Project Risk Leadership

Project Risk Leadership
Environmental Quality International in SIWA
BUS 519 – Project Risk Leadership
Analyze and describe the founding leader(s), leadership style, and major business principles of a
profit–oriented entrepreneurial approach in which the primary goal is to provide a product or service
to consumers and to make a profit.
The following leaders , Larry Page, Sergey Brin (Google), Thomas Edison (Light Bub), Vicor Kiam
(Remington Electric Shavers), Peter Drucker (Management Thinking), Blake Mycoskie (TOMS)
and Anita Roddick (The Body Shop). The leaders all had a similar leadership style; they looked for
innovative ideas and customer needs and invested their own money along with securing funds from
investors. They had a ... Show more content on Helpwriting.net ...
People were concerned with the possibility of getting shocked and or electrocuted. Today children
learn about Edison in school and can only imagine life without electricity.
Blake Mycoskie is the founder of TOMS shoes, he is described as an authentic leader. He focused
his success on building a culture where employees feel valued, he coached and mentored his
employees to bring about self–worth and build their confidence. Blake Mycoskie's goal is to be
engaged with a shared purpose and create value in others.
Determine the approach and leadership style with which you most identify and explain your reasons
for your choice.
I feel I resonate more with the Authentic Leader, reason it comes natural for me to encourage others,
and motivate them and allow them to feel they have the ability to do better and succeed in adverse
situations. I stress making mistakes at work or in life decisions are part of the process of developing
to greatness. I am not a natural born leader rather I am evolving each day and also taking the advice
I give to others and appreciate the not so good choices as the building blocks to the process. I am
comfortable in seeing a need in an areas that can improve and coaching a team to tackle the task to
completion. I am totally open to feedback as constructive criticism and improve upon them.
Determine what three resources or tools available
... Get more on HelpWriting.net ...

The Sustainability Of Google As An Employer Essay
INTRODUCTION
The main focus of this report is the sustainability of Google as an employer. In the following
sections, we will discuss the purpose and scope of this assessment as well as the sources we are
considering for our research.
Purpose
The purpose of this project is to review Google and analyze it as a potential employer. Throughout
the report, we will cover their financial status, the culture of the company, and the future outlook.
Additionally, we will explore the benefits and incentives offered, and employment opportunities.
Our main goal is to come to a general consensus of what the company stands for and if it would be
considered a suitable employer.
Sources
The information for this report will be collected from various sources. Our primary information will
be collected from financial statements, the employee handbook, and online sources. In addition, we
will also use information from Forbes and Fortune.
OVERVIEW OF THE COMPANY
Google is a search engine that is used by the population to find information in a quick and painless
manner. Additionally, businesses use the browser to advertise their company, and find potential
customers. Google's goal is to implement new incentives to improve the productivity of the internet
(Google, 2016d).
History
Google was founded in 1996 by Larry Page and Sergey Brin in a friend's garage. Larry and Sergey
met at Stanford University where they both seeked PhDs. Originally named BackRub, Google
adopted its name

Analysis Of Friedrich Nietzsche´s Is Google Making USupid
Technology is constantly evolving it comes with pros and cons. Some may feel that the
advancement in technology is doing more harm to the way we think than bringing us a positive
outcome to the way a human brain works. For me technology has allowed has proven to bring more
positive than negative. Technology has allowed human kind to accomplish the impossible, and
resources such as google has opened minds to view, and think differently. By having resources such
as magazines, newspapers, journals, and books online for us to read without any hassle.
As stated in paragraph 3 in 'Is Google making us Stupid?" The web for a writer is Godsend.
Meaning with the advancement of technology now research that took some writers hours even days,
spending most ... Show more content on Helpwriting.net ...
In googles opinion the more information that can be accessed, and the pace in which it is accessed
the more productive research can become. Sergey Brin and Larry Page the founders of google are
working towards artificial intelligence. Meaning having a brain that is smarter than the ones
individuals currently posses with this idea put in place we can solve problems in the world that were
once not solvable. For instance, artificial intelligence is now used in self driving cars, pace makers,
and in the power grid; this gives the resources of more precision and accuracy. Artificial Intelligence
can help us with space exploration, robots designed can help with exploring unknown areas to deem
whether the area is a hostile environment. There are many more examples from cellphones to a GPS,
and map applications, fraud detection. The advancement in technology with the help of google has
made our day to day lives much

Google 's Best Company For Work For A Company
Many people dream of working for a company that is voted the "Best Company to Work For". While
a dream for some this is a reality for the employees of Google. In Google's short lifespan, Google
has over 50,000 employees spread across the world that serves millions over the globe. If a person
ever wondered how Google has become such a powerful company, you must first understand the
company's approach to organizational behavior and how they keep their employees happy. After
reviewing several articles on Google's approach, I have found the secrets to how they motivate their
employees and why it works.
Google started with two students, Larry Page and Sergey Brin, who were attending Stanford
University as graduate students. By January 1996, ... Show more content on Helpwriting.net ...
Among being the most used search engine, Google is known for the way it treats its employees. One
Major contributing factor to their employee's happiness is the way they motivate those they hire.
Motivation is the process of arousing and sustaining goal directed behavior (2014,Nelson, Quick).
Google's model of motivation and leadership is unlike traditional leadership, which focuses more on
results than on the people who deliver those results. Instead, Google centered its work culture on its
philolosphy: "To create the happiest, most productive workplace in the world." (Martin,2014).
Google's vice president made it clear in a statement he made saying, "It's less about the aspiration to
be No. 1 in the world and more that we want our employees and future employees to love it here,
because that's what's going to make us successful." (Martin,2014). This has empowered employees
to feel that they are truly valued, in turn they are able to come up with one of a kind ideas and
products.
One thing that Google's co–founders did in its early days was go out scouting for companies that
were known to care for its employee's while developing amazing brands (Martin,2014).. The idea
behind this search was to find out what draws out people's talents and what keeps those talents alive
and fresh (Martin,2014). At times, companies can be so customer driven that they treat their
employees negatively in order to deliver more products and

Google's Motivational Techniques
Company Motivational Profile–Google Corp.
Since the start of Google, it has been a tremendous time for Internet surfers. Larry Page, a PH.D
student at Stanford started by as a research project in January 1996 that ended up as Google's search
engine. Larry was in search for a dissertation theme, among other things, exploring the
mathematical properties of the World Wide Web and understanding its link as a hug graph. Soon
after Page and his partner Sergey Brin began exploring the web with their web crawler; which was
dated March 1996. The location for the exploring was at Page's own home page. On September 7,
1998 they successfully and formally incorporated their company, to Google, Inc. at a friend's garage
in California. By the end of ... Show more content on Helpwriting.net ...
Everyone can see and hear everyone. There is no formal hierarchy in the company. This set up
encourages everyone to share his or her ideas and views, as there is no fear of loosing the job or
making the upper management happy.
As Liane Hornsey the HR director at Google said, "HR here at Google is genuinely different from
anywhere else,"(Vorster, 2007). Google looks for innovative people when hiring. They want to do
things differently and creatively. To achieve that they have to be immensely careful as they don't
necessarily look for youth but they look for vibrancy. Google has a policy of a dress down day when
all the employees wear casual clothes. This system makes all the managers more approachable as all
the employees look similar.
Leaders and managers at Google seek to ensure that new hire feels special from the moment they
join the company. Google's welcoming activity has a warming impact on the new employees,
"Noogler." Orientation day at Google is a unique experience. First, Nooglers are provided with
information on benefits, coupons for a free massage and discounts for a car wash. At the end of the
day, their mentors escort Nooglers to their work areas where they are greeted with welcome balloons
and a bag of chocolates.
Google has been known for their unique intrinsic motivation strategies. As Eric Schmidt the director
of Google puts it "unleash the nerds and make sure they take their mission personally" '20 percent
time' is the most popular key

