Prod lab week one 10 11

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Prod lab week one 10 11

  1. 1. MA Media Suite - Production Lab
  2. 2. Production Lab <ul><li>Towards the MA by Practice </li></ul><ul><li>Example of a Lab project </li></ul><ul><li>How we will organise ourselves </li></ul>
  3. 3. About Me <ul><li>Prince2 Practitioner (till 2013) </li></ul><ul><li>Project Manager </li></ul><ul><li>- Digital Central £1.3m / KTP </li></ul><ul><li>Bid writer </li></ul><ul><li>- Project Management Plans </li></ul>
  4. 4. MA by Practice <ul><li>Plan and implement an appropriate production project. </li></ul><ul><li>Utilise a knowledge and critical understanding of professional conventions and possible innovations. </li></ul><ul><li>Solve contemporary problems of professional practice. </li></ul><ul><li>Deal creatively with complex issues. </li></ul>
  5. 5. MA by Practice <ul><li>Critically evaluate project products and processes </li></ul><ul><li>Communicate their conclusions clearly to specialist and non-specialist audiences </li></ul><ul><li>Reflect and evaluate </li></ul>
  6. 6. Towards the MA by Practice <ul><li>Production Lab </li></ul><ul><li>… a stepping stone to MA by Practice </li></ul><ul><ul><li>Testing stuff out </li></ul></ul><ul><ul><li>Space to get things wrong </li></ul></ul><ul><ul><li>Emphasis on process and critical reflection </li></ul></ul>
  7. 7. Organising yourself <ul><li>Undertake a placement </li></ul><ul><ul><li>spend time in an organisation </li></ul></ul><ul><li>Work on a ‘live’ brief </li></ul><ul><ul><li>produce professional work for a client </li></ul></ul><ul><li>Work on an industry-focused project </li></ul><ul><ul><li>Create a project related to your sector </li></ul></ul>
  8. 8. Organising yourself <ul><li>Group work: </li></ul><ul><li>Collaborate across awards </li></ul><ul><li>Managing collaboration offers rich area for discussion </li></ul>
  9. 9. Phase 1: Audit <ul><li>What have you learnt so far on the course? </li></ul><ul><li>How can you apply that to a new project? </li></ul><ul><li>Submit an idea for a project </li></ul>
  10. 10. Phase 2: Experiment <ul><li>How can I use my skills to innovate? </li></ul><ul><li>How can I create a lab for myself? </li></ul><ul><li>It shouldn’t matter if things go wrong. </li></ul>
  11. 11. Phase 3: Consolidation <ul><li>How can I learn from what I did? </li></ul><ul><li>How can I apply it in a bigger project context? </li></ul><ul><li>How can I articulate this to my peers and to industry? </li></ul>
  12. 12. Timetable <ul><li>Feb 7 th – Phase 1 </li></ul><ul><li>Feb 21 st – Phase 2 </li></ul><ul><li>3 rd May – Phase 3 </li></ul><ul><li>May 18th – Lab conference </li></ul>T utorials Meetings Lectures Workshops
  13. 13. Assessment <ul><li>Lab report and evaluation (60% 20th May 2011) </li></ul><ul><ul><li>Project Initiation Document </li></ul></ul><ul><ul><li>Highlight reports </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Poster </li></ul></ul><ul><ul><li>Evaluation </li></ul></ul><ul><li>Proposal for a MA by Production (40% 3rd June 2011) </li></ul>
  14. 14. What’s your lab?
  15. 15. Bournville is my lab <ul><li>http://bournvillevillage.com </li></ul>
  16. 16. Bournville is my lab <ul><li>Undertake an industry placement </li></ul><ul><li>Work on a live brief from an industry client </li></ul><ul><li>Develop an industry-focused project </li></ul>
  17. 17. Project summary <ul><li>“ Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable” </li></ul>
  18. 18. Context <ul><li>Lots of debate about ‘hyperlocal’ (research) </li></ul><ul><li>Different Models (examples) </li></ul>
  19. 19. Objectives <ul><li>Experiment with different media </li></ul><ul><li>Make an attempt to get readers more involved </li></ul><ul><li>Create a clear editorial stance for the blog </li></ul>
  20. 20. Project Approach <ul><li>Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE) </li></ul><ul><li>Create ‘packages’ of work with clear deliverables </li></ul>
