The Groop System                 Foundation             1. Inception                          2. Execution                ...
1. Inception                       2. Execution                             3. Launch                                     ...
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The Groop Project Checklist

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The Groop Project Checklist

  1. 1. The Groop System Foundation 1. Inception 2. Execution 3. LaunchPhase The Idea Phase Building It Release & IterateChallenges 1. Shiny object syndrome 1. Different languages and 1. Lack of launch (QA scripts) plans 2. Brainstorming separately interests 2. Not knowing what to do next 3. Not knowing users 2. Lack of buy-in and consensus 3. No system to get user feedback 3. No clear user based scriptTools 1. Business Prioritization Workshop 1. The Groop Brief 1. QA Toolkit 2. Brand Workshop 2. The Groop Planning Kit 2. Launch Plan Toolkit 3. User Definition 3. User Story Toolkit 3. User Testing ToolkitResults Purpose Motivation Confidence Focus Commitment Adoption Clear Priorities Clarity Learning
  2. 2. 1. Inception 2. Execution 3. Launch 1. Database Layer 1. User Stories 2. Application Layer 2. Use Cases & Flows 3. Presentation Layer 1. Bug Fixes 3. Sitemap 4. Elements (CSS, 2. Analytics 4. Wireframes Javascript, Flash etc.) 3. Site Administration 5. Development Spec. 5. Hosting Setup 4. Multivariate Testing 6. Content Spec. 6. Q/A & Load Testing 5. Marketing 6. Partners Information Development Architecture (Front & Back) 7. Celebration User Product Definition Experience Launch & Iterate Identity & Visual Content Design 1. Template Design Creation1. Brand Definition 2. User Interface2. User Profiling 1. Copywriting 3. Front End Spec.3. Business Priorities 1. Stylescape 2. Imagery 1. Analysis 4. Design Application4. Competitive Audit 2. Identity System 3. Videography 2. Usage Patterns 5. User Testing5. Story 3. Typography 4. Animation 3. Demographic Detail 6. Product Revisions6. Messaging 4. Iconography 5. Editing 4. Feature Revision 7. Marketing Strategy7. Groop Brief 5. Color Palette 6. Rights Clearances 5. User Focus Groups 6. Style Guide 7. Content Loading 6. Release Planning 7. Performance

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