How Google Become So Successful And Profitable Future?
When given a school assignment, what is the first thing you do? What do you do if you have a
question? How do you start your research on almost any and every topic? You use Google. How did
Google become so successful and so mainstream? What type of business approaches and skills are
needed to run and develop a successful business, such as Google? How can your past experiences
help you have a more successful and profitable future? I believe that by looking at the success story
of Google's CEO, Eric Schmidt, is a great way to answer these questions, and become inspired.
Eric Emerson Schmidt was born on April 27, 1995 in Washington, D.C. He attended Princeton
University (B.S.) and UC Berkeley (M.S.,Ph.D.). Eric had two brothers. In 1980 he married Wendy
Boyle, and together they had two daughters. In his early career, Eric taught as a lecturer in strategic
management at Stanford Graduate School of Business. He also worked for many IT companies.
Some of these companies were Bell Labs, Byzromotti Design, Zilog, and Xerox's Palo Alto
Research Center. Schmidt was a campaign advisor and donor for Barack Obama. Once Obama won
the election, Eric Schmidt became a member of Obama's transition advisory board.
Eric Schmidt began his journey up the professional ladder at the young age of twenty eight years
old. He began as the first software manager of Sun Microsystems. This led to him becoming the
president of Sun Technology Enterprises. In the year 2001, Google founders, Larry Page and

The Good Old Days are Blurred Essay example
From time to time those that have come before us such as our moms, dads, and grandparents will
reminisce on the good old days. A time when there was no Internet so one had to read the newspaper
for updates, write rather than type during class, go to the library for research, knock for a friend, use
snail mail, etc. For me such thoughts have made the understanding of the phrase, "the good old
days" quite blurred. The fact is the so–called "good old days" was a time that seems astronomically
different, slow paced, and quite frankly dull compared to today. That is, since I can remember the
Internet has always been apart of my life, practically advancing its growth as I have grown. The
Internet has revolutionized today's society changing our ... Show more content on Helpwriting.net ...
Communication and networking for any purpose such as work, friendship, relationship, interests,
employment, business, etc. has drastically changed with the Internet. It has become a much easier,
quicker, and more effective process.
Another example of the benefits of the Internet is that of information acquisition and preservation.
Back in the "good old days" acquiring information about an unfamiliar subject, or learning anything
for that matter required a knowledgeable individual, a class, or a trip to the library. However, since
the birth of the Internet and the development of Google by Larry Page and Sergey Brin all that has
changed drastically. With Google we now have the ability to search for anything we desire at the
click of a button. At a blink of an eye we are then instantaneously connected to thousands of
pictures, articles, videos, books, etc. about our subject of choice such as sports. Furthermore, we not
only have the ability to learn from educational documents; but from each other as well. That is,
Individuals throughout the years have become more comfortable with sharing their experiences and
voicing an opinion such as blogs, reviews, and testimonials. The fact is the Internet provides so
many helpful sources for individuals to learn that one could practically teach their self.
In conclusion, the Internet has changed the

Is Google Making Us Wrong?
Carry's essay offers us insight into an extremely relevant question in this day and age. Is our
increasing use of rapidly evolving technologies detrimental to the human brain? Or in other words,
"Is Google Making Us Stupid" (Carr 737). What Carr said may be offensive to some, but he has a
point. While I agree with Carr's statement that "I'm not thinking the way I used to think" (Carr 731).
I do not believe advanced technologies like Google are "making us stupid"(Carr 737). They are just
making our brains indolent by replacing our natural critical thinking skills with that of an artificial
intelligence. Google has been a beneficial tool used around the world by billions of people. No one
can deny the effect that it has had on society ... Show more content on Helpwriting.net ...
The Internet has opened the majority of these opportunities, and the new job creation has opened
career paths for young people who may not want a traditional job. So how is that making us stupid?
Furthermore, Google 's mission is not to stimulate our senses the way a book does. As shown in this
statement "Google 's mission is to organize the world 's information end make it universally
accessible and useful" (Google). That is what Larry Page and Sergey Brin were thinking when they
founded this company. It was never meant to replace books. Undeniably, reading is awesome "The
kind of deep reading that a sequence of printed pages promotes is valuable" (Carr 743). However, in
this fast–paced world getting needed information quicker may be better. More recently goes mission
is to "create new technologies" (Caccamese). An article and gallery by Denise Lu showcases
advancements Google has made that probably won 't even thought of 10+ years ago "Google has an
abundance of other resources" (Lu). Google has shown itself to be more than a search engine.
Properly used, it and other emerging technologies will "improve peoples lives" (Caccamese,
Google). Carr explains his reasoning behind why he believes Google and other technologies are
deleterious to our brains, but he does not explain how some people are able to balance out reading
and the Internet. Some people use the Internet too much and

America Before We Get In-Depth Analysis
In my survey of the 25 international students, a lot of them had many words that explain America
before they came here, which were, opportunity, technology, freedom and pride. Then when I asked
them to give me their word that explain America since they have been here, they said, lazy,
separated and structured. This proves that they came to the United States with a mindset which the
media only showed them. For example,one of Lakeland College foreign exchange students by the
name of Nathaniel Cooper said that the first thing he ever saw about America was New York. Well,
in America New York is one the most attractive cities in the United States, from skyscrapers, to the
colorful Time Square. Before we get in–depth with the problems of how

Google 's Organizational Culture And How It Drives...
Introduction
Google Chrome, Google Fiber, Google Glass, Google Cars... it seems Google is always one step
ahead of their competition with their innovation, which has made them highly successful in today 's
business landscape. The purpose of this paper is to discuss Google's organizational culture and how
it drives employee task performance. To get a complete picture of how the organizational culture
affects Google's success, first look at the history of the company, followed by examining how they
define their culture that embodies innovation, and explain how they recruit talent at a time when
competition is fierce among competing firms. Next, Google's culture explained on how they manage
and maintain their talented employee pool. Lastly the future outlook for Google will be examined to
determine how successful they will be.
History of the company
The definition of organizational culture is a system of shared assumptions, values, and beliefs,
which governs how people behave in organizations. These shared values have a strong influence on
the people in the organization and dictate how they dress, act, and perform their jobs. Google's
organizational culture is made up of innovation, aggressiveness, outcome oriented, stable, people
oriented, team oriented, and detail oriented people.
Google was invented by Larry Page and Sergey Brin at Stanford and first released in 1997. Now let
's fast–forward to 2015 where Google is the largest popular search engine with

