2. You can use Twitter to build yourself a large personal network, find business partners, or just promote your business, whatever it might be.
3. By tweeting, you are sending info out into the larger worldwide web.
4. Customer Retention first noticed that people were complaining about the company on Twitter. They started tweeting back to the disgruntled customers.
4. Customer Retention Set up a account on April 8, 2008, and helped users in need.
4. Customer Retention Customers went from being disgruntled to being brand advocates — all because they were pleasantly surprised when reached out to them via Twitter and helped solve their problems.
4. Customer Retention In 2009 , because of the Iceland volcano, KLM were the first airliner to use & 59,000 followers
4. Customer Retention Southwest Air uses If you spend any time on Twitter it’s hard to not notice somebody talking to or about airlines.
4. Customer Retention JetBlue uses JetBlue responds directly, often in under 2 minutes. Not just JetBlue, other people also give insight based on their own experience…
4. Customer Retention JetBlue uses with the help of the crowd, they turn situations that would have normally annoyed customer into understanding and an outstanding customer experience.
4. Customer Retention They use it in a number of ways… Travel Advisories Customer Service Pointing followers to interesting posts…. Regular fun chit-chat Informing SouthWest customers of great places to eat during layovers or delays
5. E-commerce ’s ROI just for sending out a tweet might look something like this:1.5 million followers 50,000 who see the tweet followers 500 followers who click on the link 50purchasers based on the tweet $25,000 Sales: 50 purchases x $500
5. E-commerceBy the end of 2009, hadgeneratedin sales from alone.
6. Lead Generation push & pull audience to your fishnet Value
6. Lead Generation Techrigy turned to Twitter to get ability to pinpoint and engage directly with decision-makers… It began tracking keywords on Twitter related to its core business: looking for trigger words or phrases that might show intent to buy (*)(*) such as when someone tweets about doing a demo with acompetitor or asking, “Does anyone have experience using Techrigy?”
6. Lead GenerationTechrigy turned to Twitterto get ability to pinpointand engage directly withdecision-makers… Within two weeks of setting up his own Twitter profile, Jim Reynolds, Techrigy’s director of sales, had lined up demos with decision-makers at Hitachi and IBM.
6. Lead GenerationTechrigy turned to Twitterto get ability to pinpointand engage directly with One year later, Reynolds wasdecision-makers… averaging two online demonstrations per day through Twitter.
6. Lead GenerationTechrigy turned to Twitterto get ability to pinpointand engage directly with One year later, Reynolds wasdecision-makers… averaging two online demonstrations per day through Twitter. He had personally closed more than a dozen deals through the service in Year 1.
6. Lead GenerationIn February 2009, Decho created a weekly contestwhere followers could enter for a chanceto win a free Mozy Home Unlimited account, goodfor one year of unlimited backup.
6. Lead GenerationIn February 2009, Decho created a weekly contestwhere followers could enter for a chanceto win a free Mozy Home Unlimited account, goodfor one year of unlimited backup. 300 people who re-tweeted the first message, 600 1,000 followers in just a few days.
6. Lead GenerationIn February 2009, Decho created a weekly contestwhere followers could enter for a chanceto win a free Mozy Home Unlimited account, goodfor one year of unlimited backup. 3,000 followers 15 to 20 paid customers per week.
What you should do next Connect Tweet Tweet Tweet Design your Page Tweet TweetTweet TweetPost a Picture Write a Bio Do… Create a user- friendly Twitter ID (@yourname)
What you should do next Connect Tweet Tweet Tweet Design your Page Tweet TweetTweet TweetPost a Picture Write a Bio Do… Create a user- friendly Twitter ID (@yourname) 10’
&Do NOT use in your Twitter profile Twitter and ampersands do NOT get along for some reason.
URL shorteners Share links , don’t just write random thoughts… People like to read articles and posts, and not just hear your thoughts on certain matters
URL shorteners Share links , don’t just write random thoughts… Since Twitter only allows you 140 characters, you need links as short as possible.
