The new Drupal templates for OSU's College of Agricultural Sciences allow departments and groups within the college to roll out the OSU brand. But what does that mean?
6. Who We Are
We are practical idealists:
Making what “should be” happen through talent and
innovation.
Our Personality:
Mindful, Authentic, Confident, Achieving
How we make a difference:
Smarter, Greener, Healthier, Safer, Kinder, More Sustainable,
More Prosperous, More Innovative
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The OSU Brand — Visual!
21. CMS – Drupal
[ Sher ]
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The OSU Brand — Visual!
22. Features of a Standard Site
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The OSU Brand — Visual!
23. Web Design Process: Part I
• Audit/clean up your current site
• Study competitor sites
• Plan your navigation
• Card sort exercise
• Outline – two groups
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The OSU Brand — Visual!
24. Web Design Process: Part II
• Plan your content
• New content
• Content to be rewritten
• New imagery
• Use a content template
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Dec 10, 2009!
The OSU Brand — Visual!
25. Web Design Process: Part III
• Request a new development site (via Sara)
• Update development site
• Replace live site
• Celebrate
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27. Imagery
• Read the photo section of the brand guidelines
• Join the Ning Network: imcnet.ning.com
• Use Extension Communications
• Hire a good freelancer
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29. Facebook
• Defined communities
• Text, photos and video all in one place
• Custom content/tabs
• Advertising engine
• Size matters
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The OSU Brand — Visual!
30. Twitter
• Topic oriented (less defined communities)
• “live communication”
• Feeds
• News media
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The OSU Brand — Visual!
31. Blogs
• Hub
• Expanded content
• Make it social
• Not just for feature stories
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The OSU Brand — Visual!
32. YouTube
• Video is popular
• Tech hurdles are lower
• Host and deploy with ease
• Content curation
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33. Social Media: Where to start?
• Plan, research, brainstorm and focus
• Launch
• Make it easy on yourself
• Ask for help
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Dec 10, 2009!
The OSU Brand — Visual!