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6 Easy Ways To Drive Traffic To Your Amazon Store - Sellers Playbook Las Vegas

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https://jonrognerud.com - from my presentation at the amazing Sellers Playbook Conference in Las Vegas - where I spoke to a smart group of 120+ Entrepreneurs about ways to get more buying traffic to their e-commerce sites and specifically Amazon.

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6 Easy Ways To Drive Traffic To Your Amazon Store - Sellers Playbook Las Vegas

  1. 1. “6 Easy Ways To Drive Buyer Traffic To Your Amazon Products” JON ROGNERUD - @jonrognerud
  2. 2. SORRY… There Is NOTHING To Buy Today.
  3. 3. BUT… I will give you these slides for FREE.
  4. 4. JON ROGNERUD
  5. 5. Hey! It’s me… Jon Rognerud 1. Digital agency founder & author 2. Published books on SEO & Google 3. I help business owners generate more traffic, leads and revenue from Organic & Paid Media to sell more products, services and expertise
  6. 6. AGENDA 1. THE “MAGIC” 3 STEP FRAMEWORK 2. FREE & PAID STRATEGIES FOR RELEVANT TRAFFIC 3. FIND, FILTER AND SELECT TOP BUYER KEYWORDS YOUR TAKEAWAY TODAY? HOW TO GET MORE TRAFFIC FROM OPTIMIZATION…!
  7. 7. THINGS WE CAN DO… 1. KEYWORDS, MARKET RESEARCH, COMPETITIVE ANALYSIS 2. CONTENT & OFFERS & FUNNELS 3. RETARGETING (FB) / REMARKETING (Google) 4. LINKS (internal & external) 5. PRODUCT SPECIFIC KEYWORDS, PRICING, REVIEWS, HISTORY 6. OUTREACH STRATEGIES (email, direct mail, gifts, giveaways, etc.) 7. PRESS, INFLUENCER MARKETING 8. TESTING, TRACKING, MONITORING, LEARNING, TWEAKING ALL THIS… AND MORE… TO CAPTURE ATTENTION, INTEREST, DESIRE & ACTION (SALES)
  8. 8. 6 WAYS TO DRIVE TRAFFIC 1. Organic (SEO) 2. Paid (Adwords, Amazon PPC, Facebook oCPM, Google Display Network) 3. Retargeting (Google, Facebook) 4. YouTube (Organic/SEO & Paid Ads) 5. Product / Page Optimization (Store) & Self-Ranking On Amazon 6. Social Media Marketing (Content, Distribution, Linking & Embeds)
  9. 9. TAKE A BREATH… AND TAKE CONTROL!
  10. 10. AND… KEEP IT SIMPLE! (specially at first)
  11. 11. MANY PLATFORMS TO GET TRAFFIC… • Google • Facebook • LinkedIn • Instagram • Snapchat • Twitter • Pinterest • The Amazon Environment Pick one or two… (and where your prospects hang out)
  12. 12. ORGANIC MEDIA
  13. 13. WHAT IS “SEO”? It’s “Search Engine Optimization”…. The art & science of positively impacting pages so they can rank higher in Google “unpaid” search. On-Page & Off-Page Factors affect results.
  14. 14. BACK LINK AUDITS
  15. 15. TYPICAL SEO PROCESS
  16. 16. THE MAGIC 3-STEP FRAMEWORK…
  17. 17. “POEM”: Paid, Owned, Earned Media
  18. 18. “What’s The Best Way To Get Buyer Traffic?”
  19. 19. Understand This…. $$$!
  20. 20. GREAT BOOK  “Breakthrough Advertising “ (Eugene Schwartz)
  21. 21. THE HOLY TRINITY: •Price •Selection •Availability •(+ Sales History!) (Impacting product placement)
  22. 22. THE PROCESS…
  23. 23. KW RESEARCH STEPS… •Research •Analyze (traffic, difficulty) •Apply •Track (testing, measuring, improving – copy & funnels)
  24. 24. TIP! LEVERAGE LONG TAIL KEYWORDS!
  25. 25. Step 1: Your Brain First, Then Search Engine Brains AMAZON GOOGLE
  26. 26. Step 2: KWFinder.com (Google Data)
  27. 27. Step 3: ScientificSeller
  28. 28. Step 4: View Extract in XLS (buyer kws)
  29. 29. Step 5: Back To KWFinder
  30. 30. WORDPRESS SEO: INSTALL THE YOAST SEO TOOL
  31. 31. PRODUCT OPTIMIZATION - AMAZON (Visiture)
  32. 32. HOT TIP: USE QUESTIONS! SHOW UP AS FEATURED SNIPPET
  33. 33. PAID MEDIA
  34. 34. AMS (Amazon Marketing Services) – Paid Media - Sponsored Products - Headline Search Ads - Product Display Ads Use AMS paid strategies to Get Market intelligence! (Broad-Phrase-Exact) Get up-to-date keyword Research data & Traffic. Use Search Terms Report!
  35. 35. FACEBOOK Ads – Retarget “Warm” Traffic
  36. 36. Facebook™ RETARGETING: “Site Visitors”
  37. 37. CONTENT!
