrappers. </li></ul>
  7. 7. The Solution
  8. 8. A better used of Web Analytics <ul><li>From Individual Identification </li></ul><ul><li>2. To a Single Data System </li></ul>

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