A Interview On Larry Page Essay
Larry Page Gary Vu Period 3 April 27, 2015 Larry Page Biography Larry Page was born in Lansing,
Michigan in 1973 to parents whom were both computer scientists. Both of Page's parents, Carl and
Gloria Page, taught computer programming at the University of Michigan. At the age of six, Larry
began his interactions with computers and computer parts that lay around him from his parents, and
fully immersed himself into the world of computers. Because of his parent's influence, Larry knew
at the age of 12 that he was going to be successful one day, so decided to pursue a bachelor's degree
in computer engineering from his local university, none other than the University of Michigan where
his parents taught computer engineering and artificial intelligence. After accomplishing his goal of
achieving a bachelor's degree, he set his goals even higher and pursued a master's degree in
computer science at Stanford University. Around this time, the World Wide Web and the birth of the
Internet had just been released and is still brand new, and this is the factor that helps Larry push to
become the entrepreneur he is today. After a little tinkering with the internet, he realized that people
could use a search engine, as everything on the internet was scattered everywhere, and an engine
that can search the internet according to what's relevant could really pioneer the future. He called
this mechanism, "PageRank." In order to make this work, he called for help from his classmate,

Google A Web Based Search Engine For The Internet
Back in 1996 two students from Stanford University, Larry Page and Sergey Brin, credited a web–
based search engine for the internet. The program 's first name was Backrub and was later changed
to Google in 1998. Google is one of the best known and admired companies in the world. Their
search engine on the internet today usually gets 1 billion searches per day. Google grew from 10
employees working in a garage to over 10,000 employees worldwide. Google was the first to put the
customer first into their internet search engines. Their mission statement "To organize the world 's
information and to make it universally accessible and useful." Google makes it their commitment to
end–user needs. While all the other search engines were trying to increase they 're advertising
revenue. Google went the other direction and left just their search bar on the title screen and made
sure there were no ads. They resisted on pop–up advertising, they felt that it was annoying to the
users they insisted they would have sponsored links for their advertising. They really wanted to put
emphasize on improving customer experience than putting the revenue first. In order to compete
with Microsoft and Yahoo, Google wanted to employ the power of differentiation to create a
competitive advantage over its competitors. They wanted the advantage of having faster response
times, and greater scalability at lower costs on which making them the most used search engines in
the world.
A

Google, The Largest Search Engine
Two brilliant students from Stanford University founded Google, the largest search engine in the
world in the year 1998. The founders, Larry Page and Sergey Brin first met each other in the year
1995 at Stanford. Within a year they had already built a search engine called BackRub, this was
their initial step into creating Google. The name later changed to "Google", which is derived from
the word "googol", a mathematical term for the number represented by the numeral 1 followed by
100 zeros. There choosing of this name has a lot to do about what Larry's and Sergey's mission was
for Google. Google's mission is to organize the world's information and make it universally
accessible and useful. That is why the name Google was chosen Larry and ... Show more content on
Helpwriting.net ...
("About Us")
Those "10 things" is a little something that Google strongly believes in as a company and tries to
hold that all that is true from time to time, its intended for their audience so that they can hold
Google to that. Google does many things, for the people, for the business and for the web. Let us
focus on what Google does for business. Google provides a variety of tools to help businesses of all
kinds so that they can succeed on and off the web. The tools that Google uses as a backbone of their
business are the same tools available for other business out there. Google also offers advertising
programs, that help business to find customers and help publisher's makes money off their content.
They also provide cloud computing tools for businesses that can save money and help organizations
be more productive. Google is sticking to its mission statement since day; they just want to help
people across the globe have millions of information readily available.
Google is a big company and as a company, they are not going to rely on just one business strategy.
In fact, Google has many strategies that they use to bring in the revenue for this giant company. The

Being Googley Has Its Perks
Being Googley Has Its Perks
In 1998, Google Inc., "a company that did not actually exist," ("Google Inc." 2012 ) received their
first investment of $100,000. This small startup company, originally named Backrub, was founded
by two Stanford University PhD students, Larry Page and Sergey Brin, in 1996. What started out as
an internet search engine utilized by the students at Stanford University, became the world's largest
search engine in 2000. In just 4 years these two students took a research project and turned it into a
profitable business, which is now a part of everyday life for most people in the world. The startup
story of Google is an impressive one, but more impressive than that is the environment in which the
employees work. According to Jorgen Sundberg (2014) of Undercover Recruiter, "jobs at Google
are the most sought–after careers in the Silicon Valley. 1 in 4 young professionals want to work at
Google, but fewer than 1 in 250 applicants will ever work at the company."(¶ 1) According to Pratik
Kukreja (2011), it is evident, based on Goggle's 4% attrition rate, compared to the national average
of 29.3%, that employees at Google are satisfied with their job.(¶ 12) Google ensures that the needs
of their employees are met, which increases their company productivity, by considering the major
life events of their employees and creating a unique workplace culture. One way Google Inc.
ensures the increase in productivity is to ensure their employees maintain a healthy

Job Description Of A Ceo
For somebody who plans on being a CEO one day, knows a CEO, or is wondering what the wages
of a CEO are, would be surprised to find out that the average pay of CEOs is $16,316,000. This
number is so high because of the numerous tasks that CEOs perform. The job description of a CEO
means meeting the needs of employees, customers, investors, communities, and the law. (Lafley,
2009) After I read an article from the former CEO of Procter and Gamble, I understand why CEOs
are stressed and face so many difficulties everyday. Paying CEOs a large salary is understandable to
a point, however, paying them an average of $16,316,000 is way to high. Should CEOs be paid large
salaries because they are stressed constantly and are always on call? Two men, ... Show more
content on Helpwriting.net ...
Should the average worker get paid more, or should CEO wages be decreased? We can find the
results to these questions by looking at many large companies and seeing how their CEOs are paid
and by the work they do.
$16,316,000 was the average pay of CEOs in 2015. (Kaplan, 2008) This number is way too high and
CEO's salaries should be decreased to help further other parts of the company. The success of a
company should be the company's top priority and they should not be putting such a large amount of
money into their CEO's salary. Mark Zuckerberg, the CEO of Facebook stated in an interview that,
"Companies need to make sure the CEO is happy, however, giving them several million dollar
bonuses while the company is not doing to good, should not make the CEO happy because that
means they are not doing their job correctly." (Kirichenko, 3:41) Increasing the salary of the CEO
may make them work less hard because they know if they fail they will only go back to their
original pay or receive more money. Léo Apotheker was the CEO of Hewlett–Packard and was fired
because he failed to meet the duties required as a CEO. When he got fired, he received $23 million
for 11 months of work and received $13 million in termination benefits. Kathy Kristof said in an
interview that, "we can see that increasing the CEO's salary, like in the case with Apotheker, will not
motivate them to work harder, but rather to

Google Glass : Design Principles And Guidelines
Table of Content
What is google glass? 2
Development 2
Google Inc. 2
Google X 3
How does it work? 4
The MyGlass App 4
Glass Gestures 5
Design Principles and Guidelines 6
Design Principles 6
Voice Commands 7
Glass Development Kit 8
Requirements 8
Pattern Building blocks 9
Live Cards 10
Immersions 12
Developing Glassware 13
A Simple Hello World Example 13
Using the default glass theme 14
Create an menu item 15
Touch Gestures 15
Bibliography 18
What is google glass?
Google glass is a digital headset that can be worn as a pair of glasses. The glass usually(may differ
in special situations) has a small screen in the right upper corner of the frame which the user can use
to interact with the glass. This screen will keep the users updated to their e–mails, calls, messages
and other notifications. Google Glass has a lot more to offer than just these features. Users can
record, take pictures and ask for directions without using their hands. Because of the fact that the
camera is attached to the users' head the recorded video will be filmed from a new and unique
perspective.
Development
This chapter will talk about the development of Google Glass, including Google Inc. the
development facility Google X and Googolplex.
Google Inc.

