ASSIGNMENT 08 C01 Introduction to Business Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements. Part A 1. The text says that Toyota has focused on quality as its operations capability. Describe two (2) ways that Toyota's operations might have changed if it had focused on low cost instead of quality. 2. FedEx and the U.S. Postal Service compete for many of the same customers. Describe two (2) ways that their strategies for attracting customers are different. Part B Mary Ann has always loved to cook and is interested in starting a catering business. Being aware of the failure rate of new businesses, she is considering buying an existing catering business that is up for sale. The current owners claim that the business is highly profitable, but Mary Ann has her doubts. She wonders why the owners would be so interested in selling the business if it is such a money maker. Furthermore, the price that they are asking seems high to Mary Ann. Without any formal training in accounting, Mary Ann asks a friend, Rolanda, for advice. 1. Rolanda suggests that Mary Ann may benefit from the services of a noncertified public accountant. Describe two (2) types of services that could be provided. 2. The auditor's report has come back and Mary Ann is reviewing the financial statements. The current balance sheet shows that the business has more liabilities than assets. Why would this explain the need to sell the business? Provide two (2) supporting facts. 3. Rolanda suggests that, even with the negative owners' equity, this business might still be worth buying. Describe one (1) other indicator, a financial term found within the auditor's report that they should consider for this decision. Grading Rubric Please refer to the rubric on the following page for the grading criteria for this assignment. CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable 15 points12 points8 points5 points Student provides a clear, logical description of at least 2 ways that Toyota's operations might have changed if it had focused on low cost instead of quality. Student provides a mostly clear, logical description of 1- 2 ways that Toyota's operations might have changed if it had focused on low cost instead of quality. Student provides a weak or unclear description of 1-2 ways that Toyota's operations might have changed if it had focused on low cost instead of quality. Student provides a poor description of 1-2 ways that Toyota's operations might have changed if it had focused on low cost instead of quality. 15 points12 points8 points5 points Student provides a clear, logical description .

1. ASSIGNMENT 08
C01 Introduction to Business
Directions: Be sure to save an electronic copy of your answer
before submitting it to Ashworth College for grading. Unless
otherwise stated, answer in complete sentences, and be sure to
use correct English, spelling and grammar. Sources must be
cited in APA format. Your response should be four (4) double-
spaced pages; refer to the "Assignment Format" page located on
the Course Home page for specific format requirements.
Part A
1. The text says that Toyota has focused on quality as its
operations capability. Describe two (2) ways that Toyota's
operations might have changed if it had focused on low cost
instead of quality.
2. FedEx and the U.S. Postal Service compete for many of the
same customers. Describe two (2) ways that their strategies for
attracting customers are different.
Part B
Mary Ann has always loved to cook and is interested in starting
a catering business. Being aware of the failure rate of new
businesses, she is considering buying an existing catering
business that is up for sale. The current owners claim that the
business is highly profitable, but Mary Ann has her doubts. She
wonders why the owners would be so interested in selling the
business if it is such a money maker. Furthermore, the price that
they are asking seems high to Mary Ann. Without any formal
training in accounting, Mary Ann asks a friend, Rolanda, for
advice.

2. 1. Rolanda suggests that Mary Ann may benefit from the
services of a noncertified public accountant. Describe two (2)
types of services that could be provided.
2. The auditor's report has come back and Mary Ann is
reviewing the financial statements. The current balance sheet
shows that the business has more liabilities than assets. Why
would this explain the need to sell the business? Provide two (2)
supporting facts.
3. Rolanda suggests that, even with the negative owners' equity,
this business might still be worth buying. Describe one (1) other
indicator, a financial term found within the auditor's report that
they should consider for this decision.
Grading Rubric
Please refer to the rubric on the following page for the grading
criteria for this assignment.
CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable
15 points12 points8 points5 points
Student provides a clear,
logical description of at least
2 ways that Toyota's
operations might have
changed if it had focused on
low cost instead of quality.
Student provides a mostly
clear, logical description of 1-
2 ways that Toyota's
operations might have
changed if it had focused on
low cost instead of quality.
Student provides a weak or

3. unclear description of 1-2
ways that Toyota's
operations might have
changed if it had focused on
low cost instead of quality.
Student provides a poor
description of 1-2 ways
that Toyota's operations
might have changed if it
had focused on low cost
instead of quality.
15 points12 points8 points5 points
Student provides a clear,
logical description of at least
2 ways that their strategies
for attracting customers are
different.
Student provides a mostly
clear, logical description of 1-
2 ways that their strategies
for attracting customers are
different.
Student provides a weak or
unclear description of 1-2
ways that their strategies
for attracting customers are
different.
Student provides a poor
description of 1-2 ways
that their strategies for
attracting customers are
different.
15 points12 points8 points5 points
Student provides a clear,
logical description of at least
2 types of services that could

