CS377 Application for Danny Cochran

1. Danny Cochran
M.A, Learning, Design, and Technology ('13)
Application for CS 377T
Dr. B.J. Fogg

2. Where I'm from
B.A, Political Science
Lewis & Clark College
Portland: 2005-2009
Site Leader
AmeriCorps
San Jose: 2009-2010
Community Director
Ympyra
Mexico City: 2010-2011
Product Manager
YogiPlay
Palo Alto: 2011-present

3. What I Can Do
UX/ UI / Graphics
Omnigraffle Pro (layout & prototyping) Adobe Creative Suite (graphics, icons)
Codiqa (J-query mobile prototyping) Aperture (photography)

4. Where I'd Like to Go
Web Applications
HTML5 (Javascript, HTML, CSS3)*
Ruby on Rails
Python with Django*
LDT '13
After three years in educational technology, I
am returning to school to focus on improving
my design, programming, and product abilities.
CS 377T is a perfect class for me, blending
product design with cognitive behavior (the
latter of which I have little experience in).
2013+
? My areas of interest include mobile learning
and health for developing countries, teaching
music on the web, and reshaping assessment
standards for entering college students.
*Currently learning & have some experience

5. Interests
2003 - present
Youngest (me), Middle, Oldest || Parents
1987 - present
2003 - present

6. Fun & Quirky?
Despite my presence on social media, I recently quit
Facebook because I believe it encourages the worst
sort of health habits: narcissism, vanity, obsession, and
impulsive internet clicking without cognition.
Now I concentrate all that here:
dcochran.com
Personal website built via open source GitHub
project. Features Tumblr, Twitter, and Instagram
feeds. Future home of my portfolio.
twitter.com/dannycochran
140 character musings on life, politics, and
photography.
linkedin.com/in/dannycochran
A necessary evil.

7. Behavior Mapping for Endowment
0. Upon a student officially enrolling at Stanford in any capacity, collect all relevant contact information,
field of study, expected graduation date and preferred method of contact; store in database.
1. Update database fields upon graduation with new details, and once every four years thereafter by
corresponding with preferred method of communication. Distribute survey upon graduation to
determine level of satisfaction at Stanford & understand willingness to donate.
2. Offer alumni perks and benefits through correspondence (e.g. Stanford swag, Stanford events & alumni
gatherings). Build some degree of loyalty before requesting donations, especially for newer graduates
struggling to pay off loans or find a job.
2a. Send Stanford evangelists, professors, and administrators to various events to socialize with alumni
and have them either directly encourage investments through interpersonal interactions or speeches on
why Stanford needs money.
3. Using continuously updated database, send out correspondence specific to alumni's former field of
study, interests, and extracurricular activities to remind alumni why donations are needed. Request
donations by providing incremental options ($25, $50, $100, $250, $500, $1000, etc). Send very brief
survey to determine current profession & level of satisfaction with Stanford's trajectory.
4. With database information on past vs. current levels of satisfaction with Stanford, use more resources
(e.g. mail design, mailing costs, evangelist visits) on those alumni with high levels of satisfaction with
Stanford. Begin establishing VIP list of donors in database whose professions earn high salaries and
develop personalized communication between them and the office of alumni.
4a. Develop campaign for alumni with lower levels of satisfaction and attempt to understand (via phone
calls or surveys) why they are disappointed, what they would like to see done differently, and if they
would be willing to donate under the condition that their funds go specifically to where the alumni
wishes.
5. Offer exclusive perks for different tiers of donors, such as tickets to local games or concerts, Stanford
swag, plaques named after them on campus, etc. Continue steps 1-5.