  21. 21. Partners <ul><li>Yes. Two undergraduate students. </li></ul>
  22. 22. Risks <ul><li>My day job gets in the way. </li></ul><ul><li>A stronger editorial style puts readers off. </li></ul><ul><li>Mitigation: </li></ul><ul><li>Work as a team. </li></ul><ul><li>Consult locals before publication. </li></ul>
  23. 23. Experimenting & reflecting <ul><li>Use bournvillevillage.com for experimenting </li></ul><ul><li>Use daveharte.com for reflecting </li></ul>
  24. 24. SUCCESS
  25. 25. Gritty Bournville <ul><li>Applied new skills (Google maps) </li></ul><ul><li>Innovated around user needs </li></ul><ul><li>Took a current issue (data re-use) </li></ul><ul><li>Reflection and discussion with peers </li></ul><ul><li>http://daveharte.com/bournville/data-is-the-new-grit/ </li></ul><ul><li>10 comments </li></ul><ul><li>Wide-ranging debate </li></ul><ul><li>Linked from other blogs </li></ul>
  26. 26. FAIL
  27. 27. Cadbury takover <ul><li>Applied new skills (aggregating content, covering ‘live’ event) </li></ul><ul><li>Identified gap (no-one else ‘live-blogging’) </li></ul><ul><li>Failed to understand event-blogging </li></ul><ul><li>Failed to understand the story </li></ul><ul><li>Failed to engage readers (stats) </li></ul>
  28. 28. Overall: <ul><li>Reflect on my success/failure and consider: </li></ul><ul><ul><li>How do I make this blog a sustainable hyperlocal news blog for Bournville? </li></ul></ul><ul><ul><li>How do I ensure that it continues to innovate going forward? (examples + strategy) </li></ul></ul><ul><ul><li>How do I get it noticed by industry? </li></ul></ul>
  29. 29. How we’re organised <ul><li>You’re responsible for each others’ projects </li></ul>
  30. 30. How we’re organised: Project Board Project Manager(s) Programme Management m e and tutors o ther students you
  31. 31. How we’re organised: Purple Red Yellow Brown Green Blue Black Orange R esponsible for 5 or 6 S tudents each
  32. 32. How we’re organised: Issue Log Highlight Reports progress concerns
  33. 33. Highlight report <ul><li>Let project board know what’s happening with the project. What’s changing on it: </li></ul><ul><li>Project status: </li></ul><ul><li>Produced x amount of stories. Cadbury takeover increasing attention. </li></ul>
  34. 34. Highlight report <ul><li>What you’re going to do next </li></ul><ul><li>Try using video </li></ul><ul><li>Avoid standard news reporting style </li></ul><ul><li>Issue Log </li></ul><ul><li>Failing to engage a team - out of scope </li></ul><ul><li>Difficulty in identifying an editorial stance - need tutor support </li></ul>
  35. 35. Reporting <ul><li>Student progress reported to me through project boards </li></ul><ul><li>Project boards there to help and support individual students </li></ul><ul><li>Tutors available to shape ideas and give advice </li></ul>
  36. 36. Next steps <ul><li>Project boards meet and organise </li></ul><ul><li>Get in touch with students </li></ul><ul><li>Decide on how you will deal with submissions </li></ul>
  37. 37. Summary <ul><li>Module is project based </li></ul><ul><li>You decide the context </li></ul><ul><li>Your fellow students are in charge </li></ul><ul><li>They report about you to me </li></ul><ul><li>Room to innovate, room to fail </li></ul><ul><li>But lots of learning along the way </li></ul>
  38. 38. Task <ul><li>In your Project Board groups: </li></ul><ul><ul><li>Look at last year’s posters </li></ul></ul><ul><ul><li>Feedback to class on useful points </li></ul></ul>
  39. 39. For next week <ul><li>Project boards to audit your students’ skills </li></ul><ul><li>Decide on a suitable form for the audit </li></ul><ul><li>Email or meet with them to ask for the audit </li></ul><ul><li>Student to report back to Project Board by Friday 3pm </li></ul><ul><li>[email_address] </li></ul>

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