Project 1 Rubrics Weight % 1/Poor /Lacking Info 2/Sufficient 3/Proficient 4/Advanced Score General business model details, comprehensive 9 blocks process 10 Introductory elements were omitted and/or contained errors.  Introductory elements were included but contained errors. Introductory elements were included and completed correctly, including an executive summary.  Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business model and captures the interdependence of 9 blocks.  Customer Value Proposition 10 CVP was partially discussed or some was omitted. Explanation of how a CVP which distinguishes itself from its competitors was missing. CVP was partially discussed and seemed to lack a complete line of solutions on “jobs-to-be-done”. Explanation of how a CVP which distinguishes itself from its competitors was missing.  CVP was clearly identified and included a complete line of solutions on “jobs-to-be-done”. Explanation of how a CVP which distinguishes itself from its competitors was unclear.  CVP was clearly identified and included a complete line of solutions on “jobs-to-be-done” and included reasoning for the selection. Includes explanation of a CVP which distinguishes itself from its competitors.  Customer Segments 10 The different types of customer segments was partially discussed but lacked mention of any specific information.  The different types of customer segments was partially discussed, but have not enough explanation.  The different types of customer segments was discussed including the identification of the target customer.  The different types of customer segments was thoroughly discussed including for whom are firm creating value, why are they firm’s most important customer.  Customer Relationship 10 The types of customer relationship was partially discussed but lacked mention of any specific information.  The types of customer relationship was partially discussed, but have not enough explanation on establishing and maintaining process.  The types of customer relationship was discussed including and establishing and maintaining process was discussed.  The types of customer relationship was fully identified, and how firm established and maintained them are thoroughly discussed. Channels 10 How a firm deliver its value proposition to its targeted customers through different channels was partially discussed but lacked mention of any specific information. How a firm deliver its value proposition to its targeted customers through different channels was identified, but have not enough explanation on Speed and cost-efficiency. How a firm deliver its value proposition to its targeted customers through different channels was identified. Speed and cost-efficiency are discussed How a firm deliver its value proposition to its targeted customers through different channels was fully identified. Speed and cost-efficiency are thoroughly explaine ...

1. Project 1 Rubrics
Weight
%
1/Poor /Lacking Info
2/Sufficient
3/Proficient
4/Advanced
Score
General business model details, comprehensive 9 blocks process
10
Introductory elements were omitted and/or contained errors.
Introductory elements were included but contained errors.
Introductory elements were included and completed correctly,
including an executive summary.
Introductory elements were included and completed correctly,
including a detailed executive summary that thoroughly
summarizes the business model and captures the
interdependence of 9 blocks.
Customer Value Proposition
10
CVP was partially discussed or some was omitted. Explanation
of how a CVP which distinguishes itself from its competitors
was missing.
CVP was partially discussed and seemed to lack a complete line
of solutions on “jobs-to-be-done”. Explanation of how a CVP
which distinguishes itself from its competitors was missing.
CVP was clearly identified and included a complete line of
solutions on “jobs-to-be-done”. Explanation of how a CVP
which distinguishes itself from its competitors was unclear.
CVP was clearly identified and included a complete line of

2. solutions on “jobs-to-be-done” and included reasoning for the
selection. Includes explanation of a CVP which distinguishes
itself from its competitors.
Customer Segments
10
The different types of customer segments was partially
discussed but lacked mention of any specific information.
The different types of customer segments was partially
discussed, but have not enough explanation.
The different types of customer segments was discussed
including the identification of the target customer.
The different types of customer segments was thoroughly
discussed including for whom are firm creating value, why are
they firm’s most important customer.
Customer Relationship
10
The types of customer relationship was partially discussed but
lacked mention of any specific information.
The types of customer relationship was partially discussed, but
have not enough explanation on establishing and maintaining
process.
The types of customer relationship was discussed including and
establishing and maintaining process was discussed.
The types of customer relationship was fully identified, and
how firm established and maintained them are thoroughly
discussed.
Channels
10
How a firm deliver its value proposition to its targeted
customers through different channels was partially discussed

