Twitter Strategies for Engaging Your Synagogue Community
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Lisa Colton's presentation to NY area synagogues on Twitter, as part of the UJA Fed NY funded "social media boot camp" series for synagogues.
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Twitter Strategies for Engaging Your Synagogue Community
- 1. TWITTER STRATEGIES FOR SYNAGOGUES Presented by Lisa Colton, Darim Online January 13, 2011
- 5. THIS IS AN ATTENTION ECONOMY
- 8. Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag
- 10. Add Value
- 11. CROWDSOURCING
- 15. Example of Hashtags, #JED21
- 18. Who do you want to reach? What’s “viral” for you? LEVERAGING NETWORKS
- 19. http://bit.ly
- 20. Twitter for iPhone & Blackberry
- 21. Advanced Tools Hootsuite and Tweetdeck: Twitter “dashboards”
- 22. Human transparency (Who is it?) Listening, then delegating as needed Adding value Building community Marketing your feed Integration with FB, etc. STAFFING
- 23. Want to learn more? Read this Recommendations: Rabbi List: http://twitter.com/#!/list/synagogue/rabbis Synagogue List: http://twitter.com/#!/list/synagogue/synagogues
Editor's Notes
- Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do
- This is a list of all the elements to hit The Best way to introduce all these elements is to just show twitter Can we do a live feed? – then we can just click through and point things out