Google Glass is developed by Google Inc. which was founded by Larry Page and Sergey Brin in
1998. Both Page and Brin were Ph.D. students at Stanford University by the time that they created
the first draft of the search engine that we all know as

Google Inc., the definition of Sustainability Essay
In todays day and age, what do people do when they need answers to a question they don't know?
They Google it. In 2012, on average, there are 5,134,000,000 Google searches a day (Google
Official History, comScore). Google Inc. (GOOG) was started in 1996 by two PhD students at
Stanford University, Larry Page and Sergey Brin. The first funding they ever received was a net
worth of 100,000 dollars given by Andy Bechtolsheim. The company has grown over the years and
is now worth over 250 billion dollars alone. How has a one small company grown so much and will
it be able to sustain itself?
Sustainability isn't just about how long a company can survive but sustainability also incorporates
three important components, the three E's: equity, ... Show more content on Helpwriting.net ...
As more companies emerge Google will receive more people to advertise and contribute to their
income.
While 96% of Google's revenue comes from advertising, the company is so big that that still leaves
$1.5 billion unaccounted for. Again, quoting Google's annual report, "[Google] derive[s] most of
[its] additional revenues from [its] enterprise products, as well as [its] display advertising
management services to advertisers, ad agencies and publishers." Google might have started off (and
be primarily identified) as exclusively about search, but its size has allowed it to aggressively buy
up companies that stray from the advertising–heavy business model(Greg McFarlane). Google's
income is not only likely to increase over time, but also stay constant, creating a sustainable income.
More companies will look toward them to advertise and they will make more money. With it already
being a huge company the money they receive can be used to buy other companies and create new
products. As far as competition goes Google doesn't really have any because Google is so popular. If
companies advertise through Google why would they need to Advertise through a smaller company
such as Yahoo? With a never ending cycle of advertisement and large amounts of income Google is
very sustainable economically and is not likely to disappear anytime soon.
Google is such a large search engine that uses a lot of electricity that emits a great sum of Carbon

Google And The World Around Us
Google and the World Around Us
Google. How could such a simple word mean so much? What is it? Google is a corporation, a search
engine, and what some people describe as being a way of life. In fact, Google is the fourth most
popular website visited in the world (Brin–Gale Biography). And in 2003 Google was at the top of
the world as one of the most powerful businesses and presently still is (Page, Gale Biography).
However, Google has done a lot more than dominating the Internet domain. Google has helped the
world in a variety of ways. The founders of Google, Larry Page and Sergey Brin, have affected the
world through their education and upbringing, the creation of Google, and the project Google Green.
Lawrence (Larry) Edward ... Show more content on Helpwriting.net ...
Once he read this biography, Page considered Tesla his role–model and certainly followed in his
footsteps as well. In high school, Page's jobs were centered around computer science and math, his
favorite fields. He graduated East Lansing High School, and enrolled into the University of
Michigan. He specialized in engineering and he focused more specifically in computer science, and
graduated with honors! He then enrolled into the University of Stanford for graduate school. There
he met Sergey Brin, the other co–founder of Google, who served as his tour guide. Both were
considered very bright and intelligent young men. However, they did not get along well at all at
first. they both had very strong opinions in computers, technology, and urban planning, but
somehow, some way, they figured it out to be one at the top of the world. Sergey Mikhailovich Brin
was born August of 1973 in Moscow, Russia to his parents Michael Brin and Eugenia Brin. In 1979
he and his family emigrated to the United States of America to escape the Anti–Semitism overtake
of the country, and continued his childhood throughout California and Maryland. His father, Michael
Brin, who was an economist and mathematician took up a job by being a professor at the University
of Maryland. His mother, Eugenia Brin, was a mathematician and engineer who worked at the
NASA Space Flight Center in Maryland. Brin

Analysis of Nicholas Car´s Article: Is Google Making Us...
Is Google Making Us Stupid? Nicholas Carr in the article, "Is Google Making Us Stupid?" argues
that the more people use technology, the more it's making people stupid. Throughout the article he
mentions many examples where he proves himself correct. Google is making us stupid because it's
affecting our concentration the more we rely on technology. Carr mentions his personal experience
with technology and how it has affected him. He points out his "concentration often starts to drift
after two or three pages" (961). Carr isn't the only one who has been affected by technology; he tells
us that even his "acquaintances" have had similar experiences. His acquaintances say, "The more
they use the Web, the more they have to fight to stay focused on long pieces of writing" (962). What
once used to come natural to us has become difficult. People used to rely on books for multiple
reasons when it came to research but now that technology has been used more frequently books are
not that common. Carr says "Research that once required days . . . can be done in minutes" (962).
Carr is mentioning the benefits of the Internet, for his argument he is using both sides so that the
reader can relate to his article and understand where he is coming from. Carr quotes Marshall
McLuhan when he points out that "the Net seems to be doing is chipping away my capacity for
concentration and contemplation" (962). Although fast research is great and easy to access it has its
flaws. Carr mentions that

Internal and External Factors Paper
Organizational Structure
Google is one of the largest and well–known companies in the technology industry. They have been
known for their search engine for many years now. Also, Google has expanded their business into
several other areas in technology from smart phones, tablets, android, and business software.
Google's search engine is known for reliably getting its users the information they want. One unique
aspect that Google has is its business organizational structure is that it is flat and formed up into
project teams, unlike most businesses.
Google has an organizational structure which is different from most companies. It is made up of
many stockholders like most companies, however, the founders Sergey ... Show more content on
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You can be serious without a suit. Great just is not good enough. These ten principles are a much
laid back atmosphere, not top down, approach to the structure of a company. However, this is the
way Brin and Page want Google to be organized and works well for the company. This is a very
democratic and simple way to design a company.
The way Google has structured its management and divided the stock has put Brin and Page in a
position to which they will be able to retain most of the power of the company aside from
stockholders, whereas management will remain flat under them. The questions that the other
stockholders have about the way the company is structured will not have an effect on the future of
Google. Stockholders will have very little say in the decisions of how to run the company.
Google faces a large amount of competition in the technology industry, but with their management
style believe that they can keep the best and brightest people. This is a company believes in
teamwork and being able to keep everyone happy, not just the customers. This will enable them to
keep workers who enjoy their jobs and want to put their full effort into making Google the best
company in tech. Brin and Page are very determined to not only keep up with other companies in
the industry but also to surpass them in all areas of technology that Google competes in. However,
Brin does believe that a company tends to self destruct when they are obsessed with their
competition.

