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“6 Easy Ways To Drive Buyer Traffic
To Your Amazon Products”
JON ROGNERUD - @jonrognerud
SORRY…
There Is NOTHING To Buy
Today.
BUT…
I will give you these slides
for FREE.
JON ROGNERUD
Hey! It’s me… Jon Rognerud
1. Digital agency founder & author
2. Published books on SEO & Google
3. I help business owners generate more
traffic, leads and revenue from Organic & Paid
Media to sell more products, services and
expertise
AGENDA
1. THE “MAGIC” 3 STEP FRAMEWORK
2. FREE & PAID STRATEGIES FOR RELEVANT TRAFFIC
3. FIND, FILTER AND SELECT TOP BUYER KEYWORDS
YOUR TAKEAWAY TODAY?
HOW TO GET MORE TRAFFIC FROM OPTIMIZATION…!
THINGS WE CAN DO…
1. KEYWORDS, MARKET RESEARCH, COMPETITIVE ANALYSIS
2. CONTENT & OFFERS & FUNNELS
3. RETARGETING (FB) / REMARKETING (Google)
4. LINKS (internal & external)
5. PRODUCT SPECIFIC KEYWORDS, PRICING, REVIEWS, HISTORY
6. OUTREACH STRATEGIES (email, direct mail, gifts, giveaways, etc.)
7. PRESS, INFLUENCER MARKETING
8. TESTING, TRACKING, MONITORING, LEARNING, TWEAKING
ALL THIS… AND MORE…
TO CAPTURE ATTENTION, INTEREST, DESIRE & ACTION (SALES)
6 WAYS TO DRIVE TRAFFIC
1. Organic (SEO)
2. Paid (Adwords, Amazon PPC, Facebook oCPM, Google Display Network)
3. Retargeting (Google, Facebook)
4. YouTube (Organic/SEO & Paid Ads)
5. Product / Page Optimization (Store) & Self-Ranking On Amazon
6. Social Media Marketing (Content, Distribution, Linking & Embeds)
TAKE A BREATH…
AND TAKE CONTROL!
AND… KEEP IT
SIMPLE!
(specially at first)
MANY PLATFORMS TO GET TRAFFIC…
• Google
• Facebook
• LinkedIn
• Instagram
• Snapchat
• Twitter
• Pinterest
• The Amazon Environment
Pick one or two…
(and where your prospects hang out)
ORGANIC MEDIA
WHAT IS “SEO”?
It’s “Search Engine Optimization”….
The art & science of positively impacting pages
so they can rank higher in Google “unpaid” search.
On-Page & Off-Page Factors affect results.
BACK LINK AUDITS
TYPICAL
SEO
PROCESS
THE MAGIC
3-STEP FRAMEWORK…
“POEM”:
Paid, Owned, Earned
Media
“What’s The Best
Way To Get Buyer
Traffic?”
Understand This…. $$$!
GREAT BOOK  “Breakthrough Advertising “
(Eugene Schwartz)
THE HOLY TRINITY:
•Price
•Selection
•Availability
•(+ Sales History!)
(Impacting product placement)
THE PROCESS…
KW RESEARCH STEPS…
•Research
•Analyze (traffic, difficulty)
•Apply
•Track (testing, measuring,
improving – copy & funnels)
TIP! LEVERAGE LONG TAIL KEYWORDS!
Step 1: Your Brain First, Then Search Engine Brains
AMAZON
GOOGLE
Step 2: KWFinder.com (Google Data)
Step 3:
ScientificSeller
Step 4: View Extract
in XLS (buyer kws)
Step 5: Back To KWFinder
WORDPRESS SEO:
INSTALL THE
YOAST SEO TOOL
PRODUCT OPTIMIZATION - AMAZON
(Visiture)
HOT TIP:
USE QUESTIONS!
SHOW UP AS
FEATURED SNIPPET
PAID MEDIA
AMS (Amazon Marketing Services) – Paid Media
- Sponsored Products
- Headline Search Ads
- Product Display Ads
Use AMS paid strategies to
Get Market intelligence!
(Broad-Phrase-Exact)
Get up-to-date keyword
Research data & Traffic.
Use Search Terms Report!
FACEBOOK Ads – Retarget “Warm” Traffic
Facebook™
RETARGETING:
“Site Visitors”
CONTENT!
SMART CONTENT MARKETING MODEL:
MESSAGE MARKET OFFER DELIVERY
Most do this! (tactics)Spend your time wisely here! (strategy)
Where Can I Find
Ideas To Write
About?
AnswerThePublic.comwhy vitamins are important
why vitamins are good for you
why vitamins are bad
why vitamins are useless
why vitamins make me sleepy
why vitamins don't work
why vitamins are called protective food
why vitamins are important for your body
why vitamins are good
why vitamins important
