How do you measure up?

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Tom Latchford, CEO, Raising IT
Enhance your email marketing workshop
www.charitycomms.org.uk/events

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How do you measure up?

  1. 1. Shaking up philanthropyTom Latchford, CEO, Raising ITtom.latchford@raisingit.comHow do you measure up?1Thursday, 23 May 13
  2. 2. 2Thursday, 23 May 13
  3. 3. 2Thursday, 23 May 13
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  5. 5. 3Thursday, 23 May 13
  6. 6. 4And a mile on...Thursday, 23 May 13
  7. 7. 5Thursday, 23 May 13
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  10. 10. 6Thursday, 23 May 13
  11. 11. 6Good question... How do you?Thursday, 23 May 13
  12. 12. 6Good question... How do you?Where campaigns are failing?Thursday, 23 May 13
  13. 13. 6Good question... How do you?Where campaigns are failing?Which are significant statistics? Inside and outsidesector...Thursday, 23 May 13
  14. 14. 6Good question... How do you?Where campaigns are failing?Which are significant statistics? Inside and outsidesector...What’s the strength of list?Thursday, 23 May 13
  15. 15. 6Good question... How do you?Where campaigns are failing?Which are significant statistics? Inside and outsidesector...What’s the strength of list?How to judge quality of copy?Thursday, 23 May 13
  16. 16. 7Thursday, 23 May 13
  17. 17. Non-profits versus everyone else7Thursday, 23 May 13
  18. 18. Non-profits versus everyone else7Thursday, 23 May 13
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  24. 24. 9Open rates by platformThursday, 23 May 13
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  37. 37. LTVThursday, 23 May 13
  38. 38. Measure the right thingsLTVThursday, 23 May 13
  39. 39. Measure the right thingsLTVThursday, 23 May 13
  40. 40. TextThursday, 23 May 13
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