Presented By:Dave RohrerSenior SEO, Covario@daverContent Marketing (Tools)
CM Basic 1: Format
CM Basic 2: Idea Starters• Holidays (Father’s Day, Halloween)• Special Days (International Joke Day, April Fool’s Day, Bos...
CM Basic 3: Content Should• Content that tells a story• Content that inspires us to action• Content that challenges our as...
3rdParty Tools And Widgets
Infographic Tools• http://piktochart.com/• http://www.easel.ly/• http://infogr.am/• http://creately.com/• http://create.vi...
Image Editing Skills?
Word Cloud Tools• Wordle.net• Tagxedo.com• Tagul.com• ABCya.com• Worditout.com• Tocloud.com
Word Cloud Tools - Wordle
Word Cloud Tools - Tagxedo
Developers Raise Your Hands!
JavaScript & CSS Tools• Parallax Scrolling• Image Gallery• Funky Page Layouts• CSS Graphs• Games (Yes can be done inFlash)...
Inspiration!
JavaScript Coded Tools• Source: http://selection.datavisualization.ch/
JavaScript Coded Tools• Source: http://timeline.verite.co/
WordPress Tools• Theme Features– Sliders and Image Gallery– Poke around!• League Managers• Calculators• Cartoons– Example:...
Maps
More Maps! WordPress Style• Google Maps Widget -http://wordpress.org/extend/plugins/google-maps-widget/• WP Flexible Map -...
Comprehensive Google MapPlugin
Settings
Map Controls
MAP MARKER ICONS!!!!
KML URL
Embed Code
Plug-in Uses• Local Restaurants• Family Trip (blog)• Map X Near Local Store Location• Anything With GPS or Address Can BeM...
My 7 Step Process1. Brain Storm Concept2. Set up Excel or Google Doc3. Research Locations and AddressesA. YelpB. Google/Bi...
NOLA1. Concept – Local Tourist Attractions to Pubcon2. Google Doc Link: https://docs.google.com/spreadsheet/ccc?key=0AqhE2...
NOLA4. Convert Address to GPS coordinates usinghttp://www.findlatitudeandlongitude.com/batch-geocode/
NOLA5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/6. Upload File
NOLA7. Alter settings on plugin to your liking, link to KML file, add code to post andBOOM![google-map-v3 width="500" heig...
Content Marketing - Pubcon NOLA 2013 - Dave Rohrer
Content Marketing - Pubcon NOLA 2013 - Dave Rohrer
Content Marketing - Pubcon NOLA 2013 - Dave Rohrer
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Content Marketing - Pubcon NOLA 2013 - Dave Rohrer

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I break down some tools and ways to incorporate visuals into otherwise boring copy.

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Content Marketing - Pubcon NOLA 2013 - Dave Rohrer