4. be provided by a
noncertified public
accountant.
Student provides a mostly
clear, logical description of 1-
2 types of services that could
be provided by a
noncertified public
accountant.
Student provides a weak or
unclear description of 1-2
types of services that could
be provided by a
noncertified public
accountant.
Student provides a poor
description of 1-2 types of
services that could be
provided by a noncertified
public accountant.
15 points12 points8 points5 points
Student provides a clear,
logical description of why the
business having more
liabilities than assets would
explain the need to sell the
business, with at least 2
clear, logical supporting
facts.
Student provides a mostly
clear, logical description of
why the business having
more liabilities than assets
would explain the need to
sell the business, with 1-2
mostly clear, logical

5. supporting facts.
Student provides a weak or
unclear description of why
the business having more
liabilities than assets would
explain the need to sell the
business, with 1-2 weak or
unclear supporting facts.
Student provides a poor
description of why the
business having more
liabilities than assets
would explain the need to
sell the business, with 1-2
poor supporting facts.
15 points12 points8 points5 points
Student provides a clear,
logical description of at least
1 indicator in the report that
they should consider when
deciding if the business is
worth buying.
Student provides a mostly
clear, logical description of
at least 1 indicator in the
report that they should
consider when deciding if
the business is worth
buying.
Student provides a weak or
unclear description of at
least 1 indicator in the
report that they should
consider when deciding if
the business is worth
buying.

6. Student provides a poor
description of at least 1
indicator in the report that
they should consider when
deciding if the business is
worth buying.
15 points12 points8 points5 points
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
10 points 8 points 5 points 2 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
The paper is written in
proper format with only 3-5
errors. Most sources used

7. for quotes and facts are
credible and cited correctly.
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
Part B: Liabilities >
Assets (15 points)
Part B: Indicator (15
points)
Part A: Toyota
operations (15
points)
Part A: FedEx vs.
USPS (15 points)
Part B: Noncertified
public accountant
services (15 points)
Format (10 Points)
Mechanics (15
Points)
ASSIGNMENT 04
C01 Introduction to Business
Directions: Be sure to save an electronic copy of your answer
before submitting it to Ashworth College for grading. Unless
otherwise stated, answer in complete sentences, and be sure to
use correct English, spelling and grammar. Sources must be
cited in APA format. Your response should be four (4) double-
spaced pages; refer to the "Assignment Format" page located on
the Course Home page for specific format requirements.
Part A

8. MKD Transportation owns and operates a fleet of container
ships and tankers that transport goods around the globe.
Company executives have just been contacted by the media with
a credible report that one of their ships is leaking an oily
substance off the coast of Belize. If true, some of the world's
most beautiful coral reefs could be in danger. On the other
hand, the captain of the ship in question has not notified the
company of any problem, and cleanup could be very costly.
Environmental groups and the government of Belize have
demanded that the company admit responsibility and
immediately begin cleanup.
1. Managers at MKD claim to exercise ethical behavior toward
their employees. Describe three (3) matters this behavior might
cover.
2. What might the general public begin to think about MKD's
responsibilities toward the environment? Provide one (1)
example.
3. If MKD adopts an obstructionist stance, how will the
company respond to this media report? Provide one (1)
supporting fact.
4. If MKD adopts a defensive stance, how will the company
respond to this situation? Provide one (1) supporting fact.
5. If MKD adopts an accommodative stance, how will the
company respond to the media and demands by the government
of Belize and environmental groups? Provide one (1) supporting
fact.
6. How might this situation have been different in the event that
MKD had initially adopted a proactive stance to social
responsibility? Provide one (1) supporting fact.
7.
Part B
Describe one (1) example of a situation in which a company
might adopt a pricing objective other than profit maximization.
Provide two (2) supporting facts.

