This document discusses social media and provides tips for using it effectively. It begins with several quotes about social media and its role in interaction and communication. It then asks why users should care about social media and lists several popular social media platforms. The document goes on to provide advice on how to use social media successfully, such as being visual, exploring platforms, knowing your audience, being personal, sharing interesting content, and following data and engagement. It emphasizes the importance of mobile and second screens for the future of social media.

1. social media is
not
magic

2. video

3. What?
is social media

4. “Passion is the gasoline of social media.” ― Jay Baer
“Distracted from distraction by distraction”
― T.S. Eliot
“You are what you share.” ― Charles Leadbeater
“We don’t have a choice on whether we do social media,
the question is how well we do it.” ―
Erik Qualman
“Our head of social media is the customer.” ―
McDonald’s
“Stop Marketing. Start engaging.” ― Scott Stratten
“Social media isn't something that you "do", instead you
have to "be" social.” ―
Peter Thomson

5. “Passion is the gasoline of social media.” ― Jay Baer
interaction
“Distracted from distraction by distraction”
― T.S. Eliot
“You are what you share.” ― Charles Leadbeater
&
communication
“We don’t have a choice on whether we do social media,
the question is how well we do it.” ―
Erik Qualman
“Our head of social media is the customer.” ―
McDonald’s
“Stop Marketing. Start engaging.” ― Scott Stratten
“Social media isn't something that you "do", instead you
have to "be" social.” ―
Peter Thomson

6. WhY?
should you care

7. Facebook
G+
YouTube
Twitter
LinkedIn
Instagram
Pinterest
Tumblr

8. 41%
Slovaks are on Facebook

9. “Tell people who
you are
and what you do.”
Darragh Doyle

10. How?
does it work

11. video

12. Be
visual

13. First,
Explore

14. ?

16. Ever heard of ROI?

17. Follow
the white rabbit
the data

18. WHAT?
to do

19. Know your audience

20. BE
personal

21. Show
Interesting staff

22. SHARE
WHAT
you do

23. WHAT?
worked for

25. video

26. Who?
did it right

28. video

29. WHAT?
is the future

30. MOBILE

31. 2nd SCREEN

33. Ask
anything
anytime
@DavidTvrdon
fb.me/David.Tvrdon