1. The first 15 minutes
Creating great new user experiences
#designfirst15min
Rob Goodla e .me/g
Daniel Burka @dburka

3. 1 hour 5 minute walk

5. Credit: Flickr user ‘Ian Hampton’

6. Credit:
Flickr user
‘Ninjam83’

9. My Mini Cooper

11. BART at SFO
Credit: Flickr user ‘FHKE’

12. ... glass houses
Credit: Flickr user ‘Leo Reynolds’
Credit: Flickr user ‘x-ray delta one’

13. “We design for
ourselves first”
Jason Fried — 37signals

15. Design with
empathy

16. WTH??? We need the old FB back...
this is ridiculous!!!
Why wont you let me sign in?
I WANT THE OLD FAFEBOOK [sic] BACK
THIS SHIT IS WACK!!!!!

19. Credit: Flickr user ‘Ben Haisch’
Date before demanding commitment
Get your users invested before you propose

29. Help people make something they’d hate to lose.
“Save your progress”
Credit: Flickr user ‘karpov the wrecked train’

31. Or provide a treasure map
The thing over the wall is worth your investment
Credit: Flickr user ‘Fanboy 30’

34. The ‘Ah hah’ moment

38. 400 MM
300 MM
200 MM
5%
100 MM
2004 2005 2006 2007 2008 2009 2010

40. Feedback Cycles

46. Blake Ross likes this
Adam Mosseri Amazing Photo!
10 minutes ago
Mark Bixby Cool story bro.
8 minutes ago
Soleio This is awesome.
3 minutes ago

47. Make education an experience
Teach new people without relying on a textbook
Credit:
Flickr user
‘kcolwell’

55. Try not to over-think it
Teaching isn’t always rocket science
Credit: Flickr user
‘Velo Steve’

57. See your new user experience with fresh eyes...
Get newcomers invested right away
Discover your ‘aha moment’ and get to it quickly
Set small goals that expand into larger ones
Teach by doing as well as by telling
Credit: Flickr user
‘Spookygonk’

58. Photo: Flickr user Peter Kurdulija
Thanks! Questions?
slides will be on slideshare.net/dburka