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Case of Online Magazines in Tunisia
The Impact of Social Networks
on the NOTORIETY
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Prepared by Mr Mehdi EL KANTAOUI

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Disposition de titre et de contenu avec liste
Social Networks
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Notoriety is when customers remember spontaneously a brand without any external factors

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is defined as the general impression of a product held by real or potential customers

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is defined as the set of, beliefs or opinions that are generally held about a company or a brand

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The Reputation: it is the image perceived by the public
The Brand image, is the projected image
Notoriety can be considered as the result of the projection and appropriation that the public has made

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 Première puce ici
 Deuxième puce ici
 Troisième puce ici
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The Impact of Social Networks
on the Notoriety
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Classic Marketing E-Marketing or
New Marketing
Buttom Up Approach
Top Down Approach
__________
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Web 2.0

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1st: Social Networks replace the traditional foundations of marketing
in building notoriety.
2nd: Social Networks reinforce and accelerate the construction
of notoriety.
3rd: Social Networks can affect the Notoriety of a company.
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That’s me
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Tunisian poll: internet social networks, in 2014
53% of Tunisians are using the Internet and 42% use social networks.
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Online Magazines BusinessNews.tn Babnet.tn WebManagerCenter.com Tuniscope.com
Fans / Facebook 25421 468352 12060 731 057
% Direct Access (according the
result of SIMILARWEB)
49,18% 45,74% 15,83% 8,06%
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