Data Direct provides end-to-end loyalty management, marketing, and information management solutions including strategy, analytics, call centers, and fulfillment. Their successful loyalty programs have benefited major companies in the region and are supported by an experienced team and dedicated infrastructure. Data Direct also offers customer data analytics and insights through transaction and profile data analysis to deliver advanced marketing strategies.

1. Over the years Data Direct has garnered extensive experience across verticals to deliver value through
acquisition, retention, usage and advocacy. We offer a comprehensive service including strategy,
analytics, and call centre helpdesk, SMS and email engines and fulfillment. Our successful loyalty
management campaigns have benefitted some of the biggest corporate in the region. Our loyalty
programs are backed by a core team with extensive experience and an infrastructure dedicated to
support every aspect of programs.
Our Services
Data Direct specializes in providing end to end solutions across businesses, end customers and
requirements. Our Loyalty, Direct and Integrated Marketing and Digital One-to-one Marketing programs
engage consumers at multiple stages to eet the clie t’s e ui e e ts. They o k ac oss all ele a t
touch points, media and channels of communication and are designed to allow for recognizing the
constantly changing dynamics of the marketplace. Each program is carefully designed and customized to
meet the specific short, medium and long term objectives of individual companies. Our Information
Management Solutions facilitate control over the planning, structure and organization, processing,
evaluating and reporting of information activities in order to meet client objectives and to enable
corporate functions in the delivery of information. It encompasses the entire scope of operations from
Records Management, Document Imaging, and Enterprise Software Solutions to Outsourcing Services.

2. Our Management
Executing winning marketing programs and facilitating effective information management systems
across businesses is no mean task. It requires relentless thinking, flawless technology and immaculate
expertise. Our consultants and senior management teams have in-depth experience across industry
categories and have launched successful programs and systems across the region.
Data Direct Fulfillment takes care of all your needs from Laser Printing and collation of multiple
collateral, poly-wrapping, envelope enclosing and ink-jet addressing.
We can also facilitate your handwork fulfillment – magazines, catalogues, direct-mail, letters, invoices,
postcards and packages, to name a few. We also execute the following:
Mail pack collation
Label pasting
Multiple component matching
Insertion
Barcode scanning
Sorting
Bagging
Tagging
Mail delivery to post office
Response and return tracking
Warehousing and distribution
Customs documentation
Freight clearing & delivery
Courier management

3. Customer data analytics and customer insights provided through transaction and profile data has
always been at the core of all the campaigns.
Superior capabilities in analytics allow us to deliver advanced marketing insights through analysis of
transaction records, as well as profile and survey data. Our deliverables are not about intricate statistical
models but about the essential business necessities. Data Direct Analytics practices encompass
Customer, Retail, Loyalty and other marketing analytics.
Customer Analytics: Customer analytics is playing a very important role in the prediction of customer
behavior whereby customer behavior is used to help make key business decisions via market
segmentation and predictive analytics.
Retail Analytics: The architecture principles of our analytics solutions ensure that the most appropriate
ethod a d odel’s fo a e used to a s e a etaile ’s specific eeds, hile eeti g de a di g
performance and scalability requirements.
Loyalty Analytics: Loyalty analytics includes shopper insight, promotion and category planning,
customer segmentation, reward & partner optimization and liability management.
Contact Info
Data Direct FZ LLC
P.O.Box 502082
Office 335, Building 10
Dubai Media City
Dubai, U.A.E.
Phone: +971 4 3902580
Fax: +971 4 3908056
E-mail: admin@datadirect.ae