  38. 38. SMART CONTENT MARKETING MODEL: MESSAGE MARKET OFFER DELIVERY Most do this! (tactics)Spend your time wisely here! (strategy)
  39. 39. Where Can I Find Ideas To Write About?
  40. 40. AnswerThePublic.comwhy vitamins are important why vitamins are good for you why vitamins are bad why vitamins are useless why vitamins make me sleepy why vitamins don't work why vitamins are called protective food why vitamins are important for your body why vitamins are good why vitamins important why vitamins are prescribed with antibiotics why vitamins are necessary why vitamins should be taken with food why vitamins make me sick why vitamins hurt my stomach why vitamins make urine yellow why vitamins are necessary in the diet why vitamins upset stomach why vitamins without iron
  41. 41. BuzzSumo.com
  42. 42. KEYWORDS & CONTENT! Optimize Review on-site factors (HTML and page attributes, TITLE, META DESCRIPTION, etc) Apply Apply keywords & content naturally into your page and listings. Early and natural wins! Select Select keywords and related terms that support that intent and are “LONG TAIL” Find Find what matches users’ intent and your message
  43. 43. TOOLS!
  44. 44. INTELLIGENCE
  45. 45. INTELLIGENCE • iSpionage.com • Spyfu.com • SEMrush.com * • Ahrefs.com * • AnswerThePublic.com • Buzzsumo.com *
  46. 46. INTELLIGENCE / Keywords • Serpstat.com * • Amazon Best Sellers (Best-Sellers/zgbs) • KeywordTool.io • Keyword.io - long tail research * • Keywordkeg.com * • Scientific Seller * • Ubersuggest • Kwfinder.com - suggestions, autocomplete, questions * • Google Keyword Planner
  47. 47. AMAZON SPY TOOLS
  48. 48. AMAZON SPY & RSRCH • KeywordInspector.com • Sonar-tool.com • Amztracker.com * • Helium10.com * • Merchantwords.com • Search Terms Report (AMS/PPC)* • Junglescout.com • DollarDays & Wanelo
  49. 49. CONTENT CREATION
  50. 50. CONTENT CREATION • Snappa.com * • Designrr.io • Google Similar Pages • Paper.li * • BuzzSumo • Evernote * • Audience pixels everywhere! • Drumup.io - content curation & social media management * • Quuu.co - content suggestions and paid placement • + Quuu promote!
  51. 51. SOCIAL SHARING
  52. 52. SOCIAL SHARING • Snip.ly * • MeetEdgar • Buffer * • Coschedule.com
  53. 53. ANALYTICS
  54. 54. ANALYTICS • Google Analytics * • Google Search Console * • Wicked Reports * • Improvely *
  55. 55. SEO TRAFFIC & MGMT
  56. 56. SEO TRAFFIC & MGMT • Serped.net * • Moz.com • SEOmonitor.com * • Copyscape.com • SiteLiner.com • Yoast SEO (WordPress) *
  57. 57. SEO TRAFFIC & MGMT • Xenu.com • ScreamingFrog * • Pitchbox • Mailshake * • Ninja OutReach • Gmail (G Suite) *
  58. 58. E-COMMERCE
  59. 59. ECOM • Oberlo.com * • Shopify marketplace * • PPCScope • Zipify (Ezra Firestone) • Xsellco.com • Useproof.com • Manychat.com * • Chatfuel.com • Fbatoolkit.com
  60. 60. CHROME PLUGINS
  61. 61. CHROME PLUGINS • Amazon FBA Keyword Tool + Product Research (Helium10) • Google Similar Page * • Oberlo Ali Express Product Importer • DS Amazon Quick View * (alternate with Helium10) • Aliexpress Seller Check • SimilarWeb • Ghostery Privacy Ad Blocker • Tag Assistant Google
  62. 62. CHROME PLUGINS • Google Analytics Debugger * • FB Pixel Helper * • TubeBuddy For YouTube • Workflowy • MozBar • FB Audience Insights Plus *
  63. 63. CHROME PLUGINS • LastPass * • Honey Coupon Codes • Commerce Inspector • BuiltWith Technology Profiler * • Buffer And CoSchedule * • Keywords Everywhere For Chrome
  64. 64. FUNNELS!
  65. 65. FUNNELS • OptimizePress * • ClickFunnels * • BuilderAll • LeadPages • InstaPage.com • Unbounce.com • ThriveThemes.com *
  66. 66. GRAPHICS
  67. 67. GRAPHICS • Canva (editing) * • Pixlr.com (editing) • Photoshop (editing) * • Pexels • Pixabay • Unsplash • Bannersnack
  68. 68. EMAIL/CRM
  69. 69. EMAIL/CRM • Infusionsoft • ActiveCampaign * • Aweber.com * • Mailchimp.com • Zoho.com • G Suite * • Sendoutcards.com (physical mailers & gifts)
  70. 70. THANKS! @jonrognerud

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