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Brand Touchpoints

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Brand Touchpoints

  1. 1. The Road to Brand Advocacy
  2. 2. Brand Touchpoints Advocacy Awareness Knowledge Consideration Selection Satisfaction Loyalty Pre-Purchase Purchase Post-Purchase all communications, cumulative experiences that form perceptions many at each phase, pre-purchase, purchase, & post-purchase must deliver remarkable experiences at each touchpoint
  3. 3. Pre-Purchase Phase Consideration Awareness Knowledge all experiences prior to deciding shape perceptions and expectations that drive relevance refine touchpoints to drive prospects to consider you
  4. 4. Purchase Phase Selection purchasing and initiating a brand relationship maximize value and instill confidence about the decision instill trust by demonstrating that your offering is better
  5. 5. Post-Purchase Phase Satisfaction Advocacy Loyalty delivering on your brand promise exceeding usage expectations increasing brand loyalty and advocacy
  6. 6. Conversion At every conversion point from Awareness to Advocacy Conversion Point Conversion Point Conversion Point Conversion Point Conversion Point Conversion Point Advocacy Awareness Knowledge Consideration Selection Satisfaction Loyalty Pre-Purchase Purchase Post-Purchase
  7. 7. The Only Goal Advocacy
  8. 8. Our time is free...
  9. 9. Our ideas are your investment!

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