This document outlines a plan to create a healthier burger option. It identifies that the current burger is avoided by health-conscious customers due to its high calorie, fat, and carbohydrate content. Alternative buns and cheese are analyzed that have lower calories, fat, and carbohydrates than the existing ingredients. A new burger recipe is proposed combining these components that results in fewer total calories, fat, and carbohydrates than the standard burger.
2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger
that have less calories, fat, and carbohydrates
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3. BUN NUTRITION
Our Bun
•Calories: 260
•Fat: 5 g
•Carbohydrates: 45 g
Alternative Bun
•Calories: 140
•Fat: 2 g
•Carbohydrates: 27 g
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4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
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5. A BETTER BURGER
Our Best Seller
•Total Calories: 585
•Total Fat: 27 g
•Total Carbohydrates: 46 g
New Better Burger
•Total Calories: 410
•Total Fat: 19g
•Total Carbohydrates: 28 g
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0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Currently our burger has 20% more calories and 3 more grams of fat that our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.
Alternative buns cost 10% less.
Both process cheese products are orange.
Alternative cheese has longer shelf life.
Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, 40% less carbohydrates than our best seller