3. but lacked mention of any specific information.
How a firm deliver its value proposition to its targeted
customers through different channels was identified, but have
not enough explanation on Speed and cost-efficiency.
How a firm deliver its value proposition to its targeted
customers through different channels was identified. Speed and
cost-efficiency are discussed
How a firm deliver its value proposition to its targeted
customers through different channels was fully identified.
Speed and cost-efficiency are thoroughly explained.
Partner
10
Some firm’s key partners was partially discussed but lacked
mention of any specific information.
Some firm’s key partners was identified, but have not enough
explanation.
Firm’s key partners was identified, and how firm build and
leverage these partnerships are partially discussed.
Firm’s key partners was fully identified, and how firm build and
leverage these partnerships are thoroughly discussed.
Key Activities
10
Some Firm’s key activities required by CPV was partially
discussed but lacked mention of any specific information.
Some Firm’s key activities required by CPV was identified, but
have not enough explanation.
Firm’s key activities required by CPV was identified, and how
firm build these activities are partially discussed.
Firm’s key activities required by CPV was fully identified, and
how firm build these actives are thoroughly discussed.
Key Resources

4. 10
Some Firm’s key resources required by CPV was partially
discussed but lacked mention of any specific information.
Some Firm’s key resources required by CPV was identified, but
have not enough explanation.
Firm’s key resources required by CPV was identified, and how
firm build these resources are partially discussed.
Firm’s key resources required by CPV was fully identified, and
how firm build these resources are thoroughly discussed.
Cost Structure
10
Cost structure was partially reported but lacked mention of any
specific information.
Detailed cost structure included. And what kind of key
resources and activities are expensive was not discussed. Cost
driven strategy is not identified.
Detailed cost structure included. And what kind of key
resources and activities are expensive was partially discussed.
Cost driven strategy is identified.
Detailed cost structure included. And what kind of key
resources and activities are expensive was discussed. Cost
driven strategy is identified.
Revenue Streams
10
The ways generated revenues was partially explained but
lacked mention of any specific information..
The ways generated revenues was partially explained. And Key
metrics measured performance was not identified.
The ways generated revenues was explained. And Key metrics
measured performance was identified.
The ways generated revenues was thoroughly explained. And

5. Key metrics measured performance was discussed.
A Lean Way (Extra)
10
Firm’s search process on business model was not included.
Firm’s search process on business model was partial identified.
Firm’s search process on business model was identified.
Firm’s search process on business model was identified and
discussed.
The Board of Curators of the University of Missouri recognizes
that academic honesty is essential for the intellectual life of the
University. I have a special obligation to expect high standards
of academic honesty in all student work. Students have a special
obligation to adhere to such standards. Student are expected do
these jobs dependently with team collaboration . “Copying-
Posting” from the Internet and other sources (including graph)
without citations and references will be treated as plagiarism
and graded as “0” in whole project.
Durham Industries, Inc.
Student Coaching Slides
5.unknown
Question 1A & 1B:
Histogram See Gateway web site for Excel stepsUse tools/data
analysis/histogramWhat proportion of Eastasia citizens have

6. disposable incomes > $1000 per month? Approximate answer is
ok here.
Question 1C:
Sample statisticsSee web site for Excel stepsUse tools/data
analysis/descriptive statistics/summary statisticsMean: first
lineStandard deviation: fifth line
Question 1D:
Hypothesis TestingStep 1: Ho: Null hypothesis = Eastasia’s
claimStep 2: H1 or Ha: Alternative hypothesis = Oceana’s claim
(a) If Oceana wins the debate only when the population
mean is less than $1000, H1 should be one-tail
(b) Otherwise, H1 should be two-tail
Hypothesis Testing (continued)
Step 3: Critical Value
(a) Determine which statistical table to use
(b) If H1 is one-tail, put .05 in tail; if H1 is 2-tail, put
.025 in each tail
Step 4: Test Statistic = Sample Statistic
(a) Use sample mean and standard deviation from Question
1c
(b) Use standard error of the mean