Eric Schmidt : The New Digital Age
Eric Schmidt was born on April 27, 1955 in Washington, D.C. He is married to Wendy Schmidt,
whom he met at Berkley; they have two daughters together. A few hobbies of Schmidt are art
collecting, aviation, contributing, and writing books.
In 2013 Schmidt released his first book called 'The New Digital Age' and in 2014 his second book,
'How Google Works'. 'How Google Works' is not just another managerial book. In his book, Schmidt
explains a manager's perspective. When managers and CEO's have meetings, we can sometimes
think they are pointless, but these meetings have great meaning for an organization. Schmidt for
instance, comes up with ways to enhance his methods of making his corporation successful. He also
explains in his book that most ... Show more content on Helpwriting.net ...
At the age of 21, Schmidt received a B.S. in electrical engineering from Princeton University. At 24
he received an M.S. in electrical engineering and when he was 27 he acquired his Ph.D. in computer
science from the University of California at Berkley. In conjunction with his many degrees arose
many successful jobs which eventually led up to him to become Google's CEO. A few places of
employment where Schmidt has worked are Zilog, Bell Laboratories, Xerox Palo Alto Research
Center, Sun Microsystem's Inc., and Novell. Schmidt was the CEO of Novell from 1997–2001. After
leaving Novell, Schmidt met Larry Page and Sergey Brin, who employed Schmidt as their CEO.
Page and Brin liked what Schmidt had to offer so there was no hesitation in bringing him on board.
Google was invented by Larry Page and Sergey Brin in 1998. In 2001 Page and Brin appointed
Schmidt as their CEO. From 2001–2011 while Schmidt was CEO of Google, Page was the president
of products and Brin was the president of technology. Since 2011, Page has been the CEO of Google
and Schmidt is now the Executive Chairman.
When Google was first invented, Page and Brin were not technically un–established but they weren't
making high ranking revenue. Alone, they had about 200 employees. Schimdt was a bit hesitant
about becoming Google's CEO in 2001 because of their lack of profit. He turned this startup
company that began in Silicon Valley into a global leader that now employs over 40,000 people.

Google, Which Was Create In A Dorm At Stanford University
Google, which was create in a dorm at Stanford University by Larry Page and Sergey Brin, is
viewed as the most conspicuous and biggest web search engine on the planet. What began as an
organization of three in 1998, out of a carport in Menlo Park, CA is currently an overall organization
of more than 20,000 workers. Internal and external variables can directly affect impact on planning,
sorting out, leading, and controlling an efficient Google. Administration should know about what
these elements are while building up a corporate mission, vision, and the goals that help keep up
Google 's status as a pioneer. Google is a pioneer in worldwide innovation and they are centered
around bettering the ways individuals assemble data (Battelle, ... Show more content on
Helpwriting.net ...
As for the impalpable resources, they are, high innovation, overall notoriety with clients and
providers, solid brand name, immense information base, patents like Google – Earth and eco well–
disposed Blackle (Matthews, 2016).
Another important intangible element is the business culture of Google which does not only care
about the service of users but also cares about vast working environment. In addition, with respect to
the human resources, Google has a lot of high–talented and skilled staff. Besides, another imperative
element of Google 's prosperity is its 'know how ' which can 't be imitated by any other adversary
firm. Moreover, all representatives are knowledgeable about the market of data based services.
Google has solid strong leadership consolidated with training, which brought about steadfast staff
(Matthews, 2016).
By merging its resources, Google makes some exceptionally powerful capabilities. Adaptability,
snappy reaction and speed of disseminating the data are delivered by the mix of colossal information
base, with the exceedingly propelled programming. These capacities are key since they can 't be
duplicated effectively. Another central capability of Google is creative and successful human
resource management. This is additionally a result of good leadership with very gifted and
particularly trained staff. Moreover, the blend of human resources with the product and innovations
has the

Google's Motivational Techniques Essay
Company Motivational Profile–Google Corp.
Since the start of Google, it has been a tremendous time for Internet surfers. Larry Page, a PH.D
student at Stanford started by as a research project in January 1996 that ended up as Google's search
engine. Larry was in search for a dissertation theme, among other things, exploring the
mathematical properties of the World Wide Web and understanding its link as a hug graph. Soon
after Page and his partner Sergey Brin began exploring the web with their web crawler; which was
dated March 1996. The location for the exploring was at Page's own home page. On September 7,
1998 they successfully and formally incorporated their company, to Google, Inc. at a friend's garage
in California. By the end of ... Show more content on Helpwriting.net ...
Financially, the company has been doing well. From December 2005 to December 2007 they have
double in revenue, gross profit, operating income, and total net income. Google's founders Larry
Page and Sergey Brin had a mission to fulfill and that mission was to develop a new approach to
online search that took root in a Stanford University dorm room.
Google is now widely recognized as the world's largest search engine, an easy to use free service
that usually returns relevant results in a fraction of a second. Google's organizational structure
quickly became the search engine of choice for a vast number of internet browsers, requiring web
developers to focus heavily on optimizing page visibility for Google's crawlers. Ensuring quick
access to every file on a site can mean more pages get indexed, allowing for better keyword results.
Many developers focus on directory structure to enhance results, a practice that can make most sites,
especially those containing hundreds or thousands of pages, easy to manage. Still, a directory must
be more than a random organization of folders and files. Good directories improve indexing speed
and provide an organizational structure to the site.
Lary Page and Sergey Brin had a vision of a unique culture for their company. They believed in
giving 'freedom' to their employees, freedom to share their ideas, freedom to use their time, freedom
to chose their projects, freedom to live their life

Essay about Summary of "Is Google Making Us Stupid?" by...
Summary of "Is Google Making Us Stupid?" by Nicholas Carr As the internet offers us the benefits
of quick and easy knowledge, it is affecting the brain's capacity to read longer articles and books.
Carr starts Is Google Making Us Stupid with the closing scene from Stanley Kubrick's 2001: A
Space Odyssey when Dave taking apart the memory circuits that control HAL, the artificial brain of
the ship. Carr feels the time he spends online is rewiring his brain. He is no longer able to
concentrate long enough to read more than a few paragraphs. Even though the internet is useful, it
seems to be changing the way our brain takes in information. He feels as though this brain wants to
take information in the same way the internet disperses it: in ... Show more content on
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While it used to be believed that the human brain was fixed by adulthood, James Olds, a
neuroscientist, notes that nerve cells are continually forming new connections and rejecting old
ones. Lewis Mumford, author of Technics and Civilization, explains how the clock "disassociated
time from human events and helped create the belief in an independent world of mathematically
measurable sequences". The invention of the clock helped to create the scientific mind but also took
away our sense of reason as described in Joseph Weizenbaum's book, Computer Power and Human
Reason: From Judgment to Calculation. Carr explains that the Internet encompasses the majority of
our other intellectual technologies. The internet also takes in multiple mediums and morphs them;
for example, articles are bordered by flashing ads and hyperlinks. This technique is also being
mirrored in other forms of media, with television programs containing pop–up ads and newspapers
and magazines having shorter articles. As media continues to have more influence over our thoughts
there have been few studies done on how the internet is reprograming us. Carr believes that
Frederick Winslow Taylor, the author of The Principles of Scientific Management, was the father of
the industrial revolution. The system Taylor created for breaking a job down into roles is still used
today in factories worldwide. Taylor held that his algorithm provided "the gradual