9. Grading Rubric
Please refer to the rubric on the following page for the grading
criteria for this assignment.
CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable
10 points 8 points 5 points 2 points
Student provides a clear,
logical description of at least
3 matters the "ethical
behavior" of MKD towards
their employees might cover.
Student provides a mostly
clear, logical description of
at least 2 matters the
"ethical behavior" of MKD
towards their employees
might cover.
Student provides a weak or
unclear description of at
least 1 matter the "ethical
behavior" of MKD towards
their employees might
cover.
Student provides a poor
description of at least 1
matter the "ethical
behavior" of MKD towards
their employees might
cover.
10 points 8 points 5 points 2 points
Student provides a clear,
logical example of what the
general public might begin to

10. think about MKD's
responsibilities toward the
environment.
Student provides a mostly
clear, logical example of
what the general public
might begin to think about
MKD's responsibilities
toward the environment.
Student provides a weak or
unclear example of what
the general public might
begin to think about MKD's
responsibilities toward the
environment.
Student provides a poor
example of what the
general public might begin
to think about MKD's
responsibilities toward the
environment.
10 points 8 points 5 points 2 points
Student provides a clear,
logical description of how
the company will respond to
the media report if they
adopt an obstructionist
stance, with at least 1 clear,
logical supporting fact.
Student provides a mostly
clear, logical description of
how the company will
respond to the media report
if they adopt an
obstructionist stance, with
at least 1 mostly clear,

11. logical supporting fact.
Student provides a weak or
unclear description of how
the company will respond
to the media report if they
adopt an obstructionist
stance, with at least 1 weak
or unclear supporting fact.
Student provides a poor
description of how the
company will respond to
the media report if they
adopt an obstructionist
stance, with at least 1 poor
supporting fact.
10 points 8 points 5 points 2 points
Student provides a clear,
logical description of how
the company will respond to
the media report if they
adopt a defensive stance,
with at least 1 clear, logical
supporting fact.
Student provides a mostly
clear, logical description of
how the company will
respond to the media report
if they adopt a defensive
stance, with at least 1 mostly
clear, logical supporting fact.
Student provides a weak or
unclear description of how
the company will respond
to the media report if they
adopt a defensive stance,
with at least 1 weak or

12. unclear supporting fact.
Student provides a poor
description of how the
company will respond to
the media report if they
adopt a defensive stance,
with at least 1 poor
supporting fact.
10 points 8 points 5 points 2 points
Student provides a clear,
logical description of how
the company will respond to
the media report if they
adopt an accommodative
stance, with at least 1 clear,
logical supporting fact.
Student provides a mostly
clear, logical description of
how the company will
respond to the media report
if they adopt an
accommodative stance, with
at least 1 mostly clear,
logical supporting fact.
Student provides a weak or
unclear description of how
the company will respond
to the media report if they
adopt an accommodative
stance, with at least 1 weak
or unclear supporting fact.
Student provides a poor
description of how the
company will respond to
the media report if they
adopt an accommodative

13. stance, with at least 1 poor
supporting fact.
10 points 8 points 5 points 2 points
Student provides a clear,
logical description of how
the situation might have
been different in the event
that MKD had initially
adopted a proactive stance to
social responsibility, with at
least 1 clear, logical
supporting fact.
Student provides a mostly
clear, logical description of
how the situation might
have been different in the
event that MKD had initially
adopted a proactive stance
to social responsibility, with
at least 1 mostly clear,
logical supporting fact.
Student provides a weak or
unclear description of how
the situation might have
been different in the event
that MKD had initially
adopted a proactive stance
to social responsibility, with
at least 1 weak or unclear
supporting fact.
Student provides a poor
description of how the
situation might have been
different in the event that
MKD had initially adopted
a proactive stance to social

14. responsibility, with at least
1 poor supporting fact.
15 points12 points8 points5 points
Student provides a clear,
logical description of at least
1 example of a situation in
which a company might
adopt a pricing objective
other than profit
maximization, with at least 2
clear, logical supporting
facts.
Student provides a mostly
clear, logical description of
at least 1 example of a
situation in which a
company might adopt a
pricing objective other than
profit maximization, with 1-
2 mostly clear, logical
supporting facts.
Student provides a weak or
unclear description of at
least 1 example of a
situation in which a
company might adopt a
pricing objective other than
profit maximization, with 1-
2 weak or unclear
supporting facts.
Student provides a poor
description of at least 1
example of a situation in
which a company might
adopt a pricing objective
other than profit

15. maximization, with 1-2
poor supporting facts.
15 points12 points8 points5 points
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
10 points 8 points 5 points 2 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
The paper is not written in
proper format. Many

16. sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
Part A: Proactive
stance (10 points)
Part B: Pricing
Objective (15
points)
Format (10 Points)
Mechanics (15
Points)
Part A: Ethical
behavior (10 points)
Part A:
Environmental
responsibilities (10
points)
Part A:
Obstructionist
stance (10 points)
Part A: Defensive
stance (10 points)
Part A:
Accommodative
stance (10 points)