7. Hypothesis Testing (continued)Step 5: Conclusion
(a) If sample statistic (absolute value) exceeds critical
value, reject Ho
(b) Otherwise, do not reject Ho
Question 2A:
Income VariationStandard deviation measures variationIf
standard deviation = 0, no variation, so each person has same
incomeHigh standard deviation implies high variation
Question 2B:
Poverty LevelUse Z table (normal area table) Use standard
deviation, NOT standard error since this is not a sampling
distribution problemQuestion 2B has 2 calculations, one for
Eastasia and the other for Oceana
Question 2B:
Skewed DistributionIf mean > median, distribution is skewedDo
you think mean > median for income?Use normal table only if
distribution is bell shapedBell shaped only if
symmetricSymmetric only if not skewed

8. Question 3:
Hypothesis TestingHo: Population proportion = 1/3 (Amnesty
International‘s claim)Normal approximation to binomialH1 is
one-tail if Minister of Commerce wins debate only when
proportion is less than 1/3. Otherwise, it is two-tailSample
proportion = number of political prisoners/sample size
Questions 4 and 5:
Factors Determining GDP/CapitaPhysical CapitalHuman
CapitalLevel of TechnologyEfficiency
Question 5:
Ethical ConsiderationsWho benefits and who loses from the
firm’s decision?Who does the firm have a responsibility
to?What are those responsibilities?
Sheet1602.00822.65842.79840.95820.94958.15910.10957.48995
.66867.17802.621008.77745.97905.88940.84754.77960.76897.2
6835.38925.79948.25872.22719.48883.081028.29738.20996.329
19.36819.941004.23861.311067.62847.871041.80791.61906.731
033.35935.21983.941004.91993.60970.68794.23948.29949.4580
4.84936.08986.73784.51922.031014.22963.19829.64806.42860.
37891.54731.69888.42868.951025.60976.48878.54871.55772.61
953.84830.44859.37781.73880.33915.49939.17867.59804.17924
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9. 9872.66953.17994.84842.771033.59766.47976.48846.98942.398
40.77856.071041.24782.38884.30970.45878.92961.68
Sheet2
Sheet3
DURHAM INDUSTRIES, INC. – QUESTIONS
Write your report to the President of Durham Industries using
the report guidelines found on the course web site and
incorporating answers to the five questions below.
Q. 1.
Statistics provided by developing countries are not always
reliable. Data can be hard to gather and is sometimes reported
incorrectly. From your analysis of Oceana, you conclude that
citizens there average $1000 per month in household disposable
income. The Minister of Development for Eastasia says that
disposable income is the same in his country. To see if the data
supports this, your company has sampled 100 households from
Eastasia and obtained data on household disposable income.
Use the Excel file durham.xls, found on the course website to:
a.
Derive a frequency distribution of income
b.
Create a histogram of income
c.
Obtain the sample mean and standard deviation
d.
Test the hypothesis, at the 5% significance level, that Eastasia
also has a mean of $1000
Q. 2.
Suppose Eastasia’s government now reports that its population

10. mean disposable household income is $900 per month, with a
standard deviation of $100. Oceana’s population mean is
$1000, with a standard deviation of $300.
a.
Which country has more variation in income? Explain using
popular phrases, such as “gap between rich and poor.”
b. Each country defines the poverty level to be $750. If you
assume that income has a normal distribution, find the
probability that a household’s income is below the poverty level
in
i. Oceana
ii. Eastasia
Does it seem reasonable to assume a normal distribution? Is
income symmetric or skewed?
Q. 3.
In explaining why their country is an attractive place to invest,
the Minister of Commerce from Oceana has argued that the
political problems have been exaggerated and that fewer people
have been imprisoned for political reasons than you have been
led to believe. However, Amnesty International reports that one
third of the prisoners in Oceana are political prisoners. A
representative from your company visited a prison and sampled
500 prisoners in Oceana, concluding that 90 of them are
political prisoners. Test the hypothesis, at the 5% significance
level, that one third of the prisoners in Oceana are political
prisoners. Does this data support the Minister of Commerce or
Amnesty International? What other issues might be important
when evaluating this data?
Q. 4.

11. Based on their economic policies, evaluate the potential for
growth in the two countries.
Q. 5.
If you find that economic prospects are better in Oceana, should
you invest there? Or, does your company have an obligation to
support the more democratic political regime of Eastasia, even
if it turns out that the returns to your firm will be lower? Be
sure to include the ethical implications.