  1. 1. Presented By:Dave RohrerSenior SEO, Covario@daverContent Marketing (Tools)
  2. 2. CM Basic 1: Format
  3. 3. CM Basic 2: Idea Starters• Holidays (Father’s Day, Halloween)• Special Days (International Joke Day, April Fool’s Day, BossAppreciation Day )• Special Weeks (3rdweek of April is “Organize Your Files Week”)• Special Months (January is National Book Month, April is NationalPecan Month)• Geek or Cult Following Celebrations (iPhone release, Talk like apirate day, Harry Potter/Star Wars/Rocky Horror movies)• Historical Events (Moon Landing, Haley’s Comet, D-Day)• Local Events (County Fair, Chamber of Commerce, Street Festivals)• Sports (Olympics, NCAA, Local Teams, Bar Leagues, etc.)• And more
  4. 4. CM Basic 3: Content Should• Content that tells a story• Content that inspires us to action• Content that challenges our assumptions• Content that makes us laugh or smile• Content that confirms our assumptions• Content that has unexpected twists• Content that reveals secrets• Content where David defeats Goliath• Content that reminds us that we matter• Content that reminds us that dreams can come true
  5. 5. 3rdParty Tools And Widgets
  6. 6. Infographic Tools• http://piktochart.com/• http://www.easel.ly/• http://infogr.am/• http://creately.com/• http://create.visual.ly/• http://www.slideshare.net/kgude/free-visual-tools-snd-2012-cleveland-presentation• http://www.statsilk.com/• http://inkscape.org/• http://chartsbin.com/• http://www.tableausoftware.com/public/gallery/taleof100• http://www.gapminder.org/• http://www.sacmeq.org/statplanet/• http://charts.hohli.com/• http://vizlab.nytimes.com/• http://manyeyes.alphaworks.ibm.com/manyeyes/• http://www.gapminder.org/• http://www.balsamiq.com/• http://venngage.com/
  7. 7. Image Editing Skills?
  8. 8. Word Cloud Tools• Wordle.net• Tagxedo.com• Tagul.com• ABCya.com• Worditout.com• Tocloud.com
  9. 9. Word Cloud Tools - Wordle
  10. 10. Word Cloud Tools - Tagxedo
  11. 11. Developers Raise Your Hands!
  12. 12. JavaScript & CSS Tools• Parallax Scrolling• Image Gallery• Funky Page Layouts• CSS Graphs• Games (Yes can be done inFlash)• Options are endless withJQuery
  13. 13. Inspiration!
  14. 14. JavaScript Coded Tools• Source: http://selection.datavisualization.ch/
  15. 15. JavaScript Coded Tools• Source: http://timeline.verite.co/
  16. 16. WordPress Tools• Theme Features– Sliders and Image Gallery– Poke around!• League Managers• Calculators• Cartoons– Example: http://wordpress.org/extend/plugins/wp-cartoon/• Maps• And just extend the heck out of WP!
  17. 17. Maps
  18. 18. More Maps! WordPress Style• Google Maps Widget -http://wordpress.org/extend/plugins/google-maps-widget/• WP Flexible Map -http://wordpress.org/extend/plugins/wp-flexible-map/• Leaflet Maps Maker-http://wordpress.org/extend/plugins/leaflet-maps-marker/• 766 more athttp://wordpress.org/extend/plugins/search.php?q=maps
  19. 19. Comprehensive Google MapPlugin
  20. 20. Settings
  21. 21. Map Controls
  22. 22. MAP MARKER ICONS!!!!
  23. 23. KML URL
  24. 24. Embed Code
  25. 25. Plug-in Uses• Local Restaurants• Family Trip (blog)• Map X Near Local Store Location• Anything With GPS or Address Can BeMapped
  26. 26. My 7 Step Process1. Brain Storm Concept2. Set up Excel or Google Doc3. Research Locations and AddressesA. YelpB. Google/Bing SearchesC. FoursquareD. Try not to yell at sites that keep addresses in images (you will quicklylose your voice)4. Convert Address to GPS coordinates5. Convert CSV to KML file6. Upload File7. Alter settings on plugin to your liking, link to KML file, add code to post andBOOM!
  27. 27. NOLA1. Concept – Local Tourist Attractions to Pubcon2. Google Doc Link: https://docs.google.com/spreadsheet/ccc?key=0AqhE2hFqFCiqdHh5bDJqZ2Zha2dXMG1yT1BNMTRYN0E#gid=03. Research Locations and Addresses
  28. 28. NOLA4. Convert Address to GPS coordinates usinghttp://www.findlatitudeandlongitude.com/batch-geocode/
  29. 29. NOLA5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/6. Upload File
  30. 30. NOLA7. Alter settings on plugin to your liking, link to KML file, add code to post andBOOM![google-map-v3 width="500" height="350" zoom="2" maptype="hybrid"mapalign="center" directionhint="false" language="default"poweredby="false" maptypecontrol="true" pancontrol="true"zoomcontrol="true" scalecontrol="true" streetviewcontrol="false"scrollwheelcontrol="false" draggable="true" tiltfourtyfive="false"addmarkermashupbubble="false" addmarkermashupbubble="false"kml="http://mydomain.com/uploads/myfile.kml" bubbleautopan="true"showbike="false" showtraffic="false" showpanoramio="false"]

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