URL shorteners http://effectivesalespresentat ion.blogspot.com/2010/12/15 -minutes-of- infamy.html?spref=twenable you to share along link and stillhave room for yourthoughts about thelink you are sharing. 89 19 characters
URL shorteners http://effectivesalespresentat ion.blogspot.com/2010/12/15 -minutes-of- infamy.html?spref=twenable you to share along link and stillhave room for yourthoughts about thelink you are sharing. 89 26 characters
Retweet (RT): RT, RT, RT"Retweet" is a powerful tool on Twitter: helpsyou build your brand, following and trust,and be seen as an expert in your field When you come across interesting content shared by one of the people you follow, do not forget to RT it for your followers
Twitter allows you 140 characters but if youuse them all up, you cannot be retweeted when someone retweets your tweet, they need to add between 14-30 characters for their name. Never put more than 125 characters 74 characters
Reply (@): simply type @ and then the name, then type the reply. All Twitter clients have a reply button for every tweet, which makes the process much easier.
Like Guy Kawasaki, don’t ONLY promoteyour blog/business in your tweets There is nothing wrong with sharing your blog posts with your followers. However, like elsewhere, everything in moderation @GuyKawasaki 309,082 followers
Groups If you are following many people, how can you possibly read everything? You can’t! Create a group of the people that generally tweet interesting things and follow only that column. It makes the Twitter experience so much easier.
Interact:Twitter is NOT aboutupdating your status, you have Facebook and LinkedIn for thatTwitter is about dialog, it’s about social interaction.
Interact: Create a dialogue Dont justwith your followers. push promotions about your brand in their face.
Hashtag (#): They enable easy categorization of tweets for effective future searching For example, you are tweeting about PowerPoint, you simply insert a # before the word PowerPoint.
Hashtag (#): They enable easy categorization of tweets for effective future searching For example, you are tweeting about PowerPoint, you simply insert a # before the word PowerPoint. Anyone who then searches hashtags.org or Twitter search for the #PowerPoint term will come up with your tweet as well as all tweets on the subject.
Automates all in a very simple interface: DM, retweet, shorten a URL, share a Twitpic without ever leaving Tweetdeck, when replying to a tweet with a hashtag, the hashtag is automatically generated in your reply Etc.http://www.tweetdeck.com
Enables you to share pictures with your followers No need to tell how many words a picture is worth, so sometimes it’s helpful to stop telling and start showing.http://twitpic.com/
HootSuite is perfect for businesses needing multiple Twitter profiles and multiple users. It allows you to easily schedule tweets and switch back and forth between accounts.http://hootsuite.com/
Multiple people from the same company can communicate through a single Twitter account. Each person maintains his or her own profile and activity record. CoTweet boasts such customers as Macworld, Ford and Whole Foods.http://cotweet.com/
Lets you chart the number of followers over time, from last week to last month.http://twittercounter.com/
Powerful tool for seeing 1) which of the people you follow are following you back and 2) which people are following you, but you have yet to reciprocate.http://friendorfollow.com/
Goes beyond basic metrics to show the influence, signal-to- noise ratio, generosity and a whole host of other metrics related to your Twitter account.http://twitalyzer.com/
Measures the number of people visiting your website from the Twitter.com domainhttp://GoogleAnalytics.com/
Enables clients to view brand comments over time, influencers vs. detractors, and a host of other metricshttp://Omniture.com/
Find out who is tweeting your links.http://backtweets.com/
Monitors what people are saying about your brand on Twitter, setting up RSS feeds related to the words you care about.http://Search.Twitter.com/
Provides a live streaming view of what people in your location are saying about your company or employees.http://Monitter.com/
Listen to conversations happening throughout the social media universe, not just Twitter. The tools are loaded with additional powerful functionality for managing your brandhttp://Radian6.com/ http://Techrigy.com/
Enter your keywords (e.g. company name, product, competitors, etc.) and receive regular updates whenever someone mentions those words in social media.http://TweetBeep.com/
Creates exclusive deals for your products or services, and shares them with your followers.http://TwtQpon.com/
Connects you with people actively talking about your product or service within your area. You can automatically send them a customized response.http://TwitterHawk.com/
Improves the look and feel of your Twitter page. TwitBacks.com allows you to provide additional business contact information, and a photo or logo as well.http://TwitBacks.com/ http://TwitterGallery.com/
SynthesisTwitter is a conversationabout yourbusiness/industry,whether youre thereor not.Your choice.
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Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Mercuri Website : http://www.mercuri.net/ JF MESSIER’s blog: http://newsalespresentation.com/Photo CreditAll photos in this presentation were purchase on iStockPhoto.com.All logos or brand references are copyright of their respective owners.Slides from this document may not be repurposed without express written consent. Send permission requests firstname.lastname@example.org