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Top 10 reasons consumers switch banks 2013

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MARC USA
MARC USA
Economy & Finance
1 of 1
So if it’s not because of fees, why are shoppers looking for a new checking account now? Relocating (for work or personal reasons) has always been a primary driver of bank switching, and summertime is peak moving season. Other notable differences between this year’s query and the one fielded September 2012 include a decline in the percentage of shoppers indicating they’re switching because of a bad customer experience. There has also been increases in the number of shoppers currently without checking accounts and those looking for an additional account.

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Top 10 reasons consumers switch banks 2013

  • 1. So if it’s not because of fees, why are shoppers looking for a new checking account now? Relocating (for work or personal reasons) has always been a primary driver of bank switching, and summertime is peak moving season. Other notable differences between this year’s query and the one fielded September 2012 include a decline in the percentage of shoppers indicating they’re switching because of a bad customer experience. There has also been increases in the number of shoppers currently without checking accounts and those looking for an additional account.