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Getting Value from Big Data
How to get there quickly and leverage
your current infrastructure
Michael Li
Consulting Techni...
 Big Data: Challenges and

Agenda

Opportunities
 Getting Value from Big Data: How

Oracle can help
 Big Data at Work

...
Thoughts

Thoughts

3

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Things

Things

Processes

Pr...
Produce
Data

12%
Executives who feel they
understand the impact data
will have on their organizations

Use
Data

4

Copyr...
Improve What Exists

5

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Create New Possibilities
Business Value from Big Data
Tap into diverse data sets

Find and monetize unknown
relationships
Better data-driven busine...
Oracle: How We Help
Business
Architecture
Architecture
Vision

Governance

ENTERPRISE
ARCHITECTURE
REPOSITORY
Current
Stat...
Oracle Enterprise Architecture: A Practical
Approach
Oracle Architecture
Development Process

 Top-down, business-driven
...
Big Data & Analytics Reference Architecture
[Click to enlarge]

Why a Reference Architecture?
 Dramatically reduces the t...
Big Data & Analytics Reference Architecture
Key Architectural Principles
Helps you:
• Translates business needs into
requi...
Services for The Oracle Big Data Solution
STRATEGY &
ARCHITECTURE

IMPLEMENTATION
& MIGRATION

• Business & Enterprise
Arc...
Big Data at Work

12

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Performance-Oriented Support for
Oracle Engineered Systems
ORACLE PLATINUM SERVICES
No Additional Cost
 Patching performe...
Success Story: Land ‘O Lakes
Land ‘O Lakes

Results

Challenges and Goals
• Maximize profitability by positioning higher m...
Success Story
Consumer Packaged Goods Company
Challenges and Goals
A prominent consumer packaged goods company needed to b...
Next Steps
Find out how to leverage Big Data for you business
Contact Oracle Consulting:
benson.do@oracle.com

Additional ...
17

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
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A7 getting value from big data how to get there quickly and leverage your current

  1. 1. Getting Value from Big Data How to get there quickly and leverage your current infrastructure Michael Li Consulting Technical Director Oracle Consulting Services (OCS) 1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  2. 2.  Big Data: Challenges and Agenda Opportunities  Getting Value from Big Data: How Oracle can help  Big Data at Work 2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  3. 3. Thoughts Thoughts 3 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Things Things Processes Processes
  4. 4. Produce Data 12% Executives who feel they understand the impact data will have on their organizations Use Data 4 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  5. 5. Improve What Exists 5 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Create New Possibilities
  6. 6. Business Value from Big Data Tap into diverse data sets Find and monetize unknown relationships Better data-driven business decisions For Greater Business Agility and a Competitive Edge 6 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  7. 7. Oracle: How We Help Business Architecture Architecture Vision Governance ENTERPRISE ARCHITECTURE REPOSITORY Current State Roadmap Future State People Portfolio Certified Architects, Experienced Advisors 7 Process Practical Approach, Proven Methodology Best Practices, Proven Artifacts Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  8. 8. Oracle Enterprise Architecture: A Practical Approach Oracle Architecture Development Process  Top-down, business-driven Business Architecture  Agile and future state focused  Uses reference architectures and Architecture Vision Governance best practices ENTERPRISE ARCHITECTURE REPOSITORY  Establishes pragmatic governance Current State Roadmap  Aligns with industry frameworks 8 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Future State
  9. 9. Big Data & Analytics Reference Architecture [Click to enlarge] Why a Reference Architecture?  Dramatically reduces the time to create your solution architecture  Incorporates industry best practices  Reduces your risk by providing a repeatable solution blueprint  Helps you make the best use of Oracle and other vendor’s products "If you think good architecture is expensive, try bad architecture." -- Brian Foote and Joseph Yoder 9 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  10. 10. Big Data & Analytics Reference Architecture Key Architectural Principles Helps you: • Translates business needs into requirements on the solution architecture • Develop your company specific architecture principles by providing a starting set of principles • Articulate and enforce your company’s priorities, both business and IT 10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  11. 11. Services for The Oracle Big Data Solution STRATEGY & ARCHITECTURE IMPLEMENTATION & MIGRATION • Business & Enterprise Architecture • Solution Design & Implementation / Integration • Big Data & Information Architecture Blueprint and Roadmap • Risk Assessments & Health Checks • Performance Tuning & Solution Optimization • Rapid Starts • Proof of Values • IT Governance • Migration to latest Oracle Technology • Architecture & Engineering Centers OPTIMIZATION & BEST PRACTICES • Center of Excellence Support World Class Program & Project Management and Infrastructure Planning, Architecture & Delivery Methodology 11 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. * OUM * Migration Factory * Consulting Portal Collaboration Tools * Technology Labs
  12. 12. Big Data at Work 12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  13. 13. Performance-Oriented Support for Oracle Engineered Systems ORACLE PLATINUM SERVICES No Additional Cost  Patching performed by Oracle engineers  24/7 proactive remote fault monitoring  Higher support levels for Oracle stack  Faster response times Available now for certified configurations on Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud and Oracle SuperCluster 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. • Proactive approach to maximizing system health and availability • Critical issue prevention and faster resolution • Reduced operational cost and IT staff workload
  14. 14. Success Story: Land ‘O Lakes Land ‘O Lakes Results Challenges and Goals • Maximize profitability by positioning higher margin products • Leverage detailed regional seed and crop protection data to drive sales • Correlate marketing initiatives with sales performance Solutions from Oracle Consulting • Oracle Endeca Information Discovery for interactive analytics on 20 data sources for 400 sales and marketing users that allowed them to leverage detailed regional seed and crop protection data to drive sales. • Oracle BI EE and Oracle BI Applications for enterprise reporting and dashboards, on JD Edwards and other data that correlated marketing initiatives with sales performance. Why Oracle Consulting? • Deep expertise with Endeca Information Discovery and Unstructured Analytics that provided better insight into data and rapid delivery of results. • Access to Endeca best-practices leading to reduced implementation cost and complexity and connectivity back to Product Development and Support. 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.  1.5 years time savings and $4 million implementation cost savings over alternative approach  Optimized insight into regional sales performance.  Maximized profit margins by identification and marketing of highest margin products.
  15. 15. Success Story Consumer Packaged Goods Company Challenges and Goals A prominent consumer packaged goods company needed to better understand the shoppers at a large national retailer to help their Category Development Managers (CDM) develop winning product-package-price-promotion combinations by providing “Brand Building Insights” using Big Data Platform Solutions from Oracle Consulting • Oracle Architecture & Engineering Center for Big Data. • Oracle Consulting Rapid Implementation Services for Analytics & Big Data Why Oracle Consulting? • Oracle Technology expertise and commitment to success • Big Data Thought Leadership to drive strategy, roadmap and architecture • Practical and tangible approach to proving Big Data value 15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Results:  Big Data solution for Category Management Analytics  Provides insights using the Oracle BDA to analyze data from 19 different data feeds, totaling 60 TB and 6 billion rows of data  The company’s CDM team can now get to data that couldn’t get to before to analyze and test multiple hypothesis and models to develop winning combinations and drive millions of dollars in revenue
  16. 16. Next Steps Find out how to leverage Big Data for you business Contact Oracle Consulting: benson.do@oracle.com Additional resources and information: www.oracle.com/consulting Michael Li zhuhua.li@oracle.com 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  17. 17. 17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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