BCUSU presentation part two

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  • W hich is what is what I’d like to you about today. ‘how being social connect us together and w ha t that’s got to do with social media.
  • This is what we should try not to be – technologically determinist. The desire to be social isn’t created by the emergence of social media. Social contexts aren’t affected by these technologies. But the pace and the manner at which groups that use such technologies can cooperate and coordinate is shaped by these technologies. In t he examples we look at later, examples where there is resistance on display. The desire to resist isn ’ t as a result of the technology, but is the manner of the resistance, and its level of impact, is as a result of the technology. p19
  • This is what we should try not to be – technologically determinist. The desire to be social isn’t created by the emergence of social media. Social contexts aren’t affected by these technologies. But the pace and the manner at which groups that use such technologies can cooperate and coordinate is shaped by these technologies. In t he examples we look at later, examples where there is resistance on display. The desire to resist isn ’ t as a result of the technology, but is the manner of the resistance, and its level of impact, is as a result of the technology. p19
  • Let’s begin with a dead French Marxist.
  • Bourdieu, Pierre, and Wacquant, Loic J. D. (1992), An Invitation to Reflexive Sociology, Chicago: University of Chicago Press.
  • Groups are formed from social norms They require investment Aimed at reproducing or establishing social relationships “implying durable obligations subjectively felt” Requires the ‘alchemy of consecration’ through exchange (of words, gifts, labor etc.) Produces mutual knowledge and recognition
  • This is how Bordieu viewed the concept but it’s been viewed in different ways by different commentators.
  • Taken from: http://www.makingisconnecting.org/gauntlett2011-extract-sc.pdf I can’t sell you my social capital. The trust I’ve built up can’t be passed on. Coleman saw the creation of social capital as a largely unintentional process, which arises from activities intended for other purposes.
  • http://www.chrisbrogan.com/reach-outside-your-fishbowl-to-build-community/
  • F rom: http://www.youtube.com/watch?NR=1&v=8AEzmaZsQ2M
  • “ In this age of reputational transparency, companies must expand their social networks and cultivate meaningful quality relationships with the people in those networks. They can do this, according to Hunt, by going above and beyond their profit driven mission and finding a ‘high end’, authentic, commitment to community (Hunt, 2009)” (in ‘Structuring feeling: Web 2.0, online ranking and rating, and the digital ‘reputation’ economy’ Alison Hearn www.ephemeraweb.org volume 10(3/4): 421-438
  • Tara Hunt 2009 – Cory Doctorow (2003) “ The operations of Disney World, in this glimpse into the near future, are administered by "ad-hocs", volunteer groups devoted to retaining the old-fashioned charms of the amusement park in a society that has otherwise undergone radical change. Now that you can back up the contents of your brain and download it into a fresh clone, death has become obsolete. And rather than acquiring wealth, people are concerned with earning Whuffie, a measure of good will and admiration among your fellow immortals.”
  • Jon Hickman – let me have his useful literature review. charts its uptake in US and UK policy.
  • Robert Putnam (looking scary) – Bowling Alone
  • Tony Hirst – Communications and Systems - OU
  • SMEs Colleagues No ‘real’ friends http://blog.ouseful.info/2011/04/12/using-protovis-to-visualise-connections-between-people-tweeting-a-particular-term/ - notes in the above M ore tools: http://mc539.posterous.com/45227147
  • I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience. published online 7 July 2010 New Media Society Alice E. Marwick and danah boyd - http://nms.sagepub.com/content/early/2010/06/22/1461444810365313 “ Lisa Ede and Andrea Lunsford (1984) distinguished further between the audience addressed – the actual readers of a piece of writing – and audience invoked, the audience constructed by the writer. Published writers are often told to tailor books to particular demographics; these ‘future readers’ are a fiction about the audience addressed.”
  • For Shirky a resource like wikipedia is the ultimate example of the power of that network.
  • https://docs.google.com/document/pub?id=1knTaNYIB8xZvOisopRfMpn18AyFXgF_Eh2OAfKqwC88 - list of blog posts about the MAC/Rodarte controversy
  • From http://www.youtube.com/watch?v=5YGc4zOqozo 11 million views (150k on first day) Full Story: ‪http://www.davecarrollmusic.com/story/united-breaks-guitars‬ - In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. Made 3 songs. First one widely covered by media. Eventually compensated not before United stock price dropped 10%
  • Videos: Carter2: 1:20 – 3:40 Kids – all Tim Berners-lee 9:12 – 11: 26 Phone review kid: start to 1:13 Ed Richards (PSB): 1:57 – 3:29 Shirky – 1:47 – 3:23
  • BCUSU presentation part two

