This document summarizes how a media study attracted its target audience of teens in Britain. It used informal "ghetto" language, featured popular brands like Blackberry, showed party clothes and disturbing scenes with blood and violence that teens would find entertaining. It aimed to depict a realistic teen lifestyle by including elements like attending parties at night and using tense music. The goal was to engage the audience and help them understand the movie's events.

1. Media Studies
Evaluation
How did we attract our target audience?

2.  Our main target audience was;
◦ Teens
◦ Mixed (Black & White)
◦ Both Genders
◦ British
◦ Urban
Our Target Audience

3.  How did we attract our audience?
 Language: the language that is used in the movies is
informal English, which sounds ‘ghetto’ and ‘street’, we used
that type of language because it engage the audience and
gives them a good understanding on what is happening.
 Brands: one of the main focus points in the movie is where
Keisha picks up a ‘blackberry’, in modern day society teens
there is a high rate of teens having blackberry’s which in the
movie we where able to advertise.
 Clothes: The clothing that was worn through out the movie
was party clothes worn by the two actors, but through them
you could not see what brands they where in as we where
not attempting to advertise the clothing worn, however the
audience could of resembled from what the actors where
wearing.
 Props: As we got from our results that typical teens love to
see action and blood, so we created scenes which where very
disturbing which teens would find very entertaining e.g. The
blood on the neck of Tina and then the murder scene, where
the killer kills Keisha.

4.  How did we attract our audience? Continued..
 Setting: Whilst we where filming we attempted to make the
movie as a normal teens lifestyle, as teens commonly attend
parties, as the two actors do on0 the way back from one, it
would give a much powerful understanding of the movie.
 Time of day: The time of the day of the movie is at night,
which is quite a coincidence because when teens normally go
to a party they would not arrive home till a very late time
between 12-4am, which is the same time the movie is based
in.
 Music: The music used in the film was mentioned by an
audience member as it was a ‘very frightening and created
tension’, which was the ain impression we where trying to
get from the audience.

5. MediaMasters.
Created By Daniel Buja