Is Google Making Us Stupid?
Nicholas Carrs article, "Is Google Making Us Stupid?" makes points that I agree with, although I
find his sources to be questionable. The article discusses the effects that the Internet may be having
on our ability to focus, the difference in knowledge that we now have, and our reliance on the
Internet. The points that are made throughout Carrs article are very thought provoking but his
sources make them seem invaluable. Carr discusses the effects that the Internet has on our minds
and the way we think, as well as the way media has changed. Our minds no longer focus. When in
conversation with people we are constantly distracted by the technological advances our era has
brought. Text messages, emails, pop culture drama has all taken ... Show more content on
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Another one of Carrs resources is one of his literature friends. Although this person is very well
educated and highly praised in his field of study, he does not know much about the Internet and the
effects it has on our minds. His statements, like the bloggers are very much opinionated. The literary
scholar that says he has a tough time reading lengthy articles now is his own personal experience,
not that of study and analysis. In Carrs article he discusses the way that the Internet gives us a false
sense of knowledge. When we want to know about something we Google it. We find the article title
that is closest to what we are searching for and we click it. In our everlasting quest to be know–it–
alls we skim and skim or look for bold words and sentences until we feel that the information we
have now obtained is suffice and we are considered knowledgeable about the topic. Although we
feel this way, this "knowledge" is usually based off of two or three sentences that are compact and
straight to the point. Our reliance on the Internet is becoming too much for our own good. With no
end in sight on advances to the Internet, there is no real way to know the impact the Internet is
having, "Where does it end? Sergey Brin and Larry Page, the gifted young men who founded
Google while pursuing doctoral degrees in computer science at Stanford, speak frequently of their
desire to turn their search engine into an artificial intelligence, a HAL–like machine that might be

What Is Pagerank Is An Algorithm Developed By Sergey Brin...
Abstract:
PageRank is an algorithm developed by Sergey Brin and Lawrence Page which uses subset of
network analysis to understand associations between nodes in a linked database. The algorithm uses
multitude of parameters to assign PageRank to various pages and is the backbone to Google search
functionality. Rank assigned to a webpage is calculated based on the ranks of the webpage citing it.
This algorithm was developed as part of the research project supported by National Science
Foundation grant provided to Stanford University. The patent was filed by Stanford University in
1998 and is still owned by Stanford University, however Google has exclusive rights to use the
patent. PageRank is trademark of Google Inc. and Google pays royalties to Stanford University for
using the patent in Google search.
With the advent of computer technology in 1990's the need to search large databases was
increasingly becoming vital. The search engines prior to PageRank had limitations, the then most
widely used algorithm used text based indexes to provide search results on World Wide Web
however had limitations of improper search results as the logic used by the search engines looked at
the number of occurrences of the search word in webpage which sometimes resulted in improper
search results. Another technique used during the time was based on variations of standard vector
space model – i.e. search based on how recent the webpage was updated and/or how close the search
terms are to the

Google Business Case Study
What Makes Google the Best Place to Work and Why
Latoya Battle
Professor David Wells
Organizational Behavior
October 22, 2017 Introduction
Google Inc. which was founded by founded by Larry Page and Sergey Brin in 1998 is a
multinational technology company. The firm has headquarters in California, United States.
Presently, the business hoses several online services like Gmail. Initially, the company operated
solely as an online search firm, but it currently offers over fifty internet products along with
services. In fact, it is the most popular and largest search engine globally. Over the 20 years of its
operations, the tech giant has turned out to be synonymous when it comes to innovation and is well–
known due to its human ... Show more content on Helpwriting.net ...
The tech giant has generated a large percentage of its financial success from its dominant position in
the online advertising market. Google has established data centers infrastructure in various regions
of the world which have played a significant role towards its success (Savitz, 2013). A good
example is Eemshaven in Netherlands which has the company's ability to compete at the global
levels.
Google has made notable efforts in creating an inclusive culture. For future innovation and success
of every company, diversity along with inclusion are critical values. Google has created a workplace
where individuals from diverse backgrounds and with different experiences can exploit their
abilities and develop a sense of belonging to the company. Google believes that its best work is
realized when the workforce mirrors the world. Through engagement of talents and community
outreach efforts, the company is addressing the issue of lack of representation across all
organizational units. As a way of creating a more inclusive environment, Google has been working
tirelessly towards the elimination of bias in the people, system, and processes.
Innovation is a primary priority in the company as they understand that variety of perspectives is
critical in the creation of better products. Google not only focusses on developing technology that is
useful and accessible to everyone but also ensuring that diversity is supported by the company 's
supplier network.

Comparing Structure And Culture Of The Same Industry Essay
1. Compare structure and culture of two or more firms in the same industry. Which would you prefer
to work for?
The two firms being compared were google and apple, both firms dominate the intersection of
technology and consumer access. In addition they both compete across a huge range of sub–
industries such as computing software, hardware, operating systems, applications and web browsing
amongst others. However each firm takes a different approach from an organizational perspective.
GOOGLE
Google Inc. is an American multinational technology company specializing in internet related
services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the
current C.E.O is Sundar Pichai.
This refers to how activities such as task allocation, coordination and supervision are directed
towards achievement of organizational goals, therefore it seeks to define a way an organization
conducts its business, treats its employee, customer and wider community. Moreover, Google
represents a cross– functional structure also known as matrix or flat structure. This means that
employees, groups or teams can bypass middle management and report directly to the top
management, one being the CEO, Sundar Pichai.
Organizational Culture
Organizational Culture is based upon a system of shared meaning, held by a group of members that
distinguishes one organization from the other. Therefore Google's culture was and still is based upon
its foundation, in

Cause And Effect On Terrorism
Terrorism is increasing at an alarming rate. It has roots in early existence. Larry Paige and Sergey
Brin created Google to do good for the world, for those who had no confidence in themselves.
Barack Obama believed in those with no voice, he stood up with them, and for them, and changed
their lives.
There have been more terror plots and attacks since the rise of ISIS since the summer of 2014. Once
1 attack came into our lives, there were more than 68 reflections or obscurities to 9/11. The numbers
skyrocketed. Since 9/11, hundreds of Americans and people inside the United States have been
charged with jihadist terrorism or related crimes, or died before being charged. In the past 2 years,
the rise of ISIS is bringing an groundbreaking increase in terrorism, though there have been
terrorism cases every year since 9/11. Terrorism tears people apart. It separates family, friends and
neighbors. Take the recent shooting in LA for example. That man took lives. Moms and Dads lives.
Boyfriends and Girlfriends lives, etc. I know someone who was in that shooting. She was a cop, but
know she's nothing but an empty shell going through the motions. She has kids, but they no longer
have a mother. The increase in terrorism in 2013 took place mostly in Iraq, where 4,000 lives were
taken–a 168% increase through 2012. 34 percent of terrorism–related casualties in 2013 happened in
Iraq, with Afghanistan next with 17.3 percent. In the time between 2000 and 2013, nearly 5% of

Google, The Co Founder Of Google
Report: Google
1. Purpose
The IT entrepreneur I've decided to research on is Larry Page, the co–founder of Google. This report
covers the purpose of Google as a search engine, the technologies that it uses for its searches, how it
managed to beat its predecessors and the hardware that it uses, both old and new ones. The reason
why I chose Google is because I've been using it for a number of years now and I thoroughly enjoy
the experience of surfing the web with it. 2. Key Information
1.1 Introduction
The idea of Google developed when its founders wanted to organize an "infinite" amount of
information on the web. It was first called "Backrub", and later on adopted the name Googol, after a
mathematical terminology. The founders, Larry Page and Sergey Brin worked on their idea for 3
years before deciding to incorporate it. It officially became a company in the year 1998. Google
started off as a search engine, and it maintains its core business until now. The main benefits of
having a search engine include quick results for intended searches, as search engines extract
information from the web and display in an organized manner.
Google quickly became the most popular search engine due to several reasons. Firstly, this is due to
speed of delivering search results. When it first launched, Google used several different computers
to