    1. 1. Understanding Social Media
    2. 2. How being social connects us together andthe role Social Media plays in that. – Social Capital – The Networked Audience – How students use Social Media
    3. 3. being social connects us together
    4. 4. being social connects us together
    5. 5. Pierre Bourdieu MARXIST
    6. 6. BourdieuEconomic Capital – propertyCultural Capital – socialisation, class, educationSocial Capital
    7. 7. “Social capital is the sum of the resources,actual or virtual, that accrue to an individualor a group by virtue of possessing a durablenetwork of more or less institutionalizedrelationships of mutual acquaintance andrecognition.”(Bourdieu, in Bourdieu & Wacquant, 1992: 119)
    8. 8. BourdieuGroups are formed from social normsAimed at reproducing or establishing social relationships “implying durable obligations subjectively felt”Produces mutual knowledge and recognition
    9. 9. BourdieuExplaining how those in power hold on to itHow social capital works to exclude
    10. 10. Social Capital as a civic good“social capital is a resource based on trustand shared values, and develops from theweaving-together of people in communities”(Gaunlett on Coleman 2011)
    11. 11. Social Capital enhancing economic capital“If you burn social capital to get a few morepeople into your community, what good isthat? Ask yourself seriously whether you’rebeing humble and honest” – Chris Brogan
    12. 12. Whuffie
    13. 13. Granovetter / PutnamGranovetter (1973): ‘Weak ties’indispensible to individuals’ opportunitiesand their integration into communities. (P1378)Putnam (2000): ‘bridging’ social capital cangenerate reciprocity. “Distant acquaintancesin different circles” (P23)
    14. 14. How my twitter followers follow each other – who is influential?http://blog.ouseful.info/2011/06/11/a-map-of-my-twitter-follower-network/
    15. 15. Recent mentions of @daveharte on twitter How people are connected to each otherhttp://ouseful.open.ac.uk/twitter/friendviz.html?q=daveharte&typ=q
    16. 16. http://apps.asterisq.com/mentionmap/#user-daveharte
    17. 17. Social Capital and the webOur networks as a resourceYou have to give a bit to get something out
    18. 18. Measuring Social Capital online“It might be more accurate to characterizethe individual activities of ranking, rating orsocial networking, then, as moments ofexperiential re-structuring”Alison Hearn 2010
    19. 19. Klout
    20. 20. The Networked Audience“individuals conceptualise an imaginedaudience evoked through their tweets”Marwick/Boyd (2010)
    21. 21. Someone working alone, with reallycheap tools, has a reasonable hope ofcarving out enough of the cognitivesurplus, enough of the desire toparticipate, enough of the collectivegoodwill of the citizens, to create aresource you couldnt have imaginedexisting even five years ago.”Clay ShirkyCognitiveSurplus
    22. 22. “More is different”Clay ShirkyCognitiveSurplus
    23. 23. Resistance
    24. 24. MAC / RodarteMake-up inspired by MexicoNail Polish named after Juarez – known for thedisappearance of hundreds of women whohave been raped and murdered.Beauty bloggers get a bit upsetCollaborated to respond simultaneously on asingle topicConsumers as networked activists
    25. 25. MAC / RodarteBlogs Free platforms (wordpress.com) Link to others with similar interests Create conversations The media is listening
    26. 26. GapNew logoSome people didn’t like itSaid so on twitter #gaplogoSoon, everyone didn’t like it….Got changed back
    27. 27. GapTwitter hashtags #Connecting the highly networked and the less highly networkedSimple, text-basedCoolest networking tool out there
    28. 28. Habitat
    29. 29. Habitat
    30. 30. United Break Guitars
    31. 31. StudentsSome things we learned from studyingMedia studentsHow are students using social media tonetwork with the media industry?
    32. 32. Questionnaire320 respondents (from about 400 possiblerespondents)Undergraduate Year 1 41.7%Undergraduate Year 2 24.7%Undergraduate Year 3 24%Post graduate 9.6%
    33. 33. 95% use Facebook daily
    34. 34. 59% use YouTube daily
    35. 35. 1st years don’t use Twitter much
    36. 36. LinkedInUse is progressive: 1st years: 94% did not use it at all 2nd years: 80.9% 3rd years: 60.6% of 3rd Years and Postgraduates: 44.8%
    37. 37. Which platform to use?
    38. 38. Why use them?
    39. 39. Do you moderate your profile?
    40. 40. Connecting with industry
    41. 41. Finding Placements24% had been successful in finding placements or paid work, fairly equally split between years
    42. 42. Qualitative ResearchPersonal versus Professional‘ I tend to use Facebook for the more social side of it, and Twitter for the more professional side of it. My profile on Twitter and Facebook are really different’ (1 Year) st
    43. 43. Online Etiquette‘if there’s an opportunity for a placement or a job,that you do that formally through email or writing into them, that you don’t send an in-box messageand say, hi, do you remember me and can I havethat placement or whatever, because that isn’tconsidered the done thing.’ (MA student)
    44. 44. Negative posts‘He slagged him off quite a lot, said he wasaddicted to drugs and stuff, which was all untrue.He then spoke to someone at Radio 1, to try andget some work experience. They saw that he wason Twitter, went on that, saw a link to his blog,went on that, read the blog and basically told himwhere to go’. (2 Year) nd
    45. 45. Creating rather than Consuming‘if you’re interesting then people will follow you,and if you’re not, no one will care’. (3 Year) rd‘it’s quite novel for people in industry at themoment to see how we’re emerging as the sort ofdigital native, that are used to this platform andknow how to interact with people on it.’ (2 Year) nd
    46. 46. Bonding and Bridging Social CapitalBonding social capital - Facebook:‘really useful for Uni stuff, because everybody uses it, so even if they don’t text you back, they will look on Facebook. It’s easier to talk as a group rather than individuals.’ (2 Year) nd
    47. 47. http://socialmediatutorials.co.uk
    48. 48. SummaryThe social web is about relationships, nottechnology or apps or websites.We need to invest time into maintaining thoserelationships (building our ‘Social Capital’)It’s terrifying, exciting and moving very veryquicklyStudents are savvy and strategic
    49. 49. Questions

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