why vitamins are prescribed with antibiotics
why vitamins are necessary
why vitamins should be taken with food
why vitamins make me sick
why vitamins hurt my stomach
why vitamins make urine yellow
why vitamins are necessary in the diet
why vitamins upset stomach
why vitamins without iron
BuzzSumo.com
KEYWORDS &
CONTENT!
Optimize Review on-site factors (HTML and page
attributes, TITLE, META DESCRIPTION, etc)
Apply Apply keywords & content naturally into your
page and listings. Early and natural wins!
Select Select keywords and related terms that support
that intent and are “LONG TAIL”
Find Find what matches users’ intent and your
message
TOOLS!
INTELLIGENCE
INTELLIGENCE
• iSpionage.com
• Spyfu.com
• SEMrush.com *
• Ahrefs.com *
• AnswerThePublic.com
• Buzzsumo.com *
INTELLIGENCE / Keywords
• Serpstat.com *
• Amazon Best Sellers (Best-Sellers/zgbs)
• KeywordTool.io
• Keyword.io - long tail research *
• Keywordkeg.com *
• Scientific Seller *
• Ubersuggest
• Kwfinder.com - suggestions, autocomplete, questions *
• Google Keyword Planner
AMAZON SPY TOOLS
AMAZON SPY & RSRCH
• KeywordInspector.com
• Sonar-tool.com
• Amztracker.com *
• Helium10.com *
• Merchantwords.com
• Search Terms Report (AMS/PPC)*
• Junglescout.com
• DollarDays & Wanelo
CONTENT CREATION
CONTENT CREATION
• Snappa.com *
• Designrr.io
• Google Similar Pages
• Paper.li *
• BuzzSumo
• Evernote *
• Audience pixels everywhere!
• Drumup.io - content curation & social media management *
• Quuu.co - content suggestions and paid placement
• + Quuu promote!
SOCIAL SHARING
SOCIAL SHARING
• Snip.ly *
• MeetEdgar
• Buffer *
• Coschedule.com
ANALYTICS
ANALYTICS
• Google Analytics *
• Google Search Console *
• Wicked Reports *
• Improvely *
SEO TRAFFIC & MGMT
SEO TRAFFIC & MGMT
• Serped.net *
• Moz.com
• SEOmonitor.com *
• Copyscape.com
• SiteLiner.com
• Yoast SEO (WordPress) *
SEO TRAFFIC & MGMT
• Xenu.com
• ScreamingFrog *
• Pitchbox
• Mailshake *
• Ninja OutReach
• Gmail (G Suite) *
E-COMMERCE
ECOM
• Oberlo.com *
• Shopify marketplace *
• PPCScope
• Zipify (Ezra Firestone)
• Xsellco.com
• Useproof.com
• Manychat.com *
• Chatfuel.com
• Fbatoolkit.com
CHROME PLUGINS
CHROME PLUGINS
• Amazon FBA Keyword Tool + Product Research (Helium10)
• Google Similar Page *
• Oberlo Ali Express Product Importer
• DS Amazon Quick View * (alternate with Helium10)
• Aliexpress Seller Check
• SimilarWeb
• Ghostery Privacy Ad Blocker
• Tag Assistant Google
CHROME PLUGINS
• Google Analytics Debugger *
• FB Pixel Helper *
• TubeBuddy For YouTube
• Workflowy
• MozBar
• FB Audience Insights Plus *
CHROME PLUGINS
• LastPass *
• Honey Coupon Codes
• Commerce Inspector
• BuiltWith Technology Profiler *
• Buffer And CoSchedule *
• Keywords Everywhere For Chrome
FUNNELS!
FUNNELS
• OptimizePress *
• ClickFunnels *
• BuilderAll
• LeadPages
• InstaPage.com
• Unbounce.com
• ThriveThemes.com *
GRAPHICS
GRAPHICS
• Canva (editing) *
• Pixlr.com (editing)
• Photoshop (editing) *
• Pexels
• Pixabay
• Unsplash
• Bannersnack
EMAIL/CRM
EMAIL/CRM
• Infusionsoft
• ActiveCampaign *
• Aweber.com *
• Mailchimp.com
• Zoho.com
• G Suite *
• Sendoutcards.com (physical mailers & gifts)
THANKS!
@jonrognerud

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6 Easy Ways To Drive Traffic To Your Amazon Store - Sellers Playbook Las Vegas

Editor's Notes

  1. 4. Husband and daddy of 3 young kids… (trying and testing sales techniques to get them to do what I want!) It wasn’t always like this however. I’m still learning and adapting to change, which we all know is constant.