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How to Save Journalism


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How to Save Journalism
Dan Patterson
Ignite NYC 10.9.09

Published in: News & Politics
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How to Save Journalism

  1. 1. (In Five Minutes or Less!)
  2. 2. <ul><li>The act of adding meta-data to an event. </li></ul>
  3. 3. <ul><li>Okay, so here’s the thing: proposing a thesis like “How to Save Journalism” is presumptuous as hell. Right. And “How to Save Journalism in Five Minutes or Less?” Stupid stupid stupid. This is a text slide because this idea like many, is complicated. Only a jackass would claim to have The Answer, and a short deck can’t replace a long articulate argument. But I have a few ideas and I’d like to talk about them. Thanks for humoring the text slide. </li></ul>
  4. 4. <ul><li>Journalism is a Human act. </li></ul><ul><li>Brands are not Humans. </li></ul>
  5. 5. Journalism is Human. Brands are Functional. Inherently Curious (news gathering) Profit Motive (content monetization) Inherently Social (sharing of information) Distribution Inherently Lazy (fast and easy) Branding and Marketing (product creation)
  6. 6. <ul><li>… and it does not need to be ‘saved.’ </li></ul><ul><li>Remember: </li></ul><ul><li>- Who </li></ul><ul><li>- What </li></ul><ul><li>- When </li></ul><ul><li>- Where </li></ul><ul><li>- Why </li></ul><ul><li>… . are Human actions. </li></ul>
  7. 7. <ul><li>Content companies perform functions… </li></ul><ul><li>Old and New: </li></ul><ul><li>Gather and produce content </li></ul><ul><li>Provide analysis </li></ul><ul><li>Distribute </li></ul><ul><li>Differentiate: </li></ul><ul><li>The FUNCTIONS have not changed. </li></ul><ul><li>The MODELS have changed. </li></ul>
  8. 8. <ul><li>It’s okay to let some institutions fail. </li></ul><ul><li>We’ll be okay. </li></ul><ul><li>Really. </li></ul>
  9. 9. <ul><li>Humans evolve. So too can brands. </li></ul>
  10. 10. <ul><li>Some ‘old media’ gets it. </li></ul>
  11. 11. <ul><li>Companies Need People. </li></ul><ul><li>People Are: </li></ul><ul><li>Talent, Skills, Knowledge, Resources </li></ul><ul><li>So: </li></ul><ul><li>A talented journalist is a valuable Human </li></ul>
  12. 12. <ul><li>What News Companies Should Do to Survive. </li></ul><ul><li>Be a Platform </li></ul><ul><li>Be Distributed </li></ul><ul><li>Be Nimble and Transparent </li></ul>
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  16. 16. <ul><li>What We Can Do to Help Journalism Thrive. </li></ul><ul><li>Thoughtful </li></ul><ul><li>Critical </li></ul><ul><li>Accurate and Articulate </li></ul>
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