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David Gracia
David Gracia

Viral Marketing

Education
1 of 3
Course Overview Search Engine Marketing Viral Marketing Search Engine Optimization Digital Marketing Plan Online Reputation Social Commerce Optimal Budget Allocation Google Marketing Challenge Mobile Commerce Online User Experience
Agenda Mo 17:00 Brain Teaser Tu 17:00 Pros, Cons & Synergies We 17:00 Key Success Factors Th 17:00 Seeding Strategy Th 23:00 Final Wrap-Up
Brain Teaser This viral marketing campaign consists of a video that is passed along from friends to friends When someone receives this video there is a 4% probability they forward it to other friends When someone decides to pass along the video they send it on average to other 30 people Is this a successful viral marketing campaign whose audience grows exponentially or not? Why?

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mkblensep14 vm01 davidgracia

  • 1. Course Overview Search Engine Marketing Viral Marketing Search Engine Optimization Digital Marketing Plan Online Reputation Social Commerce Optimal Budget Allocation Google Marketing Challenge Mobile Commerce Online User Experience
  • 2. Agenda Mo 17:00 Brain Teaser Tu 17:00 Pros, Cons & Synergies We 17:00 Key Success Factors Th 17:00 Seeding Strategy Th 23:00 Final Wrap-Up
  • 3. Brain Teaser This viral marketing campaign consists of a video that is passed along from friends to friends When someone receives this video there is a 4% probability they forward it to other friends When someone decides to pass along the video they send it on average to other 30 people Is this a successful viral marketing campaign whose audience grows exponentially or not? Why?