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Focus USA<br />Mini Brochure<br />8.29.11<br />PANEL 1 (Front cover):<br />Focus USA<br />[LOGO]<br />The marketing solutions your business can use to deliver the right message to the right audience at the right time.<br />PANEL 2 (Folding right flap):<br />Why Focus USA?<br />Focus USA offers a number of services that are unlike any our competitors. From digital integration to campaign coaching, the unique services of Focus USA are what makes us most appealing businesses in need of marketing solutions.<br />Response Strategists & Database Architects<br />Our in-house team of data response experts leverage more than a century of collective industry experience to effectively determine your data needs and provide additional recommendations to help you increase your marketing reach and response. Whether online or offline, we design the data solutions to drive your marketing campaign results. <br />Response Analysis<br />Over the course of in-depth response analysis, your team of Response Strategists & Database Architects works with you to develop a clear understanding of your marketing objectives and how they relate to your digital and direct mail plans. We review your past direct response campaign data, creative and offers in order to design the most targeted data strategy and list recommendations possible for use in your future campaigns.<br />Panel 3 (Inside left):<br />Digital Integration & Transitioning<br />Based on new consumer behavior and the number of channels currently available, every marketing, branding or acquisition campaign benefits from an integrated communications approach using both online and offline data. However, in this day and age, everything is going digital. So, as part of our ongoing effort to help our clients plan and prepare for the future, we offer expert guidance and advice on transitioning your marketing communications into the digital realm as well.<br />Marketing Campaign Coaching<br />In addition to providing in-depth deliverability validation, our team of experienced Response Strategists will utilize their years of industry experience to spot problem areas, avoid common mistakes and raise any red flags necessary to optimize the performance of your campaign and the effects of your offer. Your Response Strategist will also test all options before gauging results and adjusting tactics accordingly.<br />Panel 4 (Inside middle):<br />SharperFocus Indexing™<br />Our method of indexing uses an in-depth investigatory process that incorporates more than 350 data variables, each of which is indexed and analyzed individually. This allows you to segment and target those people most likely to respond to a particular offer, thereby providing tactical marketing direction for your campaign and dramatically increasing your ROI. <br />ProFocus Modeling™<br />While indexing looks at data variables individually, ProFocus Modeling allows hundreds of data variables to interact with each other to determine which combinations of data are the most statistically significant. With advanced computing, we arrive at a statistical algorithm that identifies the individuals in our database with the data combinations and correlations that will lead to higher response.<br />Panel 5 (Inside right):<br />ReFocus Retention Program<br />Focus USA offers customers the opportunity to analyze your list of inactive customers and determine the individuals most likely to become active again so that you can tailor your next campaign to target these key contacts. This ReFocus Retention Program provides a substantial ROI that will benefit your bottom line and help you increase customer loyalty.<br />Focus Certified Lists<br />Our team of Database Architects is determined to offer our partners the most targeted lists in the industry to improve deliverability and increase responses. In order to accomplish this, we have developed our own in-house certification system to ensure that the data we provide has been run through the full range of Focus USA’s filters, screens, scrubs and source verifications to produce the highest quality direct mail and email lists available. <br />In-Focus Updates & Follow-Up<br />Once your online, offline or integrated campaign is complete and the results are compiled, your dedicated Response Strategist will provide an InFocus evaluation in which they review the results of your direct response marketing campaign and makes any necessary supplemental recommendations to improve performance.<br />Panel 6 (Back panel):<br />Our Company<br />Focus USA is a specialized Marketing Response Agency that delivers both online and offline solutions in an effort to provide precision-targeted, highly responsive consumer and business data to marketers for higher customer acquisition and loyalty initiative. By incorporating these solutions, our clients stay ahead of the competition through smarter, more effective marketing campaigns. Furthermore, our predictive data models enable marketers to better target the appropriate audience, create smarter mail campaigns, improve upon their ROI and stretch their precious marketing budgets. Overall, the goals Focus USA has for its clients are to optimize customer acquisition, branding, loyalty, and reactivation.<br />1 University Plaza<br />Suite 300<br />Hackensack, NJ 07601-6205<br />Phone: 201-489-2525<br />Fax: 201-489-4499<br />www.focus-usa-1.com<br />