https://jonrognerud.com - from my presentation at the amazing Sellers Playbook Conference in Las Vegas - where I spoke to a smart group of 120+ Entrepreneurs about ways to get more buying traffic to their e-commerce sites and specifically Amazon.
9. Hey! It’s me… Jon Rognerud
1. Digital agency founder & author
2. Published books on SEO & Google
3. I help business owners generate more
traffic, leads and revenue from Organic & Paid
Media to sell more products, services and
expertise
10.
11. AGENDA
1. THE “MAGIC” 3 STEP FRAMEWORK
2. FREE & PAID STRATEGIES FOR RELEVANT TRAFFIC
3. FIND, FILTER AND SELECT TOP BUYER KEYWORDS
YOUR TAKEAWAY TODAY?
HOW TO GET MORE TRAFFIC FROM OPTIMIZATION…!
12. THINGS WE CAN DO…
1. KEYWORDS, MARKET RESEARCH, COMPETITIVE ANALYSIS
2. CONTENT & OFFERS & FUNNELS
3. RETARGETING (FB) / REMARKETING (Google)
4. LINKS (internal & external)
5. PRODUCT SPECIFIC KEYWORDS, PRICING, REVIEWS, HISTORY
6. OUTREACH STRATEGIES (email, direct mail, gifts, giveaways, etc.)
7. PRESS, INFLUENCER MARKETING
8. TESTING, TRACKING, MONITORING, LEARNING, TWEAKING
ALL THIS… AND MORE…
TO CAPTURE ATTENTION, INTEREST, DESIRE & ACTION (SALES)
13. 6 WAYS TO DRIVE TRAFFIC
1. Organic (SEO)
2. Paid (Adwords, Amazon PPC, Facebook oCPM, Google Display Network)
3. Retargeting (Google, Facebook)
4. YouTube (Organic/SEO & Paid Ads)
5. Product / Page Optimization (Store) & Self-Ranking On Amazon
6. Social Media Marketing (Content, Distribution, Linking & Embeds)
16. MANY PLATFORMS TO GET TRAFFIC…
• Google
• Facebook
• LinkedIn
• Instagram
• Snapchat
• Twitter
• Pinterest
• The Amazon Environment
Pick one or two…
(and where your prospects hang out)
18. WHAT IS “SEO”?
It’s “Search Engine Optimization”….
The art & science of positively impacting pages
so they can rank higher in Google “unpaid” search.
On-Page & Off-Page Factors affect results.
45. AMS (Amazon Marketing Services) – Paid Media
- Sponsored Products
- Headline Search Ads
- Product Display Ads
Use AMS paid strategies to
Get Market intelligence!
(Broad-Phrase-Exact)
Get up-to-date keyword
Research data & Traffic.
Use Search Terms Report!
52. AnswerThePublic.comwhy vitamins are important
why vitamins are good for you
why vitamins are bad
why vitamins are useless
why vitamins make me sleepy
why vitamins don't work
why vitamins are called protective food
why vitamins are important for your body
why vitamins are good
why vitamins important
why vitamins are prescribed with antibiotics
why vitamins are necessary
why vitamins should be taken with food
why vitamins make me sick
why vitamins hurt my stomach
why vitamins make urine yellow
why vitamins are necessary in the diet
why vitamins upset stomach
why vitamins without iron
54. KEYWORDS &
CONTENT!
Optimize Review on-site factors (HTML and page
attributes, TITLE, META DESCRIPTION, etc)
Apply Apply keywords & content naturally into your
page and listings. Early and natural wins!
Select Select keywords and related terms that support
that intent and are “LONG TAIL”
Find Find what matches users’ intent and your
message
4. Husband and daddy of 3 young kids… (trying and testing sales techniques to get them to do what I want!)
It wasn’t always like this however. I’m still learning and adapting to change, which we all know is constant.