The Case Of Google Inc.
In the case of Google Inc.'s filing, the details entailed informing investors about its scheduled
reorganization of the holding company, operating structure, and financial reporting, among other
changes. The establishment of Google Inc. began in 1995 when Sergey Brin and Larry Page met at
Stanford University. The two succeeded in building a search engine, originally known as
"BackRub," in 1996. Interestingly, "BackRub" had the capability to use links to determine the
importance of various webpages on the Internet, a phenomenon that was unique in its right at the
time. Through the concept of "BackRub," Google Incorporated was conceived and has grown and
expanded to become one of the largest corporations of modern time. Google has managed ... Show
more content on Helpwriting.net ...
to becoming a unique Company of modern time. According to Page, the planned restructuring of
Google Inc. is a great opportunity for the Company's expansion that would see it grow its product
and consumer base through the devolution of its operations. Moreover, the new structure of the
organization would facilitate advanced innovation and at the same time, revamp the organization's
structure and various brands. The autonomy achieved by the new structures, according to Page,
would accord him and Sergey a chance to keep a tremendous focus on the various unique
opportunities available within Google Inc. Incidentally, the restructuring of Google Inc. shall
witness the Company implementing holding company reorganization later in the year. The
reorganized holding company shall be identified as Alphabet Inc. According to Google Inc. and
Page, Google Inc. shall cede all its capital stock in its ownership to Alphabet Inc. During the initial
phase of the merging between the newly established Alphabet Inc. and Google Inc., Alphabet Inc.
will be a direct, wholly owned subsidiary company of Google Inc. Following that, a newly
established entity that is a direct, wholly owned subsidiary of Alphabet Inc. would merge with the
current Google Inc., with Google Inc. surviving as the direct, wholly owned subsidiary of Alphabet
Inc. Page elucidates that in the basic

Internal and External Factors
Google is a well know word in 2012, but the word "Google" or the verb "to google" were unknown
at the end of the twentieth century. Google comes from an idea of that began in 1998 with two
Stanford's students. Larry Page and Sergey Brin found an alternative searching engine algorithm for
a business that was involved in globalization, innovation and in rapid transformations. Page and
Brin did not only find an alternative, but also drove a market with innovation and leadership. In the
beginning of 2012 Google inc. reported revenues of $10.58 billion in the fourth quarter of 2011,
representing a 25% increase over fourth quarter 2010 revenues of $8.44 billion. (Google investor
relations, 2012). Such of success came through a great idea and a ... Show more content on
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Under his leadership, Google dramatically scaled its infrastructure and diversified its product
offerings while maintaining a strong culture of innovation." ("Management Team", 2011). The other
Co–Founder is Sergey Brin and he is responsible for directing special projects. Since 2001 Sergey
has worked as president of technology. He also shares the responsibilities for all the operations of
the company with Larry and Eric. On the external side of the business is Nikesh Arora the Senior
Vice President/ Chief Business Officer. He takes care of all the revenue and customer operations.
Also he manages the marketing and partnerships areas. Ever since Nikesh has started with Google in
2004 he has had several key positions within the management, recently leading Google's global
direct sale operations. One other thing that Nikesh has done is develop and manage the company's
operations in Europe, Middle East, and African markets. It is his responsibly for expanding and
creating the best partnerships for Google that will make the greatest contribution for the company
for all the areas that we talked about. Diversity in management can play a very important role in the
implementation of protocols and projects. The way Google has tried to diversify their management
and the way in which they deal with their employees. The people who are employed at

Essay about Google Leadership
Influencing a group of individuals to achieve a common goal is leadership in its simplest form and
the three people responsible for this are Dr. Eric Schmidt, Chairman of the Board and Chief
Executive Officer; Larry Page, Co–Founder & President, Products; and Sergey Brin, Co–Founder &
President, Technology. Overseeing the company's technical and business strategy since 2001, Dr.
Schmidt's leadership has helped the company grow from a startup to a global enterprise while
maintaining a culture of strong innovation. Larry Page the founding CEO grew the company to over
200 employees and profitability before moving into his role as president of products. Sergey Brin
directs the research efforts of Google with areas of focus ... Show more content on Helpwriting.net
...
Transformational or Transactional
Transformational leaders are proactive, inspire, provide individualized consideration, intellectual
stimulation and idealized influence to their staff. Learning opportunities are created, encouragement
to solve problems and development of strong emotional bonds are tools transformational leaders
provide. Finally transformational leaders possess integrity, vision, rhetorical and management skills,
and motivate staff to aspire to goals beyond self–interest. Transactional leaders focus on setting
objectives or goals and creating a reward system upon attainment of the goals. Google exhibits the
transformational style of leadership that comes in part from their servant leadership style. Smith
(2004) defines six components of servant leadership: valuing people, developing people, building
community, displaying authenticity, providing leadership, sharing leadership the style adopted by
Google leadership
Fulfillment of Functions Lashinsky (2006) breaks down the roles of the three top men at Google: Dr.
Eric Schmidt is the front man, Larry Page is the visionary, and Sergey Brin is the boss. Eric Schmidt
sets the company's overall agenda and provides direction on day–to–day issues; he is also the voice
of Google with Wall Street and the news media. Larry Page, acknowledged as the thought leader of
the company is seen to lead by example by getting in

Engineering Is A Building Block For Our Nation 's Economy
What makes the economy grow, and continue to drive our country forward? Engineering is a
building block for our nation's economy. Our economy needs people coming up with the latest and
greatest such as: smartphones, TV, refrigerators, homes, office buildings, etc. Engineering is a career
field that is ever growing and expanding with the economy. There will always be a need for new
promising engineering students. Engineering is big in a lot of industries, but there are a few big
industries that stand out with engineering. With that being said engineering plays a big role in the
economy, and vice versa, the economy plays a large role in engineering also. In addition,
engineering doesn't plan on stopping anytime soon, so there are plans on what it will do for the
future. Without engineering we would not be making technological advances, not be building
structures the way we do now, and we would not have some of the things that many of us take for
granted in this era.
There are major industries within every career field including Engineering. Those big industries are
what run engineering field and also the economy. In engineering the top five most sought after
employers or firms in order include: NASA, Google, Boeing, Apple, and Microsoft. Many people
seek jobs with these firms because they offer some of the best salaries around, and new engineers
will be working on the newest and greatest technological advances. Everybody wants the latest and
greatest. These people get to

Management at a Company
Management at a Company
Rasheta Haynes
MGT500 Modern Management
Robert Miller
5/25/2015
Abstract
In this paper we will examine the management style of Google Inc. We will also evaluate two key
changes in the selected company's management style from the company's inception to the current
day. Indicate whether or not you believe the company is properly managed. As well as explain
senior management's role in preparing the organization for its most recent change. Provide evidence
of whether the transition was seamless or problematic from a management perspective. Also we will
evaluate management's decision on its use of vendors and spokespersons. Indicate the organizational
impact of these decisions. And we will look ... Show more content on Helpwriting.net ...
When Google began, like any other company, management was very important. It was the baby of
Larry Page and Sergey Brin who were both students at Stanford during this time. The two had a
unique perspective on global information. Page and Brin rarely did things the conventional way but
there company was started on a basic structure. Google had added two new positions from 2004 but
even those additional positions aren't the major catalysts of Google's managerial success (Stross,
2008).
Page, in his first major reorganization since taking the reins as CEO earlier this week, placed
executives leading the groups directly under his supervision, eliminating management layers thought
to slow product development, according to sources familiar with the situation (Oreskovic. A 2011).
By bringing Gen Y'ers into top management teams may provide the knowledge and energy to speed
up the renewal of American business leadership and American business. For startups, we already
bring in "adult supervision" to complement the skills and knowledge of entrepreneurial "kid
techies." For the thousands of big companies lumbering along the 21st century, it's time to bring the
"little fockers" into shared power. At the moment, the world is just too complex for Boomer CEOs.
We need B–Y team leadership. We need to follow the standard that Google has put forth.

