NSW YoungBloods Purchase Paths

429 views

Published on

The presentation illustrates the different purchase paths.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
429
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

NSW YoungBloods Purchase Paths

  1. 1. PURCHASE PATHSChannels,  devices,  crea/ve,  etc  
  2. 2. ABOUT  DATALICIOUS  November  2012   Datalicious  Pty  Ltd   2  
  3. 3. CHALLENGE:  CHANNEL  OVERLAP   Online   Mobile   Retail  November  2012   Datalicious  Pty  Ltd   3  
  4. 4. SOLUTION:  PURCHASE  PATHS  §  CHANNEL   –  TV  >  DISPLAY  >  SEARCH  >  ONLINE  SALE   –  TV  >  DISPLAY  >  SEARCH  >  RETAIL/CALL  CENTER  SALE  §  DEVICE   –  LAPTOP  >  TABLET  >  MOBILE  >  SALE  §  CREATIVE   –  CREATIVE  1  >  CREATIVE  2  >  CREATIVE  N  >  SALE  §  CONTENT   –  ARTICLE  1  >  ARTICLE  2  >  ARTICLE  N  >  SALE  November  2012   Datalicious  Pty  Ltd   4  
  5. 5. COMBIN  PATHS   COMMON  UNIQUE  IDENTIFIER  OR  CUSTOMER  ID   Home   Office   Mobile   Tablet   […]   QUALITATIVE  RESEARCH  ON  CUSTOMER  SAMPLE  November  2012   Datalicious  Pty  Ltd   5  
  6. 6. ATTRIBUTING  CREDIT       100%   $100   33%   33%   33%   $100   X%   Y%   Z%   $100  November  2012   Datalicious  Pty  Ltd   6  
  7. 7. ATTRIBUTING  CREDIT  November  2012   Datalicious  Pty  Ltd   7  
  8. 8. IMPACT  #1:  MEASUREMENT  November  2012   Datalicious  Pty  Ltd   8  
  9. 9. IMPACT  #2:  TARGETING  PURCHASE   DATA     PRODUCT     PRODUCT     DEFAULT   CHANNEL   DEVICE   CYCLE   POINT   CATEG.  A   CATEG.  B   DEFAULT   N/A   PAY  TV   CONSOLE  CONSIDER.   PRODUCT   DISPLAY   LAPTOP  RESEARCH   VIEW  PURCHASE   ADD  TO     SEARCH   MOBILE   INTENT   CART   EXISTING   LOGIN   EMAIL   TABLET  CUSTOMER  November  2012   Datalicious  Pty  Ltd   9  
  10. 10. THE  BIG  IDEA  &  PATHS   CHANNEL     1  >  2  >  N   BIG   IDEA   CREATIVE     DEVICE     1  >  2  >  N   1  >  2  >  N  November  2012   Datalicious  Pty  Ltd   10  
  11. 11. THANK YOUcbartens@datalicious.com   blog.datalicious.com   @datalicious  

×