Explain senior management's role in preparing the organization for its most recent change.

Corporate Social Responsibility ( Csr )
Throughout my research of what Corporate Social Responsibility (CSR) is, I noticed that many
organizations have framed their own definition, considering a common ground between them. My
own definition of CSR is the voluntary continuous commitment and responsibility on the effects that
an organization has on both internal (employees) and external stakeholders (communities,
environment) that go beyond legal or ethical standard required to operate, as well creating a
synergistic relationship between the two parties promoting win–win relationship based on trust and
the positive perception that reflects the organization to the community. (Mirvis, 2012, p. 110)
Beside the challenges of operating in a globalize world of integrated markets, were ... Show more
A Net Impact survey stated that 53% of workers want were they can have an impact because it was
important to their happiness, another important fact that the survey mentioned is that 35% would
like to work for a company committed to CSR, 45% for a job that makes a social or environmental
impact, and that 58% would like to work with values like their own (as cited in Meister, 2012).
Looking at the survey results stated above, should organization focus first in their internal CSR
strategy and used CSR as "a tool" (Mirvis, 2012), to engage, retain, and attract skilled employees
while creating "a dynamic, vital, living entity, fed by the interaction among its myriad stakeholders,"
(Vallaster, Lindgreen & Maon, 2012).
Google background information
Google is the most used search engine worldwide. Sergey Brin and Larry Page are its founders, both
are idealists at heart and have maintained a management policy based on firm principles and clear
rules. "Do no evil" it is one of the basic principles that Google teaches to its relatively few
employees. Google does not use uniforms, each employee may informally dress every day and their
hours are quite flexible (D 'Onfro & Smith, 2015). But why would a company keep their employees
in this way. Larry Page and Sergey Brin explains that it is very important to have happy employee at
all times as this may unleash the

To What Extent Does America Live Up To Its Ideal Of...
Immigrants. America accepts about 1.5 million immigrants per year, creating 13.3% of our nation's
total population. Not surprisingly, these increase of immigrants is a good thing, with open arms we
allowed the immigrants to have a better life than what they had before. Albert Einstein, a well
known Physicist, emigrated to the US around the 1930's from Germany after being a targeted by the
Nazi's. If America did not welcome Einstein into our Nation, he would have been killed and not be
known as well as he is today. Yet there is two sides to this situation, America does live up to its ideal
of "opportunity for all" or America does not live up to its ideal of "opportunity for all". I believe
America does live up to its ideal of "opportunity for all" because, America is ... Show more content
on Helpwriting.net ...
A reason to support is, Americans are not allowing immigrants because of their social and economic
status. In document 3, a political cartoon, shows 5 wealthy men stopping another man (an
immigrant) on a boardwalk who looks fairly poor from entering past the entrance.This proves that
how is America live up to its ideal of "opportunity for all" if natives to America are holding
prejudice toward new coming immigrants and not giving the opportunity to enter? However to
refute, America is giving immigrants jobs to support themselves economically and socially, leading
them to more power than assumed to be. For instance in document 6 it says, "My parents have found
work and are able to provide the basic need s we did not have in Liberia or Sierra Leone. We have
food,clothes and beds to sleep in. Most importantly we are safe." This portrays how America gave
this immigrant family an opportunity to be happy and be better than they have ever before. They
gave them an opportunity to support their family. They gave them an opportunity to actually have a
place to call home.Lastly, America gave them the opportunity to

Computer Science At Stanford University
In the summer of 1995 Larry Page was 22 years old when he visited Stanford University as a
candidate of a future Ph.D. student in computer science. Sergey Brin was 21 years old a second–year
graduate student in the computer science at Stanford University. Sergey was a mathematical whiz,
which was already pursuing his Ph.D. in that department. They had several things in common
However, Larry and Sergey didn't hit off well in fact, and they spent time arguing. They finally
calmed down enough so they could begin doing a research project together at Stanford University.
They created a search engine in 1996 called Back Rub. Back Rub operated on Stanford servers for a
year. It was one of the best–networked institutions on the planet. ... Show more content on
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Google have employees from all walks of life and speak dozens of languages, reflecting on the
global audience in which Google serves. Google strive to maintain an open culture often affiliated
with startups allowing everyone to be a hands–on contributor that feels comfortable sharing ideas
and opinions. In Googles weekly all–hands on meetings, which are known as "TGIF" meetings
through email or in the company's café – Googlers have the opportunity to ask questions directly to
Larry, Sergey and other top executives concerning the company. (Brin, 1998) Google designed their
offices and cafes to encourage employees to interact with other Googlers within and across teams.
This allows them to spark conversations about work, as well as play, creating a relaxing work place.
It's not the typical corporate culture. In fact, just by looking at pictures inside the Googleplex, you
can see that it looks more like an adult playground, not a place for work. Google's success can be
attributed to the free culture of their workplace. Google has people whose sole job is to keep
employees happy and maintain productivity. Each year, Google gets over 2.5 million applicants and
Google reviews each one. Google Know that the people that hire are the ones that make Google
successful today. Almost everything Google does is based off data, Google uses all sorts of data to
gauge employees and improve their

Decision Making at Google
Decision Making at Google Inc.
Data
Google defines itself as a non–conventional company which intentionally avoids the traditional
management models. "Google has been managed differently in an atmosphere of creativity and
challenge." That said by Eric Schmidt, CEO, who also affirms that the business is driven according
what Peter Drucker understood as a way to manage the "knowledge workers" in 1959. The idea was
first described in his book 'The Landmarks of Tomorrow'.
"We know now that the source of wealth is something specifically human: knowledge. If we apply
knowledge to tasks we already know how to do, we call it 'productivity'. If we apply knowledge to
tasks that are new and different we call it 'innovation'. Only knowledge allows us ... Show more
By principle number 7 – "Strive to reach consensus"; Google stick on the view that the "many are
smarter than the few" and solicit a broad base of views before reaching any decision. The role of the
manager is that of an aggregator of viewpoints, not the dictator of decisions.
Principle number 8 is also the corporate slogan: "Don't be evil". Schmidt, co–founder and CEO says
that the company really tries to live by it, particularly in the ranks of management. Google fosters to
create an atmosphere of tolerance and respect, not a company full of yes men.
Google faces the challenge of evolving management techniques as the company grows. As decision–
making pervades all managerial actions and is a continuous process, Google practices characterize
the strategic decision–making process of the company. In this new model, the decision–making
process is guided by a powerful coalition acting as a team and also permits decisions to evolve
through trial and error and incremental steps as needed, as Daft mentions (2007, p.299). Daft also
affirms that this new process relies less on hard data as a basis of good decisions. This statement
differs from what Goggle practices as mentioned on principle 9.
The 9th principle applies the company knowledge to support decision making: "Data drive
decisions". At Google, almost every decision is based on quantitative analysis. Google uses its
systems to manage information not only on the Internet, but internally also. The corporation
employs

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